Ad Campaign Casting Calls and Auditions

eGuide Tech Allies, a leading technology company specializing in innovative solutions for small organizations, is seeking a highly skilled and experienced Digital Marketing Manager to join our team. As the Digital Marketing Manager, you will act as the primary account lead for marketing management partners, oversee a team comprised of a content marketing manager and graphic designer, and drive effective digital marketing strategies that enhance brand awareness, generate leads, and achieve growth objectives for small organizations.

eGuide embraces diversity, equity, and inclusion. We are proud to be an LGBTQ+ owned equal opportunity workplace driven by core values (listed below) and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status.

Key Responsibilities:

• Serve as the primary point of contact for marketing management partners, building strong relationships and ensuring client satisfaction.
• Lead a high-producing team comprised of one content marketing manager and one graphic designer, providing guidance, support, and performance management.
• Collaborate with marketing management partners to develop comprehensive digital marketing strategies tailored to their specific needs and goals.
• Manage and execute social media marketing campaigns across platforms such as Instagram, Facebook, and TikTok, ensuring consistent branding and messaging.
• Oversee newsletter marketing management and drive engagement through compelling and targeted content.
• Manage blog and website marketing efforts, including content creation, SEO optimization, and user experience enhancements.
• Collaborate with internal stakeholders and marketing team members to define key metrics and track campaign performance using tools like Google Analytics.
• Delegate content production tasks to the team, ensuring timely delivery and adherence to brand guidelines.
• Stay updated with industry trends and best practices in digital marketing, providing insights and recommendations to marketing management partners.
• Measure and report on campaign results, analyze data and identify areas for improvement and optimization.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Digital Marketing Manager or a similar role, with experience in the events and hospitality industry and managing clients from various verticals.
• Strong expertise in social media marketing management, including platforms like Instagram, Facebook, and TikTok.
• Proficiency in newsletter marketing, blog and website marketing, and collaborating with stakeholders to develop effective marketing strategies.
• Experience managing a team of content marketing managers and graphic designers.
• Knowledge of digital marketing tools and platforms, such as Google Ads, Meta Ads, Canva, Wix, Squarespace, Monday.com, and Later.
• Familiarity with website platforms like WordPress and Shopify is a plus.
• Excellent communication skills, both written and verbal.
• Strong analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Passion for staying updated with emerging trends and innovations in digital marketing.

Reporting Structure:

The Digital Marketing Manager will report directly to the CEO and have two direct reports.

Success Metrics:

• Continued month-over-month performance with marketing management partners.
• Ability to grow the number of partners and retained clients within the department.
• Achievement of established key performance indicators (KPIs) and growth objectives specific to each partner.
• Word-of-mouth referrals from satisfied partners.

About eGuide Tech Allies:

eGuide is driven by five core values, and the candidate must be able to show the ability to align with these company principles:

• Do something that helps someone.
• Have fun. Be you.
• Finish what you start.
• Learn & teach.
• Collaborate with kind accountability.

Started in 2016 by Gregory Perrine, eGuide has been a valued partner to emerging organizations in both the digital creative (website, marketing, and branding) and the systems (IT and operations) spaces. Slated to double in revenue every two years, eGuide’s partnership approach allows clients to plug support into projects that keep the organization moving forward and allow small teams the ability to expand and contract in areas that require additional attention without taking on the overhead.

eGuide Tech Allies

Who We Are:

Digital Mass is a Salesforce consulting firm focused on Sales Cloud, Service Cloud, Marketing Cloud, Pardot, and MuleSoft. Our lean approach to software delivery allows us to deliver working code quickly. Our success stories are with Fortune 500 companies that turn to us to solve their critical business challenges. These enterprise companies choose us to help them discover the most vital and productive areas to focus on in their Salesforce implementation. Our Salesforce service offerings are enhancements, custom code integrations, implementations, and transitions from Classic to Lightning that produce results to accelerate sales.

We’re building a team of driven individuals who think outside of the sandbox, which includes the Salesforce Developers, Marketing Cloud Developers, Account Executives, and Doers.

