Social Media Manager

Social Media Manager

Responsibilities:

Social Strategy

• Work closely with the Director of Social Media & PR to define and implement the global content strategy.
• Work with global brand partners to lead social media campaign development and initiatives.
• Ideate new initiatives, campaigns and projects that align with brand objectives and social media goals.
• Evaluate, prioritize and predict brand needs.
• Have a clear understanding of what social media successes looks like.

Content Development

• Ideate and develop quarterly and monthly content, inclusive of holidays, campaigns, product launches, etc.
• Work cross-functionally to develop creative briefs for the in-house Brand Design team.
• Manage delivery and approval of all global content on time via Sprout Social.
• Ensure materials are revised, approved and distributed to key/global stakeholders.

Community Management

• Monitor and manage social media channels through Sprout Social, inclusive of updating profiles, Instagram Highlights, cover photos etc.
• Address appropriate comments and/or flag to the appropriate team members (i.e., Customer Service).
• Monitor social media landscape to identify trends, relevant content to repurpose, fan created content, etc.
• Identify and institute best practices.
• Oversee successful launch and completion of campaigns to meet goals, budgets and deadlines.

Measurement & Reporting

• Develop and present reports inclusive of content performance, competitor performance and recommendations.
• Work with global teams to ensure reporting is delivered in a consistent format.

Project Management

• Be a key stakeholder in and work with internal and external partners or agencies on campaigns and projects.
• Schedule internal / external meetings when necessary and ensure projects and next steps are noted and followed up in a timely fashion.

Desired Skills:

• 5+ years’ experience helping to run social media for a global brand.
• Creative and strategic thinker with high attention to detail, process and management skills.
• Well-versed in current and emerging social platforms.
• Experience conceptualizing and presenting big ideas and new formats.
• An eye for visual design and ability to capture and curate best-in-class social content.
• Strong writing and editorial skills.
• Experience using social media tools like Sprout Social, Later, and Iconosquare.

Required Skills:

• 2-3 years’ social media experience for a CPG brand.
• Experience maintaining and growing social audiences across multiple platforms.
• Ability to speak about growth and implementation.

Compensation:

This role is $40-50/hour and will require you to be onsite in Van Nuys Monday, Wednesday and Thursdays.

There is potential to become a full-time employee.

Cypress HCM