Ad Campaign Casting Calls and Auditions

Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil Within™, Prey® and RAGE®.

The EU Brand Manager will work closely with Global Brand Managers and product development to make sure the Company’s products meet and exceed consumer expectations, are commercially viable, achieve profitability and ROI goals, are well positioned in the marketplace, have a strategic marketing plan, and are brought to international markets successfully and managed throughout their lifecycle.

Responsibilities

• Plan and develop brand strategies into brand plans, brand positioning, and go to market strategies taking into consideration EU cultural differences, to drive 365-Day success & support on assigned products. This includes ensuring Cross-functional/team (CFX) alignment and support around product roadmap to hit and exceed assigned commercial targets; consulting with territory marketing teams, and management and working directly with members of Global Brand Management, product development, legal, finance, community, PR, sales and marketing in strategic planning, creative execution, and media planning.
• Provide quantitative/qualitative CFX updates & reports for key beats on the assigned product(s). Working with other teams and analysing data to provide insight into performance & learnings/recommendations that can be considered and applied going forward to enable the product to exceed revenue and player goals.
• Conduct and analyse market research data to define product positioning, as well as monitor competitive activity and identify consumer needs – all with the goal of providing recommendations for improvement on your assigned product.
• Take ownership of the Big Idea & Local Marketing Plan (LMP) process, working with the EU Head of Brand to ensure alignment and necessary approvals are gathered.
• Identify & pitch potential strategic partnerships or commercial opportunities that can drive incremental revenue or additional KPI-based benefits to the product.
• Working with Paid Media Team & EU Head of Brand, propose, devise, and implement paid media strategies to support & enhance the full product lifecycle and continue our ambition of longer-term planning.
• Identify opportunities to propose new assets to promote assigned product(s) – paid media banners, videos, cutdowns, new trailers, etc. – and provide feedback during the global production process of existing planned assets.
• Manage the development of product assets (trailers, demos, screenshots, etc.), including the production of versions required across EU territories to support all game beats. Ensure that assets are translated into the constitutive elements of the product, such as the universe, characters, and actions.
• Involvement in budget management / reporting for the assigned product. Managing Marketing/Creative budget allocations & Quarterly forecasts effectively, with maximum impact, and ensuring all approvals are sought and obtained.
• Deliver well communicated game presentations at PR and corporate events, alongside presentations to internal stakeholders at all levels & agencies.
• Propose and take on additional strategy / business-insight projects (e.g., deeper BI projects, commercial cases, CFX strategic initiatives) as delegated and approved by the EU Head of Brand.
• Ad Hoc tasks/projects as assigned by the EU Head of Brand.

Qualifications

• Prior demonstration of project management (i.e., ownership of a marketing campaign working with other cross-functional teams) is preferred.
• Prior experience in data analysis for marketing campaign impact and/or performance trends on a product is preferred.
• Prior experience with MMO/RPG gaming products is preferred.
• Able to engage in professional conversations across different departments and stakeholder levels.
• Confidence to deliver presentations to a wide range of stakeholders.
• Good awareness of cross-cultural differences and matrix company structures.
• Ability to think independently, prioritise tasks, and meet deadlines.
• Solution-orientated mindset and can-do attitude.
• A passion for gaming.

ZeniMax Europe

Who We Are:

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

What You Will Do:

As a Senior Brand Marketing Manager, you will focus on growing Genshin Impact’s player base in North America, delivering high-impact media campaigns, and increasing overall in-house media capabilities.

• Align with Shanghai-based team members to strategically plan on targeting new audience segments
• Increase new player installs for existing live service beats
• Increase brand awareness and shift purchase intent for aware, but non-playing audiences
• Leverage important version updates and new content to win back churned players
• Design overall media campaign in collaboration with the Shanghai team
• Source suitable agency partners and manage the whole process for media plan execution
• Set and achieve ambitious media campaign objectives
• Conduct brand lift studies and track awareness KPIs
• Work with external partners on joint / co-marketing campaigns if necessary
• Work with internal stakeholders to adapt and better utilize (creative and localization) resources for the NA market
• Explore and maintain NA local media resource
• Negotiate with media agencies and partners to deliver the most value for our campaigns
• Establish a results-oriented post-mortem process

What We Are Looking For:

• Strong organizational and planning skills
• Excellent time and efficiency management skills
• Fluent with social analytics tools
• Good habit of focusing on details
• Strong written and verbal communication and presentation skills
• Ability to think critically and solve problems
• Enthusiasm, passion, and strong interest in video games
• Experience in cross-departmental cooperation and teamwork
• Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment

