Job Description:
The Social Media Coordinator is a pivotal role within the marketing or communications team, responsible for managing and executing social media strategies to enhance brand visibility, engage audiences, and drive meaningful interactions. This role requires creativity, strong communication skills, and a solid understanding of various social media platforms.
Responsibilities:
Content Creation:
- Develop engaging, creative, and relevant content for social media platforms, including text, images, videos, and graphics.
- Collaborate with graphic designers, photographers, and videographers to create visually appealing content.
Platform Management:
- Manage and update various social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and others, ensuring consistent branding and messaging.
- Schedule and publish posts using social media management tools.
- Monitor social media trends, algorithm changes, and emerging platforms to stay current.
Audience Engagement:
- Respond to comments, messages, and mentions across social media platforms in a timely and authentic manner.
- Foster meaningful interactions with followers and create a sense of community.
Analytics and Reporting:
- Track, analyze, and report on social media metrics and key performance indicators (KPIs).
- Use data insights to refine social media strategies and content approaches.
Campaign Execution:
- Support the planning and execution of social media campaigns, contests, and promotions to achieve marketing goals.
- Monitor and optimize campaign performance to maximize engagement and reach.
Influencer and Partnership Collaboration:
- Identify and collaborate with influencers, brand advocates, and relevant partners to expand reach and drive engagement.
- Coordinate and manage influencer campaigns and partnerships.
Social Media Trends:
- Stay updated on the latest social media trends, features, and best practices to incorporate into strategies.
- Research industry trends and competitor activities to identify opportunities.
Branding and Messaging:
- Ensure consistent brand messaging and tone across all social media channels.
- Uphold the organization’s values and identity in all online interactions.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Proven experience in social media management, digital marketing, or related roles.
- Proficiency in using social media platforms and management tools (e.g., Hootsuite, Buffer).
- Excellent written and verbal communication skills.
- Creative thinking and an eye for design aesthetics.
- Strong understanding of social media trends, algorithms, and best practices.
- Analytical skills with the ability to interpret data and metrics.
- Basic graphic design skills (Adobe Creative Suite or similar tools are a plus).
- Ability to work independently and collaboratively within a team.
- Detail-oriented and well-organized.
- Ability to handle multiple tasks and prioritize effectively.
Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.
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