General Staff Jobs

Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain e-bikes, folding e-bikes, trekking e-bikes and step thru e-bikes. We are a Direct-to-Consumer (D2C) business with our own online and offline operations, as well as other online marketplaces. With strong growth and expansions in place, we are now seeking a Marketing Director to join our North America HQ based in LA.

The Marketing Director will understand the customer and their needs and lead various internal functions, including Marketing, Creative, Digital, Retail marketing and customer experience. The ideal candidate will be a growth-oriented leader who adopts an analytical, entrepreneurial, data-driven, and operationally focused approach.

This role will require you to:

• Lead the marketing and design team to create, deliver and execute full 360 integrated marketing campaigns from brand building, product launches, customer experience, and retail marketing.
• Lead the team to manage key marketing channels – Content Marketing, PR, Influencers, Email, and Social Media
• Plan and develop annual marketing calendar and collaborate with E-commerce and Retail team on seasonal promotions and new product launches
• Brand management – help define our brand positioning and storytelling, localizing global content and establish the right tone of voice for the market
• Be a team leader and manage the progress of the team on performance and KPIs
• Serves as a consumer insights subject matter expert by staying on top of current trends and industry changes;
• Be a visible, collaborative leader who can develop, scale and build out the existing team in place to the next level

Ideally you will have:

• 10+ years of experience in Brand Management, Marketing, PR, ideally from a similar industry
• Experienced with commercial businesses both with online and digital / E-Commerce operations as well as brick & mortar operations
• Strong executional background with the ability to drive the team towards a common goal
• Exceptional communication skills, with the ability to adapt communication to multiple audiences
• Possesses a positive, can-do attitude, highly collaborative and able to work well cross-functionally and effectively with both creative and operational partners; able to develop and nurture effective relationships at every level of the organization
• Able to work in a fast-paced work environment, comfortable with rapidly changing landscapes and market pressures
• Bachelor’s degree in marketing, or a business-related field required.

LEON CYCLE

Imperium Data has a client in the Jacksonville, FL area looking to add a Marketing Analytics & Insights Manager to their growing team . The client is a nationally recognized non-profit organization with great benefits and competitive compensation. The Marketing Analytics & Insights Manager will utilize their expertise in a variety of research platforms to gather, process, and store marketing data used to develop marketing strategies and reporting. The candidate will need experience with analyzing market research, app integrations, and persona development. A strong background in analytics and statistics as well as having the ability to develop strong cross departmental relationships will be necessary.

What you’ll be doing:

• Lead planning, development, and maintenance of systems required to capture, aggregate, report, and analyze insights.
• Manage a team of analysts to pull and analyze data to gain insight and implement analytics solutions.
• Define, document, and implement analytic processes while defining clear standards for data usage, measurement, and reporting.
• Create A/B testing designed to improve key metrics for all channels.
• Keep up to date and document industry trends, best practices, and opportunities.
• Make recommendations that optimize marketing efforts to maximize ROI.
• Utilize research, analytics, and insights to influence decisions and recommend new opportunities.
• Lead qualitative and quantitative research projects.
• Collaborating with your team and external vendors to create compelling stories and communicate insights.
• Enhance platforms and infrastructure to support campaign performance.
• Lead data integration efforts ensuring systems are connected and communicating accurately.
• Conducting Project Management for multiple projects with dynamic priorities and timelines.

What our client is looking for:

• 5+ years experience implementing and using marketing data analytics
• 5+ years experience in qualitative and quantitative research
• 5+ years experience with analytics and insights in a marketing or advertising setting
• 3+ years of experience managing analysts
• Experience with Google Analytics preferred
• Experience reporting, email, and marketing automation tools like CRM’s, Tableau, CliqView, and Power BI

Imperium Data Consulting is a subsidiary of Imperium Data, a full-service Information Technology services firm. Imperium Data Consulting is specialized in providing top Information Technology talent to organizations of all size and industries. We work with the best staffing industry technology and our teams are tenured talent and staffing consultants.

Imperium Data is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.

