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  • Staff / Crew

Gosnells, are the craft meadery that’s taking over the world from our base in

Peckham, South East London.

They have been producing the finest craft mead from the best honey since 2014, and

now we’re looking for a Marketing and Social Marketing Manager to join us on this

incredible journey.

The role

As the Marketing and Social Marketing Manager, you’ll be the creative mastermind

behind their online presence, bringing Gosnells to life across the website, social

channels, and in real life.

They want someone who’s not afraid to experiment and take

risks, coming up with some wild and unconventional ideas and then figuring out what

works and what doesn’t. Using our brand plan, you’ll shape our content calendar to engage and expand their community of followers, and integrate it with our offline campaigns and activity.

You’ll need to have a natural creative ability and a love for all things digital to communicate effectively with our audiences across different channels.

Key Tasks:

Social

> Oversee the day-to-day social media and digital strategy, working with

our meadery team and external agency support

>Identify and develop new channels, like TikTok, Twitter, LinkedIn, and

Youtube, as well as booking guests and act as a producer for our podcast

> Manage relationships with media outlets, influencers, and other

partners to maximize exposure for Gosnells

Content

> Use Adobe and Canva to create and optimise creative assets for our

different channels, including Instagram, Facebook, and more

Strategic Partnerships

> Collaborate with the sales team to develop and execute promotional

campaigns and events, and develop and own Point of Sale for Gosnells

Your DNA

-> You’ll need to be entrepreneurial and influential with good communication and

networking skills to build awareness of Gosnells, by identifying and

developing opportunities

-> You’ll comfortable learning new things by trying them out, and getting stuck

in to a range of marketing executions

-> 2+ yrs experience and knowledge of traditional marketing.

-> Strong knowledge and understanding of social media

platforms and analytics

-> Online copywriting experience for websites and emails.

-> Basic technical knowledge of HTML, web publishing and

Adobe Suite

???? Salary: up to £35k

???? Logistics: Peckham / adhoc WFH

Perks:

???? 25 days annual leave + bank holiday

???? Staff training budget

✨ Quarterly socials

???? Discounts on company products, and free stock

???? Flexible working (hours and location) available on request

Copy Club

Job Title: Product Marketing Manager V

Location: Menlo Park, CA

Duration: 06 Months Contract

Pay Range: $115-$120 an hour on W2 without benefits.

Summary:

The core role of a product marketing manager (GTM) in Business Integrity is to lead global go-to-market strategy, narrative development, goaling, prioritization, and packaging for products and policies related to Business Integrity. The successful candidate will partner with multiple teams to influence new product development, mitigate product risks, lead the development of global launch plans to bring products to market, and identify opportunities to improve existing products.

Responsibilities:

  • Lead development, socialization, and execution of global, comprehensive go-to-market strategies for Business Integrity product/policies
  • Craft narratives to explain Business Integrity product/policies to internal and external partners and clients.
  • Guide and partner with cross-functional teams (both global and regional) in developing client communications, product documentation, and sales collateral
  • Create leadership briefings, client communications, and sales collateral for Business Integrity products/policies.
  • Distill and surface market feedback from various channels to product teams for new and existing Business Integrity products/policies.
  • Set the outbound priorities for our suite of Business Integrity products/policies and work with partner teams to ensure those priorities ladder up to Facebook’s overarching strategic goals
  • Manage high priority, fast moving decisions and communication planning.
  • Work with PR to devise launch strategies for featured products.

Minimum Qualifications:

  • 8+ years of work experience, including work in marketing, product, consulting, communications, or information technology
  • Experience in a product marketing capacity (partnering with product management or engineering to represent market/customer requirements and supporting product launches across multiple stakeholder audiences)
  • Communication experience with technical, business, and external stakeholders
  • Track record of collaborating with cross-functional teams to drive results.
  • Experience setting priorities, problem solving, multi-tasking, and working independently.
  • BA/BS degree

Preferred Qualifications:

  • Experience in the advertising sector

“U.S. Tech Solutions, Inc. is an Affirmative Action, Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status”

US Tech Solutions

Marketing Director – FMCG Drinks

South Yorkshire – Hybrid (3 days)

Parkinson Lee Executive Search are looking for a Marketing Director for a fast growing NPD driven innovative drinks organisation.

