The Fairytale Brownies Marketing Coordinator assists with the management of a wide variety of marketing efforts that have a budget of approximately $2.5 million.
Duties:
Planning and Analysis
· Assist with the development of marketing campaigns that generate the majority of company revenue through digital and print efforts.
· Prepare a wide variety of reports including digital and print campaign results, merchandise sales reports, and email campaign results.
· Assist with the preparation of the Marketing budget in collaboration with Accounting Team.
· Manage all catalog production schedules for approximately 1.7 million catalogs mailed annually.
· Work with outside consultant and print vendor to implement catalog circulation plans.
· Schedule and assist with the coordination of bi-annual weeklong photo shoots.
· Assist with the development of catalog pagination based on sales reports and new product intros.
· Coordinate the writing and editing of catalog copy with Marketing Team Leader.
· manage catalog source codes, maintain version spreadsheets, and coordinate specialized gift list reorder mailings.
· Collaborate with IT to implement catalog circulation plans.
· Oversee production of all print ads as well as collateral print materials for order fulfillment.
· Creates bi-annual sales reports and records results in square inch analysis.
· Assist in managing relationships with all print vendors.
Merchandising
· Assist with the company’s merchandising strategy including product and price assortment, and coordination of new and discontinued products.
· Prepare post-season product sales reports.
· Assist with merchandise forecasting for the holiday and spring seasons.
· Monitor peak-season inventory to implement promotions and cross-selling as necessary.
· Maintain website “Best-Sellers” page based on current occasions and inventory planning.
Digital
· Assist with the maintenance of the company’s Amazon storefront.
· Assist with the management of pay-per-click advertising and coordination with PPC consultants.
Other
· Coordinate writing and editing copy for all collateral marketing materials.
· Assist the Customer Service and Corporate Sales Teams by providing marketing collateral that adheres to brand standards.
· Contribute to maintaining a safe work environment at all times.
· Contribute to the team effort by assisting in other departments as needed.
· Perform the above duties to the best of one’s ability and with the utmost integrity.
Requirements:
· Minimum of 2 years’ experience working in a marketing environment.
· Minimum of 2 years’ experience in project management.
· High level of attention to detail and accuracy.
· Ability to multi-task and prioritize projects based on established deadlines.
· Proficient in Microsoft Excel with ability to manipulate, import, and analyze data.
· Proficient with Microsoft Word and Outlook.
· Proficient with project management software such as Asana.
· Excellent written and oral communication skills.
· Ability to work in a collaborative team environment.
· Flexibility and willingness to change and adapt as the situation demands.
· Flexible to work additional hours as needed.
Fairytale Brownies
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Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
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- Assist in set-up (unloading the truck, carrying equipment) and strike
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Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
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- Pay rate not listed
