Ad Campaign Casting Calls and Auditions

Jackpot is on a mission to create the world’s leading digital entertainment experience and we’re starting by building the world’s most user-friendly digital lottery platform. We are continuing to grow our team, where you will be a key team member and contributor to the business. Our exceptional team members are alumni of some of the best companies in the world: StubHub, Google, Intuit, BetMGM, Twitch, GoPuff and more. Come build with us!

About the Role:

Reporting to our VP of Marketing, we are looking for a Retention Marketing Manager to build out and execute Jackpot’s retention strategy across both paid and owned marketing channels. This may be the perfect opportunity for you if you’re looking for a fast-paced environment and an opportunity to build retention marketing strategies from the ground up! This role also has the option to be fully remote. 

What You’ll Do:

• Build the foundation of Jackpot’s CRM toolset and infrastructure by: helping us establish our CRM platform, email marketing capabilities, push notification approach, and onsite content strategy
• Develop the full stack retention strategy across all stages of the user lifecycle including audience segmentation approach, messaging strategy, offer strategy, and engagement timing
• Identify customer segments for targeted marketing programs and develop customer offers to deliver ROI-positive results
• Own Jackpot’s customer-centric, data-driven strategies and implementation plans to ensure the success of lifecycle strategies, including paid and owned marketing channels
• Create and execute continuous improvements for all key customer retention metrics including conversion rate optimization, cross-sell, lifetime value, and lifetime value
• Work in Salesforce CRM to plan, execute, and report on CRM campaigns, partnering with the analytics team to understand the impact of various tactics on customer LTV, churn, and business revenues
• Assist in developing Jackpot’s brand strategy, and reinforce the brand tone of voice and key messaging pillars consistently across all retention marketing channels and customer touchpoints

You Ideally Have:

• Experience working in the Salesforce marketing suite
• Strong confidence and track record in CRM, including campaign execution, lifecycle marketing and analytics and data-driven insights with customer profiles/segmentation
• The ability to assess trends, competitive activity, and technological advances in the CRM marketing and larger marketing environments

It’s a Bonus If You Have:

• Copywriting experience
• Experience in the iGaming or the online sports betting space
• Design capabilities or experience
• Experience working in a startup or a rapidly scaling organization

About You:

• You are known to be highly collaborative and are enjoy cross-functional, dynamic working environments
• You excel in work environments with a high degree of autonomy and accountability. The prospect of taking full ownership of the retention channel from campaign ideation, through execution and results reporting is an exciting challenge for you to be accountable for and influence
• You have a passion and natural strength for data. You are committed to the pursuit of truth and empirical evidence
• You approach your work with a solutions-oriented mindset. You are committed to the continuous improvement of workplace operations and your channel performance
• You are not bothered by competing tasks or priorities. You know how to structure your time and work while managing team member expectations to prioritize projects effectively
• You have grit, tenacity, and what people describe to be a “get it done” mentality. You don’t believe any task is too big or too small for you.
• You are not bothered by change or shifting priorities. You’ve been described as adaptable and solutions-oriented.

One of Jackpot’s core values is Lifelong Learning. We don’t believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you’ve read so far sounds exciting but your experience doesn’t quite match what we’re looking for, we strongly encourage you to apply anyway! We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

What We Can Offer You:

• $125-$135k base + bonus + equity
• The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
• A commitment to provide you with the benefits of a start-up career without the start-up pains
• Benefits on par with leading, progressive tech companies
• Flexible working hours
• A culture of trust and accountability

Our Core Values:

• Decisiveness
  • You don’t fear failure and you don’t fail the same way twice
  • You have strong opinions but are also open minded to new ideas
  • You aren’t just fast, you’re the fastest
• Grit
  • You persevere in the face of challenges and adapt to change
  • You always follow through on your commitments – you live a 1:1 say/do ratio
  • You execute with a founder mentality
• Lifelong Learning
  • You are always seeking and implementing feedback
  • You are not a finished product and are always searching for knowledge and a means to improve yourself
  • You embrace and learn from constructive conflict

About Us:

In the United States alone, over 150m people per year purchase a lottery ticket. The $100B lottery industry is one of the last major industries to allow buyers to transact digitally, with ~5% of sales coming from online transactions.

