Ad Campaign Casting Calls and Auditions

JOB RESPONSIBILITIES

Develop Campaign Programs

• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensures campaigns adhere to Branding standards and regulatory compliance.
• Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.

Implement Campaigns

• Collaborates with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.
• Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
• Timely, forwards campaign leads to sales management for further qualification and assessment.

Administration

• Maintain and publish KPIs on ongoing Campaigns
• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned
• May observe sales team in order to identify areas to improve campaign execution
• Additional responsibilities as requested or assigned

Requirements

Education & Licenses:

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline

Experience & Knowledge:

• At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Bilingual Spanish

Skills & Abilities:

• Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Work Conditions

When considering the work environment associated with this job, the following factors may apply:

• Environment – Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families
• Postures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings
• Physical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
• Hours – May work beyond standard hours or schedule as business needs arise
• Travel – limited amount of local and/or multiple location travel required

Compensation

$64,480.00 to $65,000.00 annually

An individual’s pay within the scale is based on several factors that may include one or more of the following: background, skills, relevant experience, performance, education and work location.

Benefits:

Medical*Dental*Vision*Flexible Spending Accounts (health care and dependent care)*Health Savings Account with Company Contribution*Sick Leave*Short-Term Disability*Long-Term Disability*Life Insurance*Voluntary Accidental Death or Dismemberment Insurance*Dependent Life Insurance*SCI 401(k) Retirement Savings Plan with Company match*Employee Assistance Program

Service Corporation International

Social Media Manager

Responsibilities:

Social Strategy

• Work closely with the Director of Social Media & PR to define and implement the global content strategy.
• Work with global brand partners to lead social media campaign development and initiatives.
• Ideate new initiatives, campaigns and projects that align with brand objectives and social media goals.
• Evaluate, prioritize and predict brand needs.
• Have a clear understanding of what social media successes looks like.

Content Development

• Ideate and develop quarterly and monthly content, inclusive of holidays, campaigns, product launches, etc.
• Work cross-functionally to develop creative briefs for the in-house Brand Design team.
• Manage delivery and approval of all global content on time via Sprout Social.
• Ensure materials are revised, approved and distributed to key/global stakeholders.

Community Management

• Monitor and manage social media channels through Sprout Social, inclusive of updating profiles, Instagram Highlights, cover photos etc.
• Address appropriate comments and/or flag to the appropriate team members (i.e., Customer Service).
• Monitor social media landscape to identify trends, relevant content to repurpose, fan created content, etc.
• Identify and institute best practices.
• Oversee successful launch and completion of campaigns to meet goals, budgets and deadlines.

Measurement & Reporting

• Develop and present reports inclusive of content performance, competitor performance and recommendations.
• Work with global teams to ensure reporting is delivered in a consistent format.

Project Management

• Be a key stakeholder in and work with internal and external partners or agencies on campaigns and projects.
• Schedule internal / external meetings when necessary and ensure projects and next steps are noted and followed up in a timely fashion.

Desired Skills:

• 5+ years’ experience helping to run social media for a global brand.
• Creative and strategic thinker with high attention to detail, process and management skills.
• Well-versed in current and emerging social platforms.
• Experience conceptualizing and presenting big ideas and new formats.
• An eye for visual design and ability to capture and curate best-in-class social content.
• Strong writing and editorial skills.
• Experience using social media tools like Sprout Social, Later, and Iconosquare.

Required Skills:

• 2-3 years’ social media experience for a CPG brand.
• Experience maintaining and growing social audiences across multiple platforms.
• Ability to speak about growth and implementation.

Compensation:

This role is $40-50/hour and will require you to be onsite in Van Nuys Monday, Wednesday and Thursdays.

There is potential to become a full-time employee.

Cypress HCM

About the job

Reporting to the Director of Marketing, the Brand Manager – key function is to spearhead overarching thought leadership, marketing programs spanning CONSUMER FACING, CUSTOMER FACING and BOTTLER FACING activities. Includes managing celebrity endorsements, events as well as sales program development, digital/social content development and serves as internal BRAND CHAMPION, driving and developing positioning, selling stories and contributing to innovation ideation.

