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Under the supervision of the Vice President Player Development and Casino Marketing, the incumbent executes all Database Marketing and Direct Marketing for Foxwoods Resort Casino. Bachelor’s degree required. Six (6) years of Database Marketing experience with primary focus on direct mail, database marketing, direct mail strategies, marketing analysis with experience leveraging strategic casino marketing plans using technology and analysis to drive maximum return. Must have five (5) years of experience with targeted direct marketing campaigns and analysis, SQL and data modeling. Four (4) years corporate casino database marketing experience required with a minimum of (2) years using SAS or equivalent program as the primary database tool as well as two (2) years of experience with marketing automation systems. Experience must include preparing pro-formas, business intelligence/forecasting and presenting executive summaries with metric driven information. Must have experience in various gaming jurisdictions. Must be fluent with and have a current working knowledge of Microsoft Office software using it regularly. Must have five (5) years proven management experience with a team of five (5) or more employees. Must understand and use database management and analysis tools. Must have demonstrated multi-channel casino marketing experience. Must understand and use database management and analysis tools within CAMS or a comparable CMS system. Must have demonstrated database management experience and skills with a proven track record of increasing the size and value of the master file of gamblers. Must understand and use database management and analysis tools. Must have demonstrated multi-channel casino marketing experience and skills with a proven track record of increasing patron’s responses and ROI. Must maintain a flexible work schedule, willing to work nights, weekends, holidays, and rearrange vacations as needed. Provides a great customer experience by providing high quality products and services consistently.

Native Americans receive preference in hiring.

Foxwoods Resort Casino

$$$

OVERVIEW

A well-established global FinTech company is currently in search of an experienced Technical Product Manager to join its Application Engineering Team. This team is responsible for creating and maintaining various internal software solutions, which range from libraries and development tools for fellow programmers to web applications utilized throughout the organization. The team is dedicated to developing their own proprietary products and, when suitable, incorporating third-party vendor and open-source solutions.

As a Product Manager, your role will involve close collaboration with various teams within Systems and across the entire organization. We are looking for candidates who possess a natural curiosity for technology, are proactive in driving improvements, excel at resolving complex, open-ended challenges, and have the ability to recognize how minor details can have a significant impact on the overall mission.

SKILLS & QUALIFICATIONS

  • Bachelor’s Degree required
  • Two to Five (2-5) years of prior experience in a Technical Product Manager role required
  • Excellent interpersonal, communication, and organizational skills are critical
  • A client-service mindset and ability to build successful relationships within department and across the firm is critical
  • Impressive technological foundation, including basic knowledge of core computer science concepts and familiarity with a large variety of technologies is beneficial
  • Experience with human-centered design, data analytics, or application infrastructure is beneficial

RESPONSIBILITIES OVERVIEW

You will manage some of the firm’s largest internally developed applications and vendor tools and liaise with stakeholders across the firm to drive project strategies and roadmaps. You will be responsible for analyzing business needs and feedback, defining requirements and priorities, collaborating with developers on execution, and driving communication strategies. You will play a significant role in improving firmwide product offerings. This dynamic role provides an opportunity to build relationships with leaders in systems, business operations, and software development teams.

Phaxis

We are looking to hire for a very unique and interesting position. The ideal candidate must be very organized, pay close attention to details and have excellent communication and follow through skills. Also, familiarity with the latest trends in hair style and color are beneficial.

We are a well-established manufacturer of high quality and fashion-forward wigs. Estetica Designs takes great pride in the craftsmanship of our products through our complete dedication to maintaining the standard of excellence we have set for quality, products and customer service for the past 35 years consistently ensures the positive experience our consumers expect from us and makes this “home” to our employees.

Some of the daily responsibilities in addition to style development include:

  1. Quality control inspections and paperwork processing of received shipments.
  2. Communication with factories regarding manufacturing defects, shipments, samples and resamples.
  3. Inspect and process returned items and assess for defects.
  4. Showroom upkeep and maintenance.
  5. Handling shipment schedules and notifying staff. Conducting sales staff training on new items or colors.
  6. Preparing items for photo shoot and general organization of shoot.
  7. Maintaining information in computer inventory system for new items, new colors, discontinued items, etc.
  8. Coordinating closely with the Marketing Department on the timing and status of product development and movement.