At Jackpot, we’re seeking to change that. We are looking to build the world’s most user-friendly digital lottery and online gaming platform, leading the charge in bringing this industry into the 21st century through innovation and variety. Jackpot brings verified, official state lottery tickets online, by leveraging its digital platform and proprietary technology to give customers the ability to play anytime, via a user-friendly mobile app or desktop experience.

Having recently closed a $42.5M Series A, Jackpot is backed by some of the biggest names in sports, media, and entertainment, including the Dallas Cowboys, New York Yankees, San Francisco 49ers owners’ Aurum Partners, the Tish family (co-owners of the New York Giants), Detroit Venture Partners (run by Cleveland Cavaliers owner Dan Gilbert), and BettorCapital. In addition, the round was co-led by Accomplice and Courtside Ventures, with participation from the Kraft Group, Michael Rubin, Sapphire Sport, Haslam Sports Group, Elysian Park Ventures, Arctos Sports Partners, LionTree, Theo Epstein, Fenway Sports Group President Mike Gordon, DraftKings co-founder and CEO Jason Robins, NBA stars James Harden and Joel Embiid, NHL legend Martin Brodeur, musical artist Lil Baby, and Boston Red Sox President and CEO Sam Kennedy, among others.

Jackpot.com

About Boons Media:

Boons Media is an online publisher that redefines what it means to be a people-driven news and entertainment company. Boons Media has turned digital publishing into a science. We are a rapidly growing start-up based in central London and one of the fastest growing companies in our industry.

We are looking for a Junior Digital Marketing Executive who will be responsible for the advertising activities across multiple markets and channels.

Your primary responsibility will be managing advertising campaigns on platforms such as Google Ads, Taboola and Outbrain. You’ll build upon your previous knowledge and experience of digital marketing to take responsibility over the advertising and content strategy for your campaigns.

About the role:

• Create and launch paid media campaigns across social and native advertising platforms such as Google ads, Taboola and Outbrain
• Analysis and optimisation of traffic and acquisition tactics in order to maximise revenue
• Manage internal and 3rd party reporting systems to identify trends and optimise campaign performance
• Monitor the company’s main KPIs on a daily basis
• Develop test plans, measure performance, and make recommendations based on findings
• Manage relationships with social and native advertising platforms

What Success Looks Like:

• High number of Campaigns are optimised: Campaigns are prioritised and optimised so they consistently exceed financial expectations
• Problem-solver: Attention to detail and analytical ability to fix issues quickly and independently
• Effective Communication: Strong relationships with key stakeholders established and built on trust; honest feedback about campaign performance and potential is consistently provided
• Creative Testing approach: New, exciting and targeted content continuously created and tested. Winning creatives are identified, reiterated and refreshed.
• Proactivity: Always driving forward and testing new ideas
• Contributes to the vision of the Biddable team by driving successful projects, delivered on time and with actionable results

Our Ideal Candidate:

• Genuine interest in online advertising industry
• Comfortable working towards ROI and margin based metrics, in a fast moving business environment
• A detail-oriented individual with a combination of creative and analytical skills appropriate for running highly-targeted data-driven campaigns
• Proficient with Excel
• A proactive and independent approach to working life
• Fluent in English (additional languages such as Spanish, Dutch, Italian, German, French, Portuguese,… are a plus)

Why work for Boons Media?

• Work in a true start-up atmosphere with international, talented and fun colleagues
• Growth opportunities
• Flexible WFH policy
• Drinks on our rooftop terrace with amazing views over London

If you want to be part of a young, dynamic and fast-growing company you are completely right at Boons Media. If you are enthusiastic, motivated and want to move forward, convince us today and apply!

Boons Media

SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalogue of music, and an artist services and distribution business to help artists grow long-term, successful careers.

SoundCloud’s Growth Marketing team is looking for a Director, Lifecycle Marketing, who will be responsible for helping drive the lifecycle marketing strategy for SoundCloud’s fan and artist audiences. In this strategic Growth Marketing leadership role, you will develop and execute programs to engage with our audience through every phase of their lifecycle with SoundCloud’s suite of products.