Who we’re looking for:

We’re seeking a Digital Marketing Manager to oversee and lead all marketing demands for Digital Mass. In this role, you will be a thought leader who’s responsible for developing and executing comprehensive digital marketing strategies to enhance their online presence, drive brand awareness, and increase customer engagement. We are a technical company with a marketing background and are looking to invest, elevate and protect our brand. You will play a pivotal role in driving brand awareness, lead gen, driving digital marketing efforts, managing campaigns across various channels, working closely with the sales team, and analyzing data to optimize performance.

What you’ll do:

• Develop and implement digital marketing strategies to drive customer acquisition management, retention, and revenue growth
• Manage and optimize paid advertising campaigns across various platforms, including search engines, social media, display advertising, and email marketing
• Create and manage engaging content for our website, blog, social media channels, and email campaigns driving our brand awareness
• Conduct market research and competitor analysis to identify trends and opportunities for growth
• Monitor and analyze key performance metrics to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement
• Responsible for all marketing demand generation initiatives & producing sales materials (one pagers, sell sheets… etc)
• Collaborate with cross-functional teams, including solution management, development and sales, to align digital marketing efforts with overall business objectives
• Stay up-to-date with the latest trends and best practices in digital marketing, including SEO, SEM, social media, and email marketing
• Handle the project management for marketing (internally and externally), overseeing projects related to marketing campaigns
• Responsible for Event Marketing: this includes anything from organizing company outings to customer appreciation dinners, etc
• Responsible for driving agency deliverables, and vendor management

What we want you to have:

• Excellent written and verbal communication skills, with the ability to create compelling content (Writing samples will be requested)
• Proven work experience as a Marketing Manager or similar role
• Solid understanding of digital marketing strategies, channels, and tools
• Demonstrate managing and optimizing paid advertising campaigns (Google Ads, SEO, LinkedIn, etc) and event campaigns
• Proficient in utilizing analytics tools (Google Analytics, Google Ads, SEMrush, etc.) to track campaign performance and generate actionable insights
• Strong analytical and problem-solving skills
• Self-activated leader, self-motivated, detail-oriented, and highly organized
• Ability to work independently and effectively manage time and prioritize tasks
• Skills:
• Creative Briefs
• Multi-Channel Marketing
• Digital Marketing
• Display the ability to persuasively articulate Digital Mass’ partnership impact, value, and offerings
• Strong organizational skills and the ability to manage a vast array of information and create structure
• Ability to interact with leaders and all levels of the organization in a professional and impactful manner
• 5+ years of marketing management experience

What will set you apart:

• Experience working within an IT business consulting environment
• Experience in the Salesforce platform
• Service marketing is a plus, but product Marketing should translate
• Marketing management experience within a start-up and/or small firm environment

Benefits & Perks:

Digital Mass offers competitive compensation, PTO, and other great benefits for our people and their families. This includes medical, dental, vision and 401K with no waiting period. In addition, all employees are eligible for employee reward programs, excellent training programs, continuing education, and performance bonus opportunities to encourage our people to be the best versions of themselves in and out of work. This is primarily an onsite position in our (modern industrial) Minneapolis office. However, we offer some flexibility with working remotely.

Digital Mass

EMAIL MARKETING MANAGER

Put your career into high gear with Mavis Discount Tire! We’re looking for a full time Email Marketing Manager to join Team Mavis at our Operations Support Center in White Plains, NY. With over 2,000 retail locations, Mavis is one of the largest tire sales and automotive repair chains in the United States, and we’re growing rapidly.

The Email Marketing Manager will come from a direct-to-consumer environment in which email drove acquisition growth. On a broader scale, this role is responsible for executing the overarching email and SMS strategy and managing the Oracle Responsys platform. Specifically, the role will include managing and optimizing the email program through the use of industry best practices, and creative, and precise use of data and analytics. The candidate will also be responsible for the campaign process end-to-end, including list management and segmentation, HTML coding of assets, regulatory compliance, tracking and deployment of emails, push notifications, and in-app messages.

Requirements:

The ideal candidate will have extensive experience with campaign management and analysis in Oracle Responsys.

Other responsibilities will include:

* Being responsible for the end-to-end production and deployment of emails, push notifications, and in-app messages. (Including planning, targeting, segmentation, set-up, HTML coding, rendering testing, deployment, and campaign reporting)

* Managing existing trigger programs (welcome, upsells, reactivation) and building additional programs to support customer lifecycle management and new subscription business

* Identifying and targeting consumer segments to optimize KPIs

* Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner

* Overseeing QA and A/B testing for email creative, subject lines, date/time, list segments, etc.