Imperium Data

XPEL, Inc. (Nasdaq: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings, and commercial/residential flat glass film, is currently seeking a Consumer Marketing Manager.

XPEL offers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive “TOTAL REWARDS” package, including 401(k) matching contributions up to 4%, nearly 3 weeks of PTO, company-paid short and long-term disability, and a comprehensive health & wellness package.

Summary

We are seeking a Consumer Marketing Manager to develop and implement marketing plans and campaigns to promote the XPEL brand in key focus markets where XPEL has company-operated installation centers.

Core Duties

• Manage XPEL install center’s strategies, from research, planning, and budgeting, through campaign development, execution, and analysis on a global basis.
• Work with XPEL install center’s managers, Sales Directors, Territory Managers, and appropriate internal stakeholders to identify market opportunities, field needs, and implementation obstacles
• Work with Product Management, Customer Service, Business Intelligence, I.T., and other teams to integrate and prioritize XPEL install center’s messaging
• Develop detailed campaign briefs and timelines for marketing channel managers and creative teams
• Work with Marketing Management to develop annual XPEL install center’s marketing plans
• Establish an annual operating budget based on the approved marketing budget
• Develop an ongoing consumer-facing communications plan, to ensure awareness of all programs, resources, initiatives, and improvements
• Be responsible for consistent consumer-facing messaging across all audiences, channels, and experiences
• Evaluate the effectiveness/impact of each planning initiative through quantifiable methods
• Other duties as assigned

Job Requirements

• 5-7 years of product/service/brand management experience. National/global level preferred.
• Possess a proven ability to increase brand awareness among multiple target groups
• Extensive strategy development experience
• Ability to travel up to 50%
• Prove track record of working across multiple departments and with outside partners
• Experience in traditional and non-traditional communications formats
• Strong digital experience. (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy a nd tactical development
• Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.
• Have a strong sense of urgency, integrity and impeccable professionalism in representing the Brand and company

XPEL

Brand Manager

Bakery brand ????????????

Hybrid London role

We’re partnering with a hugely successful London-based bakery brand who are growing their marketing team and hiring a Brand Manager to report into the Head of Brand. They are currently listed in all major retailers, independent stores, food service and high-street stores. Most recently, they have launched into Europe and are on track to be at £100m in revenue in the next 3 years. They use the finest ingredients in their products across frozen, bakery and savoury snacks and aren’t slowing down with the NPD! ????

About the role

The Brand Manager will have a focus on social media, events and ESG (they’re on track to become B-Corp certified in the next few months). You will ensure that communication and tone of voice is the same across all channels with a focus on growing their social media channels including Instagram and TikTok. You will work closely and manage the external agencies/freelancers within photography, copy and influencers. As one of the leading bakery brands, you will be responsible for all events and ensuring they run smoothly and successfully. As part of this, you will be required to manage brand partnerships and seek like-minded individuals to drive success. Lastly, as they move towards B-Corp certification, you will be working closely with the Marketing Director to find ways of improving the brands ESG.

About you

You will have a minimum of 2 years’ experience in a marketing/brand position, where ideally you have been responsible for content creation, ATL&BTL campaigns and events. As this role is heavily involved with external agencies, you should be organised and have exceptional attention to detail as you will be responsible for the voice of the brand! You will have excellent written and verbal communication skills and a “can-do” attitude.

If you have experience in creating and implementing social media plans as well as knowing how to post on Instagram and TikTok, that would be a huge bonus! You should also feel confident in using WordPress, Hootsuite and Google Analytics (or similar). And of course, a passion for all things bread, pizza, pasta (the list goes on…)

This is a hybrid role with three days in their London office with flexible working⏰

YF hire for brands that cherish an environment that’s inclusive for all and diverse, where every idea and perspective is valued. There is no discrimination based on ethnicity, religion, sexual orientation or gender expression, disability, age, national origin or marital status. We encourage applications from all.

YF Recruitment

Location: Reading with hybrid working

Salary: up to £55,000 plus bonus

Contract: Permanent, full-time

We have a fantastic opportunity for an experienced Senior Digital Marketing Manager to join our vibrant, evolving business and take the lead in developing and delivering our digital marketing strategy.