Since Estetica Designs’ foundation in 1979, our commitment to providing the highest quality products available on the market along with providing the best customer service has allowed us to grow both domestically and internationally. Please visit our website or any of our social media sites to get a better understanding of who we are.

Estetica Designs

$$$

A leading digital marketing agency in Miami, Alphametic, is seeking a seasoned Sr. Digital Ads Manager, who would be focused on Google Ads, paid social ads, and analytics, as well as account management.

Alphametic is a digital marketing agency in Miami that helps businesses get more leads and customers with SEO, digital ads, and smart content. Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that want results, advanced skills, and exceptional service. Alphametic has worked with some of the most iconic brands in the world, such as L’Oreal, Hoval, and Novartis, as well as with many small to mid-market businesses looking to level up their digital marketing game. Alphametic’s work and ideas have been featured in Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, SMX, and Digital Summits. Alphametic is a certified Google Partner agency.

Requirements:

  • Minimum 5 years of hands-on digital ads experience, including Google Ads, Facebook Ads, Google Display Network, YouTube Ads, and others.
  • Experience and demonstrated success in account management, presenting to clients, and managing client communication/meetings and deliverables
  • Excellent analytical and presentation skills
  • Advanced understanding of and experience with Google Ads strategies, preferably with big budgets and large accounts
  • Good work ethics and detailed-oriented project management
  • Strong analytics skills, including Google Analytics 4, Looker Studio, conversion tracking, and Tag Manager
  • Local candidates only from the Miami area (hybrid, 3 days/week office attendance required – Downtown Miami office, parking provided)

Responsibilities:

  • Handle large-scale Google Ads accounts for some of our top clients, both hands-on management as well as SEM ad media planning and strategy
  • Handle account management responsibility for a group of clients, including scheduling and presentation on client calls, email, project management as well as internal communication
  • Support Digital Marketing Director in onboarding new clients, launching new SEM programs
  • Occasionally participate in new business pitches by preparing insights and recommendations
  • Be a team player and collaborator with strong work ethics to have a positive impact on others

Job Types: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental Insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Paid Holidays
  • Schedule:

    • Monday and Friday Remote
    • Tue, Wed, and Thu Office hours

    Alphametic

    Actively seeking a Marketing & Communications Coordinator for a Direct Hire, Fully onsite role. This role is perfect for a candidate who wants to be the driving force in shaping the company brand moving forward.

    HOURS: Monday – Friday, 9:30 AM – 6 PM EST; End at 5:30 PM on Fridays

    LOCATION: ONSITE | Manhattan, NY

    PAY RATE: $75 – $95K (Compensation Based on Years of Experience)

    BENEFITS HIGHLIGHTS: Strong Health Benefits, Unlimited PTO

    IDEAL CANDIDATE REQUIREMENTS

    • Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, Business
    • 2+ Years of Experience in Marketing working with branding and social media
    • Excellent Writing, Editing, and Presentation Skills
    • Strong Attention to Detail
    • WILLING To teach the Industry
    • Proficiency is MS Office Suite
    • Experience w/Google Ads and Google Analytics REQUIRED

    ROLE RESPONSIBILITIES

    • Manage social media and email marketing campaigns
    • Create a communications calendars
    • Develop and execute company driven marketing plans
    • Generate content, including social media posts, blog posts, news articles, press releases, sales collateral, and website content
    • Enhance company SEO through website improvements and improve company brand
    • Manage paid media campaigns
    • Secure press and speaking opportunities for company executives

    Ascendo is a Certified Minority-Owned Staffing Firm, and we welcome and celebrate diversity. Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Religion, Sex (Including Pregnancy and Gender Identity), National Origin, Political Affiliation, Sexual Orientation, Marital Status, Disability, Genetic Information, Age, Retaliation, Parental Status, Military Service or any Non-Merit Factor.

