The Kitchen North America

ROLE: SOCIAL MEDIA MANAGER

TEAM: THE KITCHEN

LOCATION: CHICAGO

ABOUT THE KITCHEN NA

The Kitchen is the in-house agency at Kraft Heinz, bringing together a range of disciplines and capabilities. It’s an agile team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas, with a focus on digital and social media.

This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.

OVERVIEW

As a Social Media Manager in The Kitchen, you are a platform expert: you use your knowledge of social media, and the audiences that engage with content online to ensure that our brands create work for the right channels and platforms, and at the right moments. You ensure that work is inspired by, and made for the right audiences, and you listen to the conversations online to help inform the work that we do. Every day, you keep your finger on the pulse of online conversations to identify reactive social opportunities that fit each brand’s values and personality. You understand each brand’s seasonality and passion points to make recommendations for proactive social content. You work with the team’s Social Media Strategist to ensure that we have well thought out purpose, strategy, and tone, for our social media presence.

Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.

PRIMARY RESPONSIBILITIES

• SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media and creative partners

• SOCIAL PLAYBOOK OWNERSHIP: Collaborate in the creation of and own the day to day use and refinement of your brand’s social playbook.

• SOCIAL PLANNING: Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments.

• DEPLOYMENT: Upload legal-approved content to social channels and/or support content trafficking process.

• COMMUNITY MANAGEMENT: Work with the social copywriter to oversee the brand’s social channels for strategic communications opportunities, and reviews inbound comments, questions and risks.

• SOCIAL INSIGHTS: Complete social media audits and competitive reports to help our brands stay ahead of our competitors .

• MEDIA INTEGRATION: Work with our media partners (P57) to own the paid-media relationship for your brand(s). Recommend media optimizations (in partnership with P57) as necessary, synthesize media data into actionable insights for future briefings.

• SOCIAL MEDIA EXPERTISE: You are a platform expert who ensures that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms, trends, and memes. You will collaborate with creative to ensure creative product is best in class, on brief and platform appropriate.

• REPORTING: Collaborate with insights partner to create insightful and actionable social.

QUALIFICATIONS

• 2+ years of experience in a community management, social strategy, or creative department in a related role.

• A proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand.

• A university or college diploma in marketing, advertising, or a related field is preferred.

• A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy online.

• Proficient in creating presentations (PowerPoint or Keynote).

• Experience with one or more insights tools and services.

• Social listening experience is an asset.

• A love and deep understanding of social culture, memes, and trends.

• Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required.

• Excellent presentations skills and communication skills in a group environment.

• A passion for food and food marketing

• A desire to do award-winning, internationally recognized work

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

The Kitchen North America

POSITION DESCRIPTION

ROLE: SR. ART DIRECTOR

TEAM: THE KITCHEN NORTH AMERICA

ABOUT THE KITCHEN NORTH AMERICA

The Kitchen brings together a range of disciplines and capabilities. It’s an agile team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, with a focus on social media.

This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.

OVERVIEW

As the team’s Sr. Art Director, you’re a key contributor of ideas, and the visual leader of a creative team dedicated to producing high quality content. Your work will stand out on social platforms and in the real world, driving conversation and headlines. You’ll be a leader to a team of social creatives, and a partner to a Writer who (like you) wants to make clever, disruptive work for iconic brands.

You’ll partner with your team’s Creative Director, your writing partner and a team of designers and creators to innovate, and visually concept design ideas that break the norms and disrupt social media. When the Kitchen isn’t reacting to cultural moments, it’s making its own moments: planning 365 days of culture: acts, content, thumb-stopping design, and interactions that breathe personality and life into amazing brands all year long.

You’ll need a strong understanding of the best-practice design principles for Instagram, Twitter, and Facebook, but you’ll also need to be comfortable breaking them with innovation that captures attention in new ways. Your experience in traditional mediums will help you raise the quality of work that we do and ensure we tell compelling stories. You’ll work at a pace that fits the dynamic needs of an agile agency, working quickly when needed to capture the moment, and taking the time to perfect ideas when the opportunity allows it. You’ll use your unique skillset and design eye to inspire others around you.

Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what marketing can be in today’s always-on, socially connected marketing industry.

CORE RESPONSIBILITIES

• CREATIVE IDEATION: Work in collaboration with your creative partner to create and develop world-class ideas that earn attention and gets talked about online and in the media. You understand how to spot a consumer or cultural tension point, and to find an idea that leans into it.
• ART DIRECTION: You are an experienced art director who manages others to a level of visual quality that meets your own high standards. You have experience elevating others’ work and a care for your craft.
• TEAM LEADERSHIP: Leads by example to help inspire the creative team around them. Motivates and works with a team of designers, producers, social media/community managers and strategists to ensure that The Kitchen is a collaborative place for producing great ideas. Pushes the creative team around them to be more agile – generating ideas quickly, reactively, and constantly.
• INNOVATIVE & TRADITIONAL DESIGN: You work in a wide range of mediums ranging from traditional video and photo content, real world design (experiential) and social media content.
• BRAND DESIGN: You steward the look and feel of iconic brands, ensuring they have a consistent look and feel online. You are the final voice in ensuring these brands have a consistent high-quality look and feel across all mediums.
• PRESENTATION: Create compelling visual stories that bring ideas to life and gets hands-on as required to design those presentation decks that sell through big ideas. Develops storyboards and presentation decks that help preview the creative ideas we want to make.
• COLLABORATION: Acts with optimism and a love for the next big challenge, working as one integrated team with your creative partner, as well as the broader team. Participates in and occasionally leads brainstorms with positive energy and big-idea thinking – ability to think about how we can bring ideas to life visually, but also able to think broadly about big ideas and how they come to life.

