This position is a hybrid work model based in Chicago, IL. This role will be required to be on site in our downtown Chicago, IL offices two days per week .
JOB SUMMARY
Collaborates with Department of Communications colleagues, and team members from other AOA departments to develop strategies to market AOA programs, services, and benefits to target audiences. Executes integrated, multi-channel campaigns to promote AOA programs and services such as board certification and events to key audiences; and to market osteopathic medicine/physicians to consumers. Tracks and evaluates effectiveness and return on investment of marketing campaigns.
ESSENTIAL FUNCTIONS
- Works with assigned AOA departments to determine marketing needs based on business goals.
- Manages pay-per-click (PPC) advertising campaigns on platforms such as Google Ads, and optimizes ad copy, keywords, and bidding strategies for maximum ROI.
- Develops tactical marketing plans using objectives, strategies, tactics, and measures.
- Utilizes project management skills to successfully execute projects on time and on/under budget.
- Measures and reports impact of marketing efforts to drive engagement, improvements.
- Coordinates with Department of Communication colleagues to complete all elements of plan/project – copywriting, photography, multi-media design, digital/social content – and maximize impact across all channels.
- Helps write and edit copy for all marketing materials/channels.
- Ensures compliance with brand standards in all marketing communication channels. Obtains necessary approvals.
- Conducts market research to identify emerging trends in digital, association and healthcare marketing and proposes strategies to increase reach and impact of key marketing initiatives. Shares best practices.
SPECIAL PROJECTS
Project work may include but is not limited to:
- Management of AOA Morning Brief advertising and content
- Marketing and support for Annual Meeting, OMED conference, and other AOA events
- Assistance with Annual Osteopathic Medicine Professional (OMP) Report
- Assistance with AOA Annual Report
- National Osteopathic Medicine Week communications
MINIMUM QUALIFICATION OR EXPERIENCE
Education:
BA in marketing, communications, or related field
Experience:
- 5 – 8 years progressive marketing experience.
- Association and/or healthcare experience preferred.
- Proven experience in digital marketing, including campaign management and content creation.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing software, SEO tools).
SPECIAL SKILLS/EQUIPMENT
- Experience with CRM and e-mail marketing tools
- Proficient in Microsoft Office, HMTL/WordPress a plus
- Experience developing/implementing marketing plans & integrated campaigns
- Excellent project management skills, ability to multitask and prioritize, attention to detail
- Ability to multi-task and prioritize workload
- Effective interpersonal/negotiating skills
- Strong problem solving skills
- Strong verbal and written communication skills, knowledge of AP style
- Team-oriented with strong relationship building skills
- Budget management skills
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
American Osteopathic Association is unable to sponsor work visas at this time.
American Osteopathic Association
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