Job Purpose
The Social Media Manager is responsible for representing Coen Markets across all social channels as the voice of the brand through creative content and customer engagement. This person will provide expertise and original content to enhance online presence in all aspects of social media, social engagements, and public relations management on all marketing platforms. The candidate will create and manage our company image in a cohesive way to achieve our marketing goals, ensuring high levels of web traffic and customer engagement, and ultimately brand loyalty.
Guiding Principles
It is Coen’s mission to impress and satisfy our customers and clients with every visit and make their lives simpler. We seek to accomplish this mission through the following seven Core Principles.
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Commit to making a positive impact on the community
Responsibilities & Essential Functions
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community involvement.
- Create social content to build a consistent brand voice and grow social media following and engagement.
- Work with Creative Marketing Director to develop and implement strategic social campaigns.
- Develop strategies to increase brand awareness, drive consumer traffic, increase sales and build customer loyalty through a variety of organic advertising across all major social platforms.
- Collaborate with other departments (including field work) to manage reputation, identify key players and coordinate actions to create content and tell compelling stories.
- Reputation management across all social platforms.
- Ensure all store location information, such as hours and amenities, are up to date throughout all media sites.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Staying up to date with social media marketing trends.
- Create and maintain a social media content calendar that covers all facets of our business including fresh food options and C-store deals
- Help to create lifecycle marketing communication plans via our CRM
- Assist in customer management / reputation requests via our app, web, and business listings
- Other duties as assigned
Education, Experience And Skill Requirements
- BS in Communications, Marketing/Advertising, New Media (or related) preferred
- 3+ years of proven Social Media experience.
- Excellent written communication skills and design knowledge.
- The ability to create a range of content, including videos and images.
- Strong knowledge of SEO, KPI, and advertising analytics.
- Self-starter, excellent multitasking and organizational ability.
- Good interpersonal skills, relationship and team building.
- Proficiency with Adobe Creative Suite products is a plus.
- Local Pittsburgh sports knowledge is a plus.
Coen Markets
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