Essential Job Functions

Brand Leadership:

• Create a compelling sense of direction for the brand. Develop clear brand strategies and deliver annual brand plans to meet revenue and profit goals. Communicate business plans, results, and key initiatives to internal stakeholders effectively and efficiently.

Brand Strategy:

• Lead articulation of brand positioning, product architecture, brand guardrails; and ensure all activities support the brand positioning.

Business Analytics:

• Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in-market execution.
• Marketing Planning/Communications: Collaborate with brand team to develop compelling brand briefs and implement high impact brand marketing programs.

Industry Pulse:

• Maintain sound working knowledge of industry trends, competitive set and general drink landscape as it relates.

Sales/Shopper:

• Partner with Sales to develop channel strategies and drive business at key customers, including implications for pricing and sizing, evaluate channel specific needs, identify business opportunities, and track new item distribution and performance.
• Insights: Collaborate with insights team to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure continuous learning plan.

Digital/Social:

• Develop campaign briefs and guide digital/social teams to align campaigns with Marketing pillars and strategies.

People Management:

• Supervise, coach and develop Product Managers and work closely with cross functional partners to develop and retain talent.
• Initiate and oversee sponsorships of events, platforms and influencers.
• Assist with and actively appropriate advertising agencies , generate briefs, provide ideation and concepts.
• Collaboratively work with Field Marketing and Shopper Marketing on identifying national, regional and customer specific platforms and initiatives.
• Work with various functional areas such as Events, Creative, Finance, Sales, P-O-S, New Product Development, Legal, HR, and Executive Management to ensure the Brand Marketing program is running effectively and efficiently.
• Ensure that the Brand Marketing initiatives are woven into Digital Marketing’s execution through websites, social media properties, videos and ads.
• Develop and maintain strong relationships with key event promoters, PR firms, and various media companies in the various relevant genres.
• Remain current on the latest trends within the relevant genres of training and active lifestyle culture.
• Create and distribute updates of Marketing content to the organization such as promotion presentations, event recaps, sales meeting presentations, etc.
• Strong public speaking and presentation skills.

Position Requirements

• Manager level or higher experience (3-5 years) in the field of brand marketing with emphasis on entertainment/sports/wellness marketing and bottler support – preferably working for an established brand relevant to Wellness Drinks, Sports Drinks, Enhanced Water and/or Energy drinks.
• Must have thorough knowledge of bottler dynamics, sales rally management, and incentive development.
• Experience developing and implementing annual marketing plans and budgets.
• Ability to identify, network and build key relationships in the sports/fitness/entertainment industry.
• Must have experience with negotiating sponsorship agreements, managing celebrities and related full 360 programming
• Experience overseeing content creation and managing social media.
• Must be living in and entrenched in a very active lifestyle.
• Highly motivated self-starter with a strong sense of urgency.
• Strong organizational, communication and personnel management skill.
• The ability to be flexible and excel at multitasking in a positive manner.
• Experience effectively coaching and managing a cross-functional team.
• Must have a bias toward action.
• Must be a collaborative team player.
• Must be decisive and enforce brand standards.
• Ability to travel up to 25% (meetings, shows, events, content production, etc.)
• Candidate should possess a bachelor’s degree in business or marketing.
• Strong knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media.

24 Seven Talent

The Digital Media Director is a key leadership role responsible for overseeing and implementing digital media strategies for the agency. The role involves managing and optimizing various digital media channels to drive brand awareness, engagement, and conversions. The Digital Media Director collaborates with cross-functional teams, including the Director of Integrated Marketing, traditional media, and creative to develop and execute integrated digital campaigns that align with our client’s marketing objectives.

Key Responsibilities:

