The Digital Media Director is a key leadership role responsible for overseeing and implementing digital media strategies for the agency. The role involves managing and optimizing various digital media channels to drive brand awareness, engagement, and conversions. The Digital Media Director collaborates with cross-functional teams, including the Director of Integrated Marketing, traditional media, and creative to develop and execute integrated digital campaigns that align with our client’s marketing objectives.
Key Responsibilities:
- Digital Media Strategy: Collaborate with Director of Integrated Marketing to develop and execute comprehensive paid digital media strategies that align with our client’s marketing and business goals. This includes defining target audiences, choosing appropriate digital platforms, and setting KPIs to measure the effectiveness of campaigns.
- Paid Media Management: Oversee the planning, execution, and optimization of digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, programmatic display, and other paid media channels. Monitor budgets, bids, and performance metrics to ensure optimal ROI.
- Team Management: Lead and mentor a team of digital media specialists and coordinators. Provide guidance, support, and ongoing training to ensure the team’s success in executing digital media strategies.
- Data Analysis, Optimization and Reporting: Utilize data analytics tools to track and analyze the performance of digital media campaigns. Lead team in preparing regular reporting and analyses of campaign performance that will then be shared with clients and relevant agency team members. Use these insights to make data-driven decisions and continually improve campaign effectiveness.
- Collaboration with Creative Team: Work closely with the creative team as they develop compelling and engaging digital content, including ad creatives, videos, infographics, and other assets tailored to different digital channels.
- Market Research: Stay up to date with the latest digital marketing trends, industry best practices, and emerging technologies. Collaborate with Director of Integrated Marketing to conduct market research to identify opportunities and new digital media platforms to reach the target audience effectively.
- Budgeting: Working with team to closely monitor and manage the digital media budgets in real time, ensuring that media spending is on target.
- Vendor Relationship Management: Collaborate with external digital vendors and media partners to negotiate contracts, develop partnerships, and maximize the value of media investments.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field. A master’s degree may be preferred, or relevant experience.
- Proven experience in digital marketing and media management, with a focus on developing and implementing successful digital media campaigns.
- Strong understanding of various digital channels, advertising platforms, and marketing technologies.
- Proficiency in using data analytics tools to track and measure campaign performance (e.g., Google Analytics, social media analytics, etc.).
- Demonstrated ability to lead and motivate a team, fostering a collaborative and innovative work environment.
- Excellent communication skills, both verbal and written, with the ability to present data-driven insights to stakeholders at all levels.
- Strategic thinker with the ability to identify opportunities and solve complex problems in the digital space.
- Familiarity with compliance and regulatory considerations related to digital advertising and data privacy is a plus.
The Digital Media Director plays a crucial role in shaping the agency’s digital capabilities. Their expertise in digital media strategy, data analysis, and team leadership is essential for achieving marketing objectives and fostering growth in our digital services.
Asher Agency
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