* Creating custom audience to interface with third-party ad platforms,

* Tracking and reporting performance of all email campaigns and KPIs; working closely with the SVP of Marketing to analyze findings, identify trends, and recommend a course of action

* Understanding email consumer behavior and providing recommendations to improve strategy

Skills Required:

* Hands-on experience managing email campaigns and delivery through Oracle Responsys (will consider other in-depth enterprise-level ESP experience.)

* Experience working with Data Extensions and list filtering

* Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices

* Solid understanding of web analytics tools (Google Analytics) and email metrics, benchmarks, and KPIs

* Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment

* Ability to work independently or as part of a team in remote locations

* 5 years of experience working on a direct response marketing team is strongly preferred.

* Experience with CDPs a plus

Employee Benefits

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health and dental insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.

Mavis is an Equal Opportunity Employer

Mavis Tire

We’re representing a Series B FinTech startup looking for a passionate Marketing Manager with a hacker mentality to join their growing marketing team.

The role:

• Harness AI, novel tools and outsourced vendors (i.e. Fivver, Upwork) to supercharge every aspect of your work
• Experimentation where are the biggest, fastest, most out-of-the-box growth hacking opportunities that you can spearhead?
• Manage email and SMS marketing automation including writing, template creation, list segmentation, campaign set-up, tracking, and Hubspot lead nurturing
• Create and optimize paid search, paid social, display & retargeting campaigns
• Manage lead list acquisition channels and qualification services
• Optimize our website through analysis of traffic flows, content management, adding/removing/modifying pages from the main site, creating landing pages and more.
• Use Hubspot to track deal attribution to the different marketing campaigns, allowing measurement of spend and ROI for all digital channels
• Provide graphic design direction to external resources for campaign asset creation
• Collaborate with Sales, Business Development, and Customer Success departments to ensure ongoing campaign alignment

What we’re looking for:

• 5+ years experience managing digital marketing campaigns.
• Experience running a referral scheme.
• Deep understanding and experience optimizing landing pages – including A/B testing.
• HubSpot and ChatGPT experience
• Proficiency in Excel
• Proven experimentation experience in previous roles.

What’s on offer:

• $140K – $150K base
• Join a Series B funded company, who have already raise $57M
• Backed by MUFG, Entrée Capital and Alumni Ventures.
• Amazing NYC and Tel Aviv offices
• Equity Package
• Fun, passionate and hard working culture with high rewards.
• Growth opportunities

Org3D

Title: Content Marketing Manager

Flexible hybrid role

Job Description:

As the Content Marketing Manager, you will be responsible for managing the organic social media, content writing, and email marketing teams. Your primary focus will be on providing direction and cohesion to all of our content marketing efforts. Additionally, you will have client-facing responsibilities, acting as a senior point person to manage important client conversations, expectations, and ensure the delivery of top-tier service. If you are a highly motivated individual with a passion for content marketing and the ability to drive results, we would love to hear from you. Join our team and play a pivotal role in shaping our clients’ success through impactful content and effective marketing strategies.

Responsibilities:

• Lead and mentor a team of content marketers including: organic social media, email marketing, and content writing, fostering creativity, growth, and professional development.
• Develop and implement efficient workflows, processes, and procedures to enhance team productivity and client satisfaction.
• Work closely with the social media team to create and execute content strategies, including expectation setting, planning, and reporting.
• Establish and maintain a social media reporting system for campaign performance tracking and optimization.
• Act as a senior point of contact for client communication, managing expectations and addressing needs, especially on select tier-one accounts for top paying clients. 
• Implement effective affiliate program management and collaborate with social media coordinators.
• Utilize influencer outreach strategies to expand brand reach and engagement.
• Coordinate content writing requests and ensure timely delivery of high-quality deliverables.
• Drive brand awareness and engagement through coordinated content creation, such as blogs and emails.
• Stay updated on industry trends and best practices in content marketing.
• Guide the content team in developing and executing email marketing campaigns aligned with client objectives.
• Demonstrate proficiency in email marketing programs and execute segmentation, automation, and personalization.
• Optimize email campaigns based on performance metrics and customer insights.
• Establish streamlined project workflows for efficient content marketing execution.
• Collaborate with cross-functional teams to align content strategies with overall marketing goals.
• Stay informed about emerging tools, platforms, and technologies relevant to content marketing.
• Coordinate content marketing efforts with other departments (web, SEO, e-commerce) through audits and integration to create brand cohesion. 
• Provide strategic guidance to clients leveraging expertise in content marketing and social media.
• Ensure exceptional service delivery and maintain strong client relationships.
• Handle content marketing overflow as needed including: social media account management, content coordination, content writing, and email marketing. 
• Cultivate a collaborative and inclusive work environment.

