Sr. Brand Manager, Bosch – Irvine, CA
BSH Home Appliances Corporation – Top Employer US 2022
Tomorrow is our home.
At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.
Sr. Brand Manager, Bosch
Irvine, CA/ Full-time
Your responsibilities
· Develop brand strategy and positioning with Brand Director
· Plan, execute and oversee marketing budget. Will be responsible for assigned marketing budgets and financial oversight
· Develop, plan and execute consistently brand strategy for pre-purchase, purchase and post purchase
· Develop annual Bosch marketing plan in accordance with brand strategy/ business plan
· Drive efforts and lead cross-functional teams to create and deliver overarching marketing plans (consensus building, strategic reasoning, competitive insights, and best practices)
· Direct and coordinate all activities related to the assigned responsibilities within the team
· Plan and develop major brand campaigns across all channels
· Ensure ongoing alignment and collaboration with Sr Brand Managers and Head of Brand Marketing
· Works collaboratively with the brand team to ensure the effective and efficient execution of brand deliverables.
· Manage external agencies and ensure marketing budgets are met
· Plan and execute RFPs for new agency selection
· Seek and establish new partnerships and marketing opportunities that align with the brand an maximize opportunity for growth
· Represent the brand as a spokesperson with media partners
· Direct, manage and represent the brand at industry events and trade shows
· Monitor sales and market trends, research regions and consumer markets and competitors’ activities to identify key market opportunities and issues
· Communicate with internal and external stakeholders, keep informed and collect feedback
· Champion the brand internally making sure all elements of the company understand the brand and its goals
· Plan, execute and monitor the Marketing Plan according to the brand strategy and Business Plan defined by the company with the aim of generating a value proposition at all touchpoints of the consumer experience journey and services to increase brand preference, market share, sales and consumer satisfaction.
Build brand awareness, clearly position the brand in consumers’ minds and ensure that all activities inside and outside of BSH including distributors and trade partners are consistent with brand strategy. To protect and expand brand identity and brand equity.
This position requires experience in Media Management, strong analytical skills, attention to detail, and the ability to work with cross-functional teams.
· Develop, plan and oversee media strategy and execution of multi-facetted media mix including all social, digital and traditional media.
· Develop, plan and oversee PR strategy and ensure consistency in accordance with brand strategy
· Ensure optimal and efficient implementation of the advertising campaigns in the appropriate media
· Media agency management ensuring media mix optimization. Select the appropriate media mix to reach target audiences, and monitoring media spend to ensure budget efficiency.
· Define brand health tracking to measure BA, FC and qualitative image attributes
· Define and create KPIs to measure efficiency, creative performance and brand effect to effectively reach target audiences and increase brand awareness, engagement and sales.
· Work closely with brand team to track and measure effective advertising campaigns.
· Create and nurture long term relationships with key media influencers.
Your profile
· Bachelor’s degree (Marketing, Business) – Required
· Master’s Degree (Marketing, Business) – Preferred
· 7-10 Years of Experience (Brand Marketing) – Required
· 3-5 Years of Experience (Brand Management, Project Management) – Required
· 7+ years marketing experience incl. brand management
· Solid knowledge, expertise & success in the measurement of marketing campaigns
· Proven track record and working experience as brand manager
· Highly creative with ability to think out of box
· Very strong communication and presentation skills a must
· Team player with high level of collaboration across all departments
· Proven ability to implement brand and marketing strategies
· Experience in PR, digital social campaigns and Influencer Marketing
· Experience in identifying target audiences and devising campaigns that engage, inform and motivate
· Budget-management skills and proficiency a must
· Experience in event planning and coordination preferred
· Ability to use analytical skills to identify challenges & opportunities as it relates to products, category changes, competitive threats and changes in sales in the marketplace
· Strong PowerPoint, Word, and Excel skills.
· Travel Percentage – 30%
· Must live local to the Irvine, CA office
Your Pay & Benefits
The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the maximum payout potential is 200% of target with details laid out within the plan document.
Benefits offered include the following:
- Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the month after 27 days of employment.
- Eligible to participate in 401K Savings and Retirement Plan on the first day of the month following or coincident with the date you complete 1 month of employment.
- MotivateMe Employee Wellness program through CIGNA.
- 2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
- Unlimited paid vacation for all Director and above level positions.
- 40 hours of paid sick leave (Non-Production Line)
- 40 hours of paid personal leave (Production Line)
- Employee, friends, and family discount program for company products.
- BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.
Further information
Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!
At BSH we appreciate everyone’s uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential – EOE / AA Employer.
This position is eligible for the Employee Referral Bonus program.
We participate in E-Verify.
BSH Home Appliances Corporation – North America
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