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Diamond Mattress is a Top 20, fourth-generation mattress manufacturer specializing in the production and distribution of high-quality mattresses. With a primary focus on wholesale B2B sales, we have established strong partnerships with retailers and distributors nationwide.
Additionally, we are expanding our presence in the direct-to-consumer (D2C) market and are actively seeking opportunities to grow our e-commerce platform. As the Marketing Director, you will play a pivotal role in driving our marketing strategies, promoting brand awareness, and maximizing sales growth across all channels.
As the Marketing Director at Diamond Mattress, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, increase sales, and support our growth objectives in the wholesale B2B and D2C markets. You will collaborate closely with cross-functional teams, including sales, product development, and e-commerce, to ensure alignment and maximize marketing effectiveness.
Our Ideal Candidate Mindset:
- Has a growth mindset, positive attitude + radiant energy. You know how to get others excited about what you’re doing
- Has a can-do attitude and is a self-starter
- Leads, coaches and engages team members with a collaborative attitude, is not perfectionistic, and open to feedback and working to get things done
- Enjoys coming up with new ideas and is enthusiastic about seeing those ideas through
- Excellent interpersonal skills, and independent work style
Responsibilities:
1. Marketing Strategy and Planning:
– Develop and implement an integrated marketing strategy that aligns with the company’s overall objectives and targets both the wholesale B2B and D2C markets.
– Conduct market research and competitor analysis to identify trends, opportunities, and potential risks.
– Define target customer segments and create customer-centric marketing initiatives to effectively reach and engage them.
2. Brand Management:
– Develop and maintain a strong brand identity for Diamond Mattress, ensuring consistency across all marketing channels and touchpoints.
– Oversee the creation of compelling brand messaging, value propositions, and product positioning to differentiate Diamond Mattress in the market.
3. Digital Marketing and E-commerce:
– Lead the development and execution of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing, to drive traffic and conversions across the company’s e-commerce platform.
– Utilize data-driven insights to optimize marketing campaigns and website performance.
4. Advertising and Promotions:
– Plan and execute advertising and promotional campaigns, in collaboration with external resources, both online and offline, to drive brand awareness, support product launches, and increase market share.
– Monitor campaign performance, analyze results, and make data-driven recommendations for continuous improvement.
5. Marketing Collateral and Sales Support:
– Work closely with the sales team to develop marketing collateral, sales tools, and training materials that effectively communicate Diamond Mattress’ value propositions and support their sales efforts.
– Lead the management and planning of Tradeshow events. Mainly the Las Vegas Market which is 2x per year at our permanent showroom in Las Vegas.
6. Budgeting and Resource Allocation:
– Develop and manage the marketing budget, Identify cost-saving opportunities, ensuring efficient allocation of resources across various marketing initiatives to maximize ROI.
7. Marketing Calendar Management:
– Create and maintain a comprehensive marketing calendar that outlines key campaigns, promotions, product launches, and other marketing activities.
– Collaborate with cross-functional teams to ensure alignment of marketing initiatives with product availability, sales goals, and overall business objectives.
Benefits Include:
- Salary + Bonus
- Health & Dental Insurance
- Life Insurance
- 401(k) with 3% company contribution of gross pay
- Vacation, Sick, Birthday, and Holiday Pay
- Working with a motivated, engaging team in a growth-oriented environment
Requirements:
– Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
– Minimum 5-10 years of experience in marketing, with a proven track record in strategic planning and execution.
– Experience in the mattress or furniture industry is desirable.
– Strong knowledge of B2B marketing strategies and tactics, including experience working with wholesale distribution channels.
– Proficiency in digital marketing techniques, e-commerce platforms, and online customer acquisition strategies.
– Demonstrated success in building and managing brand identity and executing integrated marketing campaigns.
– Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
– Analytical mindset and proficiency in using data-driven insights to make informed decisions and optimize marketing efforts.
– Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
Join Diamond Mattress and become an integral part of our team, driving marketing initiatives that will shape the future growth of our business. Apply today and contribute to our mission of providing exceptional sleep solutions to customers nationwide.
Diamond Mattress