1. Digital Media Strategy: Collaborate with Director of Integrated Marketing to develop and execute comprehensive paid digital media strategies that align with our client’s marketing and business goals. This includes defining target audiences, choosing appropriate digital platforms, and setting KPIs to measure the effectiveness of campaigns.
2. Paid Media Management: Oversee the planning, execution, and optimization of digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, programmatic display, and other paid media channels. Monitor budgets, bids, and performance metrics to ensure optimal ROI.
3. Team Management: Lead and mentor a team of digital media specialists and coordinators. Provide guidance, support, and ongoing training to ensure the team’s success in executing digital media strategies.
4. Data Analysis, Optimization and Reporting: Utilize data analytics tools to track and analyze the performance of digital media campaigns. Lead team in preparing regular reporting and analyses of campaign performance that will then be shared with clients and relevant agency team members. Use these insights to make data-driven decisions and continually improve campaign effectiveness.
5. Collaboration with Creative Team: Work closely with the creative team as they develop compelling and engaging digital content, including ad creatives, videos, infographics, and other assets tailored to different digital channels.
6. Market Research: Stay up to date with the latest digital marketing trends, industry best practices, and emerging technologies. Collaborate with Director of Integrated Marketing to conduct market research to identify opportunities and new digital media platforms to reach the target audience effectively.
7. Budgeting: Working with team to closely monitor and manage the digital media budgets in real time, ensuring that media spending is on target.
8. Vendor Relationship Management: Collaborate with external digital vendors and media partners to negotiate contracts, develop partnerships, and maximize the value of media investments.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field. A master’s degree may be preferred, or relevant experience.
• Proven experience in digital marketing and media management, with a focus on developing and implementing successful digital media campaigns.
• Strong understanding of various digital channels, advertising platforms, and marketing technologies.
• Proficiency in using data analytics tools to track and measure campaign performance (e.g., Google Analytics, social media analytics, etc.).
• Demonstrated ability to lead and motivate a team, fostering a collaborative and innovative work environment.
• Excellent communication skills, both verbal and written, with the ability to present data-driven insights to stakeholders at all levels.
• Strategic thinker with the ability to identify opportunities and solve complex problems in the digital space.
• Familiarity with compliance and regulatory considerations related to digital advertising and data privacy is a plus.

The Digital Media Director plays a crucial role in shaping the agency’s digital capabilities. Their expertise in digital media strategy, data analysis, and team leadership is essential for achieving marketing objectives and fostering growth in our digital services.

Asher Agency

We’re Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more.

We’re searching for a key player at our organization. This position is responsible for setting and executing the strategic direction for our clients while carrying out regular marketing activities. This role will report to the President and work collaboratively across our small team.

This is a hybrid position and requires 3 -5 days in person per week.

50% Marketing Execution

• Propose, build, and execute impactful marketing campaigns across all digital channels
• Provide compelling copywriting for websites, digital ads, travel itineraries, and more
• Act as project manager when working with contractors, internal team, or other agency partners
• Lead efforts to plan and execute paid digital across platforms like Google Ads, Microsoft Ads, and Meta Ads. Recommend the appropriate platforms for clients
• Contribute to creative development and sometimes pilot content strategy for a client
• Use knowledge of SEO/UX to infer direction in content strategy and website work
• Wireframe designs or complex flowcharts to facilitate creative visions
• Lead internal development of firm’s promotions and communications
• Prepare email strategy end-to-end for clients, including automation and database management

30% Account Management

• Serve as the primary contact for all clients
• Produce regular reports for clients that offer comprehensive review of activities, performance insight, and outline of potential opportunities
• Lead client discussions, roundtables, and strategy sessions. Recommend next steps for clients backed by a data-first approach
• Manage budgets, statements of work, and leadership as a project manager to deliver results to the client
• Share team responsibilities to host training or tutorial sessions with client
• Strengthen relationships of clients by providing impactful engagement, recommendations, and overall partnership

20% Team Leadership and Development

• Lead efforts to locate and secure new work through RFP bidding processes, or by uncovering new growth opportunities with current clients
• Share tradeshow responsibilities, and other speaking engagements with the team. Lead internal efforts to further engage with travel and tourism industry
• Stay abreast of latest travel and tourism/marketing industry happenings, trends, and best practices. Use knowledge to support client needs
• Communicate insight and findings to leadership, help mold direction of the company

Experience

We understand that certain lived experiences can be just as meaningful as traditional education and careers. Despite our guidelines below, we strongly encourage you to apply if you feel like you’re a good fit.