Reporting to the Head of Marketing, you will successfully take ownership and accountability for the Northgate trading plan, using PPC and other digital activity to drive lead generation, as well as take ownership of the Northgate website, making required CMS changes to the site and working closely with Web development colleagues.

You will be responsible for the trading targets and associated budgets for Northgate and must have previous experience of working with Digital media, CRO and SEO agencies to ensure the best commercial outcomes.

You will also develop and mentor the Digital Marketing Executive to get the best from them whilst supporting them in their career.

What’s in it for you?

Salary- up to £55,000 per annum, plus bonus!

Annual leave- 25 days plus bank holidays and an extra day off to celebrate your birthday!

Pension- 5% Employer Contributions

Financial Benefits- save-as-you-earn scheme, free life assurance and a range of national and local retailer discounts, including discounts off your weekly food shop!

Lifestyle & Wellbeing Benefits- eye care vouchers, a cycle to work scheme, a 24/7 Employee Assistance Programme with an NHS Approved mental well-being mobile app.

Motoring Benefits- free motor accident assistance, discounted vehicle repairs, discounts on weekend vehicle hire and van hire and access to an employee vehicle-leasing scheme.

About you

• Firstly, you have a minimum of 5 years’ experience in results driven digital marketing
• You’re commercially savvy and comfortable challenging whilst keeping solutions focussed
• You’re experienced working with content management systems and have good knowledge of Paid Search/ PPC
• You have proven of creating excellent user journeys and digital propositions
• You possess excellent problem solving, negotiation, persuasion, expectation setting and influencing skills
• You’re a team player, highly organised and have great attention to detail

About us

Northgate Vehicle Hire (part of the Redde Northgate Group, a successful FTSE 250 business) has grown to become the UK’s largest B2B light commercial vehicle rental provider. Our mission is to give businesses the reliable vans they need with minimum fuss.

Be part of the future of vehicle rental

If you would love to be a part of our amazing Marketing Team, we encourage you to find out more. Apply today!

Northgate Vehicle Hire

Rainbow Trust Children’s Charity is going through an exciting time where we are growing, with the aim of reaching more families in need.

Rainbow Trust Children’s Charity provides emotional and practical support to families who have a child with a life threatening or terminal illness to make the most of their time together, providing expert, practical, and emotional support, where they need it, for as long as it is needed.

About the role:

This Best Companies Top 100 mid-sized company, and Top 20 charity, is looking to appoint a Marketing Campaigns and Communications Manager to work closely with the Fundraising, Engagement and Care teams to drive forward awareness of Rainbow Trust amongst our target audiences. This is a broad and exciting role which includes developing Marketing campaigns and communications, influencer and celebrity management, PR & media management, strategy development, and reporting.

This is an exciting time for a talented marketing and communications professional to join Rainbow Trust as we are an ambitious charity with a clear vision for growth and a strong sense of values. Reporting to the Head of Engagement, you will work collaboratively with colleagues on our communication and media strategies, and deliver plans to support fundraising activity, and strengthen our position as experts in children’s palliative care.

You will take the lead on generating creative, engaging content and ideas for fundraising and brand awareness campaigns that drive increased targeted engagement to showcase our work and deliver our fundraising ambition.

Location: Leatherhead, Surrey (some flexible, remote working options available)

Our modern Head Office is situated in Leatherhead, Surrey, located just 45 minutes from London Waterloo and Victoria and 25 minutes from Guildford. We are less than a 10 minute walk from Leatherhead Station and the town centre, with free on-site parking.

What we’re looking for:

• An experienced marketing and communications manager – you have a motivational engaging style, who can draw out information and ideas of others
• Poised and outgoing – you are enthusiastic, with a collaborative approach to achieving goals through knowledge-sharing and effective delegation. You are excellent at building rapport and developing good working relationships
• A multi-tasker with a sense of urgency for goal achievement – you delegate effectively with thorough follow-up, and are quick to learn
• An innovative, practical and creative problem-solver – you are a big picture thinker that responds quickly to varied activities and changing conditions. You will have experience in developing and delivering a communication and media strategy
• Confident use of Content Management Systems– you have an imaginative and creative working style

Applications will be particularly welcome from those in the charity/not-for-profit sector with a marketing, PR and communications background.