Reporting into the MD, this role is crucial to the ongoing growth that our client has achieved over the last few years. As a natural strong leader, you will be instrumental in driving the team to success. The team covers; Design, PR & Digital Content, Brand, Customer Marketing & Events and Insight.

Key Responsibilities:

• To provide leadership, direction and management of the marketing team for a portfolio of brands

• Work closely with the board to influence the broader business and deliver profitable growth for existing Brands and develop new opportunities or new Brands

• Work in hand with the Sales Director to ensure the sales team are given up to date market intel and marketing support

• Be the leading brand ambassador for the business – further developing and defining the brand narrative as well as the creative both internally and externally

• Define brand opportunities through market landscape and consumer analysis to maximise commercial product opportunities

• Spearhead the exploration of Digital – content marketing, SEO and social media to provide added value to existing customers and acquire new ones

• Continue to build proactive relationships with external partners and agencies

• Work in partnership with the team to present customer specific range plans, focusing on all aspects of commercialisation (POS, merchandising, storytelling, promotion/launch and product placement)

Requirements:

• High performing Manager across Marketing and Commercial Experience ideally within the drink industry

• Proven track record in developing and delivering brand growth plans

• Some On-trade experience preferred

• Strong leadership and communication skills

• Highly numerate and commercial thinking with a clear ability to present robust and compelling insight / direction

• Ability to lead and develop a high performing team of marketing professionals

• Focussed on delivering results and both continuous personal and professional development

• Strong business and financial acumen and understanding of overall business objectives with a proven track record of delivering sustainable and profitable growth

This is fantastic opportunity for a commercially focused Marketing leader to join a innovative, rapidly growing FMCG business.

In return our client is offering a basic salary of £90,000 – £120,000 + Excellent Executive level benefits

For more information please contact Sarah-Lee Neesam at Parkinson Lee Executive Search.

Parkinson | Lee Executive Search

Our beauty client is seeking a Senior Director of Integrated Marketing Communications. This new role focuses on leading and executing 360° brand marketing, innovations, and creative initiatives across all channels such as brand and retailer .coms, social media, digital platforms, events, and partnerships for a Beauty brand. With a consumer-first approach, you will lead the digital and experiential activation from concept to execution in alignment with overall brand and business plans. This role is responsible for evergreen content, campaign, and digital strategy across touchpoints and leading a team of content strategists, content producers, community managers, and digital managers to produce data driven results. This position operates on a hybrid schedule out of their New York City office.

  • Salary range: 190k-210k, based on experience

Responsibilities

  • Lead and oversee the marketing campaign planning process and strategy development in accordance with overall brand and digital growth plan including Social, Campaign, and Digital Marketing strategy
  • Innovation identification and deployment oversight
  • Coordination with paid search and paid social initiatives
  • Cross-category and department calendar management and coordination
  • Email / CRM development and oversight including .com homepage, editorial, PDP, and CLP development and oversight
  • SEO / event and partnerships management; BA/Influencer coordination and campaign briefing
  • Build and manage a team of digital marketing professional to execute and optimize campaigns and evergreen content programs / calendars and production to achieve clear objectives
  • Develop creative and content translating core brand messages to engaging best in class assets engaging online consumers across various channel formats
  • Lead platform marketing and social digital transformation initiatives
  • Digital platform and campaign identification and development
  • Drive sales funnel goals and meet new consumer acquisition, performance, ROAS, and engagement
  • Plan and manage digital marketing, social, and innovation budget, forecast, and spending accountability in accordance with P&L
  • Lead .com ecommerce external and internal partnership and strategies including social shopping channels, measurement, and planning
  • Establish and maintain close cross-departmental and category working relationship with internal stakeholders and teams to drive consistent campaign messaging and growth
  • Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on business
  • Delivery of monthly business insights, trends, reporting, and action roadmap to executive leadership and cross-functional partners
  • Develop and drive innovation roadmap to drive brand relevancy and continued growth metrics
  • Oversee on-site SEO and UX improvements to drive higher value and organic traffic quality
  • Partner with cross-functional teams (product, retail, creative) to develop advertising assets, landing pages, editorial, emails, influencer campaigns, BA campaigns, and partnerships to drive successful campaigns at launch and beyond
  • Partner with IT and Development teams to implement and drive best in class 360° data logic and system flows

