Ad Campaign Casting Calls and Auditions

Location

Manchester, NH| Hybrid Type: Full-Time, Exempt Experience: Mid-level (4+ years)

About SilverTech, Inc.

SilverTech is a growing digital agency with offices located in Manchester, NH and Indianapolis, IN. Originally founded in 1996, our team has grown to over seventy crew members made up of web and digital experts! We pride ourselves on helping our clients realize their full potential on the web, but it’s our culture that really sets us apart. Not only are we driven to innovate, but also to collaborate, ideate, and of course, celebrate. We believe in Real Tech and Real People to drive Real Results for our clients. We also provide a competitive benefits package and other awesome perks. Ready to change the game with us?

About The Role

We’re looking for a Media Manager to join our growing Digital Marketing Department. We’re seeking someone who is passionate about digital marketing and what it can do for our clients as well as someone who wants to be part of a fun, collaborative agency environment!

In this role, you’ll have the opportunity to manage campaigns across a variety of channels including Google, Microsoft, Facebook and Instagram, Spotify, as well as programmatic placements like native, connected TV (CTV), and many more. You’ll also have the opportunity to work with clients in a variety of industries such as e-commerce, travel and hospitality, healthcare, and financial services – just to name a few.

A strong proficiency with Google Ads, particularly Google Search campaigns, and Google Analytics is required, and experience with Google Tag Manager and Meta Business Manager are preferred. You’ll work directly with clients, reporting on results and discussing optimizations, so we’re looking for someone who is able to communicate information with confidence, effectively juggle multiple projects, and work well in a team setting.

Responsibilities

• Manage all aspects of an advertising campaign including:
• Campaign strategy and budget planning
• Keyword and market research
• Ad copy development
• Conversion tracking set up and testing
• Campaign buildout and execution
• Ongoing optimizations and reporting
• Analyze data and report to relevant stakeholders
• Manage client relationships and establish touch points via email and ongoing meetings
• Collaborate with marketing and sales teams to help identify growth opportunities
• Evaluate emerging technologies and provide a recommendation for adoption where appropriate
• Stay up to date on industry trends and be willing to adjust tactics accordingly

Qualifications

• Bachelor’s degree or equivalent work experience.
• Minimum 3-5 years of relevant experience.
• Extensive experience and a strong proficiency in Google Ads and Google Analytics.
• Experience in Google Tag Manager and Meta Business Manager.
• General understanding of SEO best practices.
• Ability to manage multiple projects in a deadline-driven environment.
• Strong written and verbal communication skills with a strong focus on articulating data and discussing strategic recommendations with clients.
• Excellent organizational and time management skills.
• Ability to learn quickly and adapt to varying client industries, landscapes, technological limitations, and budgets.

Changing The Game

• Competitive health packages
• 401k + 4% match
• Flexible schedules
• PTO
• Birthday day off
• Company wide paid time off for rest and relaxation
• Casual dress code
• Work in a fun, collaborative, and innovative environment.
• Work with cutting-edge technology.
• Regular crew events, outings, and more!
• We believe in career growth! We will help you achieve your goals through continuous professional development and regular career progressions.

SilverTech Standards

• Scrappy: Our clients experience unexpectedly fun, yet innovative problem solving.
• Show Up: We are intentionally there for each other, the agency and our clients. Our clients experience commitment, caring and confidence.
• Straight Talk: We communicate with clarity and we follow through on our promise.
• Sweat the Small Stuff: We give special attention to every detail from our code to our conference rooms. Clients experience quality reflected at every touchpoint and every interaction.
• Stretch: We strive every day to be better than we were the day before. And we always say no to the status quo. Our clients experience fresh thinking and new solutions that get real results.

SilverTech, Inc. is an equal opportunity employer.

We participate in E-Verify for all employees – This Employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee’s Form I-9 to confirm work authorization. Employers may not use e-Verify to pre-screen job applicants and may not limit or influence the choice of documents presented for use on the Form I-9.

This is a full time position

SilverTech, Inc.

The Fairytale Brownies Marketing Coordinator assists with the management of a wide variety of marketing efforts that have a budget of approximately $2.5 million.  

Duties:

Planning and Analysis

·        Assist with the development of marketing campaigns that generate the majority of company revenue through digital and print efforts.

