As Retail Marketing Manager, you will deliver a rolling multi-channel marketing strategy for our managed pub portfolio, with the aim of driving sales and profits through an innovative approach to sales, enhancing our customer engagement, and protecting our reputation among our customers through marketing our pubs correctly within the segment which it operates.
Based at Brewpoint, this is a 12-month maternity cover, reporting to our Head of Marketing,
The Role:
- Lead and manage your team to ensure understanding of key marketing performance metrics, campaign results and subsequent required activities.
- Oversee the initiation, execution and measurement of multi-channel marketing campaigns.
- Have a clear understanding of market, competitors, consumer trends and insight, the predicted risks and opportunities for our businesses and development of appropriate strategies to optimise business performance.
- Collaborate with colleagues on Digital Marketing and strategy to elevate brand awareness, consideration and trial.
- Develop central tactical offers to drive consumer visiting occasions and frequency based on segmentation and trading style.
- Own communications plan for in site and digital to promote to our guest via appropriate channels to drive footfall and repeat business. Make sure the pub teams are up to date with annual plan and any changes within the industry.
- Work with the Sales & Events Manager to plan and implement a strategy for engaging with local businesses, maximising sales, and new business opportunities.
- Work with Junior Content Creator to manage and deliver the Toolkits that provide a self-service for point of sale and local marketing tools. Developing bespoke POS per segment for the sites to fit with the brand and overall Wells & Co. strategy.
- Responsible for setting and managing budgets; evaluating and analysing all campaigns; reporting on key learnings and recommendations; ensuring targets are met and there is a clear ROI.
- Support the Head of Marketing to develop and implement new concept development and all the touchpoints.
- Assist the team in building the right menus for the right occasions – working closely with the Head of Marketing, Operations Team and Food Development Manager.
- Build relationships with site teams to encourage content collection, engagement and offer support from Marketing.
- Working with Purchasing Manager to set stocking policy for all wet products that maximise sales.
Experience:
- Brand Marketing Manager experience across marketing activation channels within the hospitality and B2C environment
- Culturally aware with a keen interest in current trends (consumer, lifestyle, technology, entertainment) Interested in sport, food and drink.
- High commercial acumen with ability to strategize and think about the bigger picture.
- Technical understanding of customer-facing environments and platforms and understanding of the customer journey.
- A self-starter, who is curious and creative in developing new ideas and solutions
- Excellent influencing skills coupled with the ability to impact across a variety of stakeholders.
- Collaborate effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
- Highly organised – shows resilience and calmness and is able to deal with a range of accountabilities at any one time within a fast paced environment
- Flexibility with travelling to visit sites as required.
In return you will receive:
- Salary in region of £38-50k
- 25 days annual leave + bank holidays
- Private medical health care
- Group personal pension plan
- Life assurance
- 30% off dining and 30% beer
Wells and Co.
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