Log InGet Started for Free
HomeCreative Director, Performance Marketing

Creative Director, Performance Marketing

$$$

Creative Director – Performance Marketing

ITV Creative

Permanent, Full time

Office Location: Gray’s Inn Road (Relocating to White City 2023)

Closing Date: 31st January 2023

Why you should join us…

We connect with millions of people every day, make content they can’t get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.

We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

The Team

ITV Creative is the in-house agency for ITV, responsible for delivering 360 campaigns to promote ITVX and ITV content, as well as the entire ITV brand portfolio.

We also produce work for external clients and brands, working closely with the Commercial team.

We are made up of creatives, writers, editors, producers and directors underpinned by campaign management and strategy. In addition we have a post production team comprising editors, dubbing mixers, graphics and a post production management team.

We live within the Marketing function and so work in close collaboration with marketing, media, continuity and research & planning.

The Role

The Creative Director leads the creative output for performance marketing and manages the Imagery team for ITVX and ITV. They work with the marketing and media teams and use data to guide creative decisions. They also oversee the development and quality of automated creative and imagery assets for the company. The role requires an understanding of digital formats and the ability to overcome limitations.

Key responsibilities

The role will include, but will not be limited to…

  • Managing, inspiring and leading a team of creatives and designers.
  • Creatively leading the performance marketing/Always On/Conversion and retention creative, working from briefs from the marketing team. This would include paid social, display, programmatic display and CRM ensuring these are strategically and creatively connected to the wider campaign where relevant.
  • Develop a deep understanding of our consumer target’s mindsets, attitudes, & behaviors and use these to inform innovative creative.
  • Understand media objectives and goals to ensure optimal ad performance.
  • React to research and effectiveness of advertising & develop strategies for improving performance based on this data.
  • Assessing data and looking for creative opportunities to target audiences via programmatic advertising and CRM.
  • Overseeing these assets for bespoke campaigns working to reactive and data driven briefs.
  • Overseeing edits and video assets for digital content (not traditional promos).
  • Collaboration with the wider Creative team to create innovative and head turning campaigns that attract an audience.

Minimum criteria

  • Experience within e-Commerce/streaming platforms/DTC marketing (either agency or brand side)
  • Proven record/examples of performance marketing campaigns.
  • Extensive experience in performance marketing (display and programmatic advertising), working with and understanding performance data to fuel and inform decision making.
  • Experience in art direction, and deep understanding of the power of photography and imagery within a digital context.

ITV strongly encourages applications for this role from disabled people and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee you’ll get to the next stage* (minimum criteria above).

*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Key criteria

  • Experience of working with numerous stakeholders, within an agency and also other areas of the business.
  • Proficient in copywriting for performance marketing.
  • Experience of creating assets, from stills, dynamic to moving image and video.
  • Experience of collaborating with other areas of an agency to get the best results.
  • Ability to react and adapt to data, research and analytics to create the most effective campaigns.
  • Experience working with DAM/MAM systems preferable
  • A love of content and TV.
  • A solid knowledge of social, paid media, CRM, data and analytics.
  • Experience of building and managing a team.

What we can offer

We’re happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. Our email is [email protected].

Find out more about our benefits https://www.itvjobs.com/why-join-us/benefits/

A leader of flexible working in media and entertainment. ITV’s Smart Working enables us all to do brilliant work. It’s about agreeing how we work together to deliver our More than TV strategy.

We reach millions of people everyday, that’s why having diverse talent and being an organisation where colleagues feel included is crucial to us. We have various networks that celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do.

ITV

Related jobs:

Job Description
A character-driven short film is hiring a small, dedicated crew for an intimate, festival-focused project. The story follows a depressed, unmotivated man in his 30s living with his grandmother, exploring stagnation, quiet desperation, and intergenerational tension through a grounded, observational lens. This is a volunteer/low-budget crew opportunity with catering and costs provided, ideal for filmmakers looking to build strong narrative credits and expand their showreel.

Job Responsibilities

  • Support a carefully crafted short film production with a collaborative, calm, and efficient set workflow.

  • Work closely with the director and team to maintain realism, emotional honesty, and consistent tone.

  • Contribute to a professional shoot environment that prioritizes care and detail over spectacle.

Requirements

  • Production Designer (PD): Strong eye for lived-in, character-driven spaces; naturalistic, grounded aesthetic.

