Why You’re Here:
As Arbonne’s Content Marketing Manager, you will spearhead the development and implementation of the global content strategy working across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives in the most efficient manner. You will play a pivotal role in driving global brand awareness, engaging our target audience, and generating leads through compelling and strategic content. You are data-driven and use insights to steer content development and are goal oriented. You can manage and contribute to multiple projects while working in a fast-moving, constantly evolving environment. You have a knack for simplifying messaging for maximum impact for various types of audiences. You are a team player but can also work independently. You aren’t afraid to ask questions and are willing to contribute where and when needed.
What You’ll Be Doing:
- Collaborate with stakeholders across the business to create brand awareness and consideration for our digital and direct sales channels
- Be the driving force behind branded content strategy, overseeing the content lifecycle from ideation to distribution
- Craft compelling copy for various customer-facing marketing materials, such as website content, landing pages, customer support knowledge base, social media posts, video scripts, SEO blog articles, and print collateral
- Create innovative concepts and messaging for integrated marketing campaigns, ensuring they resonate with our target audience and drive our business goals
- Manage content calendar that incorporates product launches, social campaigns, promotions, and activations
- Collaborate with the cross functional teams to integrate product-related content and value
- Build brand marketing programs, with a focus on creating captivating digital content and videos
- Manage relationship with external stakeholders and, drive new traffic, support engagement, and build brand trust
- Leverage data to identify inquiries and trends for content development
- Oversee the development and review of creative and content assets to align with brand strategy
- Each employee is responsible for raising awareness of our commitment to Corporate Social Responsibility and should actively participate in activities and initiatives which are designed to have a positive impact on the environment and local communities.
- As an employee of a purpose-driven company, you are required to establish a goal relative to social and environmental impact.
What You Need:
- 5-7 years of marketing experience in a fast-paced environment with minimal supervision
- Bachelor’s degree in marketing, communications, or a related field
- Ability to fully own strategy and content across multiple marketing channels
- Proficiency in content management systems (CMS), social media management platforms, and SEO tools
- Ability to translate a story or campaign from screen to IRL
- Experience monitoring KPIs and success for marketing programs
- Excellent written and verbal communication skills with exceptional attention to detail.
- Creative mindset with the ability to think strategically and develop innovative content ideas.
- Commitment to model and live out our Core Values (Accountability, Community, Innovation and Courage) and a positive mindset are critical for success and should reflect in everything you do.
The salary range for this position is $95,000 to $100,000 plus annual bonus.
Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. At Arbonne International, it’s about each person bringing passion and skills to a dynamic and inclusive workplace!
Arbonne
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