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Impassioned…Emboldened…Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 10 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We’re currently seeking a Marketing Manager who will be responsible for the coordination, development, execution, management and analysis of new clients for Ashton Drake. They are responsible for managing, leading, defining, implementing and overseeing the acquisition of new clients at budgeted ROI (Return on Investment) through primary media, along with online channels such as Paid Search, Facebook, Housefile Email and/or other related media. Also manages the media flow process from concept approval through production and then online and print media launch. In order to do this the Marketing Manager must develop strategic marketing plans for new market placement, frequency of placement, offer and position testing and design mix through research and analysis of Media and Design history across the Bradford Exchange data files. Evaluation of online and offline performance results for appropriate positioning of advertising and promotions will be key to driving the business, along with direction of order channel management to ensure maximum response and order value.They will also be responsible for collaborating with product development and marketing to bring new and existing products from concept to market by executing strategic marketing plans for the Doll division that fall within the portfolio of products. The Marketing Manager will work closely with their immediate supervisor to determine the ideal timing and media sequencing of their media expansion, and other project and program requirements as required, applicable to Ashton-Drake.

How you will contribute:

  • Management and execution of print (Package Inserts, Space, Coops) and digital marketing campaign planning across all lead generation channels, including Facebook, Paid Search, Remarketing, Instagram and more. Determine, measure, optimize and report all campaign KPI’s and optimize return on ad spend.
  • Manage A/B test planning and implementation. Analyze and report on campaign performance to identify trends and actionable insights.
  • Work with internal stakeholders when necessary to adjust campaign targeting and messaging.
  • Assist with organic social media message creation and content ideation.
  • Responsible for meeting monthly and yearly ROI and sales goals defined by the budget.
  • Assist Development and Marketing with new product development duties by researching consumer interests, market size and industry trends.
  • Management of all digital campaign content consistency & quality according to the brand guidelines. Management and execution of digital marketing campaign planning for new product introductions.
  • Collaborate with marketing support groups (product development, advertising design, production, sourcing, licensing, print production, customer service) in bringing product from concept to market and then overseeing the overall marketing strategy.
  • Maximizing response and ROI through effective planning, implementation, analysis and reporting of housefile mail campaigns. Activities include Customer selections/segmentation, management of creative efforts, response and inventory forecasting, and data analysis to create optimal circulation mail plans.
  • Identifying new opportunities to optimize growth initiatives, define requirements needed to achieve initiatives, and follow through to implementation.
  • Function as an analytical resource to the organization including presentations, budgeting, and reports.
  • Support the division in ad hoc projects as requested.

What you will bring and skills that excite us:

  • Bachelors degree in business, preferably Marketing, Advertising or related field.
  • 3+ years of digital media management experience.
  • 2+ years experience in a direct mail or direct response marketing analytic related position.
  • Team player and an excellent communicator who can work with a variety of people at various levels throughout the company to build consensus and implement cohesive campaigns.
  • Can also work autonomously, proactively updating key management on campaign progress and potential issues.
  • Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.
  • Proactive problem solving and trouble shooting skills.
  • Strong examples of successful digital marketing campaign management.
  • Excellent aptitude for statistical/financial analysis is a must.
  • Must be PC proficient in Microsoft Office with advanced skills in Excel.
  • Proven project management skills – must be able to manage multiple projects and tasks and complete in a timely manner.
  • Strong organizational skills.
  • Must have excellent written and verbal communication skills.
  • Digital marketing campaign management, particularly running direct response programs.

BHG at a glance:

  • Our scale: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
  • Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
  • We own the company: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
  • Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback, no dreaded annual reviews. We meet quarterly to focus on the future!
  • Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
  • Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives like WW, an annual health fair and an onsite gym, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
  • Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria, Onsite Fitness Center, Corporate WW and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!

The Bradford Exchange is an Equal Opportunity Employer.