·        Prepare a wide variety of reports including digital and print campaign results, merchandise sales reports, and email campaign results.

·        Assist with the preparation of the Marketing budget in collaboration with Accounting Team.

Print

·        Manage all catalog production schedules for approximately 1.7 million catalogs mailed annually.

·        Work with outside consultant and print vendor to implement catalog circulation plans.

·        Schedule and assist with the coordination of bi-annual weeklong photo shoots.

·        Assist with the development of catalog pagination based on sales reports and new product intros.

·        Coordinate the writing and editing of catalog copy with Marketing Team Leader.

·        manage catalog source codes, maintain version spreadsheets, and coordinate specialized gift list reorder mailings.

·        Collaborate with IT to implement catalog circulation plans.

·        Oversee production of all print ads as well as collateral print materials for order fulfillment.

·        Creates bi-annual sales reports and records results in square inch analysis.

·        Assist in managing relationships with all print vendors.

Merchandising

·        Assist with the company’s merchandising strategy including product and price assortment, and coordination of new and discontinued products.

·        Prepare post-season product sales reports.

·        Assist with merchandise forecasting for the holiday and spring seasons.

·        Monitor peak-season inventory to implement promotions and cross-selling as necessary.

·        Maintain website “Best-Sellers” page based on current occasions and inventory planning.

Digital

·        Assist with the maintenance of the company’s Amazon storefront.

·        Assist with the management of pay-per-click advertising and coordination with PPC consultants.

Other

·        Coordinate writing and editing copy for all collateral marketing materials.

·        Assist the Customer Service and Corporate Sales Teams by providing marketing collateral that adheres to brand standards.

·        Contribute to maintaining a safe work environment at all times.

·        Contribute to the team effort by assisting in other departments as needed.

·        Perform the above duties to the best of one’s ability and with the utmost integrity.

Requirements:

·        Minimum of 2 years’ experience working in a marketing environment.

·        Minimum of 2 years’ experience in project management.

·        High level of attention to detail and accuracy.

·        Ability to multi-task and prioritize projects based on established deadlines.

·        Proficient in Microsoft Excel with ability to manipulate, import, and analyze data.

·        Proficient with Microsoft Word and Outlook. 

·        Proficient with project management software such as Asana.

·        Excellent written and oral communication skills.

·        Ability to work in a collaborative team environment.

·        Flexibility and willingness to change and adapt as the situation demands.

·        Flexible to work additional hours as needed. 

Fairytale Brownies

As the B2B Retention Marketing Manager, you will be responsible for creating and executing campaigns that maximize B2B customer engagement, retention, and revenue. You will drive performance through campaign optimizations, message personalization, and continuous experimentation. Reporting to the Director of Marketing, you will play a critical role in building and maintaining client relationships that enhance customer satisfaction and improve customer lifetime value.

You are an advocate for customers and extension of their needs and priorities. You’ve created and launched campaigns and initiatives to connect with existing customers in a meaningful way. You have assisted and managed customer retention and upsell programs that drive positive results for a business.

Responsibilities/What You Will Do

• Drive customer lifetime value through measurable, actionable, and scalable activities that increase product adoption, usage and reduce churn of our customer base.
• Create compelling content and marketing collateral that effectively communicates the value proposition of our products to various stakeholders – and ensure the right content is accessible to the right audience at every stage of the customer journey.
• Harness chatbot, email, in-app, push notification, and SMS channels to drive customer engagement, retention, and revenue.
• Lead customer engagement initiatives to provide the best customer experience with the goal of driving customer adoption, and creating additional value through upselling and cross-sell.
• Utilize market trends, competitive insights, and community feedback to drive product and experience improvement and innovation.
• Develop and execute TNPS and NPS programs to consistently measure customer loyalty and satisfaction, working closely with sales and customer service teams to strategize and implement.
• Monitor, measure, and communicate performance data of marketing campaigns and customer engagement activities that drive ROI and meet critical KPIs.