    Ascendo Resources

    Product Marketing Manager

    Our client is seeking a Product Marketing Manager who is aligned with their vision and can lead the company in their new go-to-market strategy. The small team and family business desire to grow quickly and are a results-driven company with a rigorous culture. To meet the demands and achieve the results towards their aggressive goals, the ideal candidate will be auto-disciplined, self-motivated, enthusiastic, and have a strong work ethic. The candidate should be prepared to roll up his/her sleeves and collaborate well in person at their office in Indian Trail, NC. This role will report directly to the Owner and is required to be in person Monday-Friday.

    The team designs and sells products to make front-line worker’s jobs easier!

    Picture the server at your favorite restaurant using a tablet to take your order and after they are done, they have a beautiful/functional cross-body to hold the tablet so that they are hands-free. Or the warehouse worker scanning bar codes into inventory, needing a convenient tool to carry the scanner. These are the cutting-edge solutions they market daily on their e-commerce site.

    Their products are evolving and being noticed by large B2B retailers and restaurant chains who are purchasing the designs to make their employee’s lives easier by making them hands-free when needed! Since 2009, they have been innovators and growing their business at a rapid rate.

    The plan is to expand upon the successful e-commerce business and move into the B2B and B2G space to grow their multi-million-dollar brand.

    Responsibilities:

    ·       Design and create all sales and marketing collateral, including product brochures and newsletters.

    ·       Conduct market research to create a lead-generation strategy in the US and Internationally.

    ·       Adopt a software program designed to implement email campaigns.

    ·       Manage branding, social media marketing, and content creation.

    ·       Partner with PR Agencies and manage the vendor relationship while driving the content strategy.

    ·       Manage Google and social media ad creation and budget.

    ·       Lead, plan, and implement product launch strategy and campaigns and develop the go-to-market strategy in the B2B and B2G space.

    ·       Identify user and buyer personas and develop a strategy around the ideal ICP.

    ·       Work with product management to define goals and metrics for the product launch and continuously iterate and refine based on data analytics.

    ·       Understanding the department budget and working within that budget.

    ·       Coach and develop the sales team on articulating the products’ benefits to prospects.

    Culture Alignment:

    ·       Embody our core values: Professionalism/Integrity, Social Responsibility, Results-driven/Bold, Innovative, and Collaborative.

    ·       Ability to receive constructive feedback and criticism considering what is best for the company.

    ·       Effective time management.

    ·       Support other team members when necessary to help out.

    ·       Lean on internal team members and encourage their involvement in executing the company vision.

    ·       Have a broad vision and perspective while predicting and analyzing all possible scenarios regarding assigned projects.

    ·       Lead by example with a professional, yet friendly demeanor.

    ·       Collaborate and care for the well-being of the company and team members.

    ·       Must respect and admire the people they work with and enjoy collaborative meetings to problem solve and strategize with new ideas.

    ·       Must not shy away from a challenge.

    Requirements:

    ·       Degree in Marketing or equivalent experience

    ·       At least 5 years leading a go-to-market strategy and implementation.

    ·       Must have product marketing experience in the business-to-business space.

    ·       Some background/understanding of e-commerce would be helpful.

    ·       Ability to lead a team in a couple of years once the business grows.

    Be prepared to:

    ·       Give examples and proof of concept where you’ve implemented a GTM B2B and B2G product strategy.

    ·       Present a 30-60-90-day plan of how you would hit the ground running during a 2 or 3rd-round interview. They are relying on your expertise to guide THEM!

    Benefits:

    ·       Health/Dental/Vision

    ·       Retirement plan

    ·       PTO + major holidays

    Your Hiring Coaches

    Location: Hybrid in Orlando, 34747

    Duration: 12 month contract (with extensions)

    Work Auth: US Citizen or Green Card Holder

    Must Haves:

    • Experience as a Digital/Content Producer
    • CMS experience with AEM (Adobe Experience)
    • Ability to work 1 day/week on site in Orlando
    • US Citizen or Green Card Holder

    Plusses:

    • Product Management experience

    Day to Day:

    A client in the Orlando area is looking for a Digital Producer to join their team. This person will be primarily supporting the landing pages for the clients App for their largest experience. They will be responsible for quick projects including copy and image swap-outs or vanity URL requests, page updates, building new detail pages or site sections, performing content entry or troubleshooting issues on the websites. This person will utilize AEM daily, and must have experience with this. They will also be asked to review work requests assigned in Jira and schedule the work needed to complete specific tasks with web developers, copywriters, and more. Will eventually add on some product management responsibilities down the road in this role.