#LI-Hybrid

The Bradford Exchange

CANVAS United is a fast-growing, award-winning, mid-sized, bi-coastal, full-service creative digital agency based in New York City and Southern California. We are an independent creative collective for the brands of the future. With the sole purpose of helping clients grow with a more creatively driven, digitally led and culturally attuned approach to marketing. Being independent and part of a larger collective of creative agencies (UNITED COLLECTIVE) has allowed us to evolve from design & build into delivering immersive digital experiences. We have years of experience working with iconic brands and institutions such as Hoka, got milk?, Xfinity Comcast, MTV, Crunch Fitness, Beekman Hotel, Parker Palm Springs, Showtime, Howard Hughes, Marc Jacobs, Estee Lauder to name a few.

About the Role:

Enough about us, it’s YOU we’re excited about. We’re looking for a passionate, detail-oriented, and collaborative Art Director to join our creative team. The ideal candidate is well versed in both visual design and conceptual campaign initiatives and is a power-house executor— going above and beyond to ensure all work is delivered with a keen eye for detailing and innovation. You will work alongside our Creative Director, digital content team, designers, and copywriters to concept award-winning digital initiatives for integrated campaigns, web, and social. This role will be based in our NY office (FiDi).

About you:

  • Confident and versatile people leader, excited to design, train, and implement best practices for a team to achieve consistency, and ultimately – client success
  • A strategic, creative thinker with robust experience in the digital marketing space
  • Able to navigate client ambiguity and business challenges to find data-driven, strategic creative solutions where there is no obvious path
  • In pursuit of personal growth and challenge, and have a track record of doing the same with how you guide your creative teams and the clients at large
  • Able to traverse complex workstreams, with an eye for detail, and vision for the bigger picture
  • Champion of the creative work and the people executing it
  • A direct source of guidance and leadership in the department

Key Areas of Responsibility:

Responsibilities include, but are not limited to:

  • Ideating and designing for client projects and new business initiatives, including marketing campaigns, social activation content, and digital web/app experiences
  • Providing clear and concise direction, with hands-on guidance to junior designers and production to elevate creative work
  • Creating a comprehensive visual language for multi platform campaigns
  • Research comparative/competitive examples on any given initiative
  • Manage a small team of designers and content creators
  • Foster ongoing improvements to creative processes and methodologies
  • Inspire and empower others to solve business problems with creative, ensuring scalability and sustainability

 

  • Minimum 6+ years industry experience
  • Must have familiarity with video production process
  • Must have a strong grasp on social platforms and trends
  • Must be able to work with creative people in a fast-paced environment
  • Excellent communication skills, both written and oral
  • Must be comfortable presenting work internally and externally with senior-level clients
  • Strong ability to organize and work on multiple tasks simultaneously
  • Strong digital portfolio (websites, campaigns, interactive and mobile experiences)
  • Strong typography skills
  • Ideally has worked on both integrated campaigns and product websites
  • Programs: Figma and core Adobe Suite programs like photoshop etc.

Bonus:

  • Animation/motion design experience
  • Strong UX/Interaction design sensibility
  • Brand Identity Design Experience
  • Ability to develop design systems in Figma
  • Knowledge of CSS and HTML

*Salary Range: $90k – $120k

All your information will be kept confidential according to EEO guidelines.

*Actual offer may vary by market location, job-related knowledge, skills and experience.

UNITED COLLECTIVE

Sony Music is seeking an experienced Senior Communications Manager to tell the story of our company, record labels, artists, and executives. We are looking for someone with excellent written and verbal communication skills, to tell the stories – internally and externally – that differentiate Sony Music UK. We’re looking for a motivated and driven team player with an entrepreneurial spirit.

This is a 12 month fixed term contract role.