Qualifications:

  • BS / BA or University degree in marketing, communications, business, or similar field, MBA preferred but not required
  • 12+ years of experience in digital marketing, social, and creative in-house or across agencies
  • Experience leading multiple departments and projects across the full consumer marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels)
  • Expert knowledge of digital and social best practices, agencies, vendors, and functions
  • Well-versed in vendor negotiations and contract building with a roster of existing relationships across platforms and vendors
  • Experience creating and managing creative production agencies and marketing budgets to drive demand creation, process, and campaigns across multiple projects and teams
  • A background in owning and managing multiple budgets, forecasting, and delivering on monthly goals of spend, ROI, KPIs, and engagement growth
  • Proven success in leading team(s) to develop comprehensive 360° marketing campaigns and cross-category integrations
  • Must be a strong strategic thinker, able to translate quantitative and qualitative data / insights into strong marketing strategies with a data-driven mentality
  • Strong presentation skills
  • Experience with channel testing and methodology, lifecycle marketing programs, and juggling multiple departments across channels and content
  • Strong decision-making skills and an understanding of where projects fit into overall company, budgetary, and category strategies
  • Ability to operate independently and bring ideas and solutions to issues raised
  • Expertise in launching, managing, and continuing to evolve owned digital platforms, ideally with a focus on DTC ecommerce and multi-category merchandising
  • Digitally native and well-versed on marketplace evolutions and trends
  • Experience working with external agencies and vendors to bring internal projects to life
  • Experience working with analytics platforms (Sprinklr, Google Analytics, etc.) and in overseeing analytics departments
  • Knowledge and experience with social engagement and content best practices
  • Strong experience with Excel, Google docs, PowerPoint
  • Knowledge of paid media landscape and internal and external options
  • Excellent project management skills
  • Ability to work in a fast-paced, collaborative environment
  • Experience building, leading, and developing a team of direct reports

If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
Opportunity Awaits.
Solomon Page

Product Marketing Manager – Innovative Software – Up to £65k + Benefits + Remote working

Looking to use your product marketing expertise to take the lead with developing marketing strategy within a fast grow SaaS company? Our client, an innovative software company, are in the search for a strategic and confident Product Marketing Manager to execute exciting product launches, go to market strategies and take marketing to the next level. This is a fully remote role, that will offer an ambitious Product Marketer a chance to really get under the skin of a fast-growth brand as they expand globally.

As Product Marketing Manager, you will plan and executive product launches and product marketing strategies that align with the marketing objectives and increase market share. You will help to define product positioning, monitor data and budgets, report on KPIs and carry out competitor research to assist development of marketing plans. Using your interpersonal and collaborative skills, you will lead cross-functional teams to develop go-to-market plans, informed by market analysis and your understanding of customer trends.

Our client need a confident communicator who acts as a product expert, representing the product at remote industry events, webinars and media interviews, and build relationships with key stakeholders (including influencers and industry organisations). You will be responsible for defining and shaping the growth strategy plans, so strong project management skills are a must! For this role, it is essential that you are commercially-minded, organised, creative, and a problem-solver who can manage multiple projects at once.

What do I need?

  • Strong experience in product management & marketing
  • Experience in developing product strategies
  • A history of creating and executing marketing plans
  • Experience in brand launches and positioning
  • Stakeholder management experience
  • Excellent communication & presentation skills
  • A keen understanding of consumer and market trends

A highly organised and communicative Senior Marketing Manager, Product Marketing Manager, or Marketing Specialist will thrive in this role – so if you are experienced in product management, then send us your most up-to-date CV today!

Are you looking for a different role? Spotlight Recruitment would love to support your search. Join our community of 85,000 followers by clicking on the Spotlight logo and keep updated on our latest marketing, digital and communications roles. Spotlight Recruitment is an equal opportunities employer, and all applications will be considered according to our equal opportunities policy.

Spotlight Recruitment

About the job

Rookwood Pottery is looking for its next leader in Marketing to help grow the company by connecting our beautifully handcrafted products with those who love and appreciate them! For over 143 years Rookwood has been stunning the eye and stirring the soul with its one-of-a-kind creations. We are in need of someone with both the eye for art, and audience understanding to engage our customers and take us to the next level. If you’re up for a challenge, appreciate art, and love all things Cincinnati, then you might just be the right candidate for our Marketing Position!