• 3+ years of experience developing campaign content on behalf of a brand, agency experience preferred
• Proven experience managing budgets, varying projects
• Excellent verbal and communication skills

Hard Skills

• Ability to create and execute effective marketing strategies
• Compile marketing data into monthly reports (we use Looker Studio, formerly Google Data Studio)
• Expertise in Google Ads, Facebook Ads, Microsoft Ads, and similar advertising platforms
• Expertise in Google Analytics and proficiency in GA4
• Ability to write effective website and email content
• Email marketing software

Bonus Skills

• CRM and data experience
• Basic HTML knowledge to edit WordPress and HTML emails
• WordPress experience
• Experience working within the travel and tourism industry
• Proven experience managing organic social media campaigns and strategy

You’re an excellent candidate if you match most of the following:

• You can manage external relationships with clients, contractors, and other agency partners daily
• You can manage your time effectively to execute digital marketing tasks on time
• Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly
• A great communicator. As the lead account manager, you’ll be speaking for the agency during calls and strategy meetings
• You’re inherently strategic and can craft a vision for client growth that resonates with the company’s values
• You’re comfortable with the freedom to blaze your own trail in a fast-paced work environment
• Strong project management skills with the ability to work with several different accounts concurrently
• A data-driven mindset with a curiosity to maximize results for our clients
• You care about using travel and tourism as a force for good—to help contribute to sustainable, yet inclusive communities.

Salary

$60,000 to $75,000 starting, depending on experience

Benefits

• Full health insurance reimbursement
• Paid time off
• Flexible schedule
• Hybrid office/work from home workspace

Please send your resume and a personalized cover letter to [email protected]

We do not offer Visa sponsorship or relocation services at this time.

Agency Tourism Marketing is an Equal Opportunity Employer.

Agency Tourism Marketing

Company Overview

Intelligent Mobile Support (“IMS”) is a high growth mobile app company offering a dynamic new way to help HVAC contractors sell to homeowners. Our market leading sales app, Sales Builder Pro, has seen explosive growth with its proven track record of helping contractors sell more in less time. With Sales Builder Pro, in-home service providers such as local HVAC contractors are better able to communicate their value proposition. They can configure, price and finance HVAC equipment, accessories, and service plans faster than ever before. In summary, by creating the best consumer buying experience we make it easier to sell.

Most of our demand (80%) comes from our channel partners including regional distributors, national Original Equipment Manufacturers (OEMs), and customer referrals. Thus, this position is devoted to encouraging that demand to grow as well as driving organic demand directly from contractors new to our solution.

In addition to offering a cutting-edge solution to our customers, our company strives to offer opportunity and a great working environment to our employees. We have a friendly culture, a small tight knit team-oriented atmosphere, the opportunity to work remote, and for our employees to have a major impact on our customers and the organization overall.

Position Overview

The Marketing Manager will be responsible to lead the demand generation/marketing efforts across all channels: contractors, regional distributors, and national OEMs with the ultimate goal of delivering highly qualified leads to Sales. Reporting to the CEO while working hand-in-glove with sales, this role will provide the opportunity to develop and implement marketing strategies and tactics that will fundamentally impact the long-term growth and success of the company.

Major areas of responsibility are to:

• Establish a scalable, repeatable lead generation strategy and methodology to increase the quality and quantity of inbound leads through coordinated marketing efforts, including direct email campaigns, trade events, and digital content marketing.
• Work with our channel partners to drive inbound leads. Our channel partners include regional distributors and national Original Equipment Manufacturers (OEMs)
• Establish a strong working relationship and collaborate with our Sales team to maintain a pulse on the competition, customer feedback and the market overall to evolve programming accordingly over time.
• Manage, maintain, and continuously improve the data integrity within HubSpot our CRM that is used for email campaigns, landing pages, blogs, and as our content management system for our web presence.
• Create B2B marketing content either independently or through our external marketing agency including email communications, PPT presentations, video-based customer testimonials, blog posts, social media, press releases, white papers, trade show flyers, and any other content to amplify our voice and improve our competitive position.
• Create campaign KPIs and benchmarks to measure marketing campaign effectiveness. Report on key performance metrics and make strategic recommendations and tactical changes as needed.
• Track budget, vendor invoices, schedules and oversee the B2B content calendar.

