SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalogue of music, and an artist services and distribution business to help artists grow long-term, successful careers.
SoundCloud’s Growth Marketing team is looking for a Director, Lifecycle Marketing, who will be responsible for helping drive the lifecycle marketing strategy for SoundCloud’s fan and artist audiences. In this strategic Growth Marketing leadership role, you will develop and execute programs to engage with our audience through every phase of their lifecycle with SoundCloud’s suite of products.
The ideal candidate is relentless in their pursuit of solutions. They are endlessly curious and always want to try something new. They believe there is always a bit more than can be optimized but are smart enough to know when they’ve reached the point of diminishing returns. They reject silos and excel in cross-functional worlds. They have a zillion ideas and thoughts but can present them in a simple and elegant way. And last but not least, a passion for music is essential.
Key Responsibilities:
- Direct the CRM & Subscription Marketing team and align support cross-functionally to lead the design and execute growth marketing campaigns focused on increasing audience engagement, retention, and growing our subscription businesses
- Develop a dynamic and personalized customer lifecycle experience tailored to each user’s journey around key behaviors
- Own the marketing execution for email, push, and on-platform communications with an in-depth understanding of each channel’s technical capabilities
- Oversee all aspects of campaign performance, leveraging data and insights to inform optimization and develop new strategies.
- Manage partner relationships and extract the most value possible from them
- Review the martech landscape and assess new potential partnerships for their potential to drive the business forward
- Establish a culture of iterative testing, partnering with internal teams and external agencies/vendors to improve the performance of each acquisition channel.
- Identify areas for automation to reduce mindless work and focus on bespoke opportunities
- Partner with product, marketing, and analytics peers to define key objectives and develop and continually optimize customer segmentation and the corresponding marketing strategy
- Innovate and partner with the product team on how we connect with our customers and delight them at every touchpoint with personalization and tailored flows
- Build a high-performing lifecycle marketing team and mobilize them to execute your vision while supporting them to achieve their professional development goals
Experience and Background:
- 10+ years of CRM/digital marketing experience
- Ability to both think strategically and execute tactically, with excellent communication and leadership skills.
- Craft campaigns that connect with audiences while also having the practical analytical skills to track and assess ROI
- Deep experience in building & executing marketing plans utilizing data-driven insights, market trends, and competitive analysis
- Proven ability to nurture customer relationships, reduce churn, and drive monetization with targeted communication
- Success in building and/or running loyalty, membership, or subscription programs
- Understanding of data privacy and governance policies across international markets
- 3+ years of people management experience with the ability to hire, develop, and manage high-performing teams
- Hands-on leader with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment.
- Exceptional verbal and written clear communication skills to clearly share plans and strategies to senior management, peers, and direct reports
- Strong data-driven mentality and deeply familiar with tools to support retention and CRM efforts such as Google Analytics, Email Creation/HTML, Mixpanel, Email and Push Platforms such as Klaviyo, Braze, LeanPlum, etc,.
- Ability to interpret data and identify actionable insights to inform growth and engagement strategies.
- Entrepreneurial spirit and knowledge seeker – stays up to date on competition and trends, and brings new ideas to the table constantly
- Thrive in a fast-paced environment
- Passionate about music!
Pluses
- MBA in Marketing or Communications
- Industry experience in music, entertainment, gaming, or related fields
- International marketing experience
The salary range for this role is $150,000-$180,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program – read more about additional benefits and perks below!
About us:
- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
Benefits:
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Robust 401k program
- Employee Stock Ownership Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
Diversity, Equity and Inclusion at SoundCloud
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.
SoundCloud
Related jobs:
Casting Call for Court Reporter/Stenographer – Film Production Opportunity
Job Description
A film production is seeking a professional court reporter/stenographer for an upcoming project. This is a great opportunity for individuals with experience in legal transcription to be featured in a production setting. If you have the skills and professional equipment, this role offers competitive pay and industry exposure.