·       Title: Marketing Manager

·       Reports to: President

·       Works closely with: Creative & Photography

General Overview

The position for Marketing Manager is one that requires a high level of execution as the company has an incredible assortment of product to market and support. With two main divisions, Rookwood’s marketing efforts are primarily bucketed by our Pottery products and our Architectural Tile products and are sold instore and online. You might think that these are two very different audiences, which they are at times, but at Rookwood we sell products that elevate the everyday from bowls to backsplashes!

One thing to note once you’re here is that whether you’re on the studio floor crafting the product or you’re in an office selling it, we’re all dealing with handmade works of art that are both designed to be enjoyed and admired. In a sense, we make the “Art” of modern living!

The position should be filled by one who’s inspired, a visionary, and has insatiable curiosity about life! Someone who’s a talented storyteller through the written word and creative imagery, who has a discerning eye, attention to detail, and upholds high standards for the brand.

The right fit for this position should be effortless in a sense… Your natural tastes and esthetics should be aligned to both understand and appreciate the arts as well as items made entirely by hand. Rookwood is not looking for someone to come and mold the brand into something it’s not, but rather someone who’s passionate about supporting and growing one of America’s oldest ceramic institutions. A company that makes handmade products, produced in the United States, primarily through a woman workforce and woman ownership, and has been doing so for 143 years.

Although the title is one that Manages our Marketing, we’re looking for someone that’s highly skilled and motivated, who’s prepared to do the work of the work, as well as be heads up and strategical. Someone who’s committed to building and protecting our brand value, influence and support customer loyalty, and someone who can create and maintain marketing systems that assure our products are both well received, and the results are measured.

The Marketing Manager position is one of cross-functional collaboration, creative problem solving, innovative thinking, and always consumer-focused and results-oriented. 

Specific Responsibilities

Social Media

  • Develop and deploy social content and then it’s ongoing management.
  • Generate content whether through the photo department or use of your own phone. 
  • Plan and manage regular social planning meetings with Sales & Marketing, Product, and administrative teams. 
  • Create and present planned monthly social calendar to President and Sales.
  • Create BTS (Behind the Scenes) video and short stories featuring product being made.

Marketing

  • Owns high-level Pottery and Tile Campaign & Content Strategy and Direction
  • Supports both Tile Product Strategy and Retail with Product strategy and Key focuses areas.
  • Owns Annual Marketing Calendar down to weekly execution plan.
  • Owns Reporting of Marketing Results and Key KPIs
  • Responsible for driving department forward via new channels, departmental improvements, channel improvements and increased effectiveness and more.
  • Owns Events & Instore Signage
  • Owns Partnerships
  • Owns Media Coordination for Press and Events
  • Owns Influencer Initiatives

Digital

  • Owns Website content strategy & execution and ongoing site optimization.
  • Owns Social platforms like Facebook, Instagram, as well as all other online presence. 
  • Own Digital Ad Deployment and Strategy and Reporting.

Public Relations

  • Cultivate strong relationships with like-minded community partners to create programming and cross-promotional strategies to support company partnerships and initiatives. 
  • Be an enthusiastic team member at Company held or sponsored events and assisting when necessary.
  • Create content and serve as the local contact for press releases and press opportunities. 

Meetings

  • Participate in weekly Marketing Team calls with Creative and Photography.
  • Attend weekly leadership meetings and one-on-ones.
  • Participate in weekly financial reviews with administration.

Desired Skills And Qualifications

  • A passion for all things Rookwood!
  • Extraordinary communicator, enthusiastic storyteller, exceptional writing skills and visual aesthetic
  • Demonstrated analytical skills / metrics driven
  • Strong planning and project management competencies
  • Demonstrated ability to communicate with senior and executive leadership
  • Skilled in multi-tasking and managing several priorities at once
  • Ability to maintain good working relationships with guests, team members, external business partners and third party vendors
  • Business oriented and consumer driven
  • Ability to act as ambassador of Rookwood Pottery and demonstrate confidence in his/her knowledge of the history, brand values, vision, and direction
  • Working knowledge of Adobe Creative Suite, Microsoft Office, and Asana
  • Experience working within Shopify web platform strongly preferred
  • Knowledge of the local art community is beneficial.
  • Interest in / working knowledge of advancements in technology and best practices related to website, digital marketing, and social media
  • Proactive, Flexible, Curious, Positive Attitude, Team Player 

