General Staff Jobs

Digital Marketing Manager Job Description

COMPANY

Nutrishare is a premier provider of TPN (Total Parental Nutrition) Home IV Therapy. This much needed product allows patients with comprised GI tracts to get the daily nutrition required.

OPPORTUNITY – BE FUN AND CREATIVE!

The Marketing Manager will own their marketing strategy and will build robust marketing campaigns to get the word out to both B to B and B to C. You will be responsible for developing and executing marketing strategies that promote our services to potential patients and referral sources. This includes creating and publishing content, managing social media and website presence, designing marketing collateral, and collaborating with internal and external stakeholders to drive business recognition and growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

· Develop and execute a comprehensive marketing strategy for Nutrishare, including content development, social media, website management, and collateral design.

· Write and create engaging marketing materials, including blog posts, case studies, and email campaigns, that educate potential patients and referral sources on the benefits of Nutrishare’s services.

· Design marketing collateral, such as business cards, flyers, and other materials, that align with the company’s brand and support business objectives.

· Manage social media channels, including creating content, scheduling posts, and monitoring engagement.

· Oversee website content and design, including updating website pages and ensuring website is up to date and user-friendly.

· Collaborate with internal stakeholders, such as the Sales and Clinical teams, to develop marketing campaigns and materials that support business objectives.

· Work with external stakeholders, such as marketing agencies and vendors, to drive marketing performance and recognition of the business.

· Monitor and report on key marketing metrics, such as website traffic and engagement, social media performance, and lead generation.

SUPERVISORY RESPONSIBILITIES

Directly supervises consumer advocates, both employed and contracted. Works closely with outside vendors responsible for additional marketing services.

EDUCATION and/or EXPERIENCE

Bachelor’s degree (BA or BS) or equivalent from four-year university; or six months to one-year related experience and/or training; or equivalent combination of education and experience. Experience in dietetics or other relevant nutrition experience preferred.

LANGUAGE SKILLS

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of an organization.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Mental stability and the ability to get along with coworkers are essential functions of the job, without which an employee is not qualified.

PHYSICAL AND EMOTIONAL DEMANDS

The physical and emotional demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The inability to cope with a stressful work environment does not constitute a protected disability.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee regularly is required to sit and reach with hands and arms. The employee is regularly required to stand, walk; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The employee is frequently required to talk and hear. The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

TriSearch

***THIS IS NOT A REMOTE POSITION***

***PLEASE APPLY ONLY IF YOU ARE WILLING TO WORK IN AN OFFICE ON-SITE SETTING*** ***Applicants must be currently living in the West Palm Beach, FL area. Relocation assistance not provided. Applicants from other states will not be considered***

About TooJay’s Since 1981 TooJay’s New York-style Deli has been a fan favorite. With almost 30 locations across Florida, we are famous for piled-high sandwiches, hearty portions of homemade comfort foods and made-from-scratch soups, salads, and baked goods. We believe our teams are our most valuable assets. We maintain that commitment by hiring friendly, motivated individuals who make positive contributions to a well-run restaurant. Our teams take pride in creating Simply Great Food and Simply Great Experiences for each guest.

Job Summary

The Brand Marketing Manager is responsible for all aspects of creating, developing, and executing integrated marketing programs for the brand. This includes traditional and digital ad campaigns that require analytic tracking. This person is responsible for developing and optimizing brand positioning and executing marketing plans under the guidance of the Head of Marketing for TooJay’s. The Brand Marketing Manager also conducts thorough review of marketing data and provides solid insight-based information to upper management for decision making and strategies. This person must be strategic in their forward thinking.

Primary Responsibilities

• Manage email marketing and overall calendars. Plan, organize, monitor, and lead enterprise marketing programs to ensure resource alignment, engagement, commitment, and risk management.
• Plan, Execute and track KPI’s related to all marketing programs and summarize performance. Assist with the execution of digital marketing strategy, aligned with brand standards, execution, and budget.
• Manage marketing processes, plans, and spend optimization.
• Cross function with other centers of excellence including Digital, Social, Media Buying, Guest -Services and Web Development to ensure all marketing campaigns are aligned and integrated.
• Cross function with other departments including Operations, IT and Finance regarding marketing program plans.
• Measure the impact of all marketing efforts.
• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities.
• Ensure consistency between interactive and traditional media: content, branding, and offers.
• Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers.
• Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change.
• Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success.
• Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.).

