Search Engineer Marketing Manager
Our client is looking for an analytical, detail-oriented, and results-driven SEM Manager to join our Marketing team. As a Paid Search / SEM Marketing professional – you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns.
In this role you will responsible you will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.
Position Responsibilities:
• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters
• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape
• Assess opportunities for expanding target audiences based on predefined audience targets and personas
• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency
• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution
• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership
• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels
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