Qualifications/Skills – What You Will Need

• 4+ years of experience in Growth or Lifecycle Marketing ideally with a focus on retention and expansion
• Experience in both B2B SaaS sales-assisted and self-service / online purchase flow.
• Strong Customer Relationship Management (CRM) skills; Salesforce or similar CRM experience is required.
• Deep understanding of email and marketing best practices.
• Excellent writing, presentation, and communication skills are a must.
• Strong analytical skills with experience using various testing methodologies and technologies.
• A strong communicator who is comfortable presenting to senior leaders and communicating with high-value customers with professionalism and personality.
• Familiarity with martech stack including email, in-product messaging, personalization and A/B testing platforms.

Internet Brands

About Us:

For over 20 years, Cafe Spice has been (and still is!) one of the leading brands in the Indian food category space. Our prepared meals and food service offerings have brought boldly delicious flavors to Deli/Prepared Foods sections in grocery stores all over the country. We are a culinary-driven company with a background in fine dining, manufacturing, and CPG. We pride ourselves on our values, culinary excellence and innovation, and a strong commitment to quality. With countless new ventures on the horizon, now is the perfect time to be joining our growing team! Working at Cafe Spice, you’ll be able to learn and grow with a support system that will help you achieve your career goals and seize any opportunities that may come your way. We are a hard-working team that uses our love for food to innovate and bring the Cafe Spice brand, and all we have to offer, to the forefront. If this opportunity sounds interesting to you, apply today! We would love to get to know you more.

Summary

At Café Spice we’re proud of the products and services we provide to our valued customers. We’re looking for a highly skilled marketing director to help us promote our offerings and identify what consumers want so we can create more to meet their needs. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding strategies. This person must be able to lead a team and interact with clients on a regular basis. The role also requires a deep understanding of consumer behavior, as well as a drive to deliver solutions that make a difference.

Essential Duties

• Develop and execute marketing strategies to promote the company’s food products, drive sales, and increase market share. This includes market analysis, identifying target audiences, and setting clear marketing objectives.
• Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all marketing channels. Develop and implement brand-building initiatives to create brand awareness and customer loyalty.
• Collaborate with product development teams to launch new food products or improve existing ones. Conduct market research to identify consumer needs, develop product positioning, and create marketing plans to drive product awareness and sales.
• Plan and execute advertising campaigns, both traditional and digital, to reach target audiences effectively. Manage the creation and distribution of marketing materials, including packaging, brochures, websites, social media content, and other promotional materials.
• Stay updated on market trends, competitor activities, and consumer preferences. Conduct market research and analyze data to identify opportunities, adjust marketing strategies, and optimize campaign performance.
• Develop and manage the marketing budget, ensuring efficient allocation of resources across different marketing initiatives. Monitor and analyze the effectiveness of marketing efforts to maximize return on investment.
• Lead a marketing team, providing guidance, support, and performance evaluation. Foster a collaborative and creative work environment, encouraging innovation and professional growth among team members.
• Work closely with cross-functional teams such as sales, production, and R&D to align marketing strategies with overall business goals. Collaborate with external agencies and vendors for advertising, PR, and other marketing activities.
• Ensure marketing activities comply with industry regulations and ethical guidelines. Uphold the company’s values and standards in all marketing communications.

Requirements:

Bachelor’s degree in business, marketing, communications, or related field; Experience in marketing and running a marketing team; Proven marketing campaign experience, Effective time management skills and the ability to multitask; Attention to detail; Proven ability to manage budgets; Professional and proactive work ethic; High competence in project and stakeholder management; Excellent interpersonal, written and oral communication skills; Experience with digital marketing forms such as social media marketing and content marketing; Competency in Microsoft applications including Word, Excel, and Outlook; Strong Leadership and People Management skills, Interpersonal skills and Demonstrated Project/Team management capabilities that can meet aggressive deadlines; Ability to handle multiple tasks simultaneously.

Cafe Spice

Pursue your passion with purpose… at Red Mountain Weight Loss

About Us

Our mission is simple: to deliver the best possible patient care and first-class customer service every day. Over 250,000 patients have undergone successful weight loss journeys with Red Mountain Weight Loss and Med Spa. With 17 locations throughout Arizona and Texas and a Telemedicine department, we want you to be a part of what we’re doing as a company.