    Insight Global

    $$$

    The Channel Marketing Manager is responsible for the strategic planning and implementation of channel and customer-specific growth plans that drive distribution and end user demand to fuel market share and profitable revenue growth for the Big Ass Fans portfolio of products. This role will partner cross-functionally to set category and new product growth targets for their assigned channel & customers, develop strategic channel and customer business plans, and then translate plans into marketing programming, execution, and field activation that creates customer and end user conversion opportunity. The Channel Marketing Manager will be looked upon by peers, leaders, and cross functional partners as the internal expert of their channels. They will use knowledge of industry, keen competitive understanding, in-depth channel & customer acumen, and strong cross-functional collaboration to achieve channel and customer success.

    Responsibilities

    Channel:

    • Strategic Planning: Participate in the strategic planning process, recommending growth and distribution strategies, conversion programming and marketing initiatives for the channel to meet business, brand, and financial objectives.
    • New Product Commercialization: Partner cross functionally to develop channel distribution strategies and go-to-market/commercialization plans that maximize new product potential in the channel. From business case through launch, advocate for assigned channel and collaborate with development teams to ensure success of new product concepts with customers and end users.
    • Category Management: Serve as the expert on the use of syndicated data to assist sales and business segment leads into making well informed decisions from actionable insights. Generate weekly, monthly, and ad hoc reporting to provide insights, identify opportunities and deliver solutions that drive profitable category growth. Leverage analytics to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of wallet.
    • Budget: Partner with GM to effectively plan and allocate available funding for channel to maximize ROI and manage programming within available budgets.

    Customer:

    • Joint Business Planning : Participate in Joint Business Planning process for customers within channel, aligning on core strategies to drive growth. Collaborate with customer teams, strategic account managers/sales leaders, and internal cross functional teams to deliver annual plans and programs that drive end user demand and customer growth. Monitor for success and adjust as necessary.
    • Product Review Management: Coordinate the review process from start to finish, compile and leverage category insights to make recommendations for optimal assortment, planogram space allocation, flow, and execution.
    • Collaborative Marketing Planning : Partner with Customers’ marketing teams to create annual demand generation plans aligned to joint business objectives. Partner with internal creative teams and customers’ creative teams to develop customer-specific marketing assets, collateral, promotions, advertising, digital activation, and merchandising. Ensure adherence to internal BAF Brand Standards in all customer executions.
    • New Product Activation : Provide customer insights to fuel new product development and distribution strategies. Leverage customer insights and collaboration to inform market opportunity & forecast, distribution strategies, and go to market strategies to ensure success with customer targets.
    • Shows & Events : Set strategies for executing customer events/trade shows, that build BAF brands’ equity and drive conversion among customer & end user targets.

    Qualifications

    • Bachelor’s Degree (emphasis in business/marketing or related field)
    • 5+ years of experience working with a leading consumer goods company (Channel Marketing, Trade Marketing, Category Management, Shopper Insights, or related position)
    • Experience in channel and category management for a major national retailer, hardware or Mass channel preferred.
    • Demonstrated knowledge of channel marketing and category management philosophies, tools and processes and proven record of success. Having held a channel or category lead role is highly preferred.
    • Ability to build strong sustainable working relationships with the customer, and cross functionally within Sales and Marketing
    • Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
    • Advanced analytical skills and computer software proficiency (PowerBi, Excel, PowerPoint, SharePoint, etc.)
    • Prior experience analyzing retailer data and presenting key findings and recommendations to senior level executives.
    • Proven ability to analyze and identify insights from a combination of data sources.
    • Excellent written and verbal communication skills
    • Strong project management, follow-up, organizational, communication and presentation skills
    • Ability to travel up to 10-15%

    Big Ass Fans

    $$$

    Robert Half Marketing & Creative is looking for a video content manager for one of our top clients in Charlotte, NC! The ideal candidate will be local to the Carolina’s to attend occasional video shoots.

