Marketing Manager

About Bonhams

Bonhams is a global auction house with an 18th century heritage poised for transformative change. Our global operations are based in London, Paris, New York, Los Angeles and Hong Kong where we sell in over 60 categories, including motor cars, paintings, jewelry, and entertainment memorabilia.

Our employees are passionate about their work, and we pride ourselves on a bespoke approach that aims to make every client feel important. It is an exciting time for our business and our global leadership team of art world professionals are now ready to for a People focused team to help them develop their talent strategy, strengthen our people brand globally, build organizational capability and drive process improvement.

We are seeking a passionate and enthusiastic Marketing Manager to support the Bonhams Collector Car business—both our live auctions and our online auctions at The Market by Bonhams. This role will be based out of our New York or Los Angeles office. The role of marketing manager will be responsible for the oversite of all marketing activity including digital campaigns and tactics, strategy, social media, content production, events, and more. Bonhams Collector Cars US have 5 key auctions per year, as well as a busy always-on website selling cars each day. This role will have one direct report, a coordinator, and be under the supervision of the US Deputy Director of Bonhams Collector Cars as well as a dotted line report to the US Marketing Director. You will work very closely with the motorcar department in the US who are based in both New York and Los Angeles.

Key Tasks and Responsibilities

• Establish and maintain a close working relationship with key stakeholders and departments and keep ongoing knowledge of business goals.
• Own a regional budget for the US live and online business of more than $250,000.
• Set and hold regular catch ups with the department to understand the pipeline of cars for each auction to coordinate all content production for ongoing campaigns.
• Execute on all marketing campaigns inclusive of collateral, digital campaigns, partnerships, and live events, and content creation both online and offline — with goal of driving brand awareness, auction registrations, and consignments for sale.
• Work with internal and external design teams on asset creations for digital and print and all visual output for the brand.
• Maintain working relationships key external production teams (photo and video) for content creation – as well as source new ones.
• Manage a pipeline of editorial content including working with external writers, and publishing content to the website.
• Ensure all auctions and non-sale related events signage is up to brand standards and that collateral is distributed appropriately.
• Own implementation, scheduling, and monitoring of organic social content for the Bonhams motoring social channels for US across Instagram, Facebook, LinkedIn, Twitter, YouTube, etc. and possible development of TikTok.
• Work closely with the press and communications team to ensure alignment in messaging and timelines for distribution of materials.
• Review and report back on marketing KPIs monthly, as well as sale by sale.

In addition to the tasks and responsibilities listed, you may be required to perform other duties as assigned by your manager.

Requirements & Qualifications

• Bachelor’s or master’s degree in marketing or related field
• Strong interest in the collector car marketing or experience working in collector car field
• Proven ability of campaign management
• Proven ability of managing large and global budgets and analytical reporting
• Good understanding of luxury arena
• Highly organized and able to juggle and meet deadlines
• Excellent communication and written skills

What we offer

In addition to an active and progressive work environment, Bonhams offers a competitive benefits package, including medical, dental and vision insurance, retirement plans with a company match, flexible spending accounts and commuter benefits. We encourage a healthy work/life balance and offer a generous vacation policy.

We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration.

Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.

Bonhams