Education / Experience

  • Bachelor’s Degree in Marketing or Business Administration – preferred
  • 4 to 5 years related experience in marketing or social media

Rookwood Pottery is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm

Rookwood Pottery

“Grown Brilliance is an emerging lab-grown diamond jewelry brand in the United States taking its business direct-to-consumer through an e-commerce pureplay website featuring high-quality lab-grown diamond jewelry in the luxury goods space. Our mission is to bring affordable luxury to consumers on a frictionless e-commerce platform. The Company is supported by a vertically integrated jewelry manufacturing supply chain.”

 

Responsibilities

  • Develop and execute growth marketing strategy and tactics for all channels, including SEO, SEM (paid search), social media, affiliate marketing, influencer marketing, email, and other paid media, while also uniquely positioning the brand to speak to our target consumers
  • Working with external and internal resources, oversee the execution of digital spend/programs from conception through execution to ensure strategic alignment remains intact
  • Manage return on ad spend (ROAS) while simultaneously increasing brand awareness
  • Create, measure and manage the total marketing budget
  • Conduct competitive and market analysis to determine both best practices and key differentiators
  • Craft tone of voice, messaging, and overall brand positioning in the market to consumers
  • Create a customer experience plan with metrics across all customer touchpoints, from acquisition to retention.
  • Partner cross-functionally with other teams to build a digital road map and deliver best-in-class digital marketing
  • Knowledge of the consumer and develops data-backed business and consumer insights to drive e-commerce business success
  • Drive digital analytics practice by clearly defining objectives, generating reports, providing performance analysis, and developing recommendations for optimization
  • Qualifications

    • · Results-oriented, proactive player-coach who is able to lead a team and roll up their sleeves
    • · Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
    • · Coaching, developing and managing direct reports
    • · Proficient in marketing analytics and market research
    • · Comfortable with ambiguity and evaluating risk/opportunity
    • · Able to develop budgets
    • · Familiar with financial planning and strategy
    • · Strong time management skills and experience working on cross-functional teams
    • · Outstanding communication and interpersonal skills.
    • · Up-to-date on the latest trends and technologies in digital marketing.
    • · Proven working experience of over 7 years in digital marketing
    • · Bachelor’s or master’s degree in marketing or a related field

    Grown Brilliance

    POSITION SUMMARY

    The Solution Marketing Manager is responsible for the creation of strategies and market plans that allow ITA Group to grow the sales and profitability of our solutions and services. The Solution Marketing Manager is accountable for market definition, competitive research, internal training, and business and marketing plan development and vision (including messaging, positioning, go-to-market strategies and lifecycle management). The Solution Marketing Manager is responsible for executive level reporting on solution performance working with sales, sales support, product, operational and analytics teams to create and manage ITA Group solutions.

    HIRING REQUIREMENTS

    • Bachelor’s degree in marketing, communications or other related field, or equivalent work experience.
    • Five to seven years of experience in product marketing or solution selling in a B2B services sales organization.
    • Strong marketing skills, particularly for sophisticated, time-constrained B2B professionals.
    • Experience launching solutions and services, tracking effectiveness, reporting results, and refining approach to improve performance.
    • Experience in demand generation, social media, digital marketing, content marketing, storytelling, influencer marketing, or project management preferred.
    • Curiosity and drive: resourceful self-starter excited to take initiative, drive things forward and deliver results. Naturally curious about business and drivers of growth; committed to truly understanding clients and users — their needs, interests, sensitivities, career journeys, and buying behaviors — to make the best possible decisions and guide marketing strategy in the most effective direction.
    • Creative thinker with an ability to empathize with our clients and help shape and verbalize solutions that meet their needs.
    • Communication skills: active listening as well as exceptional writing and presentation skills; able to synthesize complex information into compelling customer messaging and relay product and marketing plans to multiple audiences.
    • Interpersonal skills: high EQ, natural ability to build rapport with many different people quickly; gravitas to convey expertise along with the humility to accept feedback and others’ points of view in a highly collaborative environment.
    • Track record: proven record of achievement in professional, academic and/or extracurricular activities.
    • Ability to travel (as needed) to ITA Group regional offices and client locations as requested by clients or internal team members to support presentation and sales efforts.
    • Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
    • Ability to work the time necessary to complete projects and/or meet deadlines.