    As a Video Content Manager, you will be responsible for overseeing a talented team of videographers and multimedia journalists. You will play a pivotal role in conceptualizing, planning, and executing video content that resonates with our target audience and reinforces our brand identity. This position requires a creative visionary with strong leadership skills and a deep understanding of multimedia storytelling.

    Key Responsibilities:

    Content Strategy and Planning:

    • Develop and execute a comprehensive video content strategy aligned with company goals.
    • Collaborate with cross-functional teams to identify key themes, messages, and target audience for video content.

    Team Leadership:

    • Lead and inspire a team of videographers and multimedia journalists, fostering a collaborative and creative work environment.
    • Provide clear direction and guidance on video production projects, ensuring quality and consistency.

    Project Management:

    • Oversee the end-to-end production process, from ideation to delivery, ensuring projects are completed on time and within budget.
    • Collaborate with producers, editors, and other team members to streamline workflows and optimize efficiency.

    Innovation and Trends:

    • Stay abreast of industry trends, emerging technologies, and best practices in video content creation.
    • Integrate innovative and cutting-edge approaches to enhance the quality and impact of our video content.

    Brand Consistency:

    • Ensure that all video content aligns with the company’s brand guidelines and messaging.
    • Work closely with the marketing and communications teams to maintain a consistent brand image across all multimedia platforms.

    Qualifications:

    • Proven experience in a leadership role within multimedia production, with a focus on video content.
    • Strong understanding of storytelling principles and the ability to translate complex concepts into compelling narratives.
    • Exceptional project management skills, with the ability to juggle multiple projects and priorities.
    • Proficient in industry-standard video editing software and multimedia production tools.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • A passion for staying ahead of industry trends and incorporating new technologies into video content creation.

    Robert Half

    $$$

    Macarta is a global leader in the retail media and eCommerce marketplace industry. Founded in 2016, Macarta commits to their mission of revolutionizing the retail industry by providing consistently excellent service to brands of any size, across any category. Macarta leverages its global footprint, and local expertise, to drive profitable growth for brands on global marketplaces such as Amazon, Walmart & Mercado Libre. With intentional creative & content marketing, search & programmatic advertising, channel management and business intelligence analytics, Macarta executes holistic omni-channel strategies that achieve long term, sustainable growth for brands around the world.

    Position:  Brand Manager

    POSITION DESCRIPTION

    Macarta is on a mission  to revolutionize the retail industry and become the leading global marketplace agency for brands around the globe. Brand Managers (BM) will play a critical role in creating momentum and shaping the future of Macarta. As a key member of the brand management team, you will have the opportunity to help drive Macarta into the future and have a real impact on our next phase of growth as a company as well as your career. 

    Our Brand Management team is a group of  innovators, strategists, solution seekers and consumers. As a member of the Brand Management team, you will have full ownership of a portfolio of 5-6 brand partners and will have the responsibility and opportunity to drive a real impact to your brand’s business(es) as well as the customers their brands serve. 

    You will establish and maintain strong relationships with your partners and work to deliver upon your partner’s goals and objectives. You will also be responsible for working closely with internal teams to deliver clear briefs that outline yours and the brand’s vision for their business. You will have the unique opportunity to serve as a leader and role model to all Macarta employees. 

    Brand Manager’s will be reporting to the VP, Strategy & Client Services and collaborating with leadership teams to drive results and success for all brand partners. 

    RESPONSIBILITIES:

    • As a Brand Manager you will be responsible for building and maintaining strong relationships with all of your brand partners and will embody our company’s vision of providing an outstanding quality of service to all of the brands we have the privilege to serve. 

    • BM’s will have and continually build a strong analytic foundation and will have in-depth knowledge of your brand partners P&L’s to identify and evaluate key business issues and growth opportunities for clients. As a BM you will  possess full ownership of your brands P&L’s and drive ideas and innovation on how to improve their marketplace profit. 