Salary: $70-$75K

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in content marketing, social media management, and copywriting (7 years preferred, 5 years agency experience)
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in email marketing platforms and strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Client-focused mindset with the ability to build and maintain strong relationships.
• Leadership skills with experience in managing and mentoring a team.

Bottom Line Marketing

Robert Half Marketing & Creative is looking for a Social Media Manager for one of our clients in Charlotte, NC.

Compensation will range from $28-35/hr.

The ideal candidate has experience directly managing multiple social channels, delivering social media campaigns, and a deep understanding of editorial scheduling. This position is full-time, temporary and could be permanent at an unknown future date. This position is ideal for someone passionate about social media and behind-the-scenes storytelling.

Responsibilities:

• Lead person for social media asset management, sourcing, and publishing – maintaining organization of those materials and ushering them through the approval process

• Lead day-to-day social media management – listening, drafting, and pitching appropriate responses to customers, identifying and escalating issues, work with Communication Team to identify trends

• Upload and manage social media content on Facebook, NextDoor, Twitter, Instagram, YouTube, LinkedIn, Threads, and other emerging platforms

• Retrieve, organize, and distribute social media and website analytics by understanding KPIs and defining them precisely for social media

• Work with Communication Team members on 360 campaign rollout and alignment

• Keeping up with platform, photo/video, and editing technologies used in social media

Requirements:

• Excellent written, verbal, and interpersonal communication skills,

including copywriting and proofreading skills

• Must be able to interact and communicate effectively with customers

• Must be self-directed and reliable in planning and completion of tasks

• Detail-oriented, highly organized, and able to manage multiple tasks and

projects simultaneously

• Be flexible, committed, and willing to work nights and weekends as

needed

• Strong interest in civil service, government, customer satisfaction, or

the environment

• 2-3 years of hands-on experience in managing social media platforms,

including scheduling and calendar management, copywriting, and publishing

• Experience working directly with agencies and other external partners to

collaborate on social media marketing efforts

• Bachelor’s degree in marketing, Communications, or related field

Preferred Skills:

• Familiarity with Adobe Creative Suite, especially Adobe Photoshop,

Premiere Pro, and Premiere Rush; Sprout Social applications

• Familiarity with government or non-profit social media channel

Robert Half

IDR is seeking a Media Manager to join one of our top clients in Dallas, TX. If you are looking for an opportunity to join a large organization and work within an ever-growing team-oriented culture, please apply today!

Position Overview/Responsibilities for the Media Manager:

• Responsible for strategic optimization and management of metasearch platforms
• Work across internal strategy, tech, and media teams on needs and projects
• Maintain Campaign budget management
• Work with external search agencies to effectively deliver value for program performance
• Analyze and provide actionable insights, strategies, and recommendations to drive program performance

Required Skills for the Media Manager:

• 3+ years of Paid Search or related channel experience
• Previous experience with Media Marketing Campaigns
• Hands-on experience working with bid files, data files, or deep linking
• In depth knowledge of Adobe Analytics, Google Analytics, or similar
• Familiarity with dashboarding software

What’s in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization
• Close-knit and team-oriented culture

Why IDR?

• 20+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Dedicated Engagement Manager who is committed to you and your success
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated’s Best of Staffing® Client and Talent Award winner 10 years in a row

IDR, Inc.

Company Overview:

Automatic Vehicle Wash Equipment Co., Inc. (AVW) is a family-owned company with 50 years of car washing equipment-manufacturing experience including product innovation. The company believes in building long-term, mutually beneficial business relationships with our customers. We are a leading global manufacturer of advanced car wash systems with a business philosophy that has remained constant: simplify the design and use high-quality materials to build reliable and durable car wash components.