The ideal candidate is relentless in their pursuit of solutions. They are endlessly curious and always want to try something new. They believe there is always a bit more than can be optimized but are smart enough to know when they’ve reached the point of diminishing returns. They reject silos and excel in cross-functional worlds. They have a zillion ideas and thoughts but can present them in a simple and elegant way. And last but not least, a passion for music is essential.

Key Responsibilities:

• Direct the CRM & Subscription Marketing team and align support cross-functionally to lead the design and execute growth marketing campaigns focused on increasing audience engagement, retention, and growing our subscription businesses
• Develop a dynamic and personalized customer lifecycle experience tailored to each user’s journey around key behaviors
• Own the marketing execution for email, push, and on-platform communications with an in-depth understanding of each channel’s technical capabilities
• Oversee all aspects of campaign performance, leveraging data and insights to inform optimization and develop new strategies.
• Manage partner relationships and extract the most value possible from them
• Review the martech landscape and assess new potential partnerships for their potential to drive the business forward
• Establish a culture of iterative testing, partnering with internal teams and external agencies/vendors to improve the performance of each acquisition channel.
• Identify areas for automation to reduce mindless work and focus on bespoke opportunities
• Partner with product, marketing, and analytics peers to define key objectives and develop and continually optimize customer segmentation and the corresponding marketing strategy
• Innovate and partner with the product team on how we connect with our customers and delight them at every touchpoint with personalization and tailored flows
• Build a high-performing lifecycle marketing team and mobilize them to execute your vision while supporting them to achieve their professional development goals

Experience and Background:

• 10+ years of CRM/digital marketing experience
• Ability to both think strategically and execute tactically, with excellent communication and leadership skills.
• Craft campaigns that connect with audiences while also having the practical analytical skills to track and assess ROI
• Deep experience in building & executing marketing plans utilizing data-driven insights, market trends, and competitive analysis
• Proven ability to nurture customer relationships, reduce churn, and drive monetization with targeted communication
• Success in building and/or running loyalty, membership, or subscription programs
• Understanding of data privacy and governance policies across international markets
• 3+ years of people management experience with the ability to hire, develop, and manage high-performing teams
• Hands-on leader with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment.
• Exceptional verbal and written clear communication skills to clearly share plans and strategies to senior management, peers, and direct reports
• Strong data-driven mentality and deeply familiar with tools to support retention and CRM efforts such as Google Analytics, Email Creation/HTML, Mixpanel, Email and Push Platforms such as Klaviyo, Braze, LeanPlum, etc,.
• Ability to interpret data and identify actionable insights to inform growth and engagement strategies.
• Entrepreneurial spirit and knowledge seeker – stays up to date on competition and trends, and brings new ideas to the table constantly
• Thrive in a fast-paced environment
• Passionate about music!

Pluses

• MBA in Marketing or Communications
• Industry experience in music, entertainment, gaming, or related fields
• International marketing experience

The salary range for this role is $150,000-$180,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program – read more about additional benefits and perks below!

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.

SoundCloud

The Brand Amp, a leading Marketing Communications agency, now has an opening in our Costa Mesa office for a full-time Senior Influencer Marketing Manager. This is a great opportunity for a motivated individual to thrive in a well-rounded (and award-winning) full-service marketing agency. Applicants should have a proven history of successfully working with traditional celebrities & social media influencers to support national marketing campaigns. Strongest candidates will have previously worked at a PR or social media marketing agency and have experience or knowledge of the following verticals: entertainment, sports, automotive, tech, fitness, parenting & content. Experience with off-road vehicles, side-by-side and the off-road lifestyle a plus.

The Senior Influencer Marketing Manager is a client-facing position that is responsible for developing strategy, managing programs, procuring influencers and providing ongoing counsel. This position will manage staff members and work very closely with the internal PR, social media, event & content teams. The ideal candidate must have a strong ability to multi-task and independently problem-solve in a fast-paced environment.

