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Creative Director – Performance Marketing

ITV Creative

Permanent, Full time

Office Location: Gray’s Inn Road (Relocating to White City 2023)

Closing Date: 31st January 2023

Why you should join us…

We connect with millions of people every day, make content they can’t get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.

We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

The Team

ITV Creative is the in-house agency for ITV, responsible for delivering 360 campaigns to promote ITVX and ITV content, as well as the entire ITV brand portfolio.

We also produce work for external clients and brands, working closely with the Commercial team.

We are made up of creatives, writers, editors, producers and directors underpinned by campaign management and strategy. In addition we have a post production team comprising editors, dubbing mixers, graphics and a post production management team.

We live within the Marketing function and so work in close collaboration with marketing, media, continuity and research & planning.

The Role

The Creative Director leads the creative output for performance marketing and manages the Imagery team for ITVX and ITV. They work with the marketing and media teams and use data to guide creative decisions. They also oversee the development and quality of automated creative and imagery assets for the company. The role requires an understanding of digital formats and the ability to overcome limitations.

Key responsibilities

The role will include, but will not be limited to…

  • Managing, inspiring and leading a team of creatives and designers.
  • Creatively leading the performance marketing/Always On/Conversion and retention creative, working from briefs from the marketing team. This would include paid social, display, programmatic display and CRM ensuring these are strategically and creatively connected to the wider campaign where relevant.
  • Develop a deep understanding of our consumer target’s mindsets, attitudes, & behaviors and use these to inform innovative creative.
  • Understand media objectives and goals to ensure optimal ad performance.
  • React to research and effectiveness of advertising & develop strategies for improving performance based on this data.
  • Assessing data and looking for creative opportunities to target audiences via programmatic advertising and CRM.
  • Overseeing these assets for bespoke campaigns working to reactive and data driven briefs.
  • Overseeing edits and video assets for digital content (not traditional promos).
  • Collaboration with the wider Creative team to create innovative and head turning campaigns that attract an audience.

Minimum criteria

  • Experience within e-Commerce/streaming platforms/DTC marketing (either agency or brand side)
  • Proven record/examples of performance marketing campaigns.
  • Extensive experience in performance marketing (display and programmatic advertising), working with and understanding performance data to fuel and inform decision making.
  • Experience in art direction, and deep understanding of the power of photography and imagery within a digital context.

ITV strongly encourages applications for this role from disabled people and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee you’ll get to the next stage* (minimum criteria above).

*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Key criteria

  • Experience of working with numerous stakeholders, within an agency and also other areas of the business.
  • Proficient in copywriting for performance marketing.
  • Experience of creating assets, from stills, dynamic to moving image and video.
  • Experience of collaborating with other areas of an agency to get the best results.
  • Ability to react and adapt to data, research and analytics to create the most effective campaigns.
  • Experience working with DAM/MAM systems preferable
  • A love of content and TV.
  • A solid knowledge of social, paid media, CRM, data and analytics.
  • Experience of building and managing a team.

What we can offer

We’re happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. Our email is [email protected].

Find out more about our benefits http://www.itvjobs.com/why-join-us/benefits/

A leader of flexible working in media and entertainment. ITV’s Smart Working enables us all to do brilliant work. It’s about agreeing how we work together to deliver our More than TV strategy.

We reach millions of people everyday, that’s why having diverse talent and being an organisation where colleagues feel included is crucial to us. We have various networks that celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.

ITV

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.

Learn more online at Pokemon.com and on Facebook (facebook.com/pokemon), YouTube (youtube.com/pokemon), Twitter (twitter.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

  • Job Title: Product Marketing Manager – Organized Play
  • Job Summary: The Product Marketing Manager – Organized Play will work with the Manager, Organized Play and Premier Events Product Marketing to support key strategic marketing initiatives for Organized Play and Play! Pokémon retail at The Pokémon Company International. This position will work together with various key stakeholders and cross-functional teams within TPCi as well as external partner organizations by spearheading communication and marketing campaigns.
  • FLSA Classification (US Only): Exempt
  • People Manager: No