What you’ll do:

External Communication and PR:

  • Lead PR and corp comms for Sony Music’s key initiatives including corporate news, executive moves, acquisitions, crisis comms, CSR efforts.
  • Write press releases, speeches and briefing documents.Regularly develop and pitch stories and thought leadership ideas aligning with company goals.
  • Oversee content strategy for Website and LinkedIn. Set KPIs and provide comprehensive campaign reporting and actionable insights.
  • Develop and implement strategic media plans engaging with mainstream and social media, to build awareness and understanding among key stakeholders of Sony Music’s business strategies, market performance and brand position.
  • Develop and cultivate relationships with key editors, journalists and influencers at business and trade outlets, and pitch stories and advertorial content aligning with company goals.
  • Coordinate all industry awards and events submissions across the labels to ensure Sony Music is well represented.
  • Review all employee interviews, panels and keynote speaking opportunities.
  • Design and commission corporate adverts (EG. incl. industry award programmes).

Internal Communication:

  • Draft all official internal communication across multiple platforms.
  • Oversee and approve internal emails, newsletters, intranet, and work with the team to develop new channels and platforms.
  • Engage with senior management to develop written material for internal and public distribution in support of company needs including internal communications and thought leadership initiatives.
  • Work with labels and departments across the company and meet key internal stakeholders regularly to identify PR opportunities and then act upon them.
  • Advise stakeholders and departments across the business on the best communications approach.
  • Measurement: Analyse the effectiveness of projects and channels and provide insights on the most effective ways to reach employees

Who you are:

  • Minimum of 5 years working in a communication and/or public relations role.
  • Previous experience working in the music industry.
  • Clear and concise verbal and written communicator. Excellent networking and relationship building skills and the ability to interact with confidence with all different levels and functions within an organization.
  • Ability to work independently in a fast-paced environment with tight deadlines.
  • Exhibit professionalism and skills necessary to establish and maintain a high level of credibility, and diplomacy
  • Strong organizational and project management skills with the ability to deliver on multiple, concurrent priorities

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • An excellent range of benefits, like flexible working, core hours, childcare allowance, private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
  • We invest in your professional growth & development

Sony Music Entertainment

$$$

AZIONE IS HIRING AN ACCOUNT DIRECTOR, DIGITAL/INFLUENCER IN LOS ANGELES + NEW YORK

We set out to inspire and empower each and every brand that we work with by building collaborative relationships founded on trust, creativity and high impact results.

AZIONE was born in 2010 with the vision of being much more than a PR agency. We set out to inspire and empower each and every brand that we work with by building collaborative relationships founded on trust, creativity and high impact results. With our unique and proactive approach, we grow emerging companies into household names and shift consumer perception for some of today’s most widely recognized legacy brands, establishing them once again as disruptive, conversation leaders.

AZIONE prides itself on nearly a decade of building some of the most relevant brands of today such as REI, Sundays, TravisMathew, HOKA, FitFLOP, HigherDOSE, Lacoste, Mansur Gavriel, MZ Wallace, Caraway, Sunwink, PLANTA, and many more. We think of ourselves as a creative agency rooted in PR, and are anything but traditional.   Forbes named us one of the Top Agencies in America 2021.  

 

Job Description 

NY / CA- based award-winning agency AZIONE is looking for an experienced candidate to join its Digital/VIP division as an Account Director. The ideal candidate will possess a comprehensive network of relationships with celebrities, influencers (and people of substance with social followings), fashion stylists, publicist contacts, and industry agents and be able to lead client accounts and demonstrate a proven track record of running multiple clients and projects simultaneously and working on both paid and organic campaigns and partnerships.

The successful candidate must have a minimum of 6-8 years VIP and influencer experience at a relevant agency, a proven list of relationships and a strong interest in relevant cultural events, a strong knowledge of social platforms and a portfolio showcasing relevant organic placements.  