JOB DESCRIPTION

• Develop influencer marketing strategies & programs for key clients
• Demonstrate a high level of savvy and thoughtfulness with clients
• Establish goals and objectives, along with key success metrics for each program
• Identify authentic target influencer profiles in key categories & deliverables to drive client success
• Effectively evaluate and communicate an influencer’s potential fit with a brand
• Lead research efforts to identify authentic influencer candidates
• Oversee outreach, thoughtful negotiation and procurement of influencers
• Management of all influencer deliverables
• Development of weekly and monthly reporting
• Identify influencer opportunities to be leveraged with other business units
• Understanding & enforcement of proper FTC disclosures
• Stay on top of industry trends & PR/social media advancements

DESIRED EXPERIENCE

• Agency Experience: 3 – 5 years of influencer marketing experience at a PR or social media marketing agency
• Strategy Development: Proven success in developing impactful influencer programs & reporting success
• Influencer Outreach: Experience identifying, securing & managing influencers for consumer facing national brands
• Social Media: Robust understanding of social media platforms & analytics
• Writing & Communication: Must have strong written & verbal communication skills. Ability to communicate effectively both externally with clients & internally with peers
• Self-Starter: Ability to thrive independently in a fast-paced & deadline-driven environment
• Creativity: Imagination to develop newsworthy PR campaign strategies & promotions that will resonate with target audiences
• Organization: Ability to handle multiple campaigns for several clients simultaneously, while maintaining quality of work

PHYSICAL ENVIRONMENT/WORKING CONDITIONS

• Sit for prolonged periods
• Bend, squat and kneel as required
• View a computer screen for prolonged periods
• Use computer keyboard, mouse and related equipment
• Ability to lift 40 lbs

The Brand Amp

bout the company:

Anker is the global leader in consumer power delivery, and its products are used by 100s of millions of consumers all around the world to keep their laptops, smartphones, and tablets charged. In addition, through its brands AnkerWork, Eufy, Nebula, and Soundcore, Anker develops award-winning products that support premium audio, home entertainment, home security, audio and video conferencing, and emerging robotics space (robotic vacuums and more).

More information about the company

https://us.anker.com/

https://us.eufylife.com/

https://us.soundcore.com/

https://us.seenebula.com/

https://us.anker.com/pages/about

About the position:

The position will be responsible for planning, developing, implementing and managing social media platforms’ content strategies, digital research, influencer outreach, and social analytics. The ideal candidate will be ready to work in a fast-paced environment, have a creative eye and be savvy in the social media space.

Essential Duties/Responsibilities

· Drive social media and social community strategy, management, and brand voice across multiple social channels (e.g., Instagram, Facebook, YouTube, Tik Tok)

· Plan and develop social media campaigns

· Create, develop, schedule, and monitor social media content across multiple social channels

· Maintain and run social channels ( e.g., Instagram, Facebook, YouTube, Tik Tok) and respond to customers in a timely manner

· Work closely with cross-functional teams to ensure the content is both informative and appealing

· Identify opportunities to increase brand presence and perception among the public

· Collect resources and look for opportunities to work with social media influencers on the planning and execution of collaborations across multiple social channels

· Track and Monitor KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed,

· Provide monthly performance report and post-campaign report

· Stay up-to-date and research on social media news, updates, trends, , both within and outside of the industry, to identify or grow business opportunities

· Performs other related duties as assigned or requested.

Knowledge, Skills and Abilities

• BA/BS in Marketing, Advertising, Public Relations, Graphic Design, Journalism, or English

· 5 years + direct social media experience with proven track record preferably in consumer electronics/CPG industry or working for DTC brands. Experience working for an agency is a plus.

· Demonstrated experience in digital environments with a focus on social, content and digital campaign development

· Familiar with major social media outlets, particularly strong experience in leading campaigns to drive follower gain and improve engagement on Facebook and Instagram

· Proficient in social media management tools such as SproutSocial or Hootsuite

· Social content design and short-form video editing skills are preferred

· Strong creative writing skills

· Strong verbal communication skills

· Proficient in Microsoft Suite: Word, Excel, Outlook, and PowerPoint

· Strong teamwork ethic and interpersonal skills

anker

Company Overview:

Immotion was created with a single mission in mind — to create the most engaging immersive experiences on the planet. With experts handpicked from across disciplines and around the globe, we have assembled a team that is second to none. Technology-agnostic, story-obsessed and forward-thinking, the Immotion team is dedicated to giving its partners and customers cutting-edge experiences they will not soon forget.

