A well-established wealth management company is looking for an innovative Marketing Manager to develop and implement strategic marketing initiatives to promote the company and advisor’s brand and services. The ideal candidate possesses a strong marketing background, exceptional communication abilities, and a general understanding of the wealth management industry.
Salary + Additional Benefits:
- $90,000 – $120,000
- Medical Insurance
- Dental Insurance
- Vision Insurance
Location: Houston, TX
Type of Position: Direct Hire
Responsibilities:
- Develop and execute lead generation campaigns, leveraging both online and offline channels to attract qualified prospects.
- Develop and implement comprehensive marketing strategies and campaigns to increase brand awareness, attract new clients, and retain existing clients.
- Collaborate with the leadership team to define marketing objectives, target audience, and positioning strategies for our wealth management services.
- Create and manage the marketing budget, ensuring optimal allocation of resources across various marketing channels and initiatives.
- Oversee the creation and production of marketing materials, including brochures, presentations, newsletters, website content, and social media campaigns.
- Manage the company’s digital presence, including the website, social media platforms, email marketing, and search engine optimization (SEO) efforts.
- Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and client acquisition costs, and provide regular reports to the management team.
- Collaborate with the operation team and advisors to develop marketing collateral, presentations, and other materials to support business development efforts.
- Coordinate event planning for clients, prospects, and advisors.
- Coordinate and execute customer engagement programs, such as educational webinars, seminars, and workshops.
- Oversee branding, advertising, and promotional campaigns.
- Responsible for social media content creation.
- Coordinate and develop marketing programs and campaigns.
- Create marketing materials.
- Spearhead and implement email campaigns to ultimately generate leads.
- Work with our CRM and send monthly client newsletters.
- Enhance the website design, features, and content.
- Improve SEO on website.
- Add event details to website and create buzz on social media. Recap on events.
- Create and assist advisors on how to post own videos on social media.
Requirements:
- Strong knowledge of marketing principles, strategies, and tactics, with a track record of successful campaign execution
- Proficiency in digital marketing platforms and tools, including website content management systems, email marketing software, social media management tools, and analytics platforms
- Solid understanding of SEO, content marketing, and social media marketing best practices
- Experience with FMG Suite
- Experience in event planning and execution
- Graphic and Web Design
- Experience with Google Analytics
- Experience with Facebook Ads
- Strong project management skills with the ability to prioritize tasks, multiple projects simultaneously, and meet deadlines
- Competence as a creative writer with an eye for great emails and landing pages
Due to the high volume of applications we typically receive, we regret that we are not able to personally respond to all applications. However, if you are invited to take the next step in the process, you will typically be contacted within one week of submitting your application.
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