Marketing Coordinator

Company Overview:

Automatic Vehicle Wash Equipment Co., Inc. (AVW) is a family-owned company with 50 years of car washing equipment-manufacturing experience including product innovation. The company believes in building long-term, mutually beneficial business relationships with our customers. We are a leading global manufacturer of advanced car wash systems with a business philosophy that has remained constant: simplify the design and use high-quality materials to build reliable and durable car wash components.

 

Position Overview:

AVW is looking for a Marketing Coordinator who can assist the Marketing Director with all aspects of marketing. The Marketing Coordinator will be responsible for developing engaging digital and physical content that brings the AVW brand to life by engaging with our clients, distributors and future employees. The ideal candidate will have appositive attitude, creative eye, and excelling writing skills. They will be detail-oriented, results-driven, consistent, organized, and a dependable team player.

 

Position Responsibilities:

·        Manage marketing and design tasks assigned.

·        Write compelling and high-quality website content, including blog posts and page descriptions.

·        Update content and website links for maximum optimization and search engine rankings.

·        In collaboration with the Marketing Director, establish AVW social media strategy across channels. Plan, manage, and execute the digital marketing strategy, content strategy, calendar, and communicate social media schedule. Priority channels include Facebook, Instagram, LinkedIn & TikTok.

·        Foster positive interactions with our consumers by proactively and reactively responding with likes, comments, shares and DMs in a timely manner and identify opportunities for the sales team.

·        Create and execute SEO strategies to ensure on-site optimization, improving quality traffic, website rankings, lead volume, and brand awareness.

·        Perform keyword research to promote new content creation and improve SEO positions for target keywords.

·        Monitor performance on Google Analytics

·        Provide weekly, monthly and ad-hoc SEO reports to track performance metrics including ranking

·        Produce and edit graphics and/or video content for social media posts and marketing as needed.

·        Develop and execute email strategy and campaigns to drive brand awareness/lead generation.

·        Optimize customer database, leveraging best practices for lead management organization and overall database health.

·        Manage company webstore. Manage webstore: add/remove parts, update part information and update pricing. 

·        Establish and maintain a consistent brand statement throughout all product lines, promotional materials, and events.

·        Learns product line to promote products.

·        Provide market research, competitive analysis, and consumer trends.

·        Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.

·        Plan, manage, and attend events, conferences, and trade shows by identifying and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.

·        Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.

 

Qualifications and Skills:

·        Bachelor’s degree in marketing, advertising, journalism, business or relevant field required.

·        2+ years of relevant marketing experience

·        Proficient knowledge of Photoshop, InDesign, and Canva

·        Working knowledge of digital platforms including HubSpot

·        Experience in developing and maintaining websites

·        Experience in developing and implementing strategy planning

·        Experience influencing the decision-making process and ability to interact with high-level executives

·        Ability to work independently, set priorities, work on multiple projects simultaneously, solve problems, and be resourceful under pressure

·        Ability to think creatively about products and services, constantly exploring new and differentiated ways to design

AVW Equipment Company, Inc.