We provide a drop-in solution of modular VR theaters to high-traffic public attractions such as zoos, aquariums, museums and other entertainment venues. We provide the content, the technology, the design for the installation and the guidance on operations, and the partners manage the day-to-day operations. Our VR experiences are in over 50 sites around the world and increasing rapidly.

Job Summary:

Immotion, the global leader in virtual reality exhibits for zoos and aquariums, is seeking a Marketing Director with expertise in the attractions or related space. The Marketing Director will be responsible for developing and implementing marketing strategies to drive growth and uptake of our exhibits. These efforts will be in partnership with the host institution. In addition, the candidate will lead the marketing efforts of Immotion corporate brand. The ideal candidate will have a deep understanding of marketing strategies and tactics in the public institution or attraction space and be able to develop and execute effective marketing campaigns and tactics that resonate with target audiences. A passion for making an impact in the wildlife and conservation field, is a plus.

Key Responsibilities:

• Develop and implement strategic marketing plans to increase brand awareness, drive sales, and generate leads for Immotion’s experiential exhibits.
• Work hands-on to develop copy, artwork, video displays, interactive kiosks, digital marketing, and social campaigns.
• Identify target audiences to develop messaging that resonates with them, leveraging industry insights and knowledge of best practices.
• Work with the sales team to develop effective sales collateral and support materials.
• Create and manage digital and traditional marketing campaigns across multiple channels, including social media, email, and paid advertising.
• Manage and optimize the Immotion website to ensure it effectively communicates the brand value proposition and drives engagement.
• Manage social media and PR efforts for the brand.
• Track and analyze marketing metrics to measure campaign effectiveness and adjust strategies as needed.
• Manage the marketing budget and ensure that all marketing efforts are delivered on-time and within budget.

Requirements:

• 3+ years of marketing experience in the public institution, attraction or other related field.
• Demonstrated success in developing and executing marketing strategies that drive brand awareness and customer traffic.
• Excellent written, verbal communication and design skills, with the ability to conceive and implement creative tactics, from print to digital, across all media in a hands-on way.
• Strong analytical skills, with the ability to track and measure campaign effectiveness and the ability to assess performance of all channels, including social media.
• Ability to manage and prioritize multiple projects and initiatives simultaneously.
• Strong people skills, with the ability to partner and cooperate with clients and teammates. 
• Proven ability to build teams and motivate others.

If you are passionate about marketing and have a track record of success in the attraction, public institution or affiliated fields, we would love to hear from you. Immotion is a fast growing, private company that offers a unique opportunity to work in the meaningful field of conservation and wildlife, while also living on the cutting edge of experiential technology. 

Immotion

AllGear Digital is seeking an experienced Senior Campaign Manager to oversee key client accounts and manage interactive media campaigns, including display advertisements, email newsletters, sweepstakes, custom editorial content, and branded video. The ideal candidate will have a deep understanding of digital media and advertising, strong project management skills, and a proven track record of driving successful campaigns. This is a full-time, hybrid position in our Los Angeles, CA office.

Responsibilities:

• Lead the Campaign Management team and supervise two campaign management staff
• Serve as the primary point of contact for key client accounts, managing relationships and ensuring client satisfaction throughout campaigns
• Develop and manage custom, branded content campaigns that align with client goals and objectives
• Oversee the entire campaign process, from ideation to execution and analysis
• Collaborate with internal teams, including editorial, design, and social media, to ensure seamless campaign execution and high-quality deliverables
• Manage campaign budgets, timelines, and resources to ensure projects are completed on time and within budget
• Analyze campaign results and prepare reports for clients, highlighting campaign success and areas for improvement
• Continuously seek out new opportunities to grow and expand client accounts, presenting new ideas and strategies to clients
• Keep up-to-date with the latest trends and best practices in digital media and marketing

