Our client, an immersive experiences company, is searching for a dynamic Product Marketing leader responsible for crafting and implementing a comprehensive product marketing strategy for the company’s diverse range of digital products. This individual will coordinate marketing efforts across various digital channels, including web, mobile, and social platforms. The ideal candidate has a proven track record of successfully leading digital product marketing initiatives, demonstrating their ability to navigate projects from inception to completion.
Responsibilities
- Develop and execute a comprehensive product marketing plan that includes uniform messaging/positioning, product launches, and support material across the complete Product Portfolio.
- Inform product feature set and overall product strategy by developing data-driven business insights, market research, and product performance analysis.
- Partner with Marketing, Programming, and Strategy teams to develop a comprehensive view of the venue guest.
- Construct compelling mobile/web product marketing plans that align seamlessly with in-venue marketing strategies.
- Work with the internal Customer Support team to define optimal digital customer service experience for digital users and venue guests.
- Build awareness of your products through content across social media, external websites, and blogs.
Experience
- 5+ years of product marketing experience in a technology company working closely with the internal product development staff.
- Campaign management experience specifically focused on mobile and web digital products.
- Proficient with product marketing tactics
- Experience building intuitive and impactful dashboards and data visualizations that drive business decisions
- Excellent ability to write clear and compelling marketing copy
- Experience in market analysis
- Experience with marketing automation and CRM tools (Hubspot, Braze) is a plus
- Background in design and copywriting is a plus
Eleventh Hour
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