What you’ll do

  • Work with the Manager, Organized Play and Premier Events Product Marketing to deliver impactful results through support of key strategic marketing initiatives for Organized Play and Play! Pokémon retail stores.
  • Support OP and Play! Pokémon retail marketing campaigns by being a point of contact between internal TPCi cross-functional teams and external partner organizations.
  • Own GTM strategy for OP and Play! Pokémon retail programs and campaigns.
  • Coordinate with OP and Play! Pokémon retail teams so that the TPCi cross-functional teams are fully informed to conduct aligned marketing activities.
  • Work with OP, Play! Pokémon retail, and cross-functional teams to develop pragmatic processes to support evolving marketing strategies and initiatives on a global scale.
  • Lead communication and execution within TPCi and ensure all teams and stakeholders are properly informed and campaigns launch as planned.
  • Assist in the development and review of creative materials, OP asset management, and product reviews, including internal/external feedback loops and approvals.
  • Assist in the maintenance of marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders in all partner offices and organizations
  • Assist in the creation and maintenance of campaign performance reports, tracking against business and marketing key performance indicators (KPIs).
  • Document decisions with meeting notes, following up on action items as required.
  • Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.

What you’ll bring

  • Five (5) to seven (7) years of related professional experience in a product or brand marketing function.
  • Bachelor’s degree in Marketing or an equivalent combination of education and experience (MBA or equivalent experience preferred).
  • Understanding of TCG Organized Play and specialty retail marketing programs (B2B and B2C) preferred.
  • Prior experience shipping game titles or CPG is a plus.
  • Demonstrated business-related experience in multinational corporations including Japan and the USA.
  • Proven knowledge in defining and executing a short and long term go-to-market strategies.
  • Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
  • Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
  • Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
  • Clear thinker and communicator with excellent written and oral communication.
  • Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
  • Organized and process-oriented with proven ability to manage multiple projects at once.
  • Experience of working with external partners, particularly international ones.
  • While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand and Organized Play is a must.
  • Proficiency in Microsoft Office Suite.

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An employee first culture
  • Company events that celebrate the spirit of Pokémon
  • Competitive cash-based compensation programs
  • Base salary range: $102,000.00 – $152,000.00. This range is applicable for the labor market where the role is intended to be hired. It is common for TPCi to start employees below the midpoint of the range. Final base salary is directly related to each candidates’ qualifications and experience uniquely.
  • 100% employer-paid healthcare premiums for you
  • Generous paid family leave
  • Employer-paid life insurance
  • Employer-paid long and short-term income protection insurance
  • US Employees: 401k Employer Matching
  • UK/IRE Employees: Pension Employer Contributions
  • Fitness reimbursement
  • Commuter benefit
  • LinkedIn learning
  • Comprehensive relocation package
  • Hybrid work environment

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

#LI-Hybrid #LI-CK1

The Pokémon Company International

Summary

We are looking for a rockstar to join our marketing team!

The Assistant Marketing Manager is responsible for running all day-to-day activities related to brand building across markets as well as assisting and supporting senior members of the team with their tasks. With support and guidance from senior members of the team/company, she/he is responsible for performance of the brand when it comes to brand awareness and growth. The purpose for the individual in this role is within time to start independently manage and run all activities and progress to a Marketing Manager position.

Purpose of the role and key job accountabilities:

Analyse and understand consumer research data that will help shape strategic brand direction and identity

:: Lead brand revamp process across departments to ensure unified brand identity across NPD/ecommerce/comms/marketing/design etc.

:: Lead brand tone of voice development

:: Lead 360 NPD launch and core campaigns from ideation to execution

:: Manage campaign timelines and budgets

:: Lead other marketing disciplines (PR/SOCIAL/INFLUENCERS) in delivering campaigns that improve brand performance and sales

:: Support sales team with opening new distribution channels and working closely with current retailers across key markets (UK/US/AUS)

:: Together with NPD department work on new brand development within wellness category

:: Conduct market and category research to identify white space within consumer demand

:: Lead unique brand identity and strategy

:: Prepare and execute 360 go-to-market brand launch plans

Essential skills required:

· 3-4 years related experience within FMCG/CPG/personal care/beauty industry

· Great communication skills

· Multi-tasker (able to jump between markets and ever-changing priorities)

· Detail oriented but able to see the bigger business picture as well

· Good negotiator who can get those costs down (or get more value for the price)

· Fast learner and doer

· Always stays “on top of all things”, always has a plan

· Creative and analytical

· Equally good with both MS Excel and Powerpoint

· Digitally native

· Previous experience within the US market would be a big plus!

· London based

Personality:

· With drive and passion!