 

Key Responsibilities:

  • Own the development and execution of earned and paid creative campaigns/OKRs to ensure client objectives are achieved and expectations are exceeded 
  • Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with brand messaging, aesthetic and overall strategy
  • Oversee the implementation of digital campaigns, brand partnerships, and talent engagement initiatives
  • Draft and update talent and entertainment contracts
  • Execute partnerships with talent from post contract phase through campaign completion
  • Manage the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs
  • Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success
  • Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects 
  • Serve as senior client contact and digital influencer lead; address client issues thoughtfully and effectively. Only involve executive team when necessary.
  • Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned clients/initiatives
  • Ignite steady drumbeat of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities
  • Develop and manage agency database of go-to talent, digital influencers and  brand advocates 
  • Maintain and continuously grow network of powerful “turnkey” influencer, stylist, managers, celebrity and publicist relationships
  • Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity; Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns 
  • Monitor and keep abreast of industry news and trends and report updates to team
  • Oversee and maintain weekly and monthly recaps for all team projects
  • Lead weekly calls with client and in-person meetings alongside senior team leadership
  • Develop and contribute to the new business process including research, proposal and pitch preparation
  • Manage growing digital/influencer team including, SAE, JAE, AC, and interns as assigned

 

Skills and Required Experience: 

  • Proven relationships with key celebrity, stylist, publicist, manager and influencer contacts. 
  • 6-8 years of experience working in fashion + accessories, performance lifestyle, and home category with experience managing multiple client accounts; agency experience is required. 
  • Experience managing contracts between celebrities, influencers and brands. 
  • Team leadership skills.
  • Experience developing strategies through execution with a track record of proven results; experience developing goals for team and clients.
  • Knowledge of the digital landscape and social media platforms. 
  • Creative thinker and extremely detail oriented.
  • Proven track record of dressing celebrities, a personal relationship database of top stylists, influencers and socials. 
  • Understanding of the media landscape with experience conceptualizing digital campaigns from a PR lens.
  • Experience pitching celebrity + VIP sightings to entertainment and lifestyle media in an effort to maximize press exposure for clients. 
  • Hard-working and proactive candidate who is enthusiastic, works well within a team and has a passion for celebrity/VIP relations across all sectors.  
  • Highly proficient with Digital Platforms and social media platforms. (HYPR and IMDB Pro knowledge a plus)
  • Must be based in CA and NY

 

We offer 100% medical & dental coverage, bonus & commission, year long summer hours, 401K and several perks and incentives. You’ll be working in incredibly fun, collaborative environment, surrounded by great teammates in a fast-paced culture committed to excellence for our clients.   

Salary Range: $100,000 – $120,000 (commensurate with experience)

To apply, please send your resume to [email protected]

Visit AZIONEPR.com for more information on our company.

AZIONE

Paid Media Coordinator

Wasted Talent – The Face, Mixmag & Kerrang

Full time

Hybrid working, 4 days in London office

Reports to: Projects Director

Wasted Talent is a global network of music and lifestyle media brands. Our family includes the biggest and most influential music, culture and entertainment platforms: Mixmag, Kerrang! and The Face.

Overseen by the Media Strategist, you will manage our commercial media campaign from media planning to implementation, delivery and reporting, across the Wasted Talent network, The Face, Mixmag and Kerrang!

Key Responsibilities

  • Take ownership of the entire media process of a commercial project from brief through to implementation and reporting
  • Collaborate with the Partnerships team in the creation of media plans
  • Liaise with internal teams to ensure best in class media delivery in response to a client brief
  • Implement and manage ad campaigns across various platforms including Meta, TikTok and Google to ensure successful project delivery
  • Liaise with third parties to set up display campaigns and ensure cross-project success. Monitor available display inventory across The Wasted Talent network
  • Manage campaign media costs to ensure campaigns deliver within budget and monthly reporting to the Head of Operations
  • Produce end of campaign analysis reports for Clients, Partnerships team and Head of Operations
  • Point of call for clients and media agencies on tagging requirements, campaign performance and results 
  • Build relationships with key media partners and technology vendors to deliver the best service and opportunities for clients
  • Execute tests, collect and analyse data, identify trends and insights to maximise performance
  • Continue to develop your knowledge in trends across social, paid media, and display. Present learnings and continue to educate the wider team