Rainbow Trust Children’s Charity

Marketing Manager

City of London (hybrid)

About Hays

At Hays, we believe in being long-term partners with our people as well as our customers. Together, we will work for your tomorrow, and the possibilities are endless.

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn’t just about being part of a global business leader; together with over 12,000 people across 32 countries, you’ll be making a difference in the world of work.

With the energy of the Hays culture behind you, you’ll be part of a progressive business that’s going places. Working flexibly and trusting each other to deliver, you’ll thrive in an environment that is inclusive, collaborative and motivating.

We call this the Hays spirit.

The opportunity

Lead the Sales Enablement team to proactively promote marketing activity via regular regional marketing calls and comms to ops – selling back marketing activity and driving operational engagement to minimise demand for unplanned marketing support.

Build, develop, and execute focused marketing plans for tactical core specialism and seasonal campaigns, partnerships and events ensuring activity has commercial consideration to enable sales and support business objectives, measured against agreed KPI’s. Ensure regular updates with key business stakeholders.

Build, develop and execute business engagement for national marketing campaigns. Ensuring operational business are clear on expectations, have been provided with the right promotional assets and are driving engagement to meet set KPI’s.

Meet monthly with key core specialism directors to ensure marketing activity is monitored and clear, national campaigns are being leveraged to their audiences as required and issues/blockers are being flagged and considered.

Manage, upskill and develop the events and marketing executives to effectively assist in the roll out and optimisation of marketing activity.

What can I expect day to day?

360 Marketing Support

• Lead the Sales Enablement team to manage and support adhoc marketing requests from operational business, challenging ROI and purpose and selling back existing marketing solutions or executing activity as need
• Maintain and optimise request processes and SLT’s to best support business needs and amplify/back-sell national marketing activities
• Follow processes for the performance measurement of campaigns and activity and contribute to reviews to ensure on-going evaluation
• Build, develop and execute key specialism campaigns which will be allocated through each financial year supporting the delivery of marketing plans across both UK and Ireland
• Work closely with Data and Salesforce teams to monitor campaign tracking and reporting
• Critically evaluate marketing activity to identify new opportunities, key learnings and potential improvements to plans.
• Lead the executives to execute and evaluate events across the UK&I, reviewing approach to ensure best practice and activity supports key objectives and priorities
• Manage key relationship with industries and specialism partners to nurture and amplify and develop mutually beneficial partnerships
• Work with other members of the wider UK & I/Global Marketing teams including social media, PR, e-CRM, content and creative studio to ensure seamless delivery and optimum impact of all activity.
• Maintain and conduct quarterly auditing of the Refer a Friend (RAF) process, liaising with regional PA’s to ensure adherence to governance and ability to ensure validity of RAF program & vouchers. Work with channel teams (B2C/ eCRM) to support/ provide reporting.

Business Engagement

• Launch key campaigns both, national and specialism, on time, to the regions via launch calls and/or communications
• Work on promotional toolkits, content and collateral ensuring consistent and engaging communication for key campaign launches across all regions
• Ensure all projects are following business engagement plans with key operational touchpoints and success metrics are being monitored to achieve maximum ROI as part of the roll out supporting business objectives
• Conduct 1:1 monthly calls with key specialism leads to monitored activity, manage expectations and ensure marketing is contributing to operational objectives

What you’ll need to succeed

• Educated to degree level or equivalent
• Strong standard of all Microsoft packages (Word, Excel, PowerPoint etc.)
• Strong experience across the marketing mix working on tactical campaigns and major marketing plans
• Strong understanding of the principles of B2B and B2C marketing principles
• Ability to quickly build rapport with colleagues to gain a deep understanding of their business and communication requirements
• Project management, prioritisation and organisation – able to understand and deliver to the requirements of a project brief, and ability to execute campaign production
• Stakeholder management, communication, and teamwork – Comfortable working in a matrix organisation and able to influence multiple groups across multiple UK geographic regions
• Demonstratable experience delivering successful business impact through marketing solutions

