Job Title: PR Manager
Department: Publishing Strategy
Reports To: PR Director
FLSA Status: Exempt
Location: El Segundo, CA
Job Summary:
Square Enix, the company behind some of the world’s most popular action and RPG brands including Final Fantasy, Kingdom Hearts and Life is Strange, is seeking a highly strategic and proactive PR Manager to join our team and help shape the future of several key franchises. The ideal candidate will be a big-picture thinker, with a results-driven approach to crafting compelling PR strategies.
As PR Manager, you will work closely with the PR Director and other members of the Publishing Strategy team to deliver long-term franchise PR plans, as well as craft the overarching PR strategies for specific titles across the Square Enix portfolio of games.
Primary Responsibilities
- Support the PR Director in the development and execution of the overall PR, Communications, and Influencer strategies for assigned titles.
- As needed, support the day-to-day execution of Public Relations initiatives and campaigns across the Square Enix portfolio of games.
- Manage the PR budget, overseeing all PO submissions and tracking expenses.
- Assist in the sourcing, consolidation, and analysis of information from internal stakeholders, then deliver that information to regional PR leads.
- Write press releases, fact sheets, and Reviewer’s Guides for all assigned titles, and handle localization for regional teams.
· Create and manage Activities and Asset Delivery Calendars for assigned games.
· Represent assigned titles in international calls with stakeholders in Europe, Japan and the Americas.
- Coordinate announcement and asset dissemination to regional PR teams.
- Organize kick-offs with regional PR teams.
- Build a detailed understanding of the products you are responsible for, and be able to deliver high-impact presentations as required.
- Compile Square Enix Europe and Square Enix America coverage reports for Square Enix leadership and development teams in Tokyo.
- Develop and nurture excellent working relationships with regional PR teams and wider territory stakeholders to ensure a collaborative approach to PR campaign execution.
- Coordinate approvals for press materials with development teams in Tokyo.
- Monitor and report on trends that may affect Square Enix, and the publishing strategies for our games.
- Represent Square Enix and our games to target audiences, through media relationships and interviews.
Required Experience
- Minimum 3 years Public Relations experience in an entertainment industry, with gaming experience preferred.
- Experience launching AAA programs, with an emphasis on crafting the strategy and overarching PR campaigns.
- Proven track record of building and maintaining media relationships.
- Experience managing media agencies.
- Knowledge of the AP writing style.
- Bachelor’s Degree from an accredited university.
Competencies, Skills and Attributes
- Extremely high confidence presenting, pitching, and representing projects / programs.
- Able to manage multiple projects simultaneously, with meticulous attention to detail.
- Excellent written and oral communication skills.
- Intermediate to Advanced skills in Microsoft Office applications.
- Able to work autonomously.
- Results oriented, outgoing, self-motivated, and well-organized.
- Strong team player in a multi-cultural environment.
- Able and willing to travel internationally for press trips, studio visits, and trade events, and work non-standard hours where required.
- Passion for gaming is a plus.
Salary Range:$85-$125k
Square Enix America
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