Knowledge and Skill Requirements

Education: bachelor’s degree (four-year college or university) required. Business Marketing or Communications degree preferred.

Experience: 5 years’ related experience preferred in a multi-location restaurant. Another consideration would be 5 years’ related experience in a multi-location retail or hospitality organization in a marketing manager role.

Computer Skills: Microsoft Office required, Adobe Creative Suite preferred, Experience with HTML and CRM platforms.

• At least 5 years of experience planning and developing successful marketing campaigns.
• At least 5 years of expertise of hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required.
• Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities.
• Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams.
• Extensive understanding of online marketing industry trends and tactics
• Strong interpersonal skills, maturity, and good judgment and capable of communicating with a diverse range of individuals at all levels.
• Excellent verbal, written, and analytical skills. -Can work at a high level of urgency and meet firm deadlines.

Physical Requirements

• Flexible and long hours required at times. The Brand Marketing Manager may routinely work more than 45 hours/week, potentially including occasional weekends and holidays if business needs necessitate.
• Medium work, exerting up to 20 pounds of force occasionally, and/or 10 pounds of force frequently to lift, carry, push, pull or otherwise move objects.
• In-office based position at our West Palm Beach Restaurant Support Center, with the ability to travel up to approximately 15% of the time.
• Able to reach overhead, bend below the waist, crouch, lift, stand, sit, twist, and communicate intentions.

TooJay’s Deli • Bakery • Restaurant

Position: Marketing Director

Location: Vienna, VA (Initial Remote then Hybrid)

Marketing Director Responsibilities

• Conduct detailed market research related to customers, competitors, and channel partners.
• Develop and execute marketing strategies and plans for a consulting, professional services, and software solutions company.
• Define the public-facing voice and style of the organization across website, social channels, and digital collateral.
• Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others.
• Manage all marketing projects from start to finish.
• Organize events, including company-hosted events, client events, conferences.
• Oversee social media marketing strategy and content marketing.
• Conduct market research to understand demand and competitive environment.
• Work closely with sales to support and enhance all relationship-based business development efforts.
• Manage departmental budget and expenditures.
• Oversee the department, including team management and mentorship.
• Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment.

Marketing Director Requirements

• Bachelor’s degree in business, marketing, communications, or related field.
• 5+ years Experience in marketing professional services ideally in the technology sector.
• Experience managing a marketing team.
• Proven marketing campaign experience.
• Attention to detail, effective time management skills and the ability to multitask.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Competency in relevant marketing and sales automation tools.

Radiant Digital

The Digital Marketing Manager is responsible for creating a cutting-edge digital-first marketing program to support development and enrollment efforts, growing financial support from prospective and current donors and growing enrollment by engaging prospective students. This position will contribute creative, editorial, and production ideas to the development of an alumni and donor digital engagement strategy and be responsible for aspects of its day-to-day execution. This position is an important leader who collaborates on all aspects of digital marketing by overseeing strategies for email fundraising, digital advertising, SEM, SEO, text messaging, social media, social listening, digital design, and more.

Duties

• Develop and implement short- and long-term strategic plans to engage alumni, current and prospective donors, and prospective students via multi-channel digital communications.
• Set the direction and optimization for marketing automation for fundraising and donor and alumni engagement.
• Work with Development Officers, Admissions teams, and Administration recommend solutions across teams.
• Partner with Development Officers, Admissions teams, and Communications to uphold brand guidelines.
• Regularly evaluate programming/emerging digital technologies, make recommendations for new offerings online.
• Aware of and conversant about best practices and benchmarking with peer institutions.
• Create and manage social media calendar; not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Monitor and measure impact of digital programs and communications; analyze, review and report on effectiveness of efforts to maximize results.
• Develop Key Performance Indicators dashboard to regularly report on insights, monitor progress, and suggest optimization of digital-first strategy.
• Develop content strategy across all alumni, donor, and admissions channels to support fundraising, enrollment, and engagement goals.
• Engage and track alumni, donor, and student recognition for possible promotion on social and other channels.
• Contribute written copy, graphics, photography, video, and other digital content in support of strategic communications efforts of Development Officers and Communications which includes a monthly E-Newsletter.
• Works with Development Officers and Communications office to contribute content for articles and news stories that feature donor and alumni impact.
• Assist with event invitations and communications, including registration forms, post-event surveys and strategic follow up messages.
• Work collaboratively with Donor and subject-matter experts to create high-quality digital engagement content for alumni.
• Develop and manage alumni website, develop web-based content and track website analytics for monthly reports; update webpages, ensure the site remains current and brand compliant.
• Collaborate with Donor Officers, Administration, IT, and HR Teams to keep email lists clean and updated (e.g., reduce bounce rates and opt-outs) and easily accessible so emails reach as many users as possible; develop targeted audience lists/queries.