Essential skills 

  • Prior experience in paid social
  • Experience in a media agency environment
  • Experience in a fast paced environment
  • Proactive approach to learning
  • Excellent problem solving and solution finding skills
  • Experience using Microsoft Excel / Google Sheets

Desired skills

Prior media planning experience

To apply please email your CV and cover letter to jobs@​theface.​com

The Face Magazine

$$$

Overview

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

Qualifications

We encourage you to apply if the below describes your experience and talents:

  • Bachelor’s degree
  • Minimum of 4-6 years of experience offline + digital media planning
  • A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
  • Strong team management and interpersonal communication
  • Ability to collaborate and work as part of a team
  • Strong presentation skills
  • Excellent skills in MS Office: Excel, Word and PowerPoint
  • Knowledge of syndicated research, ad serving, media billing tools a plus

Responsibilities

The Integrated Associate Director (IAD) is responsible for collaborating with clients to help lead the strategic direction with the team. The AD is responsible for communicating with the specialized disciplines, i.e. Activation, Broadcast Traffic, Digital Project Management and Search/Social to develop a holistic campaign strategy (i.e. on/offline implementation), which supports client goals. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns.

Responsibilities Include

  • Responsible for communicating with management on account and group status
  • Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
  • Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
  • Provide POV for staff and clients on new technologies and vendor partners
  • Build strong relationships with senior-level client counterparts and manage day to day relationships
  • Manage team of supervisors, planners and assistant media planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment
  • Manage on/offline budgets for all campaigns across Disney fiscal year
  • Analyze competitive activity in the marketplace
  • Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
  • Ability to write clearly and concisely and present orally in an articulate and confident manner
  • Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing
  • Lead the account and media teams in the development of campaign post reports
  • Responsible for facilitating each team member’s development

OMG23

Job Title: PR Manager

Department: Publishing Strategy

Reports To: PR Director

FLSA Status: Exempt

Location: El Segundo, CA

Job Summary:

Square Enix, the company behind some of the world’s most popular action and RPG brands including Final Fantasy, Kingdom Hearts and Life is Strange, is seeking a highly strategic and proactive PR Manager to join our team and help shape the future of several key franchises. The ideal candidate will be a big-picture thinker, with a results-driven approach to crafting compelling PR strategies.

As PR Manager, you will work closely with the PR Director and other members of the Publishing Strategy team to deliver long-term franchise PR plans, as well as craft the overarching PR strategies for specific titles across the Square Enix portfolio of games.

Primary Responsibilities

  • Support the PR Director in the development and execution of the overall PR, Communications, and Influencer strategies for assigned titles.
  • As needed, support the day-to-day execution of Public Relations initiatives and campaigns across the Square Enix portfolio of games.
  • Manage the PR budget, overseeing all PO submissions and tracking expenses.
  • Assist in the sourcing, consolidation, and analysis of information from internal stakeholders, then deliver that information to regional PR leads.
  • Write press releases, fact sheets, and Reviewer’s Guides for all assigned titles, and handle localization for regional teams.

· Create and manage Activities and Asset Delivery Calendars for assigned games.

· Represent assigned titles in international calls with stakeholders in Europe, Japan and the Americas.

  • Coordinate announcement and asset dissemination to regional PR teams.
  • Organize kick-offs with regional PR teams.
  • Build a detailed understanding of the products you are responsible for, and be able to deliver high-impact presentations as required.
  • Compile Square Enix Europe and Square Enix America coverage reports for Square Enix leadership and development teams in Tokyo.
  • Develop and nurture excellent working relationships with regional PR teams and wider territory stakeholders to ensure a collaborative approach to PR campaign execution.
  • Coordinate approvals for press materials with development teams in Tokyo.
  • Monitor and report on trends that may affect Square Enix, and the publishing strategies for our games.
  • Represent Square Enix and our games to target audiences, through media relationships and interviews.

