The Brand Amp, a leading Marketing Communications agency, now has an opening in our Costa Mesa office for a full-time Senior Influencer Marketing Manager. This is a great opportunity for a motivated individual to thrive in a well-rounded (and award-winning) full-service marketing agency. Applicants should have a proven history of successfully working with traditional celebrities & social media influencers to support national marketing campaigns. Strongest candidates will have previously worked at a PR or social media marketing agency and have experience or knowledge of the following verticals: entertainment, sports, automotive, tech, fitness, parenting & content. Experience with off-road vehicles, side-by-side and the off-road lifestyle a plus.
The Senior Influencer Marketing Manager is a client-facing position that is responsible for developing strategy, managing programs, procuring influencers and providing ongoing counsel. This position will manage staff members and work very closely with the internal PR, social media, event & content teams. The ideal candidate must have a strong ability to multi-task and independently problem-solve in a fast-paced environment.
JOB DESCRIPTION
- Develop influencer marketing strategies & programs for key clients
- Demonstrate a high level of savvy and thoughtfulness with clients
- Establish goals and objectives, along with key success metrics for each program
- Identify authentic target influencer profiles in key categories & deliverables to drive client success
- Effectively evaluate and communicate an influencer’s potential fit with a brand
- Lead research efforts to identify authentic influencer candidates
- Oversee outreach, thoughtful negotiation and procurement of influencers
- Management of all influencer deliverables
- Development of weekly and monthly reporting
- Identify influencer opportunities to be leveraged with other business units
- Understanding & enforcement of proper FTC disclosures
- Stay on top of industry trends & PR/social media advancements
DESIRED EXPERIENCE
- Agency Experience: 3 – 5 years of influencer marketing experience at a PR or social media marketing agency
- Strategy Development: Proven success in developing impactful influencer programs & reporting success
- Influencer Outreach: Experience identifying, securing & managing influencers for consumer facing national brands
- Social Media: Robust understanding of social media platforms & analytics
- Writing & Communication: Must have strong written & verbal communication skills. Ability to communicate effectively both externally with clients & internally with peers
- Self-Starter: Ability to thrive independently in a fast-paced & deadline-driven environment
- Creativity: Imagination to develop newsworthy PR campaign strategies & promotions that will resonate with target audiences
- Organization: Ability to handle multiple campaigns for several clients simultaneously, while maintaining quality of work
PHYSICAL ENVIRONMENT/WORKING CONDITIONS
- Sit for prolonged periods
- Bend, squat and kneel as required
- View a computer screen for prolonged periods
- Use computer keyboard, mouse and related equipment
- Ability to lift 40 lbs
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