  • Hair and Makeup Artist (HMU): Subtle, realistic styling; able to support character psychology through understated choices.

  • 1st Assistant Director (1st AD): Experience with small crews and intimate productions; confident managing tight schedules and sensitive performances.

  • Production Assistant (PA): Hands-on on-set support; able to assist across departments and help maintain a calm, efficient shoot.

  • Must be able to work on location in Windsor, NSW.

  • Available for the shoot dates listed in the casting notice.

Compensation

  • Volunteer / low-budget crew role.

  • Catering and costs provided.

$$$

Job Description
A music video project is hiring a video editor for an editorial beauty look with bold, fashion-forward visuals. This is a fast-turnaround opportunity for an editor who can polish stylish footage, match the creative vibe, and deliver a clean final cut on a tight timeline in London.

Job Responsibilities

  • Edit a music video with a high-fashion, editorial beauty aesthetic.

  • Assemble selects, tighten pacing, and shape a cohesive story through visuals.

  • Apply basic color correction and consistent visual polish to match the look.

  • Sync edits to music beats and performance moments for maximum impact.

  • Deliver a final export in requested formats by the deadline.

Requirements

  • Proven experience editing music videos, beauty, or fashion-led content.

  • Strong sense of rhythm, pacing, and visual storytelling.

  • Ability to match an editorial, stylized aesthetic with clean finishing.

  • Reliable communication and quick turnaround availability.

  • Based in London or able to work on London time.

Compensation

  • Paid opportunity (£££).

$$$

Job Description
A men’s grooming campaign is seeking UK-based everyday men to appear in a new commercial-style project. This opportunity is for real people (not actors or professional models) with strong natural presence, great energy, and an authentic, relatable look. Selected talent will be featured in a professional campaign shoot.

Job Responsibilities

  • Appear on camera for a men’s campaign featuring natural, real-person energy.

  • Follow simple direction from the production team during filming.

  • Bring expressive, confident, and approachable personality to set.

  • Participate in a short shoot day with a professional crew.

Requirements

  • UK-based men ages 25–35.

  • Warm, striking, natural presence with great energy.

  • Not actors and not professional models.

  • Comfortable being filmed/photographed for a public-facing campaign.

Compensation

  • £2,700 fee (paid to cast).

$$
Job Type:
Other
Skills:
Acting

Real Family Needed for Paid Drama Scene

Job Description
A paid casting call is seeking a real family to appear together in a scripted drama production. Filming will take place in Glasgow, and the scene will be shot on one filming day (exact day to be confirmed). Families of all backgrounds are encouraged to apply for this paid family acting opportunity.

Job Responsibilities

  • Appear on set as a real family in a non-speaking or lightly directed drama scene

  • Follow production direction and maintain continuity throughout the shoot day

  • Be camera-ready and available for the full day once scheduled

  • Provide requested details and a recent family photo during the application process

Requirements

  • Real family: 2 parents + 2 children (ages 6–12)

  • Available during the full filming window (dates confirmed closer to shoot)

  • Comfortable working as on-camera talent in a professional TV/film environment

  • Able to share names, ages, contact information, and a recent family photo

Compensation

  • Paid opportunity

$$
Job Type:
Model
Skills:
Modeling

New Models – Open Casting Call

Job Description
A major model search is underway for fresh new faces who want to break into the fashion and commercial world. This casting is open to aspiring and experienced models who are ready to build their portfolio, gain industry exposure, and be considered for upcoming campaigns, editorials, and social media projects. If you’ve ever been told you should model—or you know someone who has the look—this is your chance to be seen.

Job Responsibilities

  • Take part in castings and potential online or in-person interviews

  • Pose confidently for photos and short video clips

  • Follow direction from photographers, stylists, and casting teams

  • Maintain a professional attitude in all communications and sessions

  • Keep your portfolio and photos up to date for future opportunities

Requirements

  • Aspiring or professional models welcome

  • Must be at least 18 years old

  • Comfortable being photographed and filmed

  • Reliable, punctual, and responsive to casting communication

  • Able to follow application instructions and provide recent clear photos

Compensation

  • Opportunity to be considered for paid modeling jobs

  • Potential to build or update your professional portfolio

  • Exposure to clients and casting teams looking for new talent

$$

Male & Female Presenting Dancers

Job Description
A major Christmas stage production is seeking talented dancers for an exciting international performance in Cairo, Egypt. Rehearsals will take place in Manchester, making this an ideal opportunity for performers who are local to the area and ready to take part in a high-energy holiday show. This role is perfect for dancers who thrive in fast-paced environments, enjoy travel, and are eager to showcase their skills on an international stage.