You Will Stand Out If You Have:

• Gaming background, and have launched one major AAA integrated media campaign
• Free-to-play / live service campaign experience
• Fluency in Chinese

Benefits:

• Competitive salary
• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K/ RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices, or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

HoYoverse

Senior Director, Performance & Lifecycle Marketing

New York, NY or Schaumburg, IL

Hybrid (50% onsite, 50% remote)

TouchTunes is the world’s largest in-venue interactive music and entertainment platform, with our connected jukeboxes featured in over 65,000 locations globally. Our music experience inspires emotional connections in shared spaces, enhancing the way people interact with each other and their environment. Millions of songs are played daily across the TouchTunes network, with our popular mobile app driving the vast majority of plays.

As Head of Performance & Lifecycle Marketing you will build and oversee the end-to-end strategy and execution for customer acquisition and performance paid media, lifecycle/CRM communications and loyalty marketing.

Day To Day:

• Formulate and champion the strategy to achieve TouchTunes business targets and performance goals through customer-focused and data-led marketing campaigns and programs
• Lead and develop a team of performance media, CRM and loyalty subject matter experts
• Implement, manage, and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining LTV/CAC
• Use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal stakeholders
• Partner with tech and product to developing data strategies and new in-app features that improve conversions across marketing funnels
• Accountable for lifecycle in-app nonfictions and email campaigns across the customer lifecycle with a specific focus on onboarding customers to developing repeat customers, increasing engagement, and loyalty
• Educate marketing organization on best practices in email, web, and landing page design and appropriate use of personalization across channels; integrate insights and learnings into new work while continually optimizing work in progress.
• Create A/B tests to discover better content engagement and optimize content and customer journeys according to the results

Your Profile:

• 10+ years of experience as a marketing leader who has successfully delivered growth results across performance marketing and CRM/loyalty programs within a highly competitive consumer or retail business
• Know the entire performance marketing and CRM and lifecycle landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies
• A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive return on investment from a highly-optimized mid-low funnel
• Experience running analytically-rigorous experiments and making data-driven decisions
• Proven success in working with cross-functional teams to create and execute against shared goals that are based on data-informed hypotheses.
• Experience working with in-house technical teams to drive the product roadmaps for automation, optimization and personalization
• Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.
• Experience managing paid digital channels including Facebook and Google – maximizing LTV/CAC and ESP and CDP platforms

Perks:

• Working in a culture that likes to drive constant innovation
• Competitive insurance packages (health, dental, vision)
• Unlimited sick time
• Pet insurance
• Competitive 401K package with company match
• Hybrid working environment
• Access to Udemy for unlimited training programs
• WorkLifeWell, provider of on-demand behavioral health management including wellness classes, workshops and yoga.
• Pre-tax benefits: Commuter, Dependent Care FSA etc.

Work Requirements:

• In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
• Must be authorized to work in the United States
• Travel 5-10%

TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

TouchTunes

About Bonhams

Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewelry, and entertainment memorabilia.

Our employees are passionate about their work, and we pride ourselves on a bespoke approach that aims to make every client feel important. It is an exciting time for our business and our global leadership team of art world professionals are now ready to for a People focused team to help them develop their talent strategy, strengthen our people brand globally, build organizational capability and drive process improvement.

We are seeking a passionate and enthusiastic Marketing Manager to support the Bonhams Collector Car business—both our live auctions and our online auctions at The Market by Bonhams. This role will be based out of our New York or Los Angeles office. The role of marketing manager will be responsible for the oversite of all marketing activity including digital campaigns and tactics, strategy, social media, content production, events, and more. Bonhams Collector Cars US have 5 key auctions per year, as well as a busy always-on website selling cars each day. This role will have one direct report, a coordinator, and be under the supervision of the US Deputy Director of Bonhams Collector Cars as well as a dotted line report to the US Marketing Director. You will work very closely with the motorcar department in the US who are based in both New York and Los Angeles.