Required Experience

  • Minimum 3 years Public Relations experience in an entertainment industry, with gaming experience preferred.
  • Experience launching AAA programs, with an emphasis on crafting the strategy and overarching PR campaigns.
  • Proven track record of building and maintaining media relationships.
  • Experience managing media agencies.
  • Knowledge of the AP writing style.
  • Bachelor’s Degree from an accredited university.

Competencies, Skills and Attributes

  • Extremely high confidence presenting, pitching, and representing projects / programs.
  • Able to manage multiple projects simultaneously, with meticulous attention to detail.
  • Excellent written and oral communication skills.
  • Intermediate to Advanced skills in Microsoft Office applications.
  • Able to work autonomously.
  • Results oriented, outgoing, self-motivated, and well-organized.
  • Strong team player in a multi-cultural environment.
  • Able and willing to travel internationally for press trips, studio visits, and trade events, and work non-standard hours where required.
  • Passion for gaming is a plus.

Salary Range:$85-$125k

Square Enix America

New York, NY or Schaumburg, IL

Hybrid (50% onsite, 50% remote)

TouchTunes is the world’s largest in-venue interactive music and entertainment platform, with our connected jukeboxes featured in over 65,000 locations globally. Our music experience inspires emotional connections in shared spaces, enhancing the way people interact with each other and their environment. Millions of songs are played daily across the TouchTunes network, with our popular mobile app driving the vast majority of plays.

We are looking for an experienced performance media leader who will be responsible for the strategy, planning, execution, measurement and optimization of performance media campaigns for business.

Responsibilities:

  • Develop the paid media strategy, budget and plans with a focus on driving new user acquisition and conversion across paid search, social, OLV, display and other media tactics.
  • Accountable media analytics and reporting dashboards to track campaign performance and show CAC/LTV. Elevate our reporting to clearly show an overview of results, insights and actionable recommendations.
  • Lead and manage the relationship with our paid media agency to ensure current and future media plans are in place, key deliverables are being met and all channels are meeting and/or exceeding goals.
  • Create actionable and meaningful program KPIs and aid in analytics and systems integrations for proper tracking and attribution.
  • Partner with internal creative team and external agency partners to manage the production of campaign assets.
  • Run A/B tests in order to optimize creative assets and messaging.
  • Be thought leader on media industry trends and best practices to share with internal marketing team.

Skills & Competencies:

  • 4-7 years’ experience in performance media marketing creating, managing and delivering paid search, social and display media plans, strategies and budget
  • Retail and mobile app industry experience strongly preferred
  • Music industry experience a plus
  • An analytical mind with aptitude for statistics & math
  • Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
  • Thorough understanding of, and hands on experience, managing integrated media campaigns, including programmatic digital

Perks:

  • Working in a culture that likes to drive constant innovation
  • Competitive insurance packages (health, dental, vision)
  • Unlimited sick time
  • Pet insurance
  • Competitive 401K package with company match
  • Hybrid working environment
  • Access to Udemy for unlimited training programs
  • WorkLifeWell, provider of on-demand behavioral health management including wellness classes, workshops and yoga.
  • Pre-tax benefits: Commuter, Dependent Care FSA etc.

Work Requirements:

  • In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
  • Must be authorized to work in the United States.
  • Up to 10% travel.

TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Apply Now

TouchTunes

Chapter 2,  a leading global communications firm with teams in NY and LA,, is seeking a dynamic candidate to join our agency leading our Cannabis Division. The Cannabis Division PR Director  full-time role will report directly to our Cannabis Division’s Vice President or Lead as well as the agency’s senior leadership. Across all divisions, our PR Directors strategize, manage, and lead the execution of our client’s day-to-day PR efforts and campaigns, exercising their strong relationships with media, clients, and external partners. 