Not essential but advantageous:

• Adobe InDesign or equivalent (InDesign)
• Event management/ registration tools (e.g., Salesforce, Cvent, Eventbrite etc.)
• Project management tools (e.g., Monday.com)

Skills and Competencies

• Outstanding organisational ability and attention to detail
• Ability to empower and lead a team of executives
• Excellent communication skills both written and verbal
• Aptitude for managing high volume workloads based on (often tight) deadlines
• Excellent interpersonal skills and ability to work with and influence all levels of stakeholders
• Ability to manage senior level stakeholders effectively to create trust and buy in
• Work closely with the Head of Customer Strategy & Planning to improve stakeholder communication throughout the business
• Budgetary control and negotiation
• Highly motivated and a self-starter
• A bold decision maker, able to work in a dynamic and fast paced environment.
• Confident speaker and presenter to stakeholders at all levels
• Ensure Hays brand values are embedded across all marketing activities

What you will get in return

• Flexible hybrid working patterns
• Broad range of employee wellbeing initiatives and benefits
• Referral Bonus Scheme
• Community of support networks from Hays Pride, to Parents@Hays
• Paid charity day for all employees and working closely with charity partners
• Plus an extensive list of optional company benefits

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity If you’re thinking of a new tomorrow for your career, let’s work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

Hays

BSH Home Appliances Corporation – Top Employer US 2022

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Sr. Brand Manager, Bosch

Irvine, CA/ Full-time

Your responsibilities

· Develop brand strategy and positioning with Brand Director

· Plan, execute and oversee marketing budget. Will be responsible for assigned marketing budgets and financial oversight

· Develop, plan and execute consistently brand strategy for pre-purchase, purchase and post purchase

· Develop annual Bosch marketing plan in accordance with brand strategy/ business plan

· Drive efforts and lead cross-functional teams to create and deliver overarching marketing plans (consensus building, strategic reasoning, competitive insights, and best practices)

· Direct and coordinate all activities related to the assigned responsibilities within the team

· Plan and develop major brand campaigns across all channels

· Ensure ongoing alignment and collaboration with Sr Brand Managers and Head of Brand Marketing

· Works collaboratively with the brand team to ensure the effective and efficient execution of brand deliverables.

· Manage external agencies and ensure marketing budgets are met

· Plan and execute RFPs for new agency selection

· Seek and establish new partnerships and marketing opportunities that align with the brand an maximize opportunity for growth

· Represent the brand as a spokesperson with media partners

· Direct, manage and represent the brand at industry events and trade shows

· Monitor sales and market trends, research regions and consumer markets and competitors’ activities to identify key market opportunities and issues

· Communicate with internal and external stakeholders, keep informed and collect feedback

· Champion the brand internally making sure all elements of the company understand the brand and its goals

· Plan, execute and monitor the Marketing Plan according to the brand strategy and Business Plan defined by the company with the aim of generating a value proposition at all touchpoints of the consumer experience journey and services to increase brand preference, market share, sales and consumer satisfaction.

Build brand awareness, clearly position the brand in consumers’ minds and ensure that all activities inside and outside of BSH including distributors and trade partners are consistent with brand strategy. To protect and expand brand identity and brand equity.

This position requires experience in Media Management, strong analytical skills, attention to detail, and the ability to work with cross-functional teams.

· Develop, plan and oversee media strategy and execution of multi-facetted media mix including all social, digital and traditional media.

· Develop, plan and oversee PR strategy and ensure consistency in accordance with brand strategy

· Ensure optimal and efficient implementation of the advertising campaigns in the appropriate media

· Media agency management ensuring media mix optimization. Select the appropriate media mix to reach target audiences, and monitoring media spend to ensure budget efficiency.