Qualifications

• Bachelor’s degree required in marketing, public relations, communications, or a related field and at least 3 years of experience in a related role
• In-depth knowledge and understanding of social media channels and audiences, and the ability to develop campaigns and targeted messages on each channel to engage those audiences
• Understanding of Blackbaud software such as Raiser’s Edge (or similar) database and Jenzabar, email marketing client; LinkedIn and Facebook (Meta Ads Manager) advertising strategies to drive traffic and qualified leads; Google Analytics, social content management software
• Experience in fundraising, higher education, or non-profit sectors
• Experience implementing mass email marketing campaigns, deploying digital ads, and leveraging digital analytics
• Strong commitment to RTS mission, vision, and values

Reformed Theological Seminary

Company Overview:

Babe Original is a privately-owned beauty brand that focuses on the production, distribution, and marketing of performance-based cosmetics, effectively combining beauty and skincare into every product. Babe Original’s award-winning and professionally recommended products are sold through Direct to Consumer (DTC), Retail, and Distributor channels across the US, and in parts of Canada, and the UK. Products from Babe Original are manufactured in-house and formulated for maximum effectiveness, so you can discover HOW they work for you, not IF they work. The Babe Original brand was formed with the ideals of originality, honesty, and inclusivity, and believes that everyone, regardless of age, gender identity, sexual orientation, ethnicity, etc., deserves to feel confident and empowered to be the most authentic version of themselves.

Job Summary:

Reporting to the Brand President, the Director of Marketing will play a key leadership role in the Company, and will coach, develop, and motivate cross-functional team members to drive results. This position will align key internal partners to support product launches and foster a culture that creates synergy and continuous growth.

The Director of Marketing will develop and own the 360-degree brand marketing strategy while leading the team to deliver on their day-to-day business management responsibilities, including developing brand stories, expanding brand awareness, 360 activations to support product launches, eCommerce and Social Media strategy and tactics, and leveraging analytics to deliver and exceed financial goals.

Primary Responsibilities:

· Own and lead the Marketing function; achieve all of its business and financial goals, including the return on investment from the Company’s Marketing dollars

· Lead a digital/social-first minded team to develop and manage brand and product assortment, marketing, social media plans, planning forecasts, and revenue drivers

· Craft brand and product messaging and positioning to elevate the brand, conduct competitive and market analysis to identify and highlight key differentiators to expand the consumer footprint

· Collaborate with the Sales team to support trade marketing in key retail channels

· Partner with the creative team to translate the brand story into concepts with compelling designs, imagery, and typography to continue to elevate the brand

· Lead team to craft powerful product storytelling and positioning in partnership with E-Commerce, Social Media, and Product Development

· Partner with E-Commerce and Social teams to strategize on premium content and campaigns to expand the consumer demographic, increase customer acquisition, and continue to build brand equity

· Identify strategic partnerships with brands that share similar values to collaborate and expand brand awareness for product launches, events, and campaigns

· Work with cross-functional team members across Creative, Digital, and E-Commerce, and Operations to ensure brand image and brand messaging are integrated across all consumer touchpoints

· Lead brands’ product strategies with a focus on trend analysis, revenue growth, new product development, product, and category innovation

· Establish key metrics to analyze campaign performance to allocate funds and determine ROI

· Lead the creation and management of the Marketing budget and calendar

· Build, lead and manage a Marketing team of Social Media, Influencer Marketing, Public Relations, Brand Management, and Creative talent

· Lead the allocation of projects, approvals, and re-directs to ensure projects are delivered within specified timelines and budget

· Manage and lead team members as necessary to ensure high-quality work output, career satisfaction, growth, and retention

· Provide continuous coaching and direction to help team members understand their strengths and weaknesses in order to provide professional growth