The ideal candidate for this role must possess in-depth knowledge of the global cannabis industry and public relations and communications tactics and strategies. This candidate must be a strong, highly organized and communicative leader who can easily direct multiple accounts and projects. We are looking for senior level PR talent – candidates who are passionate and proactive in their work and show relevant experience and proficiency. We are looking for excellent writing/pitching, editing, and events management skills, as well as being an experienced and skilled strategist and a top notch communicator. This role must perform well under pressure, know how to navigate strong personalities and handle nuanced, complex professional communications and problem-solving. 

While our agency runs from a space where creativity, teamwork, and collaboration thrive, we are eager for this role to be a trusted, consistent, respected resource for our cannabis clients and leader for our team. We trust our Directors to lead constructive communication, managing campaign challenges, and optimization with informed experience and autonomy. Chapter 2 is a family so please come with heart.

Responsibilities:

  • Be a thoughtful and empowering leader of our purpose-driven communications agency
  • Direct and mentor our Cannabis division team to drive client goals and KPIs
  • Serve as main contact for assigned clients, building strong relationships with them and overseeing the day-to-day account direction of cannabis clients; relay information and updates accordingly to Division Lead(s) and internal team as necessary
  • Address campaigns opportunities and obstacles thoughtfully and effectively
  • Create and work with the team to execute client campaign strategies through carefully crafted communication and PR plans that interlock with client’s objectives
  • Collaborate with clients directly on their messaging and visual assets; oversee the production, editing, and dissemination of press/marketing materials including client pitches, releases, media alerts, and bios making them dynamic and press worthy
  • Oversee development of press lists including top tier, regional, cannabis trade, and niche media contacts 
  • Assist in securing top-level media that aligns with client press targets and embodies the brand’s voice; must secure larger brand feature stories, profiles, and product placement
  • Lead execution of active communication, pitching, press release distribution and opportunity securement for online, print, broadcast and podcast media who cover cannabis industry and the powerful voices of change we work with; Initiate new, creative pitches and brand building opportunities and organize pitch calendars
  • Communicate on a daily basis with editors/media (and our other divisions) outside of cannabis (business, fashion, lifestyle, design, technology and entertainment industry channels
  • Review all client marketing assets and media lists before distribution to ensure they are cohesive with campaign objectives and narrative
  • Work with Senior Management and Division Lead(s) in building cohesive, strategic and impactful communications campaigns 
  • Oversee agency organization, staffing of events, event logistics, interviews, seeding initiatives, activations, etc with greater team and divisions as relevant to the client campaign(s) and Cannabis Division initiatives 
  • Ensure timely and precise monthly client reporting and deliverables 
  • Brainstorm, present, and lead unique opportunities to continue to elevate Chapter 2’s profile in the industry

Requirements:

  • A minimum of 6+ years of full-time experience working with a top agency or brand in a Public Relations capacity; applicants with prior cannabis related experience will be prioritized
  • Strong verbal and written communication skills
  • Experience with team management and leadership
  • Strong time management skills, ability to multitask, intelligent – this role requires managing many different areas of PR simultaneously
  • Does not get stressed under pressure, always moves with poise
  • Fundamental knowledge and understanding of Cannabis, and Health & Wellness industries
  • A strong work ethic with the ability to work remotely with teams
  • Ability to actively engage both colleagues and clients in open communication
  • Desire to learn and further develop an appreciation for the Cannabis industry
  • Team player with great communication skills; able to work with others as well as independently
  • Strong interpersonal and analytical skills; attention to detail and strong organization skills
  • Ability to meet strict deadlines and Direct time effectively
  • Proficient with MS Word, Excel, PowerPoint, Dropbox, Google programs, MuckRack, and social media platforms

COMPENSATION: Compensation is competitive and commensurate with experience.