Position Overview:

AVW is looking for a Marketing Coordinator who can assist the Marketing Director with all aspects of marketing. The Marketing Coordinator will be responsible for developing engaging digital and physical content that brings the AVW brand to life by engaging with our clients, distributors and future employees. The ideal candidate will have appositive attitude, creative eye, and excelling writing skills. They will be detail-oriented, results-driven, consistent, organized, and a dependable team player.

Position Responsibilities:

·        Manage marketing and design tasks assigned.

·        Write compelling and high-quality website content, including blog posts and page descriptions.

·        Update content and website links for maximum optimization and search engine rankings.

·        In collaboration with the Marketing Director, establish AVW social media strategy across channels. Plan, manage, and execute the digital marketing strategy, content strategy, calendar, and communicate social media schedule. Priority channels include Facebook, Instagram, LinkedIn & TikTok.

·        Foster positive interactions with our consumers by proactively and reactively responding with likes, comments, shares and DMs in a timely manner and identify opportunities for the sales team.

·        Create and execute SEO strategies to ensure on-site optimization, improving quality traffic, website rankings, lead volume, and brand awareness.

·        Perform keyword research to promote new content creation and improve SEO positions for target keywords.

·        Monitor performance on Google Analytics

·        Provide weekly, monthly and ad-hoc SEO reports to track performance metrics including ranking

·        Produce and edit graphics and/or video content for social media posts and marketing as needed.

·        Develop and execute email strategy and campaigns to drive brand awareness/lead generation.

·        Optimize customer database, leveraging best practices for lead management organization and overall database health.

·        Manage company webstore. Manage webstore: add/remove parts, update part information and update pricing. 

·        Establish and maintain a consistent brand statement throughout all product lines, promotional materials, and events.

·        Learns product line to promote products.

·        Provide market research, competitive analysis, and consumer trends.

·        Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.

·        Plan, manage, and attend events, conferences, and trade shows by identifying and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.

·        Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.

Qualifications and Skills:

·        Bachelor’s degree in marketing, advertising, journalism, business or relevant field required.

·        2+ years of relevant marketing experience

·        Proficient knowledge of Photoshop, InDesign, and Canva

·        Working knowledge of digital platforms including HubSpot

·        Experience in developing and maintaining websites

·        Experience in developing and implementing strategy planning

·        Experience influencing the decision-making process and ability to interact with high-level executives

·        Ability to work independently, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure

·        Ability to think creatively about products and services, constantly exploring new and differentiated ways to design

AVW Equipment Company, Inc.

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Boston Scientific is at the forefront of driving data-driven marketing strategies, and we are currently in search of a visionary leader who can propel the utilization of data in marketing to new heights. This exceptional opportunity will allow you to spearhead success and exert a profound influence on our marketing strategy through data-driven approaches.

As the Marketing Analytics Insights Manager, your primary focus will be translating data into actionable recommendations for various programs, encompassing digital campaigns, omnichannel initiatives, medical education, and beyond. You will lead a team of analysts and data scientists, collaborating with partners across business units, regions, Data Engineering, IT, and Marketing Technology to address critical business inquiries.

Your responsibilities will include:

• Develop and foster relationships with internal stakeholders across the globe to understand business needs and identify use cases for analytics.
• Collaborate with cross-functional teams to define key metrics, develop measurement frameworks, establish KPIs, and provide benchmarks for marketing campaigns and programs.
• Develop and implement advanced analytics methodologies to analyze and optimize campaign performance.
• Develop predictive models and forecasting tools to support marketing planning and budget allocation.
• Oversee the creation and optimization of data science initiatives, including lead scoring, Next-Best Action, segmentation, channel attribution, and media-mix models.
• Collaborate with data science and analytics leads across other domains to share and learn best practices from across the enterprise.
• Proactively initiate ad-hoc analysis that brings solutions and recommendations to key stakeholders.
• Cultivate a culture of effective data-driven decision making across marketing teams.
• Manage and mentor a team of analysts, fostering their professional growth and development.
• Lead a Community of Practice among marketing analysts and data scientists across the enterprise.
• Promote a privacy-first mindset and ensure adherence to all regulatory and privacy guidelines.
• Stay informed about the latest digital marketing trends and data science techniques relevant to our marketing goals.

