Marketing Coordinator

The Fairytale Brownies Marketing Coordinator assists with the management of a wide variety of marketing efforts that have a budget of approximately $2.5 million.  

Duties:

 

Planning and Analysis

·        Assist with the development of marketing campaigns that generate the majority of company revenue through digital and print efforts.

·        Prepare a wide variety of reports including digital and print campaign results, merchandise sales reports, and email campaign results.

·        Assist with the preparation of the Marketing budget in collaboration with Accounting Team.

 

Print

·        Manage all catalog production schedules for approximately 1.7 million catalogs mailed annually.

·        Work with outside consultant and print vendor to implement catalog circulation plans.

·        Schedule and assist with the coordination of bi-annual weeklong photo shoots.

·        Assist with the development of catalog pagination based on sales reports and new product intros.

·        Coordinate the writing and editing of catalog copy with Marketing Team Leader.

·        manage catalog source codes, maintain version spreadsheets, and coordinate specialized gift list reorder mailings.

·        Collaborate with IT to implement catalog circulation plans.

·        Oversee production of all print ads as well as collateral print materials for order fulfillment.

·        Creates bi-annual sales reports and records results in square inch analysis.

·        Assist in managing relationships with all print vendors.

 

Merchandising

·        Assist with the company’s merchandising strategy including product and price assortment, and coordination of new and discontinued products.

·        Prepare post-season product sales reports.

·        Assist with merchandise forecasting for the holiday and spring seasons.

·        Monitor peak-season inventory to implement promotions and cross-selling as necessary.

·        Maintain website “Best-Sellers” page based on current occasions and inventory planning.

                                                                                                                         

Digital

·        Assist with the maintenance of the company’s Amazon storefront.

·        Assist with the management of pay-per-click advertising and coordination with PPC consultants.

 

Other

·        Coordinate writing and editing copy for all collateral marketing materials.

·        Assist the Customer Service and Corporate Sales Teams by providing marketing collateral that adheres to brand standards.

·        Contribute to maintaining a safe work environment at all times.

·        Contribute to the team effort by assisting in other departments as needed.

·        Perform the above duties to the best of one’s ability and with the utmost integrity.

Requirements:

 

·        Minimum of 2 years’ experience working in a marketing environment.

·        Minimum of 2 years’ experience in project management.

·        High level of attention to detail and accuracy.

·        Ability to multi-task and prioritize projects based on established deadlines.

·        Proficient in Microsoft Excel with ability to manipulate, import, and analyze data.

·        Proficient with Microsoft Word and Outlook. 

·        Proficient with project management software such as Asana.

·        Excellent written and oral communication skills.

·        Ability to work in a collaborative team environment.

·        Flexibility and willingness to change and adapt as the situation demands.

·        Flexible to work additional hours as needed. 

Fairytale Brownies