Candidate Requirements

• Bachelor’s Degree in Marketing, Communications or related field is preferred.
• 3+ years of relevant, B2B demand generation focused marketing experience.
• Experience in a start-up, small business or high growth environment coupled with experience working in or with the HVAC industry (or related trades such as plumbing or electrical); software industry experience is strongly preferred.
• Experience with HubSpot is strongly preferred; experience with any CRM tool coupled with an ability to quickly learn HubSpot will be considered.
• Experience in the development of digital marketing campaigns on platforms including Google, YouTube, Facebook, Twitter, and LinkedIn.
• Excellent verbal, written, and interpersonal communication skills, coupled with experience in writing and editing marketing content.
• Ability to travel (about 5%/1 trip per quarter) is required to participate in regional and national trade shows.

Personal & Professional Qualities

The successful candidate will possess a wide range of personality traits, work habits, communication and social skills necessary to work effectively within the Intelligent Mobile Support environment. Our culture is flexible, yet intense due to our growth, and requires a great deal of accountability from our team. This person must possess both personal and professional integrity, strong communication skills and a desire to succeed in a challenging environment.

We strive to hire employees who:

• Have an interest in creating value for our customers and for the organization as a whole.
• Are open and honest.
• Have a willingness to have fun and keep a sense of humor.
• Will work hard and give it their all every day.
• Are willing to be adaptable, creative and are comfortable with the ambiguity that surrounds a young, rapidly growing company.

Intelligent Mobile Support, Inc.

This position is a hybrid work model based in Chicago, IL. This role will be required to be on site in our downtown Chicago, IL offices two days per week .

JOB SUMMARY

Collaborates with Department of Communications colleagues, and team members from other AOA departments to develop strategies to market AOA programs, services, and benefits to target audiences. Executes integrated, multi-channel campaigns to promote AOA programs and services such as board certification and events to key audiences; and to market osteopathic medicine/physicians to consumers. Tracks and evaluates effectiveness and return on investment of marketing campaigns.

ESSENTIAL FUNCTIONS

• Works with assigned AOA departments to determine marketing needs based on business goals.
• Manages pay-per-click (PPC) advertising campaigns on platforms such as Google Ads, and optimizes ad copy, keywords, and bidding strategies for maximum ROI.
• Develops tactical marketing plans using objectives, strategies, tactics, and measures.
• Utilizes project management skills to successfully execute projects on time and on/under budget.
• Measures and reports impact of marketing efforts to drive engagement, improvements.
• Coordinates with Department of Communication colleagues to complete all elements of plan/project – copywriting, photography, multi-media design, digital/social content – and maximize impact across all channels.
• Helps write and edit copy for all marketing materials/channels.
• Ensures compliance with brand standards in all marketing communication channels. Obtains necessary approvals.
• Conducts market research to identify emerging trends in digital, association and healthcare marketing and proposes strategies to increase reach and impact of key marketing initiatives. Shares best practices.

SPECIAL PROJECTS

Project work may include but is not limited to:

• Management of AOA Morning Brief advertising and content
• Marketing and support for Annual Meeting, OMED conference, and other AOA events
• Assistance with Annual Osteopathic Medicine Professional (OMP) Report
• Assistance with AOA Annual Report
• National Osteopathic Medicine Week communications

MINIMUM QUALIFICATION OR EXPERIENCE

Education:

BA in marketing, communications, or related field

Experience:

• 5 – 8 years progressive marketing experience.
• Association and/or healthcare experience preferred.
• Proven experience in digital marketing, including campaign management and content creation.
• Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing software, SEO tools).

SPECIAL SKILLS/EQUIPMENT

• Experience with CRM and e-mail marketing tools
• Proficient in Microsoft Office, HMTL/WordPress a plus
• Experience developing/implementing marketing plans & integrated campaigns
• Excellent project management skills, ability to multitask and prioritize, attention to detail
• Ability to multi-task and prioritize workload
• Effective interpersonal/negotiating skills
• Strong problem solving skills
• Strong verbal and written communication skills, knowledge of AP style
• Team-oriented with strong relationship building skills
• Budget management skills

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

American Osteopathic Association is unable to sponsor work visas at this time.

American Osteopathic Association

Our client, an immersive experiences company, is searching for a dynamic Product Marketing leader responsible for crafting and implementing a comprehensive product marketing strategy for the company’s diverse range of digital products. This individual will coordinate marketing efforts across various digital channels, including web, mobile, and social platforms. The ideal candidate has a proven track record of successfully leading digital product marketing initiatives, demonstrating their ability to navigate projects from inception to completion.