Minimum Qualifications:

• Bachelor’s degree in marketing, statistics, economics, Mathematics, or a related field.
• 7+ years in marketing analytics, data analysis, or a similar role within the marketing domain.
• 3+ years’ experience leading a team of analysts and/or data scientists.
• Experience with marketing technology platforms like Google Ads, Facebook, Campaign Manager, Google Analytics, Salesforce, and similar products.
• Experience using machine learning and other advanced techniques to perform the following: lead scoring, channel attribution, media-mix, next-best action modeling, and segmentation.
• Ability to travel within the US up to 10%.

Preferred Qualifications:

• Master’s degree in marketing, statistics, economics, mathematics, or a related field.
• Extensive prior experience in B2B marketing, including collaboration on cross-functional projects with sales and utilizing Salesforce Sales Cloud, Salesforce Marketing Cloud, and Salesforce Community Cloud (healthcare preferred).
• Proficiency in using AWS for MLOps and knowledge of Machine Learning Operations (MLOps) best practices.
• Familiarity with healthcare industry data and vendors such as CMS, Definitive Healthcare, IQVIA, and Komodo Health.
• Strong project management skills, with the ability to prioritize and handle multiple projects simultaneously.
• Experience presenting complex analytical and data science concepts to non-technical audiences and coaching stakeholders on advanced analytics use cases.
• Proven track record of working with and presenting to senior leadership.

Requisition ID: 566984

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

Boston Scientific

Digital Campaign Manager/Analyst

Love food? Passionate about digital marketing? IN Food Marketing & Design is seeking a Digital Campaign Manager/Analyst to strategize, plan, manage and analyze digital media platforms across Google Ads and programmatic media. This includes collaboration and analysis of paid social (Meta, LinkedIn and YouTube) and digital publisher media for our growing list of top B2B and B2C food brands. 

The ideal candidate has a 4-year degree and has 3-4 years of experience of digital media planning experience, preferably in an agency setting. Must be Google Ads certified, and have experience managing campaigns, ideally for B2B. Must have a strong knowledge of Google Analytics. 

Specific responsibilities include:

·       Digital campaign strategy and management 

·       Collaborate with internal team and clients to determine goals, KPIs and campaign objectives

·       Recommend appropriate digital marketing mix for campaigns across Google and programmatic, collaborating with social team and media manager for digital campaign coverage

·       Brainstorm campaign tactics and A/B testing opportunities for upcoming campaigns

·       Bring deep knowledge of and mastery of global search engine marketing, display, video and social media with A/B testing and geo-based experimentation.

·       Conduct keyword research, ad copy testing, and landing page optimization to maximize campaign performance

·       Recommend campaign targeting and keyword recommendations 

·       Set up and provide daily management of all Google Ads and programmatic campaigns, and execute paid search bidding, targeting and campaign optimization

·       Collaborate with internal team on paid social and digital publisher media campaigns

·       Strategize areas for optimization and recommend /implement changes

·       Stay abreast of new technologies and how they can apply to campaigns

·       Stay up-to-date with industry trends, search engine algorithm updates, and best practices to ensure our strategies remain cutting-edge and effective.

·       Actively monitor daily and monthly budgets 

Campaign analysis:

·       Analyze cross-platform digital performance and web traffic, compiling monthly and quarterly reports to adjust and optimize tactics and campaigns (Google Ads, programmatic, digital publisher media and paid social)

·       Present reporting and analysis on virtual video calls with clients

·       Experience with quantitative analysis and delivering actionable insights

·       Work with team to implement key learnings into future campaigns

Preferred candidate will: 

·       Have strong understanding of client category landscape and competitive factors

·       Be self-starter who engages in pro-active communication with clients

·       Promptly alert clients of important updates, issues, questions and obstacle

IN Food Marketing & Design is a full-service advertising agency that specializes in the food industry. We received the 2023 Best Places to Work Award by the Mpls/St. Paul Business Journal. We are diligent problem solvers who love what we do, and it shows through our curiosity and contagious passion. We believe business is about more than profits, it’s about genuine care and connection to our community and the people we serve. That’s why we give back 5% of our profits to help alleviate hunger locally. If this sounds like you, we would love to hear from you. Email your application to [email protected]

IN Food Marketing & Design