Job Responsibilities

  • Perform in a large-scale Christmas show in Cairo

  • Attend and participate in all scheduled rehearsals in Manchester

  • Learn choreography quickly and maintain performance consistency

  • Take direction from the creative team and collaborate with other dancers

  • Maintain a professional attitude throughout rehearsals, travel, and performances

Requirements

  • Male and female presenting dancers

  • Must be local to Manchester for rehearsals

  • Available for rehearsals from 15th–17th December

  • Available to travel internationally for the show

  • Strong dance technique and stage presence

  • Comfortable performing for a large audience

Compensation

  • Participation in an international Christmas performance

  • Travel included (Fly out 18th December; fly home 20th December)

  • Professional performance credit and international stage experience

$$
Job Type:
Model
Skills:
Modeling

Fashion Models for Paid Photoshoots and Brand Activations

Job Description
A photography events team is booking experienced models for paid fashion photoshoots and brand activations taking place throughout the year. This opportunity is ideal for fashion, editorial, beauty, and commercial models who want consistent bookings, portfolio-building visuals, and professional on-set experience. Talent selected may be invited to a test shoot as part of the casting process, with ongoing paid work available after.

Job Responsibilities

  • Model for styled fashion shoots and brand activation content

  • Follow creative direction for posing, movement, and expression

  • Arrive prepared, camera-ready, and professional for each booking

  • Collaborate with photographers and the creative team to deliver strong looks

  • Maintain consistent performance and energy across multiple sets and concepts

Requirements

  • Experienced fashion and commercial models encouraged

  • Open to all heights, sizes, backgrounds, and gender identities

  • Comfortable with editorial, beauty, and fashion-forward styling

  • Reliable availability for recurring bookings throughout the year

  • Strong portfolio or recent photos recommended for consideration

Compensation

  • Paid work (rates and booking details provided upon selection)

$$
Job Type:
Other
Skills:
Acting

Working Moms Skincare Commercial Casting Mid to Late 30s

Job Description
A paid commercial campaign is seeking real working moms in their mid to late 30s who are genuinely into skincare and beauty. This is a great opportunity for confident, everyday talent with a natural on-camera presence—no professional modeling or acting experience required. The production is looking for authentic personalities who can speak naturally and bring real-life energy to a brand shoot.

Job Responsibilities

  • Appear on camera as yourself in a commercial campaign

  • Share authentic, natural reactions and speak comfortably about skincare

  • Follow simple direction from the production team during filming

  • Bring a professional attitude and arrive prepared for a shoot day

Requirements

  • Working moms, mid to late 30s

  • Must be passionate about skincare/beauty

  • Comfortable on camera with a natural, real-person vibe

  • No professional actors or models preferred

  • Must be available for filming during the production window (details shared upon selection)

Compensation

  • Paid opportunity (rate shared upon selection)

$$
Job Type:
Model
Skills:
Modeling

Skincare Campaign Casting: Women Ages 30–45 (Paid Opportunity)

Job Description
A major skincare brand is seeking women ages 30–45 for an exciting on-camera campaign. Talent from all UK locations, ethnicities, backgrounds, and a wide range of body types are encouraged to apply. No previous on-camera experience is required—just confidence, a positive attitude, and a willingness to try. If you’re looking for a paid commercial casting opportunity in the UK, this is a strong chance to gain professional set experience and build your on-camera portfolio.

Job Responsibilities

  • Participate in an on-camera skincare campaign shoot (photo and/or video).

  • Follow direction from the creative team to deliver natural, authentic expressions and movement.

  • Arrive prepared and on time for scheduled shoot commitments.

  • Maintain a camera-ready appearance appropriate for a skincare-focused campaign.

Requirements

  • Women ages 30–45.

  • Must be based in the UK (all locations welcome).

  • Open to all ethnicities, backgrounds, and body types.

  • Comfortable being filmed or photographed for a commercial campaign.

  • No acting or modeling experience required—beginners welcome.