Responsibilities

• Develop and execute a comprehensive product marketing plan that includes uniform messaging/positioning, product launches, and support material across the complete Product Portfolio.
• Inform product feature set and overall product strategy by developing data-driven business insights, market research, and product performance analysis.
• Partner with Marketing, Programming, and Strategy teams to develop a comprehensive view of the venue guest.
• Construct compelling mobile/web product marketing plans that align seamlessly with in-venue marketing strategies.
• Work with the internal Customer Support team to define optimal digital customer service experience for digital users and venue guests.
• Build awareness of your products through content across social media, external websites, and blogs.

Experience

• 5+ years of product marketing experience in a technology company working closely with the internal product development staff.
• Campaign management experience specifically focused on mobile and web digital products.
• Proficient with product marketing tactics
• Experience building intuitive and impactful dashboards and data visualizations that drive business decisions
• Excellent ability to write clear and compelling marketing copy
• Experience in market analysis
• Experience with marketing automation and CRM tools (Hubspot, Braze) is a plus
• Background in design and copywriting is a plus

Eleventh Hour

A well-established wealth management company is looking for an innovative Marketing Manager to develop and implement strategic marketing initiatives to promote the company and advisor’s brand and services. The ideal candidate possesses a strong marketing background, exceptional communication abilities, and a general understanding of the wealth management industry.

Salary + Additional Benefits:

• $90,000 – $120,000
• Medical Insurance
• Dental Insurance
• Vision Insurance

Location: Houston, TX

Type of Position: Direct Hire

Responsibilities:

• Develop and execute lead generation campaigns, leveraging both online and offline channels to attract qualified prospects.
• Develop and implement comprehensive marketing strategies and campaigns to increase brand awareness, attract new clients, and retain existing clients.
• Collaborate with the leadership team to define marketing objectives, target audience, and positioning strategies for our wealth management services.
• Create and manage the marketing budget, ensuring optimal allocation of resources across various marketing channels and initiatives.
• Oversee the creation and production of marketing materials, including brochures, presentations, newsletters, website content, and social media campaigns.
• Manage the company’s digital presence, including the website, social media platforms, email marketing, and search engine optimization (SEO) efforts.
• Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and client acquisition costs, and provide regular reports to the management team.
• Collaborate with the operation team and advisors to develop marketing collateral, presentations, and other materials to support business development efforts.
• Coordinate event planning for clients, prospects, and advisors.
• Coordinate and execute customer engagement programs, such as educational webinars, seminars, and workshops.
• Oversee branding, advertising, and promotional campaigns.
• Responsible for social media content creation.
• Coordinate and develop marketing programs and campaigns.
• Create marketing materials.
• Spearhead and implement email campaigns to ultimately generate leads.
• Work with our CRM and send monthly client newsletters.
• Enhance the website design, features, and content.
• Improve SEO on website.
• Add event details to website and create buzz on social media. Recap on events.
• Create and assist advisors on how to post own videos on social media.

Requirements:

• Strong knowledge of marketing principles, strategies, and tactics, with a track record of successful campaign execution
• Proficiency in digital marketing platforms and tools, including website content management systems, email marketing software, social media management tools, and analytics platforms
• Solid understanding of SEO, content marketing, and social media marketing best practices
• Experience with FMG Suite
• Experience in event planning and execution
• Graphic and Web Design
• Experience with Google Analytics
• Experience with Facebook Ads
• Strong project management skills with the ability to prioritize tasks, multiple projects simultaneously, and meet deadlines
• Competence as a creative writer with an eye for great emails and landing pages

Due to the high volume of applications we typically receive, we regret that we are not able to personally respond to all applications. However, if you are invited to take the next step in the process, you will typically be contacted within one week of submitting your application.

Murray Resources

Search Engineer Marketing Manager

Our client is looking for an analytical, detail-oriented, and results-driven SEM Manager to join our Marketing team. As a Paid Search / SEM Marketing professional – you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns.

In this role you will responsible you will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Position Responsibilities:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

eHire