· Define brand health tracking to measure BA, FC and qualitative image attributes

· Define and create KPIs to measure efficiency, creative performance and brand effect to effectively reach target audiences and increase brand awareness, engagement and sales.

· Work closely with brand team to track and measure effective advertising campaigns.

· Create and nurture long term relationships with key media influencers.

Your profile

· Bachelor’s degree (Marketing, Business) – Required

· Master’s Degree (Marketing, Business) – Preferred

· 7-10 Years of Experience (Brand Marketing) – Required

· 3-5 Years of Experience (Brand Management, Project Management) – Required

· 7+ years marketing experience incl. brand management

· Solid knowledge, expertise & success in the measurement of marketing campaigns

· Proven track record and working experience as brand manager

· Highly creative with ability to think out of box

· Very strong communication and presentation skills a must

· Team player with high level of collaboration across all departments

· Proven ability to implement brand and marketing strategies

· Experience in PR, digital social campaigns and Influencer Marketing

· Experience in identifying target audiences and devising campaigns that engage, inform and motivate

· Budget-management skills and proficiency a must

· Experience in event planning and coordination preferred

· Ability to use analytical skills to identify challenges & opportunities as it relates to products, category changes, competitive threats and changes in sales in the marketplace

· Strong PowerPoint, Word, and Excel skills.

· Travel Percentage – 30%

· Must live local to the Irvine, CA office

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the maximum payout potential is 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the month after 27 days of employment.
• Eligible to participate in 401K Savings and Retirement Plan on the first day of the month following or coincident with the date you complete 1 month of employment.
• MotivateMe Employee Wellness program through CIGNA.
• 2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• 40 hours of paid sick leave (Non-Production Line)
• 40 hours of paid personal leave (Production Line)
• Employee, friends, and family discount program for company products.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

At BSH we appreciate everyone’s uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential – EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.

BSH Home Appliances Corporation – North America

Labcorp (NYSE: LH) is a $16 billion (FY21) global life sciences organization that is deeply integrated in guiding patient care through its comprehensive clinical laboratory and end-to-end drug development services.

We are scientists, medical researchers, doctors and healthcare professionals looking to science for the answers that could lead to a better, healthier life. And that’s why we come together, across the globe, as a life sciences and healthcare company with a mission to improve health and improve lives.

For over 50 years, our discoveries and insights have shattered the norm and helped to make real, meaningful differences for people around the world. We are proof that a small, noble idea—a local lab starting out in a hospital basement—can do great, big things that affect millions.

Based on 2021 results, in numbers, we are:

• More than 75,000 employees
• Innovating through science and technology, with over 700 patents, and approximately 2,500 MDs and PhDs, serving people in over 100 countries
• Supporting 63% of novel Oncology drugs and therapeutics approved by the U.S. FDA
• Running close to 600 million diagnostic tests per year
• Performing clinical trials at over 73,000 global sites
• Located just miles from 93% of the U.S. population
• Partnering with hundreds of health plan sponsors and thousands of health systems

Labcorp was founded and is headquartered in Burlington, NC, in the Raleigh-Durham area, with significant office presence in Research Triangle Park, the largest research park in the United States and a premier global innovation center.

ABOUT FORTREA

In July of 2022, Labcorp announced the company’s intent to spin off the company’s clinical development business. The newly-formed organization will provide a comprehensive set of clinical trial management, market access and technology capabilities.

The company expects to complete the spin by mid-year of 2023. The new spin company represents a leading, global Contract Research Organization (CRO) providing Phase I-IV clinical trial management, market access, and technology solutions to pharmaceutical and biotechnology organizations. The new company comprises 20,000 global employees with a newly appointed Chairman and CEO, Tom Pike, with deep industry expertise.

This role provides an opportunity for a strategic, business-savvy and creative executive who thrives in a fast-paced, mission-driven organization. The Executive Director is a dynamic leader who is well-versed in leading global and regional marketing teams and the capabilities to advance business strategy, performance, business growth and employee engagement. The right candidate will bring deep experience with launching and growing brands, building impactful marketing strategy, global and regional execution thought leadership, account based marketing solutions and CRM to lead the global marketing function.