Experience / Abilities:

• 8+ years of Marketing experience with proven results driving growth within a digitally native brand.
• Strong preference for experience within an omnichannel sales environment. Expertise driving demand through retail partners is strongly preferred (Ulta, Sephora, Target, Walmart, CVS etc.)
• Strong understanding of digital marketing with exposure to sales, new product development and eCommerce initiatives
• Strongly prefer experience in Beauty/Cosmetics industry. A background in driving brand marketing strategies within the Mass/Masstige products industry is highly valued
• Thrives in an entrepreneurial, start-up environment that is fast-paced, rapidly changing, and customer service-oriented
• Proven record developing teams, coaching individuals, and recruiting high performers
• Self-starter with strong initiative, ownership, and accountability for business goals/financial targets
• Deep passion for the Beauty industry with a sound understanding of Social Media and Influencers
• Must demonstrate strong communication skills and be a strategic, creative, and highly analytical mind
• Team player and strong leader who is able to build relationships with cross-functional team members
• Strong problem solving and analytical skills

Competencies:

· INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges

· PRUDENCE – This position must demonstrate a willingness to see the perspective of others and an inherent respect for divergent opinions

· COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise

· DECISION MAKING – This role will be required to display the ability to make good decisions and / or lead a sound decision-making process

· INFLUENCING SKILLS – This Leader will have the ability to successfully inspire peers, subordinates, and managers

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

· Employees are regularly required to talk or hear

· Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials

· Employees are occasionally required to lift office products and supplies, up to 20 pounds.

Hours:

· This position is a full-time position

· Hybrid work schedule

EEO Statement:

It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.

Babe Original

Vice President – Marketing Manager (Investment Banking Group – Digital)

Location: New York City, NY

Work Model: Hybrid – 2 Days/Week

Compensation: $150K – $175K Base + Discretionary Bonus

Summary

A well-established bulge-bracket investment bank is looking to hire a new VP – Marketing Manager for their Marketing Execution team in their Investment Banking group.

Founded in the 1860’s, this is an extremely reputable investment bank with approx. $4Tril in AUM and are historically known for their highly-competitive wealth management and investment banking groups.

This new and fast-growing team within one of the largest Tier 1 Investment Banks offers a wealth of opportunity for both personal and career growth as you look to scale the team and establish yourself as an integral leader within the business.

As the Marketing Manager you will be responsible for:

• Help lead strategic planning, development, and execution on digital marketing campaigns, content, and delivery
• Work collaboratively with the marketing team and business sponsors to assist in delivering marketing projects across the Investment Banking group
• Manage and oversee marketing collateral updates, design, approvals, and facilitate global distribution
• Manage social media and content marketing strategy for campaigns on the firm’s LinkedIn channel for the Investment Bank LOB

The Marketing Manager should have the following qualifications:

• 6-10+ YoE within Investment Banking or Asset Management focusing on B2B/Commercial marketing campaign execution (Non-Negotiable)
• MUST be coming from OR currently sitting on an Investment Bank B2B marketing team
• Working knowledge of industry standard systems and marketing strategies – Execution experience on campaign management platforms is required
• Strong digital and social media marketing abilities and project management experience with fluency in marketing to the investment community

If you feel you are a great fit, do not hesitate to reach out and get your application started!

Selby Jennings

The Company: Pupatella is an award-winning Neapolitan pizzeria that was founded by a native of Naples, Italy, in 2007. We serve Neapolitan pizza exactly as it has been prepared for over 150 years in neighborhoods throughout Naples.

Pupatella Management Company (Company) began in Arlington, VA and is the management company of the Pupatella chain of pizzerias, which has experienced large growth during the past four years, and with projected continued growth. There are currently seven Pupatella pizzerias in the Washington, DC Metro area and one location in Richmond, VA. The Company is further expecting to open several new pizzerias over the course of the next 24 months.

The Job: 

The Director of Marketing is responsible for the overall performance and consistency of our brand, which includes managing and developing our brand image and positioning relative to our local markets and competitors. This is the key staff member to plan, develop and implement marketing initiatives and activities for our brand, pizzerias, and products.

Responsibilities:

·      Leads market research efforts to understand customers’ perception and behavior and formulate effective marketing strategies to ensure the brand receives maximum visibility and performs better than its competitors and experiences year-over-year sales growth.