Key Tasks and Responsibilities

• Establish and maintain a close working relationship with key stakeholders and departments and keep ongoing knowledge of business goals.
• Own a regional budget for the US live and online business of more than $250,000.
• Set and hold regular catch ups with the department to understand the pipeline of cars for each auction to coordinate all content production for ongoing campaigns.
• Execute on all marketing campaigns inclusive of collateral, digital campaigns, partnerships, and live events, and content creation both online and offline — with goal of driving brand awareness, auction registrations, and consignments for sale.
• Work with internal and external design teams on asset creations for digital and print and all visual output for the brand.
• Maintain working relationships key external production teams (photo and video) for content creation – as well as source new ones.
• Manage a pipeline of editorial content including working with external writers, and publishing content to the website.
• Ensure all auctions and non-sale related events signage is up to brand standards and that collateral is distributed appropriately.
• Own implementation, scheduling, and monitoring of organic social content for the Bonhams motoring social channels for US across Instagram, Facebook, LinkedIn, Twitter, YouTube, etc. and possible development of TikTok.
• Work closely with the press and communications team to ensure alignment in messaging and timelines for distribution of materials.
• Review and report back on marketing KPIs monthly, as well as sale by sale.

In addition to the tasks and responsibilities listed, you may be required to perform other duties as assigned by your manager.

Requirements & Qualifications

• Bachelor’s or master’s degree in marketing or related field
• Strong interest in the collector car marketing or experience working in collector car field
• Proven ability of campaign management
• Proven ability of managing large and global budgets and analytical reporting
• Good understanding of luxury arena
• Highly organized and able to juggle and meet deadlines
• Excellent communication and written skills

What we offer

In addition to an active and progressive work environment, Bonhams offers a competitive benefits package, including medical, dental and vision insurance, retirement plans with a company match, flexible spending accounts and commuter benefits. We encourage a healthy work/life balance and offer a generous vacation policy.

We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration.

Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.

Bonhams

Senior Director, Performance & Lifecycle Marketing

New York, NY or Schaumburg, IL

Hybrid (50% onsite, 50% remote)

TouchTunes is the world’s largest in-venue interactive music and entertainment platform, with our connected jukeboxes featured in over 65,000 locations globally. Our music experience inspires emotional connections in shared spaces, enhancing the way people interact with each other and their environment. Millions of songs are played daily across the TouchTunes network, with our popular mobile app driving the vast majority of plays.

As Head of Performance & Lifecycle Marketing you will build and oversee the end-to-end strategy and execution for customer acquisition and performance paid media, lifecycle/CRM communications and loyalty marketing.

Day To Day:

• Formulate and champion the strategy to achieve TouchTunes business targets and performance goals through customer-focused and data-led marketing campaigns and programs
• Lead and develop a team of performance media, CRM and loyalty subject matter experts
• Implement, manage, and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining LTV/CAC
• Use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal stakeholders
• Partner with tech and product to developing data strategies and new in-app features that improve conversions across marketing funnels
• Accountable for lifecycle in-app nonfictions and email campaigns across the customer lifecycle with a specific focus on onboarding customers to developing repeat customers, increasing engagement, and loyalty
• Educate marketing organization on best practices in email, web, and landing page design and appropriate use of personalization across channels; integrate insights and learnings into new work while continually optimizing work in progress.
• Create A/B tests to discover better content engagement and optimize content and customer journeys according to the results

Your Profile:

• 10+ years of experience as a marketing leader who has successfully delivered growth results across performance marketing and CRM/loyalty programs within a highly competitive consumer or retail business
• Know the entire performance marketing and CRM and lifecycle landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies
• A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive return on investment from a highly-optimized mid-low funnel
• Experience running analytically-rigorous experiments and making data-driven decisions
• Proven success in working with cross-functional teams to create and execute against shared goals that are based on data-informed hypotheses.
• Experience working with in-house technical teams to drive the product roadmaps for automation, optimization and personalization
• Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.
• Experience managing paid digital channels including Facebook and Google – maximizing LTV/CAC and ESP and CDP platforms

Perks:

• Working in a culture that likes to drive constant innovation
• Competitive insurance packages (health, dental, vision)
• Unlimited sick time
• Pet insurance
• Competitive 401K package with company match
• Hybrid working environment
• Access to Udemy for unlimited training programs
• WorkLifeWell, provider of on-demand behavioral health management including wellness classes, workshops and yoga.
• Pre-tax benefits: Commuter, Dependent Care FSA etc.

Work Requirements:

• In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
• Must be authorized to work in the United States
• Travel 5-10%

TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

TouchTunes

ABOUT US

The DPO Centre is a data protection compliance consultancy formed in the UK in 2017. We provide outsourced Data Protection Officers, privacy consultancy services and GDPR representation to over 700 organisations globally. The DPO Centre group consists of The DPO Centre Ltd in the UK, The DPO Centre Europe Ltd in Dublin and The DPO Center B.V in The Netherlands, together with a network of representation offices throughout the 27 EU Member States.

