Inspired by a commitment to excellence, the AQV marketing team creates unforgettable memories for our guests. The Campaign Marketing Manager is responsible for creating, executing, and measuring American Queen Voyages marketing campaigns. This position manages campaigns, content calendars, and digital/offline marketing plans for both B2C and B2B audiences, among other tasks. The Campaign Marketing Manager will be responsible for aligning workstreams to create cohesive marketing plans that drive brand awareness, qualified site traffic leads and conversions for AQ Voyages. They also will partner with integrated marketing & consumer insights teams to measure the effectiveness of various marketing campaigns, provide insights and recommendations to ensure ongoing optimizations to our strategic approach. This person must use their own judgment and initiative to organize, manage and successfully communicate the marketing strategic approach. This position is focused on developing holistic marketing initiatives with both internal and external stakeholders through the timely and effective development and execution of multiple digital marketing vehicles.
Essential Duties & Responsibilities:
- Work closely with VP & Director to create short- & long-term marketing & brand goals.
- Drive revenue growth and customer acquisition leveraging various tactics/channels including prospecting, retargeting, paid/owned/earned media, referral marketing, and B2B marketing.
- Support development of creative assets aligning with promotional calendar & campaign objectives.
- Manage omnichannel content calendar and partner with internal teams across social, paid, web and email.
- Responsible for the planning and execution of the marketing plan, by establishing annual leads and revenue goals that will be successfully achieved through various marketing initiatives in support of company growth goals.
- Work collaboratively with Operations & Sales teams to ensure strong alignment across the business and manage the day-to-day of bringing best-in-class experiences to life in accordance with agreed upon brand strategy.
- Partner with Digital Marketing SMEs from Integrated Marketing team to plan, manage & measure digital efforts across paid & email.
- Support agency briefing process by providing business goals, campaign objectives, budgets & KPIs.
- Support development of content strategy, aligning all paid, owned & earned touchpoints with key seasonal messaging.
- Work cross functionally with Sales, Contact Center, Revenue teams to inform prioritization of marketing efforts
- In partnership with the Integrated Marketing team, responsible for the planning, executing, reporting and analysis of all Email Marketing campaigns including content development, effectiveness, insights, and segmentation approaches.
- Develop and execute testing strategies to ensure consistent optimizations and improvements within campaigns
- Support the guest experience through on-board initiatives & partnership with port-teams.
- Ensure behavior and performance supports the company’s mission, vision, values and operating principles
- Solicits feedback; takes action to continuously improve success of team
- Perform other duties as assigned
Requirements & Qualifications:
Education:
- Bachelor’s Degree or equivalent experience with a minimum of 3 years working in consumer or digital marketing role
Skills & Abilities:
- Ability to carry out independent judgment on projects by determining if a project should be undertaken, as well as determining priority order to execute multiple projects
- Excellent and proven marketing skills to plan, execute and measure marketing campaigns
- Advanced level experience with Microsoft Computer applications including MS Excel, Word and Outlook and good working knowledge of Google Analytics and Salesforce Marketing Cloud
- Excellent verbal, as well as written, communication skills; must be very well-spoken; capable and comfortable in delivering speeches to groups of employees or industry professionals
- Leadership skills, quality and presence
- Ability to work in fast-paced environment
- Ability to work diligently, effectively and efficiently while managing multiple deadlines
- Excellent problem-solving skills
- Must possess sense of urgency in all tasks; must be proactive and always prepared to handle any situation
Experience:Â
- Five years of experience in a consumer, brand or digital marketing role within the travel or hospitality industry
Other:Â
- Must be at least 21 years of age
- Submit to and pass alcohol and drug tests including but not limited to pre-employment, random, reasonable suspicion and post-accident/incident testing
*Additional requirements may be required depending on the physical needs of the role
About Us:
At Hornblower Group and American Queen Voyages, our mission is to create amazing experiences – not only for our guests, but our employees. Our company values (RESPECT) and operating principles (Hornblower 12) allow us to live out our mission of creating amazing experiences.
RESPECT stands for: Respect, Environment, Safety First, Professionalism, Exceed, Communication and Teamwork. Our Operating Principles, known as the Hornblower 12 demonstrate the ways we promise to engage to live those values:
- We treat others – guests and fellow crew members alike – with Respect, by fostering a diverse and inclusive environment.
- We are stewards of the Environment through practicing conservation, protection and education.
- We believe in Safety First by creating and maintaining a safe and secure workplace.
- We are Professional, and will demonstrate that in the following ways:
- We are on time – to start and stop – and we come prepared.
- We make objective data- and logic-based decisions with limited emotion.
- We prioritize by making difficult trade-offs and fast, quality decisions. We follow the 80:100 rule, making decisions that are at least 80% right, but 100% actionable.
- We Exceed expectations, embracing these principles:
- As employees, we expect to win, but always prepare and passionately compete like an underdog.
- We strive to innovate and reinvent, always looking forward and not stuck in the past.
- We value Communication, by following guiding principles:
- We listen to each other – fellow crew members and guests – and are responsive, vehemently following the 24-hour rule.
- We are transparent and efficient in our processes and do not entertain politics and bureaucracy.
- Teamwork helps drive us towards success, and together we embody teamwork by:
- We function as a team, playing our role and trusting our teammates.
- We work hard but have fun and don’t take ourselves too seriously.
- And most importantly, we take the time to recognize and celebrate our successes together under the Hornblower family!
EEO-Equal Opportunity Employment
The Company is proud to be an Equal Employment Opportunity employer. We prohibit discrimination and or/harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military statue, disability (physical or mental) medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. The Company participates in the E-Verify program in certain locations.  Â
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