·      Is required to be creative and up to date with marketing trends.

·      Will coordinate marketing projects, advertisement campaigns and events for our brand, pizzerias, and products.

·      Will work with a wide network of people such as advertising and media professionals, contractors as well as our own internal team members.

·      Will report results and activities during management meetings.

·      Integrate corporate objectives into their brand management strategies.

·      Budget management.

Specifically, the Director of Marketing will

·      Manage the Company’s marketing budget by selecting and prioritizing projects that will benefit the entire brand and each individual pizzeria location, while delivering them on time and on budget.

·      Manage the public relations strategy of the Company and its executives.

·      Create and execute social media campaigns and coordinate with the Company’s current social media consultant.

·      Create, manage, distribute, and implement the Brand Guide.

·      Participate in and coordinate events to drive each pizzeria’s revenue and increase overall brand awareness and goodwill.

·      Maintain and update website and website content.

·      Manage graphic design.

·      Maintain all aspects of online & mobile ordering and gift card programs.

·      Disseminate marketing collateral by working with print vendors to source material for printing and negotiate competitive pricing.

·      Conduct periodic marketing training for all pizzeria management staff as well as Company executives.

·      Work with each pizzeria and each general manager on an individual and collective basis to develop marketing plans, explore new tactics, build community relationships, drive revenue, run events, and expand the brand’s overall goodwill.

·      Review and approve all marketing collateral bearing the Company’s unique trademarks and brand to ensure it is consistent with brand guidelines and standards.

·      Develop campaigns and partnerships aimed at driving new customer traffic and raising frequency of existing customer traffic at pizzerias.

The Requirements (Training and Education)

Successful candidates for the position of Director of Marketing must be able to demonstrate core knowledge of marketing-related subjects such as consumer behavior, marketing strategy, market research, and advertising as well as have a knowledge of budgeting and possess overall creative skills. Candidates must have a minimum of 3 years’ experience in restaurant marketing, experience organizing and hosting events, and must be outgoing and collaborative.

Highly desired, but not required, is either a bachelor’s degree in business, with specialization in marketing.

Salary

Negotiable, opportunities for bonuses and career advancement.

Benefits

We carry a range of benefits, including health care coverage.

Pupatella

Position Summary:

As the Marketing Manager, you will be at the forefront of our marketing initiatives, responsible for creating and executing strategic marketing plans across our diverse portfolio of businesses. You will collaborate with our teams, manage a dedicated marketing team, and work closely with various vendors to ensure the success of our campaigns. This role requires a visionary leader who can develop innovative strategies, maintain a consistent corporate image, and drive results.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing plans that align with company objectives, leveraging both internal and external resources to drive growth and brand awareness.
• Campaign Oversight: Oversee all marketing campaigns, including print, online, social media, and electronic media, ensuring they are executed flawlessly.
• Reporting and Presentation: Prepare regular marketing activity reports and present findings to the executive team, providing valuable insights and recommendations.
• Collaboration: Collaborate closely with the CEO and Management Team to align marketing efforts with overall business strategies.
• Brand Management: Establish and maintain a consistent corporate image across all marketing materials and events, ensuring our brand remains strong and recognizable.
• Team Leadership: Manage, train and mentor our talented marketing team, fostering a culture of growth and excellence within the department.
• Project Management: Take full ownership of marketing department operational requirements, including project management of campaigns, to ensure timely and successful execution.
• Strategic Problem Solving: Identify challenges and emerging issues, collaborating with the CEO to develop and execute appropriate strategies to address them.

Qualifications:

• Bachelor’s Degree in Marketing or a related field
• 5+ years of marketing experience with agency experience preferred
• Proves experience in building strategic marketing plans that leverage internal and external resources.
• Strong Project Management skills with a track record of delivering results.
• Excellent time management skills to thrive in a fast paced environment.
• Strong problem solving skills with the ability to research and implement effective solutions.

Brightwing

What is this position?

The Director of Marketing will be responsible for ensuring the implementation of the company’s marketing strategy, encompassing the supervision of all marketing-related activities, processes, and team members. The primary focus is to enhance the company’s brand, safeguard its reputation, and maintain quality standards.

What will you do?