OUR CULTURE

In support of our #OneTeam philosophy, our mission is “To inspire and develop one remarkable team, that delivers the extraordinary”. Contact with the other members of our team will be frequent, as are the opportunities for team social activities. This therefore not only fulfils our commitment to exchange knowledge, share experiences, improve our processes and constantly improve on the best practice framework employed with our clients, but also to ensure that our new recruits quickly become integral to our motivated, sociable, and connected team.

WHY JOIN THE TEAM?

We offer the opportunity to work in a dynamic, varied and challenging role, alongside a group of like-minded and motivated professionals, within a structured, organised and coordinated team.

As a learning organisation, we provide training, shadowing opportunities and personal development to all of our employees.

OUR PEOPLE

Within The DPO Centre family we have bakers, skaters, bike riders, avid readers, ultra-runners, budding photographers and keen travellers amongst others. Our team comes not only from the UK and The Netherlands, but from all corners of the world, including New Zealand, Argentina, Mauritius, Mexico and South Africa to name but a few. Please see for yourself on our team page.

COMPENSATION

• £28,000 – £30,000+ plus Benefits
• 10% bonus scheme (non-contractual)

BENEFITS

• Pension Scheme
• 25 days annual leave + Length of service accrual
• Wellbeing and electric vehicle schemes
• Personal development
• Additional information on our benefits

Further details on The DPO Centre and our existing team can be found at www.dpocentre.com

CANDIDATE PROFILE

First and foremost, The DPO Centre is a service business. We look only to recruit proactive, motivated, enthusiastic, customer driven, commercially aware team players, who can clearly demonstrate a passion for what they do and therefore offer an ideal fit with our core values and culture.

To support our continued growth, we require a Marketing Coordinator to support the accelerating growth of our marketing function, to create, implement and manage our activities and expenditure to continuously build our brand, promote The DPO Centre as a fantastic place to work, improve awareness of our services and generate high-quality leads.

You will need to demonstrate excellent communication and organisational skills, have the ability to prioritise your workload and to work in a structured manner. You will have a career history that demonstrates a talent for co-ordinating, implementing and managing B2B marketing campaigns across the various platforms and involving a range of 3rd party agencies. This role is based in our Ipswich office, with a balance of hybrid working.

DUTIES AND RESPONSIBILITIES

• Performance monitoring and reporting for all digital marking channels
• WordPress content management
• LinkedIn and Google Ads campaign management and ABM
• CRM/HubSpot integration and lead tracking
• Target audience building using LinkedIn and ZoomInfo
• Email marketing, database management, tracking, analytics and optimisation
• Support marketing and communications initiatives for our conference, exhibition and entertainment activities
• Coordinate content creation to support our existing PR and communications workflows

General

• General marketing support
• Providing cover for other office staff roles during absence and holidays

PERSON SPECIFICATION

Education and experience:

• A minimum 5+ years of marketing experience, ideally from a professional service related
• Ideally, an understanding of data protection and compliance regulation
• A marketing qualification, however, experience and practical knowledge is more valued than educational qualifications
• Experience working with

o HubSpot and ZoomInfo

o Social Media marketing, both organic and paid (LinkedIn, Twitter)

o SEO, PPC, Remarketing

o Google Tag Manager, GA4 and a general understanding of paid media

o WordPress content management (supported by web developer)

• Ability to target our Ideal Customer Profiles (ICPs) and manage digital assets targeted at sectors and niche verticals

Personal

• An enthusiastic team player with a ‘Can Do’ approach and resilient attitude
• Confident, outgoing and highly organised, with drive, initiative and enthusiasm
• A willingness to learn, work hard, contribute to the team and develop new skills

Required Skills

• Excellent project management skills to juggle multiple active priorities
• Adaptability whilst staying calm in high pressure scenarios
• Strong emotional intelligence and the ability to demonstrate empathy
• Excellent IT skills: Full Microsoft Office suite
• Highly organised, structured and disciplined, with great attention to detail
• Excellent written, verbal and non-verbal communication skills

Advantageous Skills

• Knowledge of the GDPR and UK Data Protection Regulations
• Experience working with ZoomInfo and LinkedIn Sales Navigator
• Dutch or other European language skills

Career Progression

• Opportunities across the business, especially in Marketing, supported by your individual personal development plan

The DPO Centre Ltd

About the Company:

Ballyhoo Media is the industry leader in water-based media, specializing in outdoor advertising and events. Ballyhoo is an energetic startup looking to add entrepreneurial self-starters to our fast-growing team!

