Creative Director, Performance Marketing

Creative Director – Performance Marketing

ITV Creative

Permanent, Full time

Office Location: Gray’s Inn Road (Relocating to White City 2023)

Closing Date: 31st January 2023

Why you should join us…

We connect with millions of people every day, make content they can’t get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.

We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

The Team

ITV Creative is the in-house agency for ITV, responsible for delivering 360 campaigns to promote ITVX and ITV content, as well as the entire ITV brand portfolio.

We also produce work for external clients and brands, working closely with the Commercial team.

We are made up of creatives, writers, editors, producers and directors underpinned by campaign management and strategy. In addition we have a post production team comprising editors, dubbing mixers, graphics and a post production management team.

We live within the Marketing function and so work in close collaboration with marketing, media, continuity and research & planning.

The Role

The Creative Director leads the creative output for performance marketing and manages the Imagery team for ITVX and ITV. They work with the marketing and media teams and use data to guide creative decisions. They also oversee the development and quality of automated creative and imagery assets for the company. The role requires an understanding of digital formats and the ability to overcome limitations.

Key responsibilities

The role will include, but will not be limited to…

• Managing, inspiring and leading a team of creatives and designers.
• Creatively leading the performance marketing/Always On/Conversion and retention creative, working from briefs from the marketing team. This would include paid social, display, programmatic display and CRM ensuring these are strategically and creatively connected to the wider campaign where relevant.
• Develop a deep understanding of our consumer target’s mindsets, attitudes, & behaviors and use these to inform innovative creative.
• Understand media objectives and goals to ensure optimal ad performance.
• React to research and effectiveness of advertising & develop strategies for improving performance based on this data.
• Assessing data and looking for creative opportunities to target audiences via programmatic advertising and CRM.
• Overseeing these assets for bespoke campaigns working to reactive and data driven briefs.
• Overseeing edits and video assets for digital content (not traditional promos).
• Collaboration with the wider Creative team to create innovative and head turning campaigns that attract an audience.

Minimum criteria

• Experience within e-Commerce/streaming platforms/DTC marketing (either agency or brand side)
• Proven record/examples of performance marketing campaigns.
• Extensive experience in performance marketing (display and programmatic advertising), working with and understanding performance data to fuel and inform decision making.
• Experience in art direction, and deep understanding of the power of photography and imagery within a digital context.

ITV strongly encourages applications for this role from disabled people and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee you’ll get to the next stage* (minimum criteria above).

*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Key criteria

• Experience of working with numerous stakeholders, within an agency and also other areas of the business.
• Proficient in copywriting for performance marketing.
• Experience of creating assets, from stills, dynamic to moving image and video.
• Experience of collaborating with other areas of an agency to get the best results.
• Ability to react and adapt to data, research and analytics to create the most effective campaigns.
• Experience working with DAM/MAM systems preferable
• A love of content and TV.
• A solid knowledge of social, paid media, CRM, data and analytics.
• Experience of building and managing a team.

What we can offer

We’re happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. Our email is [email protected].

Find out more about our benefits https://www.itvjobs.com/why-join-us/benefits/

A leader of flexible working in media and entertainment. ITV’s Smart Working enables us all to do brilliant work. It’s about agreeing how we work together to deliver our More than TV strategy.

We reach millions of people everyday, that’s why having diverse talent and being an organisation where colleagues feel included is crucial to us. We have various networks that celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.

ITV