Social Media Manager
Responsibilities:
Social Strategy
- Work closely with the Director of Social Media & PR to define and implement the global content strategy.
- Work with global brand partners to lead social media campaign development and initiatives.
- Ideate new initiatives, campaigns and projects that align with brand objectives and social media goals.
- Evaluate, prioritize and predict brand needs.
- Have a clear understanding of what social media successes looks like.
Content Development
- Ideate and develop quarterly and monthly content, inclusive of holidays, campaigns, product launches, etc.
- Work cross-functionally to develop creative briefs for the in-house Brand Design team.
- Manage delivery and approval of all global content on time via Sprout Social.
- Ensure materials are revised, approved and distributed to key/global stakeholders.
Community Management
- Monitor and manage social media channels through Sprout Social, inclusive of updating profiles, Instagram Highlights, cover photos etc.
- Address appropriate comments and/or flag to the appropriate team members (i.e., Customer Service).
- Monitor social media landscape to identify trends, relevant content to repurpose, fan created content, etc.
- Identify and institute best practices.
- Oversee successful launch and completion of campaigns to meet goals, budgets and deadlines.
Measurement & Reporting
- Develop and present reports inclusive of content performance, competitor performance and recommendations.
- Work with global teams to ensure reporting is delivered in a consistent format.
Project Management
- Be a key stakeholder in and work with internal and external partners or agencies on campaigns and projects.
- Schedule internal / external meetings when necessary and ensure projects and next steps are noted and followed up in a timely fashion.
Desired Skills:
- 5+ years’ experience helping to run social media for a global brand.
- Creative and strategic thinker with high attention to detail, process and management skills.
- Well-versed in current and emerging social platforms.
- Experience conceptualizing and presenting big ideas and new formats.
- An eye for visual design and ability to capture and curate best-in-class social content.
- Strong writing and editorial skills.
- Experience using social media tools like Sprout Social, Later, and Iconosquare.
Required Skills:
- 2-3 years’ social media experience for a CPG brand.
- Experience maintaining and growing social audiences across multiple platforms.
- Ability to speak about growth and implementation.
Compensation:
This role is $40-50/hour and will require you to be onsite in Van Nuys Monday, Wednesday and Thursdays.
There is potential to become a full-time employee.
Cypress HCM
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