As Retail Marketing Manager, you will deliver a rolling multi-channel marketing strategy for our managed pub portfolio, with the aim of driving sales and profits through an innovative approach to sales, enhancing our customer engagement, and protecting our reputation among our customers through marketing our pubs correctly within the segment which it operates.
Based at Brewpoint, this is a 12-month maternity cover, reporting to our Head of Marketing,
The Role:
- Lead and manage your team to ensure understanding of key marketing performance metrics, campaign results and subsequent required activities.
- Oversee the initiation, execution and measurement of multi-channel marketing campaigns.
- Have a clear understanding of market, competitors, consumer trends and insight, the predicted risks and opportunities for our businesses and development of appropriate strategies to optimise business performance.
- Collaborate with colleagues on Digital Marketing and strategy to elevate brand awareness, consideration and trial.
- Develop central tactical offers to drive consumer visiting occasions and frequency based on segmentation and trading style.
- Own communications plan for in site and digital to promote to our guest via appropriate channels to drive footfall and repeat business. Make sure the pub teams are up to date with annual plan and any changes within the industry.
- Work with the Sales & Events Manager to plan and implement a strategy for engaging with local businesses, maximising sales, and new business opportunities.
- Work with Junior Content Creator to manage and deliver the Toolkits that provide a self-service for point of sale and local marketing tools. Developing bespoke POS per segment for the sites to fit with the brand and overall Wells & Co. strategy.
- Responsible for setting and managing budgets; evaluating and analysing all campaigns; reporting on key learnings and recommendations; ensuring targets are met and there is a clear ROI.
- Support the Head of Marketing to develop and implement new concept development and all the touchpoints.
- Assist the team in building the right menus for the right occasions – working closely with the Head of Marketing, Operations Team and Food Development Manager.
- Build relationships with site teams to encourage content collection, engagement and offer support from Marketing.
- Working with Purchasing Manager to set stocking policy for all wet products that maximise sales.
Experience:
- Brand Marketing Manager experience across marketing activation channels within the hospitality and B2C environment
- Culturally aware with a keen interest in current trends (consumer, lifestyle, technology, entertainment) Interested in sport, food and drink.
- High commercial acumen with ability to strategize and think about the bigger picture.
- Technical understanding of customer-facing environments and platforms and understanding of the customer journey.
- A self-starter, who is curious and creative in developing new ideas and solutions
- Excellent influencing skills coupled with the ability to impact across a variety of stakeholders.
- Collaborate effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
- Highly organised – shows resilience and calmness and is able to deal with a range of accountabilities at any one time within a fast paced environment
- Flexibility with travelling to visit sites as required.
In return you will receive:
- Salary in region of £38-50k
- 25 days annual leave + bank holidays
- Private medical health care
- Group personal pension plan
- Life assurance
- 30% off dining and 30% beer
Wells and Co.
Related jobs:
Casting Researcher for Exciting New TV Project
Job Description
An opportunity is now open for talented and driven Casting Researchers to join the team behind a brand-new television project. Work with one of the industry’s leading entertainment companies to help discover standout personalities and stories. This role is perfect for media professionals passionate about unscripted content, casting talent, and storytelling through real people.
Job Responsibilities
-
Research and identify potential cast members across a variety of platforms and communities
-
Conduct outreach, pre-interviews, and background checks
-
Support producers and casting directors with submissions, databases, and casting logistics
-
Organize and manage application materials and assist with casting calls and talent coordination
Requirements
-
Previous experience in casting or television production preferred
-
Strong communication and interpersonal skills
-
Creative eye for talent and authentic stories
-
Organized, self-motivated, and comfortable working under deadlines
Compensation
-
Competitive industry pay (details to be discussed upon application)
-
Work with an acclaimed production company on a highly anticipated new series
Senior Assistant / Associate Talent Agent
Job Description
An exciting opportunity is available for an experienced entertainment professional ready to take the next step in their career. A thriving talent agency is looking to welcome a Senior Assistant or Associate-level Talent Agent to its growing Manchester office. This position is ideal for someone currently working within a talent agency or casting environment, with a solid understanding of the industry’s pace and demands.
Job Responsibilities
-
Manage daily operations in the office, including client scheduling and availability
-
Coordinate self-tapes and provide feedback and redirection to artists
-
Maintain strong, supportive relationships with clients
-
Provide diary management and administrative support for agents and talent
-
Attend industry events, showcases, and theatre nights (often outside office hours)
-
Assist with project submissions, pitches, and follow-ups
-
Collaborate closely with clients and build networks within the entertainment industry
Requirements
-
Minimum 2 years of experience in a talent agency or casting environment
-
Solid understanding of casting directors and their preferences
-
Excellent administrative and organizational skills
-
Computer literacy (PC preferred) and familiarity with Tagmin and Spotlight
-
Experience reviewing and providing notes on self-tapes
-
Strong contract negotiation and communication abilities
-
Ability to manage time effectively and prioritize tasks under pressure
-
Friendly, professional, problem-solving, and collaborative personality
-
Strong written and verbal communication skills
Compensation
-
Competitive salary, commensurate with experience
-
Opportunity to work with a respected agency and grow within a fast-paced industry
Casting Assistant for Short-Term Production Support
Job Description
A dynamic production team is seeking an experienced casting assistant to support casting and research tasks for an upcoming project. This is a short-term role ideal for someone passionate about casting and looking to contribute to a fast-paced creative environment. Candidates must be organized, proactive, and comfortable working with tight schedules.
Job Responsibilities
-
Assist with casting logistics and talent coordination
-
Conduct research to identify potential talent
-
Support administrative duties and scheduling
-
Communicate effectively with producers and talent
-
Maintain organized tracking of casting progress
Requirements
-
Previous experience in casting or research
-
Must be London based
-
Full availability across the specified production window
-
Strong communication and organizational skills
-
Comfortable working independently and in a team
Compensation
-
Paid opportunity
-
Valuable networking with industry professionals
-
Hands-on experience in casting and production workflows