Manager – Influencer

Manager, Influencer & Social Media

Toronto

Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Are you a go-getter who is curious about the world around you? If so, keep reading.

Golin Toronto is looking for someone with 2-3 years of dedicated experience who is ready to move into a manager role and has a specialty in Influencer Strategy, Content Development and Channel Strategy/Community Engagement.

In this role, you’ll work across clients as part of our consumer digital team that excels at making brands hyper-relevant online to drive offline impact. You’ll work with a team to identify real-time influencer opportunities, monitor issues and trends, as well as identify influencers who are relevant to the brand and manage influencer relationships in a mutually-beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.

Sound like you want to “Go All In” with us? Here are the details:

What You’ll Do:

• Develop influencer strategies across several CPG brands, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives
• Regularly identify and vet new and up-and-coming influencers for current and future programs
• Create meaningful relationships with influencers to deliver authentic brand/partner content
• Serve as a liaison between client teams and influencers to deliver mutually beneficial results
• Negotiate and coordinate influencer contracts, with guidance from legal and senior leadership to deliver solid ROI for clients
• Ensure all influencer engagements, both paid and organic, meet client and legal guidelines
• Manage off and online influencer engagements including experiential activations and media/influencer events from concept to execution to evaluation
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities; participate in new business pitches by gathering research and recommendations regarding influencer marketing and partnerships
• Advise clients on, and execute, paid social media campaigns
• Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
• Cultivate a culture of support, growth and partnership among team
• Foster and maintain productive and influential client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as culture builder and mentor, driving innovation and sparking ideas among your teammates

What You Have:

• Bachelor’s degree in marketing, communications or related field with a total of 4+ years of related work experience. 2-3 years of those years to be dedicated influencer and social media experience at a digital, advertising, media or PR agency, and a deep understanding of social media, specifically influencer strategy, management and execution
• Passion for uncovering the latest digital marketing and social media platforms and tools
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
• Experience creating and executing influencer campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn
• Experience executing brand-level influencer strategies and ability to communicate them with complete digital fluency
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
• Highly adaptable and ability to shift priorities in real-time to meet client needs
• A genuine passion and curiosity for popular culture – from sneaker drops to foodie trends, sports and entertainment. Your passion for tracking trends means you’re ready to develop engagement tactics that will creatively target consumers around the country

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Golin