Driven by our mission to enhance the waterways, we deliver breakthrough mediums for advertising, entertainment, and collaborative experiences for our community. We provide an interactive canvas to the landscapes of America’s waterfront cities, creating lasting and memorable campaigns for our clients, including Disney, Amazon, Anheuser Busch, HBO, Twitter, and more!

About the Position:

We’re looking for a marketing-guru ready to captain our ship and channel creativity into the ideation, development, and amplification of sales tools and marketing initiatives! As the Marketing Manager, you will join a team of graphic designers and marketing specialists to lead B2B initiatives, strategies, and execution. You will establish a marketing mix through well-defined marketing plans to generate leads and meet company revenue goals while assisting in designing campaign messaging, deliverables, offers, and analytics.

Day-to-day, you will build and supervise the project management of marketing programs. You will explore new marketing channels and develop programs, including media kits, email marketing, digital advertising, and beyond. You are not required to design in a day-to-day function, but you should still understand the importance of copywriting, CTAs, and the basic principles of successful graphic design.

This self-starter is willing to accept the challenge of designing materials to be viewed by everyone from local companies to global brands and takes pride when they assist the sales team in closing major deals. Your goal is to attract these companies to our services and emphasize our platform’s fun, unique, and impactful offerings.

Outside of specifics, we’re a team that thrives on collaboration and teamwork. A perfect match would be someone who can handle a fast-paced environment but is unafraid to make revisions and learn from other team members to produce the highest-quality materials collectively. Additionally, this self-starter should have a passion for growth and entrepreneurial ownership, looking to make the next step in their career during this exciting time in Ballyhoo Media’s supercharged growth!

What You’ll Do:

• Lead overall growth marketing and media strategies to acquire new customers, retain existing customers and build long-term brand value.
• Take the lead on B2B lead generation methods and diversify lead sources through multi-channel approaches like SEO, email marketing, digital advertising, and more.
• Develop and manage a pipeline of media kits, sale sheets, and collateral with graphic design and sales teams.
• Assist in building customized decks and presentations for specific clients and target events/audiences.
• Develop go-to-market strategies for new assets, conduct local research and insights, generate local awareness, and equip sales with programs and tools to succeed.
• Work closely with the Sales team to develop and identify effective campaigns across various mediums, including corporate websites, case studies, email, digital marketing, social media, and more.
• Work with the Business Development team on developing B2B external partner strategies, including elevating partner stories and driving engagement for partner launches.
• Strategize marketing goals, strategies, and tactics with our Chief Marketing Officer, then delegate activities to marketing associate staff and monitor execution for thoroughness and accuracy.
• Analyze the health and value of current pre-sale materials and drive our teams toward being more data-driven, analytical, and ROI-focused.
• Provides input to create designs based on best practices and insights gleaned from analytics and market trends
• Effectively work on multiple projects simultaneously and ensure each meets “Ballyhoo Standards” and client needs

What experience or skills are needed?

• 4 – 6 years of marketing, consulting, and/or agency experience
• 2+ Experience managing and coordinating inter-departmental efforts at the manager level
• Bachelor’s Degree in Marketing or equivalent experience
• Prior experience in B2B marketing is required, preferably in OOH (out-of-home) or other forms of advertising and media
• Proven ability to conceive and develop high-quality, well-thought-out, and successful media plans
• Highly creative with experience in identifying target audiences and devising unique campaigns
• Proven ability to deliver programs that drive growth in a fast-paced entrepreneurial environment
• Strong aptitude for determining the optimal way to position products in the market

What’s In It For You?

• Work for one of Florida’s fastest-growing media companies where development, promotional, and growth opportunities are a priority to help you get to where you want to go on your career path.
• Join an innovative, fun, and enriching workplace culture (humble brag) where you are valued, given credit when it’s due, and recognized for your contributions.
• Work on a small, high-impact team that can dramatically shape the company’s success.
• Share our passion for exploring the waterways of Miami and Ft. Lauderdale and enjoying the beautiful outdoors (with the occasional boat ride, too!)
• A flexible work environment that celebrates differences and fosters the feeling of family
• Provided equipment and technology, including a Macbook Pro, dual monitors, Adobe Suite, and more!
• Base salary, bonus up to 10%
• Gold-Standard benefit plan, including:
• 100% health, dental, and medical coverage. (After 90 days)
• Retirement (401k) benefits program 100% match up to 3%, 50% up to 4%. (After six months)
• Annual Bonus. (Terms apply)
• Unlimited PTO (After 90 days)