The Marketing Manager’s Role

Our Marketing Manager is essential to the Red Mountain leadership team, activating and managing the development of marketing initiatives across all channels to advance brand growth, new market expansion, new patient acquisition, new product launches, and patient engagement. While collaborating with specialists in the Marketing Department and cross-functional teams within Red Mountain, the Marketing Manager will oversee the development of monthly promotional materials, advertising, and marketing campaigns, ensuring marketing and branding goals are supported.

• Collaborate with the Director of Marketing, Content Marketing Specialist, Digital Marketing Specialist, Social Media Specialist, and Senior Graphic Designers to develop scalable and results-driven strategies to drive new patient appointments, generate revenue, and increase patient engagement
• Implement marketing programs to support marketing and brand objectives across all channels: Digital/Radio/TV advertising, Social Media, print collateral, Email, Website, Video, App, and retail locations
• Develop strategic creative briefs for multi-channel campaigns and activate job starts for new projects
• Oversee the development of campaigns/monthly projects and work with Marketing Project Coordinator to provide all the resources required to meet objectives
• Create and analyze metric reports on marketing campaign performance and business impact by pulling data from Google Analytics, digital channel platforms, and CRM (Salesforce)
• Collaborate with Content Marketing Specialist and Clinical team on monthly content topic ideas
• Manage integration of content with Marketing Department specialists ensuring the alignment of messaging across all channels to support retail operations, new products, and services
• Support the management of video production for TV and digital channels with Digital Marketing Specialist and outside agency
• Plan annual marketing timeline, including scheduled monthly promotions, product campaigns, and new marketing initiatives
• Ensure all marketing specialists, media endorsers, and outside partner vendors are fully onboarded and maintain brand standards
• Proactively monitor and study new industry trends, competition and drive new marketing opportunities

About You

• You have 5 to 10 years of experience with campaign marketing
• You have strong analytical skills (understand the use of Microsoft Excel and web analytics tools) and have experience with reporting and data analysis. CRM experience is preferred.
• You have excellent communication, project management, and problem-solving skills
• The ability to manage several marketing campaigns simultaneously
• A good understanding of current marketing technologies and trends
• BA degree in communications, digital marketing, or related fields

Benefits

• Highly competitive salaries
• Employee pricing – amazingly low prices on all products & services
• Friends & Family pricing program
• Recruitment Referral bonus program
• Closed on Sundays and all major holidays
• Employee contests, incentives, and programs
• Medical Insurance, Dental Insurance, Vision Insurance, Basic Life Insurance, AD&D, Long & Short Term Disability, Pet Insurance, and 401k with Company Match
• Amazing company culture

Red Mountain Weight Loss

Founded in 1986, NAPA is the largest single specialty anesthesia management company in the United States.

Managing over 5,000 clinicians and generating over $2bn in annual revenues, the company is known in the industry for its management of highly regarded clinical staff, management leadership, and evidence-based quality initiatives – resulting in maximized OR performance, reduced costs and consistent surgeon and patient satisfaction. NAPA currently services over [600] practice locations in [22] states, including hospital-based services for many of the largest healthcare systems in the United States, as well as physician offices, ambulatory surgery centers and pain management centers.

Job Summary

The Marketing team is looking for a Digital Marketing Manager to develop innovative and forward-thinking digital marketing strategies to drive growth across customer acquisition and the talent attraction journey in an ever-changing environment. In this role, the Digital Marketing Manager will be responsible for the overall execution and performance across all NAPA’s digital programs, including web, search, display, and social, in addition to maintaining the operational integrity of the entire marketing automation ecosystem. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.

Key Responsibilities

• Develop and execute full-funnel marketing strategies across channels, including organic and paid search, programmatic, social media, and email
• Plan, execute, and measure experiments and conversion tests to enhance conversion rates, program/campaign ROI, and progression through the funnel
• Accountable for architecture, roadmap, and execution of social media strategy to drive reach and engagement
• Oversee paid search and SEO strategy in collaboration with agency partners
• Coordinate the development of a CRM program with Marketing Lead Generation counterparts to translate business needs, driving incremental audience engagement and/or revenue
• Manage NAPA’s websites, which requires an understanding of available templates, assets, and marketing technologies; familiarity with WordPress preferred.
• Oversee and manage all requests for landing pages, including strategy, CTAs, lead flows, and form management to optimize UX through conversion points
• Track how the NAPA brand resonates with our target audiences across digital platforms
• Monitor competitor activity and landscape ensuring appropriate competitive and brand positioning
• Manage data analytics and develop regular KPI dashboards containing a robust description of monthly activity and a clear summary detailing successes, challenges, and opportunities for improvement to inform go-forward strategy
• Explore new and emerging digital marketing & acquisition opportunities
• Assist in integration with additional platforms as needed