Requirements:

• 6+ years of experience in campaign management or a related role, preferably in a digital media publishing group or advertising agency
• Strong project management skills and experience managing multiple projects simultaneously
• Excellent communication skills, both written and verbal, with the ability to effectively communicate with clients and internal teams
• Proven ability to develop and execute successful branded content campaigns that align with client goals and objectives
• Strong analytical skills and experience using data to inform campaign strategy and optimization
• Familiarity with digital media and advertising platforms, including social media, programmatic advertising, and content management systems
• Ability to work independently and in a team environment, with a strong sense of ownership and accountability for project success
• Bachelor’s degree in marketing, advertising, communications, or a related field preferred

About AllGear Digital:

At AllGear Digital, we strive to inform, educate, and entertain readers about the passions, products, and people that enrich their lives, with the goal of becoming the leading publisher of gear reviews and content for active lifestyle and the outdoors. We own and operate a diverse set of digital media brands, including GearJunkie, Switchback Travel, iRunFar, Bikerumor, The Inertia, ExplorersWeb, and other top names in their respective niches. We reach over 60 million readers annually.

AllGear Digital is committed to creating an inclusive and welcoming environment for all, both for the company and in their content. As a minority-owned business, Diversity, Equity and Inclusion (DEI) is more than an initiative at AllGear Digital — it’s deeply woven into the fabric of the organization. Prioritizing DEI isn’t just about growing their already diverse team, but about the role we can have in being a part of the broader global conversation. If you are interested in working closely with their team of journalists, editors, video producers, podcast hosts, and content creators to deliver expert content to their passion-driven audiences, let’s talk. The company provides medical, dental, vision, 401k match, paid parental leave, and an unlimited PTO policy.

AllGear Digital

Americaneagle.com is a family owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is helping customers grow and achieve success in the digital space. We cover a variety of different industries, including ecommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com’s list of 5000 fastest-growing private companies for the past eight years.

Americaneagle.com is seeking a qualified Paid Search (PPC) Campaign Manager to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing programs for clients ranging from small to mid-size companies up through Fortune 100 corporations. This person should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients’ paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.

Responsibilities:

• Planning, setting up, and managing PPC campaigns for clients.
• Tracking, analyzing, and reporting results on campaign performance.
• Understanding clients’ digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
• Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
• Identifying KPIs and completing work as needed to improve clients’ ad performance.
• Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
• Working with production teams, ensuring website is optimized for PPC success.
• Working with design teams to provide creative direction.
• Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.

Requirements:

• 3+ years of PPC / SEM experience.
• Google Ads & Google Analytics Certified with experience in Google Tag Manager.
• Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
• Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Pinterest, Twitter, etc.
• Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
• In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
• Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
• Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
• Strong time management skills.
• Comfortable working in a fast-paced, team-based environment.
• Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. We offer a generous compensation and benefits package.

Americaneagle.com

As Retail Marketing Manager, you will deliver a rolling multi-channel marketing strategy for our managed pub portfolio, with the aim of driving sales and profits through an innovative approach to sales, enhancing our customer engagement, and protecting our reputation among our customers through marketing our pubs correctly within the segment which it operates.

Based at Brewpoint, this is a 12-month maternity cover, reporting to our Head of Marketing,

The Role:

• Lead and manage your team to ensure understanding of key marketing performance metrics, campaign results and subsequent required activities.
• Oversee the initiation, execution and measurement of multi-channel marketing campaigns.
• Have a clear understanding of market, competitors, consumer trends and insight, the predicted risks and opportunities for our businesses and development of appropriate strategies to optimise business performance.
• Collaborate with colleagues on Digital Marketing and strategy to elevate brand awareness, consideration and trial.
• Develop central tactical offers to drive consumer visiting occasions and frequency based on segmentation and trading style.
• Own communications plan for in site and digital to promote to our guest via appropriate channels to drive footfall and repeat business. Make sure the pub teams are up to date with annual plan and any changes within the industry.
• Work with the Sales & Events Manager to plan and implement a strategy for engaging with local businesses, maximising sales, and new business opportunities.
• Work with Junior Content Creator to manage and deliver the Toolkits that provide a self-service for point of sale and local marketing tools. Developing bespoke POS per segment for the sites to fit with the brand and overall Wells & Co. strategy.
• Responsible for setting and managing budgets; evaluating and analysing all campaigns; reporting on key learnings and recommendations; ensuring targets are met and there is a clear ROI.
• Support the Head of Marketing to develop and implement new concept development and all the touchpoints.
• Assist the team in building the right menus for the right occasions – working closely with the Head of Marketing, Operations Team and Food Development Manager.
• Build relationships with site teams to encourage content collection, engagement and offer support from Marketing.
• Working with Purchasing Manager to set stocking policy for all wet products that maximise sales.