With a growth mindset, this leader will have a track record of adding value and making an impact to drive sales growth with measurable results, strongly differentiate our solutions and offerings and efficiently increase engagement with internal and external stakeholders. The individual will bring a thoughtful perspective to a diverse set of topics and issues, has a “big-picture” perspective and is able to connect the Company’s strategy to our global brand.

The Executive Director will report to the Head of Marketing & Communications, and will be a key advisor to the executive leadership of the spin and other business and functional leaders.

This position will be responsible for building a global brand and marketing team and enabling capabilities for the spin company, including channel marketing, account based marketing, media, improving brand awareness and differentiation, deploying impactful thought leadership programs and other strategic areas of focus with measurable results.

The right individual is comfortable with making decisions when there is ambiguity. S/he is highly collaborative and is able to lead through influence by involving a diverse array of internal stakeholders, business leaders, and the spin management office Executive team. Specific responsibilities will include:

• Lead Clinical Development marketing and brand strategy
• Drive differentiation as a competitive advantage across multiple channels
• Collaborate with customer facing teams to align on priorities, messaging and resources (sales, scientific and operations leaders).
• Provide clear vision and direction to service line marketing teams on key initiatives and success metrics
• Provide team leadership across global and regional marketing teams by delivering messaging, resources, events, thought leadership and creative content.
• Influence Global Marketing policies / processes / actions / culture
• Update and evolve brand guidelines, templates and training
• Build a high-performing Team and Culture by developing leaders and self to take on greater responsibilities and engaging leaders to create an agile, collaborative organization that empowers individuals to do their best work
• Define clear value proposition and prioritization for scientific and solutions that aligns with go to market strategy and team priorities
• Build strong relationships across Fortrea marketing, sales, science and operational leadership
• Strengthen and scale account based marketing
• Integrate qualitative and quantitative analytics to support strategic decision-making and ensure ROI on marketing efforts

YEAR ONE CRITICAL SUCCESS FACTORS

• The ability to earn the trust, confidence, and endorsement of the marketing and clinical executive leadership team as a colleague, advisor, and problem solver who is not only a functional expert but a business leader as well.
• The establishment and execution of an overarching marketing strategy, plan, and channel platform that is aligned with and supports the business goals of Fortrea.
• Effective leadership and prioritization of the function, including managing the team and ensuring quality standards and timelines are achieved for day-to-day activities.
• A strategic and proactive customer engagement plan to drive lead generation and sales growth.
• Build and develop a team that is strategic, experienced, and excels to advance Fortrea internal and external marketing capabilities and results.

REQUIREMENTS

• College degree required, Graduate studies in related field preferred
• 8-10 years of experience leading brand and/or marketing teams, with demonstrated success in multi-channel marketing including social, media, mobile marketing, and creative partnership strategies
• Track record of operational business impact; has successfully led transformative marketing initiatives, with demonstrated return on investment
• Experience using quantitative and qualitative data to inform decisions, strategy and goals
• Outstanding change leader with strong team leadership skills; highly collaborative, persuasive communicator with strong executive presence; works well in highly matrixed environment; resilient
• Successful experience in building, developing, leading, motivating, scaling and aligning high-performing teams and marketing organizations
• Experience launching brands
• Business to business marketing experience preferred

Labcorp Drug Development

Midea America Corp. is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea with over 200 employees in the US and we are expanding our presence in North America.

Job Summary

The Consumer & Market Insights team serves as consumer champion and voice of local consumer. The team is responsible to lead and manage all consumer learning plans and insights projects whilst building strong partnership at various facets of the business.

In the expansion of our business in the US, the need of installing a senior Consumer & Market Insights function in the region has become heightened. We are looking for an experienced insights professional to build the US insights learning plan. This role is key to help transform the mindset in the organization, and to steer and support our product offering in the country with compelling consumer-driven value proposition based on rich and refreshing knowledge and insights.