· Loves beauty, skincare and Gen Z culture

· Eager to grow

· Result (and solution) oriented

· Enthusiastic, positive and fun

· Resilient – doesn’t take no for an answer

· Smart and with common sense

· Proactive

· A marketer

What we offer:

· Great working environment – positive, fun and supportive!

· Hybrid working

· Fantastic opportunity to own and lead your campaigns/projects

· Be a part of the team that impacts business growth

· Build brand in biggest markets worldwide

· Pay day treats

· Never ending entertainment by Lola and Brenda our fluffy office besties

· Staff discounts on our products

· Free products given throughout the year

· Auto enrolment pension (Nest)

· Birthday day off

· Hastee Pay – ability to request a percentage of salary early

Brand Agency London

Job title: Digital Marketing Executive (Paid Media)

Based at: Location flexible.

Contract type: Permanent

Hours: 37.5 hours per week

About the role

We have a fantastic opportunity for a Digital Marketing Executive to join our amazing Performance Marketing team specialising in paid social, PPC, display and programmatic advertising.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival & The Derby. Owning & operating 15 course’s, millions of people every year enjoy the special experiences we offer through racing, music, food, and entertainment on Raceday’s and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

The Digital Marketing Executive (Paid Media) will

  • Work with the Performance Marketing Manager and channel Managers to execute the company-wide digital marketing.
  • Create innovative and compelling multi-channel digital marketing campaigns for a range of objectives and audiences.
  • Use data, insight and reporting to optimise and enhance campaigns across all channels.
  • Work closely and collaborate with wider Sales and Marketing functions including regional marketing, brand, design and sales teams to develop campaigns to support their objectives.
  • Work with the PPC Manager and Paid Social Manager to manage budgets, build ads and optimise Search advertising across Google and Microsoft Ads and paid social campaigns.
  • Monitor and report on the performance and ROAS of paid media campaigns, helping shape benchmarks and forecasts while driving optimum efficiency and effectiveness of digital spend.

About you

  • Deep understanding of Paid Media marketing across a wide field with up to date knowledge of digital trends and best practice..

¨ Hands-on experience of paid search paid social and programmatic display (Google & Microsoft Ads, Meta Ads Manager, DV360 or other DSP).

¨ Proficiency in data analysis and reporting (Google Analytics, Meta Ad Manager, Looker).

¨ Ability to interpret data to measure campaign impact and effectiveness and identify actionable insights.

¨ Excellent Communicator with ability to build highly positive relationships cross functionally.

¨ Good organisational and time-management skills for running multiple campaigns or projects simultaneously.

¨ Passionate in delivering high quality results with outstanding attention to detail.

¨ Highly collaborative and supportive approach to working with colleagues who have shared accountabilities but who play different roles trusting and empowering them to deliver their part effectively.

What we offer in return

  • All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
  • An award-winning pension scheme provider with a generous employer contribution
  • A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
  • 25 days annual leave
  • Access to a suite of Learning & Development training resources from renowned providers
  • A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 16th February we reserve the right to bring this forward if we have many applications.

The Jockey Club

$$$

What you will be doing

The purpose of this role is to manage the campaign activation across Dentsu Aegis clients within the Global team, primarily focused on two advertisers, across consumer tech and retail verticals.

You will play an integrated role as a campaign manager alongside the client services team to deliver a unified campaign management success.

You will be responsible for driving individual and team productivity, activating, and optimising campaign performance, and supporting technological innovation and integrations.

You will efficiently deliver exceptional campaign performance for our clients as well as protect and grow revenue for our business by enabling and empowering our client service teams to achieve excellence and deliver world-class programmatic solutions.

You will need to be proactive, agile, and accountable as this is a high-performing and demanding role with tremendous opportunities for growth.

The difference you’ll make

  • Managing campaigns for success, providing top-level and deep insight reporting and analysis.
  • Using Dentsu Aegis’ preferred DSP (Demand Side Platform) programmatic buying technologies, data management platform, media, and data services to make buying decisions to optimise campaigns in line with team and client KPIs.
  • Demonstrating a high level of communication capabilities by seeking and providing clarity, managing internal and client expectations and priorities, delivering a consistent strategic message, stakeholder collaboration, and working cross-culturalregularlysis.
  • Teaming up with the Account Management team to deliver on strategy and performance KPIs including data utilisation and activation against audience-centric solutions.
  • Running and scaling accounts daily, growing budgets, developing ongoing strategies, and proactive optimisations.
  • Ensuring efficient and accurate execution of Global client activities, ensuring maximum value and ROI for our clients.