EXPERIENCE & SKILLS

• 5+ years of experience at the art director level, or experience with a as an art director with a proven track record of leading and stewarding brands visually
• A broad portfolio that includes examples of work you have created yourself. Your portfolio includes examples of ground- breaking, innovative work, including examples of social media work that elevates the medium
• College or University diploma in Advertising, Graphic or Communication Design is preferred
• The ability to execute concepts at a level that is among the top-tier in the industry
• Excellent interpersonal and communication skills – both written and verbal
• Exposure to Art Direction, Photo Shoots, and UI/UX are an advantage
• Proficient using Mac OS, Adobe Creative Cloud (Expert knowledge of Illustrator, Photoshop, and InDesign), SharePoint, Microsoft Word, Excel, and PowerPoint (or Keynote)

The Kitchen North America

ROLE: CREATIVE DIRECTOR, COPY

TEAM: THE KITCHEN NA

LOCATION: CHICAGO (Hybrid)

About The Kitchen

The Kitchen is the in-house agency at Kraft Heinz, bringing together a range of disciplines and capabilities. It’s an agile team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas, with a focus on digital and social media.

This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.

Position Summary

As Creative Director you will lead a creative team made up of a senior pair focused on social/digital activations, a junior team and content creators focused on agile and planned social content, and a team of supporting designers and resources tasked with making clever content that cuts through the noise on social.

As an experienced creative leader, you know how to have an impact on your team, and an ability to ensure every project they’re working on reaches its potential – from agile responses to online moments, to bigger concepts born from cultural trends.

You’re more than a creative manager; you’re a teacher to other creative managers and talent. You know how to help a senior creative pair get the most out of their team. You’re able to show the junior creatives ‘the ropes’ and get them to a great idea that they feel passionate about. You are hands-on in contributing to ideas and producing great work.

You’re always thinking about your team and its capabilities – addressing skill gaps, training talent, and making sure you’re holding them to a high standard.

You’re an enthusiastic pitcher and want to be the creative face of the agency to your brand partners.

OVERVIEW

• You lead: You Inspire and direct a team of writers, designers, producers, social media/community managers and strategists to ensure a culture conducive to great work. You are responsible for growing, retaining, and motivating this team to succeed.
• You’re adaptable: You demonstrate resiliency in a dynamic, fast-paced work environment where ideas and opportunities happen fast and require flexibility.
• You hold your team to high standards: You ensure the highest level of creative quality from your team and for the brands you work with. You understand how to give clear feedback that your teams can use to improve their work.
• You manage and supervise multiple creative projects and workflows, sometimes bringing your creatives together, sometimes focusing them on separate asks.
• You direct the design and development of creative materials.
• You ensure brand identity and message consistency across channels.
• You care about being a good partner: meeting business objectives, values, budgets, and deadlines with work that makes you proud. You present work and develop relationships of value and respect with the team.
• You will lead and participate in brainstorming sessions and bring interesting opportunities and trends to the team’s newsroom process.
• You’re a hands-on creative, writing copy or designing against guidelines and brand tone of voice for film, print, digital and social as needed to support your team.
• You lead teams and ensure strong and non-traditional creative output, collaborating with and working under the direction of the Head of Creative.
• You help the agency develop a strong and positive relationship with the advertising community to help recruit top talent.

Qualifications

• A proven track record of success in digital/social advertising.
• An established leader with a track record of developing talent.
• 8+ years experience in Advertising, social, or medium agnostic creative…. or a track-record that shows why you’re ahead of your peers.
• Strong Portfolio: You demonstrate originality, innovation, and a multi-disciplinary thinking through your work.
• International Recognition: You have created a world-class campaign that achieved international fame or won multiple international awards.
• Leadership Skills: You demonstrate strong leadership skills and can organize, motivate, and improve the creative output of those around you.
• Big Unconventional Idea Thinker: You go beyond the executional or tactical tasks and come up with innovative approaches that earn attention.
• Team Player: You are positive, collaborative and a contagious spirit, who works well with others.
• Entrepreneurial: You take initiative and proactively come to the table with new ideas to push forward the creative work and develop relationships with the team
• Production Savvy: You know how to work within budgetary constraints and have experience working with photographers, directors, and vendors.
• Time Management: You can manage your time, hit deadlines and be on time for meetings, while juggling multiple projects.

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

The Kitchen North America