Required Qualifications:

• Bachelor’s degree in Marketing or equivalent experience
• At least five years of digital channel execution experience in Marketing or Advertising
• Strong knowledge of digital and social media analytics (e.g., Google Analytics, Urchin)
• Skilled in SA 360, Google Ads, and other biddable media platforms
• Experience with CRM management and marketing automation tools (HubSpot preferred)
• Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
• Knowledge of Marketing project workflow process and digital process lifecycle
• Excellent written and verbal communication skills
• Solid organizational and time management skills, with the ability to work to manage multiple tasks in a fast-paced environment

Total Rewards

• Salary: $100,000-125,000 per year
• Generous benefits package, including:
• Paid Time Off
• Health, life, vision, dental, disability, and AD&D insurance
• Flexible Spending Accounts/Health Savings Accounts
• 401(k)
• Leadership and professional development opportunities

North American Partners in Anesthesia

Why You’re Here:

As Arbonne’s Content Marketing Manager, you will spearhead the development and implementation of the global content strategy working across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives in the most efficient manner. You will play a pivotal role in driving global brand awareness, engaging our target audience, and generating leads through compelling and strategic content. You are data-driven and use insights to steer content development and are goal oriented. You can manage and contribute to multiple projects while working in a fast-moving, constantly evolving environment. You have a knack for simplifying messaging for maximum impact for various types of audiences. You are a team player but can also work independently. You aren’t afraid to ask questions and are willing to contribute where and when needed.

What You’ll Be Doing:

• Collaborate with stakeholders across the business to create brand awareness and consideration for our digital and direct sales channels
• Be the driving force behind branded content strategy, overseeing the content lifecycle from ideation to distribution
• Craft compelling copy for various customer-facing marketing materials, such as website content, landing pages, customer support knowledge base, social media posts, video scripts, SEO blog articles, and print collateral
• Create innovative concepts and messaging for integrated marketing campaigns, ensuring they resonate with our target audience and drive our business goals
• Manage content calendar that incorporates product launches, social campaigns, promotions, and activations
• Collaborate with the cross functional teams to integrate product-related content and value
• Build brand marketing programs, with a focus on creating captivating digital content and videos
• Manage relationship with external stakeholders and, drive new traffic, support engagement, and build brand trust
• Leverage data to identify inquiries and trends for content development
• Oversee the development and review of creative and content assets to align with brand strategy
• Each employee is responsible for raising awareness of our commitment to Corporate Social Responsibility and should actively participate in activities and initiatives which are designed to have a positive impact on the environment and local communities.
• As an employee of a purpose-driven company, you are required to establish a goal relative to social and environmental impact.

What You Need:

• 5-7 years of marketing experience in a fast-paced environment with minimal supervision
• Bachelor’s degree in marketing, communications, or a related field
• Ability to fully own strategy and content across multiple marketing channels
• Proficiency in content management systems (CMS), social media management platforms, and SEO tools
• Ability to translate a story or campaign from screen to IRL
• Experience monitoring KPIs and success for marketing programs
• Excellent written and verbal communication skills with exceptional attention to detail.
• Creative mindset with the ability to think strategically and develop innovative content ideas.
• Commitment to model and live out our Core Values (Accountability, Community, Innovation and Courage) and a positive mindset are critical for success and should reflect in everything you do.

The salary range for this position is $95,000 to $100,000 plus annual bonus.

Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. At Arbonne International, it’s about each person bringing passion and skills to a dynamic and inclusive workplace!

Arbonne

About ChemDAQ, Inc. 

ChemDAQ, Inc., a rapidly-growing manufacturing company based in Pittsburgh, PA is seeking a Marketing Manager to lead the company’s marketing efforts. This position will work closely with the Management Team to bring new business partnerships to life, as well as the Sales team to drive new business through targeted lead generation campaigns. 

