bout the company:
Anker is the global leader in consumer power delivery, and its products are used by 100s of millions of consumers all around the world to keep their laptops, smartphones, and tablets charged. In addition, through its brands AnkerWork, Eufy, Nebula, and Soundcore, Anker develops award-winning products that support premium audio, home entertainment, home security, audio and video conferencing, and emerging robotics space (robotic vacuums and more).
More information about the company
https://us.anker.com/
https://us.eufylife.com/
https://us.soundcore.com/
https://us.seenebula.com/
https://us.anker.com/pages/about
About the position:
The position will be responsible for planning, developing, implementing and managing social media platforms’ content strategies, digital research, influencer outreach, and social analytics. The ideal candidate will be ready to work in a fast-paced environment, have a creative eye and be savvy in the social media space.
Essential Duties/Responsibilities
· Drive social media and social community strategy, management, and brand voice across multiple social channels (e.g., Instagram, Facebook, YouTube, Tik Tok)
· Plan and develop social media campaigns
· Create, develop, schedule, and monitor social media content across multiple social channels
· Maintain and run social channels ( e.g., Instagram, Facebook, YouTube, Tik Tok) and respond to customers in a timely manner
· Work closely with cross-functional teams to ensure the content is both informative and appealing
· Identify opportunities to increase brand presence and perception among the public
· Collect resources and look for opportunities to work with social media influencers on the planning and execution of collaborations across multiple social channels
· Track and Monitor KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed,
· Provide monthly performance report and post-campaign report
· Stay up-to-date and research on social media news, updates, trends, , both within and outside of the industry, to identify or grow business opportunities
· Performs other related duties as assigned or requested.
Knowledge, Skills and Abilities
- BA/BS in Marketing, Advertising, Public Relations, Graphic Design, Journalism, or English
· 5 years + direct social media experience with proven track record preferably in consumer electronics/CPG industry or working for DTC brands. Experience working for an agency is a plus.
· Demonstrated experience in digital environments with a focus on social, content and digital campaign development
· Familiar with major social media outlets, particularly strong experience in leading campaigns to drive follower gain and improve engagement on Facebook and Instagram
· Proficient in social media management tools such as SproutSocial or Hootsuite
· Social content design and short-form video editing skills are preferred
· Strong creative writing skills
· Strong verbal communication skills
· Proficient in Microsoft Suite: Word, Excel, Outlook, and PowerPoint
· Strong teamwork ethic and interpersonal skills
anker
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