Director of Marketing

About Us:

For over 20 years, Cafe Spice has been (and still is!) one of the leading brands in the Indian food category space. Our prepared meals and food service offerings have brought boldly delicious flavors to Deli/Prepared Foods sections in grocery stores all over the country. We are a culinary-driven company with a background in fine dining, manufacturing, and CPG. We pride ourselves on our values, culinary excellence and innovation, and a strong commitment to quality. With countless new ventures on the horizon, now is the perfect time to be joining our growing team! Working at Cafe Spice, you’ll be able to learn and grow with a support system that will help you achieve your career goals and seize any opportunities that may come your way. We are a hard-working team that uses our love for food to innovate and bring the Cafe Spice brand, and all we have to offer, to the forefront. If this opportunity sounds interesting to you, apply today! We would love to get to know you more.

Summary

At Café Spice we’re proud of the products and services we provide to our valued customers. We’re looking for a highly skilled marketing director to help us promote our offerings and identify what consumers want so we can create more to meet their needs. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding strategies. This person must be able to lead a team and interact with clients on a regular basis. The role also requires a deep understanding of consumer behavior, as well as a drive to deliver solutions that make a difference.

Essential Duties

• Develop and execute marketing strategies to promote the company’s food products, drive sales, and increase market share. This includes market analysis, identifying target audiences, and setting clear marketing objectives.
• Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all marketing channels. Develop and implement brand-building initiatives to create brand awareness and customer loyalty.
• Collaborate with product development teams to launch new food products or improve existing ones. Conduct market research to identify consumer needs, develop product positioning, and create marketing plans to drive product awareness and sales.
• Plan and execute advertising campaigns, both traditional and digital, to reach target audiences effectively. Manage the creation and distribution of marketing materials, including packaging, brochures, websites, social media content, and other promotional materials.
• Stay updated on market trends, competitor activities, and consumer preferences. Conduct market research and analyze data to identify opportunities, adjust marketing strategies, and optimize campaign performance.
• Develop and manage the marketing budget, ensuring efficient allocation of resources across different marketing initiatives. Monitor and analyze the effectiveness of marketing efforts to maximize return on investment.
• Lead a marketing team, providing guidance, support, and performance evaluation. Foster a collaborative and creative work environment, encouraging innovation and professional growth among team members.
• Work closely with cross-functional teams such as sales, production, and R&D to align marketing strategies with overall business goals. Collaborate with external agencies and vendors for advertising, PR, and other marketing activities.
• Ensure marketing activities comply with industry regulations and ethical guidelines. Uphold the company’s values and standards in all marketing communications.

Requirements:

Bachelor’s degree in business, marketing, communications, or related field; Experience in marketing and running a marketing team; Proven marketing campaign experience, Effective time management skills and the ability to multitask; Attention to detail; Proven ability to manage budgets; Professional and proactive work ethic; High competence in project and stakeholder management; Excellent interpersonal, written and oral communication skills; Experience with digital marketing forms such as social media marketing and content marketing; Competency in Microsoft applications including Word, Excel, and Outlook; Strong Leadership and People Management skills, Interpersonal skills and Demonstrated Project/Team management capabilities that can meet aggressive deadlines; Ability to handle multiple tasks simultaneously.

Cafe Spice