What you’ll bring

  • Experience within Digital Media/Programmatic.
  • Understanding of the global ad-tech landscape.
  • Strong analytical and problem-solving skills.
  • Understanding of the global ad-tech landscape.

It would also be nice for you to have

  • A good communicator who is comfortable with showing what data means and how to take action based on it.
  • Effective time management skills with an ability to multitask and prioritise.

What else do you need to know

This is a permanent role. The team is based in our London office but operates under flexible working arrangements.

About dentsu international

Part of the dentsu Group, dentsu international is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in a sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu international’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists and partners with 95 of the top 100 global advertisers.

www.dentsu.com

About dentsu Group (dentsu)

Led by dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the dentsu Group encompasses two operational networks: dentsu japan network, which oversees dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, dentsu Creative, and Merkle—as well as through dentsu Japan Network companies, including dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

How we’ll reward you

As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

dentsu

$$$

Summary of Position

The Sr. Coordinator, International Content Marketing will report into the Sr. Manager of Content Marketing in our New York or Los Angeles office, and the focus of this role is to support the content marketing team.

Responsibilities

  • Provide general marketing and admin support to the International Content Marketing team
  • Support Vice President, Content Marketing with ad hoc tasks and general team administration requests
  • Collaborate across Partner, Brand, PR, Media and Social teams to create, localize and deliver trailers, key art and promos for LG+ originals and acquisition series across all territories
  • Source artwork, music licensing and content across external studios and production companies
  • Manage campaign assets and ad hoc needs for select titles including creative input, experiential ideation and competitor research
  • Provide content marketing team deck support including kick off decks, strategy decks, EP decks and launch decks
  • Participate in team brainstorms, script reading and conducting series and marketplace research
  • Manage invoices and PO process for team

Qualifications & Skills

  • Experience developing creative for entertainment a major plus
  • Strength in working with fast moving cross-functional teams towards building seamless and integrated marketing campaigns
  • Concise and clear communicator
  • Bachelor’s degree in marketing or related field or relevant qualification and experience
  • International marketing experience or experience working at a studio, streamer or network is a major plus
  • Minimum 3 years working experience
  • Second language (Spanish or Portuguese) is a plus but not mandatory

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched#TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Business Unit Overview

STARZ

With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its

focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company’s international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with U.S. audiences, continues to roll out internationally.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Annual discretionary bonus and merit increase
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

Compensation

$60,170-$73,535

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Starz

$$$

Who YOU Are

BEN is seeking a Senior Manager of Paid Media. The ideal candidate possesses a deep understanding of paid media use across the major social networks and a demonstrated ability to grow paid media departments in a profitable manner (ideally in an agency setting), with numerous case studies exceeding goals and revenue targets is a plus. The Senior Manager should come with a wealth of knowledge of paid media and best practice implementations for conversion & awareness campaigns – from strategy to creative development and data management. The candidate should be highly organized and capable of developing and improving internal processes and workflow for the Paid Media Team and how it works with the other internal BEN Teams. This is highly collaborative team and the ideal candidate should be great at instilling motivation and unity amongst team members, and championing their direct reports.

This role will manage the team and be willing to roll up their sleeves to get the job done. Ongoing optimization is naturally expected, and the Manager will be expected to develop and drive implementation of strategies and best practices to deliver profitable results. Familiarity with data and analysis is required, as the Manager will analyze and adjust brand campaigns for optimal growth. The primary goal is to scale the existing team and maximize growth potential.

Who WE Are

BEN Group, Inc. connects global brands to consumers through the power of popular entertainment. From the world-leading product integration platform, to the global leader for rights clearances and representation (Greenlight), to the best in class Influencer channel optimization solutions (TubeBuddy), BEN Group helps elevate projects, amplify brands, and captivate audiences. Our team is global, with offices in Los Angeles (headquarters), New York, London, Shanghai, and Provo.

At BEN, we recognize that our employees are the key to the company’s success and work hard to maintain our incredible company culture. While BEN is a well-established organization and a recognized industry leader with a rich history of integration and licensing success stories, we have not abandoned our start-up mentality. BEN continually evolves branding strategies through artificial intelligence and predictive modeling to meet the unique needs of our clients. To that end, BEN is results-oriented, client-centric, and highly creative organization which offers candidates the opportunity to learn from the best and the brightest in this dynamic industry. BEN offers a competitive benefits package and promotes an environment which supports our core values of Passion, Accountability, Teamwork, Inclusion, Empowerment and Balance.