Ballyhoo Media

Requisition ID 2023-32138
Category: Marketing
Location: US-TX-CARROLLTON
Overview
The TMX Finance® Family of Companies is looking for a Marketing Analytics Manager to join the team and provide actionable market and customer insights to address key strategic questions. You are someone who thrives by using data to influence various marketing strategies and initiatives, ultimately using this intel to grow the Company’s bottom line. Your key to success is directly linked to your instinctive quest to uncover marketing insights by leveraging data to better understand and anticipate customer behaviors, leading to marketing optimizations to maximize ROI.
Responsibilities

• Build marketing reports and dashboards using programs and languages such as SAS, SQL, PowerBI, Looker, and Tableau.
• Manage marketing analytic processes and strategies such as: data mining, data integration, analysis, reporting, and dashboards.
• Develop innovative analytics and multi-touch attribution reporting solutions that inspire and influence data-driven decisions that impact Marketing and company strategies.
• Lead campaign tracking and reporting for our performance marketing team to help identify efficiencies and improve ROI.
• Extract, clean, and analyze raw data to develop insights and conclusions, and collaborate with marketing leaders on how to best utilize that intel to improve marketing deliverables and KPIs.
• Engage with key stakeholders to identify and shape analytics needs across our omni-channel marketing efforts.
• Partner with cross functional departments such as Finance, Accounting, BIDW, and Credit Risk.
• Work with legal and compliance teams to guarantee all marketing analytics initiatives are compliant with regulatory standards.
• Provide analytical insights to elevate all marketing functions and future strategies.
• Leverage strong business and financial acumen to help identify key areas of opportunity for the marketing department and consistent measurement of marketing KPIs.
• Other duties as assigned.

Qualifications

• Bachelor’s Degree in Marketing or relevant field, or significant industry-related work experience
• 6+ years of experience in marketing or operational analytics
• Demonstrated ability working with people at all levels in an organization
• Experience delivering analytics and insights to multiple levels of management
• Strong knowledge of data analysis languages such as PowerBI, Tableau, SAS, and writing SQL queries
• Experience with business strategy and tactical implementation
• Strong organizational and analytical skills
• Excellent written and verbal communication skills
• Ability to focus on multiple projects and ensure deadlines are consistently met with a high-quality output
• Physical demands for this position frequently include: the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard

Our Benefits Include*:

• A comprehensive new hire training program designed to help set you up for success
• Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development
• Professional Development and Mentor Programs plus Ongoing Training Resources
• Multiple coverage levels for Medical, Dental, & Vision
• Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks
• Traditional 401(k) and Roth 401(k) with Company match
• Flexible Spending Accounts
• Basic and AD&D Life Insurance
• Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance
• Paid Time Off (Accrue approximately 12 days per year, plus 2 additional days for each year of service after the first year of employment up to a maximum of 18 days)
• Performance-based career advancement
• Diverse Culture and Inclusive Environment

The Marketing Analytics Manager is part of the Marketing team, made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission. Responsible for driving the marketing efforts of our brands, this team is dedicated to seeing each new initiative come to fruition from inception to implementation. To learn more about this team, visit https://www.tmxfinancefamily.com/careers/top-talent/.
Check out what’s happening in our Company at https://www.tmxfinancefamily.com/tmx-talks.
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills, and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.
*Based on current benefit offering, which is subject to change with or without notice. Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.
Important: The TMX Finance® Family of Companies will never ask you for banking or other payment information at any point during the interview or hiring process, nor will we conduct an interview via text message. Any official email correspondence will come from the domain @titlemax.com or @titlemax.biz. In-store positions are in-person only, remote options not available. For questions or verification, call 1- 855-TMX-JOBS.
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TMX Finance Family of Companies

Murad Skincare has a 30-year legacy of developing clinically proven products that are backed by science and cruelty-free. Founded by dermatologist Dr. Howard Murad, we follow four pillars of wellness to create products and experiences for happier lives: Eat your water, be kind to your mind, nourish your skin, and awaken your body. We’re proud to be part of the Unilever prestige family that works every day towards enhancing sustainability and inclusivity. We stand against discrimination and hate, and actively advocate for inclusion: so much so that one of our core values is respect, connect, and appreciate. Our team members are as diverse as they are talented—each bringing a unique perspective to an environment that encourages coloring outside of the lines, speaking up, and collaboration—and we’re ready for you to join our team!

