Executive Director – Marketing

Labcorp (NYSE: LH) is a $16 billion (FY21) global life sciences organization that is deeply integrated in guiding patient care through its comprehensive clinical laboratory and end-to-end drug development services.

We are scientists, medical researchers, doctors and healthcare professionals looking to science for the answers that could lead to a better, healthier life. And that’s why we come together, across the globe, as a life sciences and healthcare company with a mission to improve health and improve lives.

For over 50 years, our discoveries and insights have shattered the norm and helped to make real, meaningful differences for people around the world. We are proof that a small, noble idea—a local lab starting out in a hospital basement—can do great, big things that affect millions.

Based on 2021 results, in numbers, we are:

• More than 75,000 employees
• Innovating through science and technology, with over 700 patents, and approximately 2,500 MDs and PhDs, serving people in over 100 countries
• Supporting 63% of novel Oncology drugs and therapeutics approved by the U.S. FDA
• Running close to 600 million diagnostic tests per year
• Performing clinical trials at over 73,000 global sites
• Located just miles from 93% of the U.S. population
• Partnering with hundreds of health plan sponsors and thousands of health systems

Labcorp was founded and is headquartered in Burlington, NC, in the Raleigh-Durham area, with significant office presence in Research Triangle Park, the largest research park in the United States and a premier global innovation center.

ABOUT FORTREA

In July of 2022, Labcorp announced the company’s intent to spin off the company’s clinical development business. The newly-formed organization will provide a comprehensive set of clinical trial management, market access and technology capabilities.

The company expects to complete the spin by mid-year of 2023. The new spin company represents a leading, global Contract Research Organization (CRO) providing Phase I-IV clinical trial management, market access, and technology solutions to pharmaceutical and biotechnology organizations. The new company comprises 20,000 global employees with a newly appointed Chairman and CEO, Tom Pike, with deep industry expertise.

This role provides an opportunity for a strategic, business-savvy and creative executive who thrives in a fast-paced, mission-driven organization. The Executive Director is a dynamic leader who is well-versed in leading global and regional marketing teams and the capabilities to advance business strategy, performance, business growth and employee engagement. The right candidate will bring deep experience with launching and growing brands, building impactful marketing strategy, global and regional execution thought leadership, account based marketing solutions and CRM to lead the global marketing function.

With a growth mindset, this leader will have a track record of adding value and making an impact to drive sales growth with measurable results, strongly differentiate our solutions and offerings and efficiently increase engagement with internal and external stakeholders. The individual will bring a thoughtful perspective to a diverse set of topics and issues, has a “big-picture” perspective and is able to connect the Company’s strategy to our global brand.

The Executive Director will report to the Head of Marketing & Communications, and will be a key advisor to the executive leadership of the spin and other business and functional leaders.

This position will be responsible for building a global brand and marketing team and enabling capabilities for the spin company, including channel marketing, account based marketing, media, improving brand awareness and differentiation, deploying impactful thought leadership programs and other strategic areas of focus with measurable results.

The right individual is comfortable with making decisions when there is ambiguity. S/he is highly collaborative and is able to lead through influence by involving a diverse array of internal stakeholders, business leaders, and the spin management office Executive team. Specific responsibilities will include:

• Lead Clinical Development marketing and brand strategy
• Drive differentiation as a competitive advantage across multiple channels
• Collaborate with customer facing teams to align on priorities, messaging and resources (sales, scientific and operations leaders).
• Provide clear vision and direction to service line marketing teams on key initiatives and success metrics
• Provide team leadership across global and regional marketing teams by delivering messaging, resources, events, thought leadership and creative content.
• Influence Global Marketing policies / processes / actions / culture
• Update and evolve brand guidelines, templates and training
• Build a high-performing Team and Culture by developing leaders and self to take on greater responsibilities and engaging leaders to create an agile, collaborative organization that empowers individuals to do their best work
• Define clear value proposition and prioritization for scientific and solutions that aligns with go to market strategy and team priorities
• Build strong relationships across Fortrea marketing, sales, science and operational leadership
• Strengthen and scale account based marketing
• Integrate qualitative and quantitative analytics to support strategic decision-making and ensure ROI on marketing efforts

YEAR ONE CRITICAL SUCCESS FACTORS

• The ability to earn the trust, confidence, and endorsement of the marketing and clinical executive leadership team as a colleague, advisor, and problem solver who is not only a functional expert but a business leader as well.
• The establishment and execution of an overarching marketing strategy, plan, and channel platform that is aligned with and supports the business goals of Fortrea.
• Effective leadership and prioritization of the function, including managing the team and ensuring quality standards and timelines are achieved for day-to-day activities.
• A strategic and proactive customer engagement plan to drive lead generation and sales growth.
• Build and develop a team that is strategic, experienced, and excels to advance Fortrea internal and external marketing capabilities and results.

REQUIREMENTS

• College degree required, Graduate studies in related field preferred
• 8-10 years of experience leading brand and/or marketing teams, with demonstrated success in multi-channel marketing including social, media, mobile marketing, and creative partnership strategies
• Track record of operational business impact; has successfully led transformative marketing initiatives, with demonstrated return on investment
• Experience using quantitative and qualitative data to inform decisions, strategy and goals
• Outstanding change leader with strong team leadership skills; highly collaborative, persuasive communicator with strong executive presence; works well in highly matrixed environment; resilient
• Successful experience in building, developing, leading, motivating, scaling and aligning high-performing teams and marketing organizations
• Experience launching brands
• Business to business marketing experience preferred

Labcorp Drug Development