Responsibilities

  • Develop full-funnel paid strategy, optimizing core and proven channels while consistently testing new channels and formats.
  • Identify influencer content that will perform well in a paid social capacity, and take a leading role to negotiate, secure, and push content live that will support our brands
  • Analyze and optimize campaign performance on a daily, weekly and monthly basis to scale and retain new and existing clients.
  • Take ownership of department KPI targets, accepting accountability for existent goals and aiding in the development of future goals and projections that are based on a vision of growth
  • Develop insights to inform future strategy based on historical BEN learnings and analytics
  • Analyze and report on performance data, craft insights, and make recommendations to direct reports on a daily basis
  • Establish and strengthen direct relationships with social media platform stakeholders (Facebook/Instagram, TikTok Pinterest, Snap, YouTube)
  • Establish yourself and other team members as subject-matter-experts internally to evangelize and educate company departments on the Paid Media department mission
  • Encourage creative testing across all platforms to gather learnings and provide hands-on support with campaign workload, in order to help the department facilitate growth demands
  • Plan, develop, and implement comprehensive paid media strategies to increase brand performance with consistent consideration for scaling the accounts
  • Develop and improve internal processes and workflow
  • Be well versed in the entire paid campaign processes from start to finish, including researching, planning, execution, set up, tracking attribution, troubleshooting, and optimizing
  • Develop new processes for operational efficiencies, inclusive of leveraging our own BEN AI technology for automation in program management and reporting
  • Utilize analytics data to provide actionable insight into what is happening with campaigns and why it is happening – and to recommend courses of action to improve metrics
  • Create Paid KPIs prior to campaigns and hold teams accountable to them
  • Optimize and contribute to the betterment of a paid media workflow that is templatized, smooth and easy to execute

Qualifications & Skills

  • 6+ years managing, developing, and optimizing paid social media campaigns and strategies
  • 3+ years managing teams
  • Strong leadership and management skills, proven success building a team and cultivating talent
  • Experience managing performance-based paid social advertising campaigns and departments, ideally in an agency setting
  • Experience planning, executing, and optimizing a paid media and advertising programs with budgets in tens/hundred millions, across multiple regions and publishers
  • Analytical and strategic thinker comfortable with measuring campaign performance and finding areas of opportunity using existing data.
  • Extremely detailed oriented and organized, able to manage multiple projects to meet deadlines.
  • A subject matter expertise of performance advertising, social, and metrics
  • Excellent quantitative and data analysis skills
  • Entrepreneurial spirit and vision for constant growth and innovation
  • Willingness to produce results on your own, and demonstrate by doing, in order to help the department reach its goals and help team members progress
  • Experienced in working with various attribution and marketing-mix models

BEN

$$$

Manager, Influencer & Social Media

Toronto

Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Are you a go-getter who is curious about the world around you? If so, keep reading.

Golin Toronto is looking for someone with 2-3 years of dedicated experience who is ready to move into a manager role and has a specialty in Influencer Strategy, Content Development and Channel Strategy/Community Engagement.

In this role, you’ll work across clients as part of our consumer digital team that excels at making brands hyper-relevant online to drive offline impact. You’ll work with a team to identify real-time influencer opportunities, monitor issues and trends, as well as identify influencers who are relevant to the brand and manage influencer relationships in a mutually-beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.

Sound like you want to “Go All In” with us? Here are the details:

What You’ll Do:

  • Develop influencer strategies across several CPG brands, and brand programs
  • Recommend the optimal influencer approach relevant to a client’s program objectives
  • Regularly identify and vet new and up-and-coming influencers for current and future programs
  • Create meaningful relationships with influencers to deliver authentic brand/partner content
  • Serve as a liaison between client teams and influencers to deliver mutually beneficial results
  • Negotiate and coordinate influencer contracts, with guidance from legal and senior leadership to deliver solid ROI for clients
  • Ensure all influencer engagements, both paid and organic, meet client and legal guidelines
  • Manage off and online influencer engagements including experiential activations and media/influencer events from concept to execution to evaluation
  • Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities; participate in new business pitches by gathering research and recommendations regarding influencer marketing and partnerships
  • Advise clients on, and execute, paid social media campaigns
  • Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
  • Cultivate a culture of support, growth and partnership among team
  • Foster and maintain productive and influential client relationships
  • Identify solutions and work with teams and independently to drive client success and grow relationships
  • Serve as culture builder and mentor, driving innovation and sparking ideas among your teammates