Responsibilities

• Develop monthly content calendars and maintain presence on LinkedIn company profile 
• Manage and maintain ChemDAQ.com, including SEO enhancements, new content development, campaign landing pages, etc. 
• Develop a mix of organic and paid strategies and tactics to boost ChemDAQ’s brand image and drive qualified traffic to ChemDAQ.com
• Lead targeted, industry-specific lead generation campaigns to drive new business sales across five key markets
• Measure and report on the performance of marketing campaigns, using tools such as GA4, Odoo, etc. 
• Develop strategies to nurture warm leads and qualify as prospects for the Sales team
• Manage ChemDAQ’s brand presence at trade shows, including pre-show prospect attraction, branded collateral and giveaways, and post-show lead nurture
• Maintain brand standards and work to update existing and future content into new brand templates to maintain brand look and feel across all departments
• Create and manage the marketing department budget 
• Prepare case studies and new sales collateral pieces to promote ChemDAQ’s growing portfolio of products and services 
• Occasionally compose press releases to assist with the announcement of a new product or software update
• Manage one Market Research Analyst to assist with research and analysis related to informing and tracking metrics / success of lead generation campaigns

Knowledge & Skills Required

• This position is focused primarily on lead generation, so strong knowledge and experience with the business-to-business (B2B) sales funnel is a must.
• Bachelor’s degree in marketing, communications, advertising or a related field and at least 3 to 5 years relevant work experience within B2B marketing
• Strong understanding of current marketing tools and strategies to be able to develop, manage and report on lead generation campaigns to drive new business in the markets served
• Excellent verbal and written communications skills
• Self-starter who can work independently and think creatively on how to leverage existing resources to attract new business 
• Organized and detail oriented 
• Knowledge or experience with a CRM platform; experience with Odoo, preferred
• Ability to design and facilitate the printing of marketing materials, including but not limited to: product labels, user manuals, branded giveaways, pop-up banners, etc. 
• Knowledge or experience with Google Analytics; experience with GA4, preferred 

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Life insurance
• Paid time off
• Flexible spending account
• 401(k)
• Employee assistance program

ChemDAQ, Inc.

Diamond Mattress is a Top 20, fourth-generation mattress manufacturer specializing in the production and distribution of high-quality mattresses. With a primary focus on wholesale B2B sales, we have established strong partnerships with retailers and distributors nationwide.

Additionally, we are expanding our presence in the direct-to-consumer (D2C) market and are actively seeking opportunities to grow our e-commerce platform. As the Marketing Director, you will play a pivotal role in driving our marketing strategies, promoting brand awareness, and maximizing sales growth across all channels.

As the Marketing Director at Diamond Mattress, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, increase sales, and support our growth objectives in the wholesale B2B and D2C markets. You will collaborate closely with cross-functional teams, including sales, product development, and e-commerce, to ensure alignment and maximize marketing effectiveness.

Our Ideal Candidate Mindset:

• Has a growth mindset, positive attitude + radiant energy. You know how to get others excited about what you’re doing
• Has a can-do attitude and is a self-starter
• Leads, coaches and engages team members with a collaborative attitude, is not perfectionistic, and open to feedback and working to get things done
• Enjoys coming up with new ideas and is enthusiastic about seeing those ideas through
• Excellent interpersonal skills, and independent work style

Responsibilities:

1. Marketing Strategy and Planning:

– Develop and implement an integrated marketing strategy that aligns with the company’s overall objectives and targets both the wholesale B2B and D2C markets.

– Conduct market research and competitor analysis to identify trends, opportunities, and potential risks.

– Define target customer segments and create customer-centric marketing initiatives to effectively reach and engage them.

2. Brand Management:

– Develop and maintain a strong brand identity for Diamond Mattress, ensuring consistency across all marketing channels and touchpoints.

– Oversee the creation of compelling brand messaging, value propositions, and product positioning to differentiate Diamond Mattress in the market.

3. Digital Marketing and E-commerce:

– Lead the development and execution of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing, to drive traffic and conversions across the company’s e-commerce platform.

– Utilize data-driven insights to optimize marketing campaigns and website performance.

4. Advertising and Promotions:

– Plan and execute advertising and promotional campaigns, in collaboration with external resources, both online and offline, to drive brand awareness, support product launches, and increase market share.