Experience:

• Brand Marketing Manager experience across marketing activation channels within the hospitality and B2C environment
• Culturally aware with a keen interest in current trends (consumer, lifestyle, technology, entertainment) Interested in sport, food and drink.
• High commercial acumen with ability to strategize and think about the bigger picture.
• Technical understanding of customer-facing environments and platforms and understanding of the customer journey.
• A self-starter, who is curious and creative in developing new ideas and solutions
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders.
• Collaborate effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
• Highly organised – shows resilience and calmness and is able to deal with a range of accountabilities at any one time within a fast paced environment
• Flexibility with travelling to visit sites as required.

In return you will receive:

• Salary in region of £38-50k
• 25 days annual leave + bank holidays
• Private medical health care
• Group personal pension plan
• Life assurance
• 30% off dining and 30% beer

Wells and Co.

ABOUT US

STV is Scotland’s home of news, entertainment and drama, serving audiences with quality content on air, online and on demand.  STV’s broadcast channel reaches 3 million viewers each month, while STV Player, the UK’s fastest-growing broadcaster streaming service, is now pre-installed in three quarters of the UK’s connected TV homes. Multi-genre production company STV Studios – one of the UK’s leading content businesses – has an impressive track-record of success across a wide range of broadcasters, with recent productions including Screw; Murder Island; Catchphrase; Antiques Road Trip; Yorkshire Auction House; My Family Farm Rescue and Landmark.

We currently have an exciting opportunity for an experienced Senior Marketing Executive to join our Marketing team on a 9-month fixed-term contract basis to cover a period of maternity leave. The Senior Marketing Executive will work across all areas of the business playing an important role in supporting the business achieve its KPI’s. The successful candidate will have a demonstrable depth of experience in a marketing role delivering creative, results-driven multiplatform marketing campaigns in a fast-paced environment.

KEY RESPONSIBILITIES

• Planning and co-ordinating multi-platform marketing campaigns based on business priorities including briefing, development, execution, and post-campaign analysis.
• Manage and co-ordinate the STV Children’s Appeal Marketing strategy.
• Manage and co-ordinate STV award submissions strategy.
• Establishing strong relationships across the business and externally with agencies/ partners organisations.
• Co-ordinate and assist with other brand/content projects as required.
• Assist in any other aspect of the work of the company as reasonably required.

SKILLS AND EXPERIENCE

• 2-3 years’ experience working in a similar role, preferably within a media environment.
• Evidence of understanding and implementing marketing principles and techniques.
• Proven experience of delivering Marketing campaigns across a variety of platforms.
• Strong analytical skills and high level of accuracy.
• Excellent verbal and written communication skills.
• Experience of working in a fast-paced environment and working to tight deadlines.
• Excellent interpersonal skills with the ability to develop strong working relationships with internal and external stakeholders.
• A positive and pro-active approach to problem solving and good time-management are essential.
• Strong IT skills, including proficiency in all MS Office applications.
• Self-motivated with the ability to work on own initiative and as part of a team to achieve commercial objectives.
• A passion for marketing, content, brand and customer engagement.

JOIN US

If you have a demonstrable track record of delivery in a related role, we would love to hear from you. 

To apply, please send a CV and covering letter to [email protected] by 22 March 2023. Early applications are encouraged. Previous applicants need not apply.

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.  

Please let us know if you have any access requirements to support your application by emailing [email protected].

STV Group plc