As the Director of Marketing, you will:

• Carry out the marketing strategy by overseeing both internal and external initiatives and projects.
• Supervise Marketing team in day-to-day priorities and projects.
• Enhance brand recognition and reinforce brand traits effectively.
• Drive increased traffic and sales among dealers and designers.
• Manage the brand’s reputation and image.
• Oversee communications, public relations, event coordination, website development, promotional materials, POS, social media engagement, product branding and packaging, video and photography production, and all other public initiatives.
• Provide the annual Marketing Plan and manage the budget.
• Execute all initiatives and projects outlined in the Marketing Plan.
• Provide marketing support to the distribution network, including campaigns, point of sale (POS) materials, and events.
• Cultivate relationships with pertinent press and media outlets.
• Maintain vendor procurement and relationships.
• Offer support to Sales, Product, and Operations as necessary for any public-facing initiatives.
• Leverage buying group affiliations.

What are the requirements?

• Bachelor’s Degree
• 5+ years experience in marketing, showing proven success
• 15% travel
• Ability to evaluate and transform ideas into strategies
• Experience with Microsoft Office and Adobe Design software
• Strong work ethic and integrity
• Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
• Excellent written and verbal communication and interpersonal skills

You would be really happy working here if:

• You can strategize, understanding the goals of the company and creating effective plans to achieve those goals.
• You are full of ideas, think outside the box, and can find solutions where others just see a roadblock.

JoCo

Lifecycle Marketing Manager

Full-Time

Hybrid Position

Starting at $90K DOE

Job Summary: Develop and execute omnichannel marketing strategies that drive customer engagement, retention, and growth across all stages of the customer journey. Create cohesive and effective marketing campaigns that maximize customer value utilizing your expertise in brand marketing, growth marketing, and digital marketing platform management. Collaborate cross-functionally with internal teams, including E-commerce, merchandising, operations, retail, and customer support, as well as execute comprehensive marketing operation directives.

% Essential Job Functions:

30% Develop and execute lifecycle marketing strategies that encompass brand awareness, customer acquisition, onboarding, engagement, retention, and advocacy, utilizing digital marketing platforms and partnering with cross-functional teams.

25% Manage all digital marketing platforms, including CRM, email, SMS, and social media. Utilize customer data and segmentation to execute targeted and growth campaigns to optimize omnichannel key results. Troubleshoot platform issues, identify opportunities to improve efficiencies and drive continuous innovation.

25% Oversee campaign creative development, including copywriting, photography, and/or videography and campaign themes.

5% Develop, analyze, and present campaign key performance metrics to internal teams. Master data sourcing and analysis across omnichannel platforms, including brick-and-mortar POS.

5% Lead omnichannel paid advertising efforts, including ad creation and budget management.

5% Oversee brand reputation and customer service issues across social media platforms and support internal teams with review platforms.

5% Develop and manage Lifecycle Marketing direct reports. Establish professional and personal goals and provide ongoing guidance.

Positions Supervised (Direct Reports):

– Lifecycle Marketing Team Member(s)

– Digital Marketing Temp

– Copywriter Consultant

– Third-Party Marketing Agencies

Minimum Years of Related Experience:

– 2 years of growth marketing experience

– 2 years of email marketing

– 2 years of CRM/Loyalty platform

– 2 years of social media platform management, including content development

– 2 years of brand management

Preferred Experience:

– DTC or retail experience

– Netsuite or other ERP experience

– Proven track record of team development

Special Qualifications (Skills, Abilities, Licenses):

– Strong digital platform and analytics experience with proven ability to drive results

– Proven experience in content development and execution

– Demonstrated technical platform savvy and navigational capabilities

– Approachable leadership quality with a drive to coach and develop

– Strong organizational, interpersonal, and verbal communication skills

– Extremely detailed oriented and grammar savvy

– Thinks organizationally and not just in their own silo

– Able to learn new skills and implement them quickly

– Creative and innovative thinker

– Able to work effectively in a fast-paced, start-up environment where each day might require different tasks.

– Strong independent and coordinated reasoning, judgment, and decision-making skills; able to work effectively with minimal on-site supervision

– Able to effectively work with team members, customers, and the public from diverse cultural, and socioeconomic backgrounds, and exercise appropriate confidentiality and discretion pertaining to the work environment

– Willing to appear in pictures and/or videos online, in magazines, and on news and other television programs, in promotion of Healthy Spot

Healthy Spot