BENEFITS INCLUDE:

  • PTO + Wellness Days
  • Health, Dental and Vision insurance available to full-time employees
  • 401K program
  • Employee Mental Health Program
  • Continuation of New Business Incentive Program

INSTRUCTIONS FOR SUBMISSION: Please submit a cover letter and resume to [email protected] with the subject line reading “Cannabis Division PR Director Position.” Please no phone calls or emailing additional members of the team. Only those who follow instructions for resume submission will be considered.  

Chapter 2

Are you ready to build the future of our company?

About Mercury® Financial

Mercury® Financial is an innovative and growing financial services company with locations in both Austin, TX and Wilmington, DE. Our mission is to help customers build and maintain their financial future by offering them credit cards they can afford and understand. After only a few years, we’ve had great success building a significant credit card program, but we are aiming higher, which means we have lots of challenging problems for you to help us solve. Come onboard, work with some of the most talented individuals who thrive on collaboration and teamwork and help us continue to build something special.

Location

Mercury® Financial is headquartered in the progressive and entrepreneurial tech hub of Austin, Texas. Our physical location is situated in a beautiful park like setting called the Domain. The Domain’s ideal location and exceptional amenities, amazing restaurant selection, convenient parking are all perfect for after work happy hours!

Mercury® Financials’ Wilmington, Delaware office is located near the Riverfront. Wilmington is Delaware’s largest city and is the economic engine of the state. The Riverfront combines its rich history with a host of attractions that bring great food, entertainment, and shopping to our city. Based on its convenient location, direct access to I-95, Amtrak and SEPTA, this location allows our employees the flexibility to live in a variety of the surrounding areas.

What it’s like to work here:

We foster a collaborative and innovative culture where you will be empowered to do your best work. All of our employees bring everything they have to their job and are part of a larger team working towards a greater goal. We do right by our employees, our partners, and our customers.

Role:

The Director of Brand Strategy and Communications plays a critical role in the strategic development of our Brand and Communications. He/she will ensure that all creative and copy materials are aligned with building out our Brand to customers, investors, and prospects, with the long-term vision of building an iconic brand. This person will be responsible for the timely execution of creative campaigns. He/she will need to have strong leadership and collaboration skills to work across the different functional teams and agencies.

What a day is like:

  • Responsible for crafting the Brand strategy and roadmap of activation activities
  • Owner of the Brand strategy, guidelines, tone, look and feel
  • Draws up communications plans with clearly defined objectives, key performance indicators, audiences, and timetables
  • Oversees drafting and reviewing written deliverables such as press releases, newsletters, acquisitions, blogs, and engagement materials
  • Collaborates with Creative and PR Agencies/ specialists and internal cross functional teams
  • Oversees the creative and copy requirements of the organization’s official websites (corporate and consumer)
  • Responsible for creating and maintaining unique social media strategies; staying up to date on social media trends; monitoring all social media profiles to determine engagement; and developing social media campaign ideas for new product launches and other events
  • Works with the Corporate Strategic team to plan events such as panel discussions, press conferences, to elevate our company presence
  • Manages media relations, in partnership with the PR agency
  • Traveling to industry conferences to represent the organization
  • Excellent communication skills, both written and oral

You’re perfect for this role if you:

Required

  • 7+ years’ experience managing Corporate and Brand communications
  • Experience in managing and developing Brands

Valued

  • Bachelor’s degree
  • MBA, a plus

Why you’ll like working here:

This isn’t a place where you will fill a seat and keep your head down. This is a place where everybody is expected to help build something. This is a place where you can be involved and lead in your areas of expertise. So, how much do you believe in yourself? If you believe in your skills, in your drive and determination, we’ll give you the resources and room to show the world what you can do. Here are just a few of the benefits we offer:

  • Employer insurance coverage for employee & dependents
  • Life insurance
  • 401K with generous employer match
  • Wellness program
  • Monthly Company Events
  • Culture Committee
  • Hybrid Work Model

Mercury® Financial is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Mercury® Financial

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