– Monitor campaign performance, analyze results, and make data-driven recommendations for continuous improvement.

5. Marketing Collateral and Sales Support:

– Work closely with the sales team to develop marketing collateral, sales tools, and training materials that effectively communicate Diamond Mattress’ value propositions and support their sales efforts.

– Lead the management and planning of Tradeshow events. Mainly the Las Vegas Market which is 2x per year at our permanent showroom in Las Vegas.

6. Budgeting and Resource Allocation:

– Develop and manage the marketing budget, Identify cost-saving opportunities, ensuring efficient allocation of resources across various marketing initiatives to maximize ROI.

7. Marketing Calendar Management:

– Create and maintain a comprehensive marketing calendar that outlines key campaigns, promotions, product launches, and other marketing activities.

– Collaborate with cross-functional teams to ensure alignment of marketing initiatives with product availability, sales goals, and overall business objectives.

Benefits Include:

• Salary + Bonus
• Health & Dental Insurance
• Life Insurance
• 401(k) with 3% company contribution of gross pay
• Vacation, Sick, Birthday, and Holiday Pay
• Working with a motivated, engaging team in a growth-oriented environment

Requirements:

– Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.

– Minimum 5-10 years of experience in marketing, with a proven track record in strategic planning and execution.

– Experience in the mattress or furniture industry is desirable.

– Strong knowledge of B2B marketing strategies and tactics, including experience working with wholesale distribution channels.

– Proficiency in digital marketing techniques, e-commerce platforms, and online customer acquisition strategies.

– Demonstrated success in building and managing brand identity and executing integrated marketing campaigns.

– Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

– Analytical mindset and proficiency in using data-driven insights to make informed decisions and optimize marketing efforts.

– Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.

Join Diamond Mattress and become an integral part of our team, driving marketing initiatives that will shape the future growth of our business. Apply today and contribute to our mission of providing exceptional sleep solutions to customers nationwide.

Diamond Mattress

We have an exciting opportunity for a Senior Manager, Integrated Marketing Manager with the top leading multimedia and creative software company in the world. This position will build and implement programs to grow our brand differentiation and drive demand and acquisition. This role requires a passion for combining creativity with analytics to drive material results, and strong leadership capabilities with the ability to manage cross-functional teams, external agency partners and global regional teams.

Responsibilities:

• Develop and execute plans to drive full funnel integrated marketing campaigns that increase awareness, drive demand, and build overall growth for Adobe Express.
• Support ongoing campaign efforts (planning, supervising development of materials, distribution).
• Collaborate with the product and product marketing teams, cross functional marketing departments (Strategy, Social, Search, Display, Email/Engagement, Creative Studio teams), and global marketing teams to deliver effective marketing communications to meet the business objectives. Adheres to budgets, schedules, work plans, and performance requirements.
• Drive quarterly plans, creative briefs, campaign creative, and editorial calendar for all marketing programs, including social, advertising, and activations. Includes defining content requirements, managing cross-functional team check-ins, and supervising analytics, insights and optimization.
• Responsible for briefing creative resources and overseeing timely delivery of all content & assets, as well
• Ensure visual and messaging consistency across programs, audiences, and regions.

Skills and Experience:

• BA/MBA
• Over 7 years related work experience.
• Experience in outbound, consumer facing marketing and integrated campaign planning preferably with agency/vendor management experience and/or experience in the tech/software
• Critical thinking, ability translate strategy to near term tactics. Writing creative briefs, shepherd on-strategy creative development, executing in-market launch, coordinate media plans
• Brand publisher approach to guide the content our audience is looking for and optimize the path to conversion
• Analytical and data orientation. Excellent at both quantitative and qualitative analysis, with ability to take digital marketing and product usage data to glean insight and set plans of action
• Loves the details – strong project management capabilities and work with cross-functional organizations to communicate and meet objectives
• Excellent Communicator: optimally defines and communicates the strategic priorities, roles and responsibilities vital to achieve that vision
• Proven relationship-building skills and experience with internal and external partners.
• Open and collaborative – share insight, spirit and energy as a team member

Compensation:

• $52.50 to $70.00 per hour.

Cypress HCM