The Global Art Director, Digital/Social, will collaborate with the Global Creative Director to conceptualize, design and execute high-quality, on-brand creative for all digital/social platforms. This creative renaissance (wo)man will have a deep understanding of the digital/social landscape, with the ability to produce quickly and prolifically, while reacting to trends and helping to continually evolve and elevate the brand’s platforms.

RESPONSIBILTIES:

Digital/e-commerce (40%)

• Conceptualize, design and help execute cohesive digital/e-commerce campaigns across desktop and mobile, including site banners, landing pages, emails and paid media.
• Partner with web/development/digital teams to ensure proper end-to-end execution of all creative elements, from site assets to emails to paid media; collaborate with cross-functional teams to problem-solve for optimal execution as needed
• Lead design of assets for product pages across Murad.com and retailer.com (including Amazon pages), from visualizing product stories/benefits to video graphics.
• Organize and manage recurring digital/e-commerce campaign shoots, including ensuring any talent, product and equipment needs are met when required.
• Oversee retouching of digital/e-commerce campaign photography.
• Perform audits of Murad.com as needed to continually innovate, evolve and elevate the brand to the highest digital creative standards.

Social/influencers (40%)

• Conceptualize, design and help execute critical influencer programs, including high-concept “Instagrammable” box mailings and collateral materials such as invitations and inserts.
• Collaborate with cross-functional and/or external teams on offline influencer activities, such as events and retail/in-store appearances.
• Conceptualize and produce social content (still posts, Instagram/Snapchat stories, GIFs, etc.) as needed, including shooting, retouching and guiding external agencies/creators.
• Contribute to brainstorms with social team to help surface new, innovative ways to create content and engage the brand’s fans/followers.

Management/strategy (15%)

• Manage two designers, partnering with them to define and develop the digital creative function, while providing guidance, learnings and best practices.
• Delegate projects to ensure on-time delivery (often within the same business day), with the understanding that fast turnarounds are critical in digital/social.
• Find creative solutions, including sourcing new vendors and technology when necessary, to address any challenges.
• Push for innovation, drive to explore new concepts/approaches, and position the brand to be an early adopter at the forefront of digital/social trends.
• Voraciously consume digital/social content to help the brand stay ahead of competition.

Additional projects (5%)

• Help lead ongoing development and updates of digital/social creative guidelines to ensure consistent look/feel across platforms and markets.
• Take on various design projects (packaging, renderings, etc.) as needed and when possible, but always prioritizing digital/social programs.

REQUIREMENTS/QUALIFICATIONS:

• 5 years minimum experience with BFA/BA or equivalent.
• First-rate photography, design and motion-graphics capabilities with a keen eye for taste level and unique executions, including concept development and art direction.
• Demonstrated experience conceptualizing and executing impactful, engaging creative for digital/social platforms.
• Deep knowledge of Adobe Creative Suite, Sketch and the latest digital production software/tools.
• Extreme attention to detail, including top-notch organizing and multitasking skills
• Ability to understand business objectives to guide timely execution in an extremely fast-paced environment.
• Strong communication skills, including ability to empathize with vastly different cross-functional teams from technical to marketing.
• Fashion, beauty or media/entertainment background a plus

WHAT WE OFFER:

• Unlimited Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program

This position is based in our El Segundo, CA headquarters, which is currently 40% hybrid onsite/remote work.

Murad is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. Murad is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

The expected base salary for this position is $100,000 to $110,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

Murad

Inspired by a commitment to excellence, the AQV marketing team creates unforgettable memories for our guests. The Campaign Marketing Manager is responsible for creating, executing, and measuring American Queen Voyages marketing campaigns. This position manages campaigns, content calendars, and digital/offline marketing plans for both B2C and B2B audiences, among other tasks. The Campaign Marketing Manager will be responsible for aligning workstreams to create cohesive marketing plans that drive brand awareness, qualified site traffic leads and conversions for AQ Voyages. They also will partner with integrated marketing & consumer insights teams to measure the effectiveness of various marketing campaigns, provide insights and recommendations to ensure ongoing optimizations to our strategic approach. This person must use their own judgment and initiative to organize, manage and successfully communicate the marketing strategic approach. This position is focused on developing holistic marketing initiatives with both internal and external stakeholders through the timely and effective development and execution of multiple digital marketing vehicles.