What You Have:

  • Bachelor’s degree in marketing, communications or related field with a total of 4+ years of related work experience. 2-3 years of those years to be dedicated influencer and social media experience at a digital, advertising, media or PR agency, and a deep understanding of social media, specifically influencer strategy, management and execution
  • Passion for uncovering the latest digital marketing and social media platforms and tools
  • Excellent verbal, written, presentation and problem-solving skills
  • Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
  • Experience creating and executing influencer campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn
  • Experience executing brand-level influencer strategies and ability to communicate them with complete digital fluency
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
  • A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
  • Highly adaptable and ability to shift priorities in real-time to meet client needs
  • A genuine passion and curiosity for popular culture – from sneaker drops to foodie trends, sports and entertainment. Your passion for tracking trends means you’re ready to develop engagement tactics that will creatively target consumers around the country

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Golin

About Studio71

Studio71 is a premium global media company and content studio leading in development, production, and distribution of original programming, reaching audiences at scale on major platforms including YouTube, Facebook, Snap, and Roku. Studio71 is headquartered in Los Angeles with offices in New York, Toronto, Berlin, and London.

We are the leaders in digital entertainment, shaping the future of short form entertainment. Studio71 offers great career advancement and networking opportunities, while also providing work-life balance for our employees. When you join us, you are joining a company that will challenge you and invest in your professional development.

Studio71 is an Equal Opportunity Employer that’s committed to Diversity, Equity, and Inclusion. We understand the importance of, and foster a culture where you can truly belong, collaborate, and grow. We welcome and encourage people of all characteristics and identities to apply.

Coordinator, Sales & Client Services Executive Description:

Studio71 is looking for a dynamic, detail-oriented, experienced coordinator to support their sales & client services team.

What You Will Do:

– Respond to inbound brand opportunities from various advertisers or agencies for creators (aka “Talent”) in the Studio71 network.

– Support brand agencies/vendors and provide them with appropriate Talent lists, packages, and strategy to achieve their KPIs.

-Work across production and creative service team to build budget proposals as necessary.

– Contract YouTube or social campaigns (at times quick-turnaround, high volume of creators) and work with Studio71 Talent Team to manage campaign deliverables.

– Define most important social media KPIs and develop, implement, and manage social media strategies to achieve these KPIs.

– Communicate with industry professionals (agents, managers, lawyers) and influencers themselves.

– Complex problem solving and decision making across many teams, communicating to internal and external stakeholders.

– Stay current with changes on all platforms ensuring maximum reach and effectiveness.

– Utilize metrics and reports of marketing results to optimize current and future strategies.

– Identify and use best practices, including preferred creator lists, campaign management methods, platform insights, etc.

What You Will Bring:

– Minimum 1 year of experience in an influencer marketing role, digital talent agency, or other advertising-related atmosphere (digital preferred).

– Excellent written, oral, and communication skills.

– A degree in Marketing, Business, PR, Entertainment (various), or related field.

– Proficiencies required: Adobe Creative Suite, WordPress, Microsoft Office, Google Docs/Sheets.

– Knowledge of YouTube and all social media platforms.

– Ability to thrive in a fast-paced, collaborative environment.

Salary Expectations

Salary Range: $50,000 annually + benefits.

This represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Studio71, LP

$$$

DKNY KIDS Fashion Week 23 CAMPAIGN CASTING CALL

New casting!    NON-REPPED KIDS ONLY 

DKNY KIDS FW23 CAMPAIGN

Shoot Dates: 

  • Between March 27th-April 2nd 2023 / Most likely March 29th

Photographer: 

  • Zoe Adlersberg 

Shoot Location: 

NYC Studio

Casting Spec:

  • Read carefully before you submit!
  • Boys & Girls 
  • Great movers of all kind!  (Dancers, Gymnasts, Parkours, kids who are GREAT movers) 
  • THIS IS A MUST 
  • All Ethnicities 
  • Size 12 US 
  • Height Requirement 
  • Between 148 -153 cm | equivalent to between 58”- 60.5” inches 
  • Shoe Size 38/39 which is shoe size 8/8.5 US 

Rate and usage:

  • $850  per day (one day shoot) 

Usage: 8 months worldwide

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