Compensation

  • Fully paid opportunity (full rate and usage details shared upon selection).

$$
Job Type:
Model
Skills:
Modeling

Curvy Women for Skincare Brand Campaign (Real Stories, Ages 35–75)

Job Description
A paid skincare brand campaign is looking for curvy women ages 35–75 with real, inspiring life stories—bold choices that led to positive change, growth, and confidence. This commercial casting opportunity focuses on authentic voices and personal journeys, with participants sharing a short story on camera and taking part in a professional shoot. The campaign includes online, social, retail, print, and OOH advertising.

Job Responsibilities

  • Share a real personal story on camera in a natural, conversational way

  • Participate in a filmed interview-style setup and directed shoot moments

  • Be available for two full shoot days as required by production

  • Follow on-set direction and remain comfortable in a studio environment

  • Take part in possible public-reaction filming (if requested by production)

Requirements

  • Curvy women, ages 35–75

  • Must have a true story about a bold decision that changed life for the better

  • Comfortable speaking on camera and being photographed/filmed

  • Available for a 2-day shoot and able to work in a studio setting

  • Open to sharing a few details about the journey and personal transformation

Compensation

  • £3,500 per person (paid role)

  • Campaign usage includes online/social, web/retail, print (leaflets with purchase), and OOH/billboards

  • Additional campaign details shared with selected talent

$$$

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:  Content Creator

Location:  London, England, United Kingdom

About the role:

As our Content Creator, you’ll be the creative voice behind some of the nation’s most loved nostalgic food brands. You’ll craft scroll-stopping foodie content that brings these icons to life across social platforms, from mouthwatering recipe videos to trend-led storytelling. You’ll work closely with Social Media Managers, strategists, influencer managers, and performance teams to craft creative assets that resonate with audiences and drive huge impact across multiple markets.

What you will be doing:

  • Create drool-worthy, platform-specific foodie content for Instagram, TikTok, YouTube, and emerging channels.
  • Shoot and edit short-form videos, static posts, Reels and Stories that make our brands pop in the feed
  • Collaborate with designers and videographers to produce high-quality, snackable content. Trend Spotting & Innovation
  • Stay ahead of foodie and social trends, from viral TikTok recipes to emerging content formats.
  • Experiment boldly with new tools, transitions and storytelling techniques to make your content unmissable.
  • Work closely with social strategists and influencer managers to align content with campaign objectives.
  • Partner with performance marketing teams to optimise content for paid amplification.
  • Explore generative AI tools for creative variations and efficiency in content workflows. • Use AI-driven insights to inform content planning and creative decisions.

What you need to be great in this role:

  • 2–4 years of experience in social content creation, ideally within FMCG or multi-brand environments.
  • Strong knowledge of social platforms, content formats, and best practices.
  • Proficiency in design and editing tools (Adobe Creative Suite, Canva, CapCut).
  • Familiarity with AI-driven tools for content ideation and optimisation.
  • Excellent storytelling skills and ability to adapt tone and style across brands.
  • Strong organisational skills and ability to manage multiple projects simultaneously.
  • Experience working across multiple markets and understanding cultural nuances.

Req ID: 14975
#LI-JS1#midsenior#LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations 
 

OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] or Adjust Your Set (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] or DARE(“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] or Aylesworth Fleming (“Controller”)  which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

$$

Job Description
A Swedish-style coffee pod brand campaign is looking for UK-based creators aged 40+ to help introduce its Nespresso®-compatible coffee capsules to a new audience. This paid creator opportunity focuses on capturing authentic, lifestyle-driven content at home. Only raw footage is needed—post-production will be handled by the team—making it a strong fit for creators who enjoy simple, straightforward brand collaborations with potential for ongoing work.

Job Responsibilities

  • Record raw video content including A-roll and B-roll for a polished, lifestyle-style coffee feature

  • Capture enough footage to support an edited video of approximately one minute

  • Follow basic creative direction and deliver clean, usable clips (no editing required)

  • Showcase natural on-camera presence and a comfortable, conversational tone

Requirements

  • UK-based creators age 40+

  • Must have access to a Nespresso-compatible machine (Vertuo not included)

  • Comfortable filming simple home-based product/lifestyle content

  • Ability to deliver clear raw footage with good lighting and audio

Compensation

  • Paid collaboration

  • Coffee product provided

  • Potential to grow into a long-term monthly partnership if the first project is a strong fit

Share this job:

Job overview

Job type:
Ethnicity:
Body type:
Expiration date:
04-09-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!

Stay Safe in the Industry

Simple steps to protect your career and avoid scams.