Essential Duties & Responsibilities:

• Work closely with VP & Director to create short- & long-term marketing & brand goals.
• Drive revenue growth and customer acquisition leveraging various tactics/channels including prospecting, retargeting, paid/owned/earned media, referral marketing, and B2B marketing.
• Support development of creative assets aligning with promotional calendar & campaign objectives.
• Manage omnichannel content calendar and partner with internal teams across social, paid, web and email.
• Responsible for the planning and execution of the marketing plan, by establishing annual leads and revenue goals that will be successfully achieved through various marketing initiatives in support of company growth goals.
• Work collaboratively with Operations & Sales teams to ensure strong alignment across the business and manage the day-to-day of bringing best-in-class experiences to life in accordance with agreed upon brand strategy.
• Partner with Digital Marketing SMEs from Integrated Marketing team to plan, manage & measure digital efforts across paid & email.
• Support agency briefing process by providing business goals, campaign objectives, budgets & KPIs.
• Support development of content strategy, aligning all paid, owned & earned touchpoints with key seasonal messaging.
• Work cross functionally with Sales, Contact Center, Revenue teams to inform prioritization of marketing efforts
• In partnership with the Integrated Marketing team, responsible for the planning, executing, reporting and analysis of all Email Marketing campaigns including content development, effectiveness, insights, and segmentation approaches.
• Develop and execute testing strategies to ensure consistent optimizations and improvements within campaigns
• Support the guest experience through on-board initiatives & partnership with port-teams.
• Ensure behavior and performance supports the company’s mission, vision, values and operating principles
• Solicits feedback; takes action to continuously improve success of team
• Perform other duties as assigned

Requirements & Qualifications:

Education:

• Bachelor’s Degree or equivalent experience with a minimum of 3 years working in consumer or digital marketing role

Skills & Abilities:

• Ability to carry out independent judgment on projects by determining if a project should be undertaken, as well as determining priority order to execute multiple projects
• Excellent and proven marketing skills to plan, execute and measure marketing campaigns
• Advanced level experience with Microsoft Computer applications including MS Excel, Word and Outlook and good working knowledge of Google Analytics and Salesforce Marketing Cloud
• Excellent verbal, as well as written, communication skills; must be very well-spoken; capable and comfortable in delivering speeches to groups of employees or industry professionals
• Leadership skills, quality and presence
• Ability to work in fast-paced environment
• Ability to work diligently, effectively and efficiently while managing multiple deadlines
• Excellent problem-solving skills
• Must possess sense of urgency in all tasks; must be proactive and always prepared to handle any situation

Experience: 

• Five years of experience in a consumer, brand or digital marketing role within the travel or hospitality industry

Other: 

• Must be at least 21 years of age
• Submit to and pass alcohol and drug tests including but not limited to pre-employment, random, reasonable suspicion and post-accident/incident testing

*Additional requirements may be required depending on the physical needs of the role

About Us:

At Hornblower Group and American Queen Voyages, our mission is to create amazing experiences – not only for our guests, but our employees.  Our company values (RESPECT) and operating principles (Hornblower 12) allow us to live out our mission of creating amazing experiences.

RESPECT stands for: Respect, Environment, Safety First, Professionalism, Exceed, Communication and Teamwork.  Our Operating Principles, known as the Hornblower 12 demonstrate the ways we promise to engage to live those values:

• We treat others – guests and fellow crew members alike – with Respect, by fostering a diverse and inclusive environment.
• We are stewards of the Environment through practicing conservation, protection and education.
• We believe in Safety First by creating and maintaining a safe and secure workplace.
• We are Professional, and will demonstrate that in the following ways:
  • We are on time – to start and stop – and we come prepared.
  • We make objective data- and logic-based decisions with limited emotion.
  • We prioritize by making difficult trade-offs and fast, quality decisions. We follow the 80:100 rule, making decisions that are at least 80% right, but 100% actionable.
• We Exceed expectations, embracing these principles:
  • As employees, we expect to win, but always prepare and passionately compete like an underdog.
  • We strive to innovate and reinvent, always looking forward and not stuck in the past.
• We value Communication, by following guiding principles:
  • We listen to each other – fellow crew members and guests – and are responsive, vehemently following the 24-hour rule.
  • We are transparent and efficient in our processes and do not entertain politics and bureaucracy.
• Teamwork helps drive us towards success, and together we embody teamwork by:
  • We function as a team, playing our role and trusting our teammates.
  • We work hard but have fun and don’t take ourselves too seriously.
  • And most importantly, we take the time to recognize and celebrate our successes together under the Hornblower family!

EEO-Equal Opportunity Employment

The Company is proud to be an Equal Employment Opportunity employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. The Company participates in the E-Verify program in certain locations.   

Hornblower Cruises and Events