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Founded in 1986, NAPA is the largest single specialty anesthesia management company in the United States.
Managing over 5,000 clinicians and generating over $2bn in annual revenues, the company is known in the industry for its management of highly regarded clinical staff, management leadership, and evidence-based quality initiatives – resulting in maximized OR performance, reduced costs and consistent surgeon and patient satisfaction. NAPA currently services over [600] practice locations in [22] states, including hospital-based services for many of the largest healthcare systems in the United States, as well as physician offices, ambulatory surgery centers and pain management centers.
Job Summary
The Marketing team is looking for a Digital Marketing Manager to develop innovative and forward-thinking digital marketing strategies to drive growth across customer acquisition and the talent attraction journey in an ever-changing environment. In this role, the Digital Marketing Manager will be responsible for the overall execution and performance across all NAPA’s digital programs, including web, search, display, and social, in addition to maintaining the operational integrity of the entire marketing automation ecosystem. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.
Key Responsibilities
- Develop and execute full-funnel marketing strategies across channels, including organic and paid search, programmatic, social media, and email
- Plan, execute, and measure experiments and conversion tests to enhance conversion rates, program/campaign ROI, and progression through the funnel
- Accountable for architecture, roadmap, and execution of social media strategy to drive reach and engagement
- Oversee paid search and SEO strategy in collaboration with agency partners
- Coordinate the development of a CRM program with Marketing Lead Generation counterparts to translate business needs, driving incremental audience engagement and/or revenue
- Manage NAPA’s websites, which requires an understanding of available templates, assets, and marketing technologies; familiarity with WordPress preferred.
- Oversee and manage all requests for landing pages, including strategy, CTAs, lead flows, and form management to optimize UX through conversion points
- Track how the NAPA brand resonates with our target audiences across digital platforms
- Monitor competitor activity and landscape ensuring appropriate competitive and brand positioning
- Manage data analytics and develop regular KPI dashboards containing a robust description of monthly activity and a clear summary detailing successes, challenges, and opportunities for improvement to inform go-forward strategy
- Explore new and emerging digital marketing & acquisition opportunities
- Assist in integration with additional platforms as needed
Required Qualifications:
- Bachelor’s degree in Marketing or equivalent experience
- At least five years of digital channel execution experience in Marketing or Advertising
- Strong knowledge of digital and social media analytics (e.g., Google Analytics, Urchin)
- Skilled in SA 360, Google Ads, and other biddable media platforms
- Experience with CRM management and marketing automation tools (HubSpot preferred)
- Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
- Knowledge of Marketing project workflow process and digital process lifecycle
- Excellent written and verbal communication skills
- Solid organizational and time management skills, with the ability to work to manage multiple tasks in a fast-paced environment
Total Rewards
- Salary: $100,000-125,000 per year
- Generous benefits package, including:
- Paid Time Off
- Health, life, vision, dental, disability, and AD&D insurance
- Flexible Spending Accounts/Health Savings Accounts
- 401(k)
- Leadership and professional development opportunities
North American Partners in Anesthesia