Associate Director, Paid Social

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

Position Overview

Who you are: A paid social expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You’re comfortable managing client relationships and thrive leading world-class social programs. As a natural mentor, you enjoy developing strong cross-functional teams, nurturing your staff so they reach their full potential.

Responsibilities

• Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
• Recognize and act on opportunities to grow business
• Develop, document, and implement Paid social media best practices within client accounts
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Required Skills and Experience

• Substantial experience in account management, planning, and/or performance media experience
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams
• Reprise does not require candidates to have a college degree

Desired Skills and Experience

• Agency experience preferred

Employment Transparency

It is the policy of Reprise, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In complianc with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Reprise, please email [email protected].

About IPG Mediabrands:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

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