Job Responsibilities
- Portray a court reporter/stenographer in a film production
- Utilize professional stenography equipment to enhance authenticity
- Follow directions from the production team for scene accuracy
- Maintain a professional demeanor on set
Requirements
- Must have experience as a court reporter or stenographer
- Own professional stenography equipment
- Available for a full-day shoot
- Comfortable working in a film production environment
Compensation
- $350 for 12 hours
- Industry exposure and networking opportunities
Casting Call: Experienced Casting Assistant for 5-Week Gig
Job Description:
A leading casting company is seeking an experienced Casting Assistant to join the team for a five-week gig. This role requires a hardworking professional with strong organizational skills, attention to detail, and a great sense of humor. The ideal candidate must be proficient in breakdowns, Eco Cast, video editing, and scheduling.
Job Responsibilities:
- Manage breakdowns and submissions efficiently
- Use Eco Cast to upload, edit, and organize audition videos
- Create detailed schedules and manage casting logistics
- Draft deal memos and maintain casting records
- Collaborate with the casting team to ensure a smooth workflow
Requirements:
- Previous experience as a Casting Assistant
- Proficiency in Eco Cast, breakdowns, and video editing
- Strong organizational and time management skills
- Attention to detail and ability to multitask in a fast-paced environment
- Excellent communication skills and a team-oriented mindset
Compensation:
- $800 per week
- Opportunity to work with a reputable casting team and gain industry experience
Assistants and Experienced Managers Needed
Job Description:
A leading agency is seeking dynamic Assistants and seasoned Managers to join their professional team. This is a great opportunity to work in a fast-paced, creative environment with a reputable agency in the entertainment industry.
Job Responsibilities:
- Support day-to-day operations of the agency
- Manage schedules, appointments, and correspondence
- Coordinate with clients, talent, and other industry professionals
- Provide administrative support and oversee project management
Requirements:
- Strong organizational and communication skills
- Previous experience in management or administrative support preferred
- Ability to multitask and work under tight deadlines
- Passion for the entertainment and modeling industries
Compensation:
- Competitive salary based on experience (details provided upon selection)
Freelance Casting Assistant
Exciting opportunity for a Freelance Casting Assistant in Dallas, Texas! Seeking a detail-oriented and motivated individual to join a dynamic casting team ASAP.
Job Responsibilities
- Assist with organizing and coordinating casting calls
- Communicate with talent and industry professionals
- Maintain casting databases and documentation
- Support casting directors in administrative and creative tasks
Requirements
- Must be based in Dallas, TX
- Strong organizational and communication skills
- Ability to work efficiently in a fast-paced environment
- Prior experience in casting or production is a plus
Compensation
- Competitive freelance rate
- Flexible work schedule
Hiring: Casting Assistants, Bookers, and Interns – Remote & NY-Based Preferred
Seeking experienced bookers, part-time assistants, and interns to support casting direction and talent management. These positions offer an opportunity to work in a fast-paced, creative environment, helping with talent coordination, industry communication, and organizational tasks.
Job Responsibilities
- Assist in casting coordination and talent management
- Communicate effectively with clients and industry professionals
- Manage administrative tasks and scheduling
- Maintain organization within casting projects
- Support booking and talent submissions
Requirements
- Highly organized and detail-oriented
- Strong communication and people skills
- Passionate about the entertainment industry
- Ability to manage multiple tasks efficiently
- Prior experience required for non-intern roles
- New York-based preferred, but remote opportunities available
Compensation
- Competitive pay based on experience
- Flexible remote work options for select positions
Casting Call: Agency Assistant
Join an exciting opportunity in the entertainment industry as an Agency Assistant. This role is ideal for individuals passionate about working behind the scenes in a fast-paced agency environment. If you’re organized, proactive, and have a knack for supporting dynamic teams, this could be your next big career move.
Job Responsibilities
- Provide comprehensive administrative support to the agency team.
- Manage scheduling, correspondence, and general office duties.
- Coordinate communication between clients, agents, and external partners.
- Assist in the preparation and organization of meetings and events.
- Handle confidential information with professionalism and discretion.
Requirements
- Minimum 2 years of experience in an agency or assistant role.
- Strong organizational and multitasking skills.
- Must reside in Los Angeles for in-person duties.
- Excellent communication and interpersonal skills.
Compensation
- Competitive salary based on experience.
- Opportunities for professional growth within the agency.
- Collaborative and engaging work environment.