    ITA Group, Inc.

    Optimist Consulting 

    Job Description: Social Media Account Manager

    Company

    Optimist Consulting is a fully integrated public relations, social media, and creative firm with a talent for creating compelling stories and making meaningful connections for our clients. We bring together the top creative minds in luxury real estate, retail, and lifestyle to offer a holistic approach that leverages impactful media relations, targeted events, strategic collaborations and smart social media engagement. Our team has decades of combined experience launching major real estate developments and premier global brands and making them stand out over time. 

    Job Overview

    We are seeking a full-time Social Media Manager to join our Manhattan-based team who would be responsible for executing day-to-day social media tasks along with producing social-first content, including still images and Reels that are all critical to the success of the team. The candidate will work with a variety of accounts for premiere residential, commercial real estate developments and hospitality accounts. 

    Qualifications 

    • 1 to 2 years of social media experience at an agency or in-house
    • Excellent writer who is a stickler for structure, grammar, and editing 
    • Highly organized with the ability to multi-task and assist across multiple accounts
    • Appreciation of luxury real estate, architecture, and interior design 
    • Keen eye for compelling imagery, aesthetics, and design principles
    • Experience producing photo and video content for social media using iPhone and Adobe CC
    • Ability to navigate Adobe Creative Suite 

    Roles and Responsibilities 

    • Draft monthly content calendars with impactful copy to share on client channels
    • Demonstrate advanced writing skills at all times 
    • Adapt to various brand voices through creative writing 
    • Research and source compelling visual assets 
    • Assist with client activations, campaigns, and content capture
    • Brainstorm with the team on social activations and campaigns 
    • Participate in on-site social media content production
    • Assist senior social media managers with executing day to day initiatives
    • Ensure proactive work is done and client requests are handled quickly 
    • Social media community management and content scheduling 
    • Prepare client-facing social media reports 
    • Influencer research and list building 

    Perks:

    • 401K with matching
    • Hybrid work environment
    • Summer Fridays
    • Comprehensive benefits package

    More information: www.optimistconsulting.com

    Optimist Consulting

    OutPLEX is seeking a creative and dynamic Marketing Manager to join our team! You will be a direct contributor (hands on role) and responsible for identifying and executing opportunities to improve our company’s Marketing efforts and our Digital Ad Campaigns. This role requires a strong background in pay per click (PPC) and key word usage strategies. The marketing manager works closely with corporate leadership and a requires a high level of initiative, attention to detail, and project management skills. Come join us on our next adventure and experience the rapid growth with us!

    Responsibilities:

    • Conduct campaign management for marketing initiatives
    • Research, develop and support SEO, SEM best practices to identify new market opportunities including keyword search
    • Optimize PPC campaigns to increase conversion rates and ROI for LinkedIn and Google
    • Manage and improve organic search engine performance based on click rates, traffic, and conversions
    • Email marketing optimization
    • Manage the build of landing pages for each campaign
    • Assist in the creation of digital content including but not limited to website, blogs and press releases
    • Collaborate with sales team and other cross-functional teams to ensure marketing strategies align with overall business goals
    • Create marketing campaigns on Google, social platforms and major search engines, as well as re-targeting and display
    • Manage marketing budgets and allocate resources effectively
    • Stay up to date with the latest marketing trends and major search engines
    • Create compelling marketing collateral: PowerPoint presentations, brochures, infographics, etc.
    • Establish data-driven testing and optimization procedures to continually improve the overall performance of digital marketing efforts
    • Deliver reporting and insights on digital metrics including web traffic and conversion data to influence business strategy and support continuous improvements to digital ecosystem

    Desired Skills & Experience:

    • Professional grammar and communication skills, written and verbal, with ability to communicate with leadership
    • Proven experience in PPC advertising and keyword search
    • Ability to work independently and ensure deadlines are met
    • Proficiency in Google analytics software and keyword tools
    • SEO experience a plus
    • SEM, Google Analytics, business account management on social media, ad campaign creation and maintenance in various search and social media accounts experience a must
    • Expertise with Microsoft Office Products
    • 3+ years of experience in Digital Marketing

    OutPLEX

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