The ideal candidate is a self-driven professional who needs no instruction how and where to start. He/she is an outstanding individual contributor with strong sense of ownership and initiatives. With a high business acumen, his/her research expertise and skills are strong backbone of the business partnership with key stakeholders including, but not limited to the local product and marketing teams, local research and development teams, global research team, and product divisions based in China. This is the position for someone with superb organizational awareness and communication skills, sound research know-how and hands-on attitude. It is for an insight practitioner who is not fearful of ambiguity and stress, not afraid of challenging status quo and possesses outstanding influence skills.

With our consumer at heart, reporting directly to Head of Brand Marketing in the US your key focus will be consumer market insight knowledge & insights development in the US.

Essential Job Responsibilities

• Build and own US regional knowledge & insight center that packs valuable information to input business operation, guide and inspire business. This includes, but not limited to market intelligence, retail intelligence, competitor monitoring, trends movements, as well as fundamental understanding of US culture and the relevant consumer space.
• Support strategic innovation programs.
• Lead consumer research programs from insight mining and identification to the creation and development of value proposition via working closely with multiple stakeholders including product innovation teams, product managers, and product planning teams from China.
• Independently devise and lead appropriate research programs to collaborate with multiple functions in the organization, with or without help from a third-party agency. Such research programs could include but not limited to usage & attitudes, ethnography, innovation incubator/design thinking.
• Product testing, brand research, cultural study, Marketing messaging and communication, as well as ongoing management of proprietary research panels.
• Leverage on past and existing information to derive highly relevant learning and deploy it to the organization for concrete implementation. E.g. Segmentation, Brand Tracker, Price Analysis, Nielsen, GfK, Ipsos, past research, etc.
• Explore new and relevant data sources to assist the business in understanding the culture, the market and the categories well.
• Regular delivery of such knowledge & insights to enable and mobilize the team to embrace changed way of thinking and working.

Research implementation and insights generation:

• Work on an exciting product portfolio covering a variety of home appliance and air conditioner categories. Partner with BU Product Managers, Global Product Division, R&D team, Regional BU Sales and Marketing by organizing and leading all research and insights projects and inputting into value proposition development for US product lines.
• Help the business team with the initiation and scoping of research projects, identify knowledge gap, design the approach, and partner with external research providers to deliver actionable insights into OBM end to end process. Consult on validation testing of vendor research processes and outputs. Such research could include but not limited to usage & attitudes, ethnography, innovation incubator/design thinking, product testing, brand research, cultural study, segmentation, Marketing messaging and communication.
• Synergize all research initiatives that take place in other regions. To become the trustworthy local research authority in overseeing and influencing all projects and gatekeeping quality of research design and execution in the US.
• Support Global Head of Consumer & Market Insights in developing and implementing the global and regional CMI framework.

Coaching and training:

• Act as the cultural ambassador representing the voice of US consumers and encourage the organization to understand them and get close to them.
• Provide training and coaching through formal and informal activities with the key stakeholders such as Product Managers and Marketing.

Other:

• Propose annual research strategy to Leadership and manage the execution thereof.
• Manage the MACC CMI annual research budget.
• Activities include, but are not limited to, managing the vendor briefing process, scoping and creating project applications, facilitating pitch process and selection of vendors, submitting contracts for approval and signing, providing support for invoice payment and billing reconciliation processes

Required Qualifications:

• 5-7 years of working experience in market research and consumer insight, having worked in such a function at a client-side organization before, or ideally combined experience of both client-side and agency side.
• Solid knowledge and experience in both quantitative and qualitative research.
• Good familiarity with a range of research methodology from upstream to downstream of innovation development process.
• Worked in a country level capacity before. Experienced or interested in home appliance products.
• Excellent communication skills and strong stakeholder management skills. Ability to quickly find strong foothold and thrive in an environment where co-workers are not typically research savvy.
• Proactive and patient with an agile mindset. Comfortable in a start-up setting and possesses entrepreneurial spirit.
• Pleasant personality, humble and down to earth with strong drive to succeed.
• Fluent in English. Mandarin would be a plus

Salary Manager: 100K – 140K

Midea is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Midea America Corp