    • You will be responsible for driving and proactively looking at your brand partners performance on a daily basis. You will work to interpret all market data to take advantage of opportunities and minimize adverse trends, and identify data driven demand signals to generate business growth in areas for both on and off marketplace opportunities. 

    •  BM’s will work cross functionally with internal teams and drive the creation of  detailed, data backed briefs (around consumer insights, pricing, forecasting, promotions, P&L’s, operations, sales, marketing/advertising and creative) to deliver a clear vision for the future of your brand partners business(es)

    • Work closely with the project management team and ABMs to drive client deliverables from the planning stages to execution and final assessment to achieve your partners objectives and goals. 

    • Create, monitor and optimize annual growth plans to exceed sales and profitability goals for your portfolio of brands and work with ABM’s to train and collaborate on projects.

    • Perform ongoing analysis of the brands performance, competitors and category to identify opportunities to accelerate the growth of your brand  partners. 

    • Demonstrate fluency and a deep understanding of the e-commerce flywheel as it relates t o Amazon, Walmart, Shopify, and D2C sites. 

    • Work with brand partners to fully understand their entire marketing and channel mix. Work closely with the VP, Strategy &  Client Services to review all elements of your partners business(es) which include pricing strategy, active sku management, category management, merchandising strategy, advertising channels and performance trends, and ongoing innovative and strategic recommendations. 

    • Have an in-depth understanding of the competitive landscape of our brand partners categories and have the ability to translate the implications of their business to key stakeholders and work with ABM’s to pull insights and action items. 

    • Brand Managers are responsible for planning, execution and conducting various business initiatives for our clients that include innovation, developing strategic roadmaps, consumer acquisition trends, annual marketing plans, etc. 

    • Work closely with the VP, Strategy & Client Services and the ABM to develop business objectives and marketing plans for assigned partners/categories, reflecting overall on how marketplaces impact our partners entire business, and execute on plans to deliver against our partners goals and objectives. 

    • Drive the development of partner media plans, insertion orders, planning documents, project, troubleshooting and budget trackers, and keep all trackers and flowcharts and brand documents up to date. 

    • Have a strong understanding of full funnel advertising channels and retail media. As well as what levers need to be pulled to grow your brand partner’s business. Have the ability to confidently communicate those initiatives to clients. 

    • Provide weekly analysis and insights to key stakeholders as needed that includes reporting around sales, pricing, promotional effectiveness and overall marketplace analysis. 

    • Ensure that your brand partners business is running efficiently and work with internal teams for any troubleshooting needs, support ticket creation and follow-ups etc. 

    • Cultivate positive professional relationships with clients, vendors and internal teams

    • Compile, organize, and build presentations to aid in all QBRs and planning meetings with oversight from the Sr. Director, Client Services. 

    • Communicate with the VP, Strategy & Client Services on the state of each of your brand partners, where there are hurdles and where you are seeing success. 

    • Dedicate time each week to industry learnings and come to team meetings with new ideas and strategic tests we want to run for brand partners. 

    • Be hungry, Be Positive, Be Open Minded, Be Professional , Be Flexible, and Have Fun. 

    REQUISITES:

    • 2-3 years of Amazon Advertising (paid search or display) experience
    • 3-5 years of hands-on experience managing Amazon sellers or vendor central. 
    • Walmart (WFS) & Target experience is a plus
    • Strong MS Excel competency
    • Creative thinker and ability to think ‘outside the box’ regarding how to best position branded products within Amazon.com search environment
    • Proven track-record of ability to manage multiple projects and prioritize appropriately.
    • Entrepreneurial spirit, able to thrive in an autonomous work environment.
    • Strong communication skills and natural relationship builder.
    • Self-motivated, detail-oriented and able to shine in a results-driven environment.

    COMPENSATION

    Salary: 80,000 – $90,000

    Pay Schedule: Bi-Monthly

    COMPANY CULTURE

    • Casual attire
    • Flexible hours
    • In-Office or Hybrid
    • Dog-Friendly office

    BENEFITS

    • Unlimited PTO 
    • App & Online Benefits portal access through Insperity
    • 401k Plan Available
    • 50% of Health Insurance Premium paid-for by Macarta, should employee opt-in

    Macarta

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