Ad Campaign Casting Calls and Auditions

Are you a marketing creative genius? Do you have a love of collaboration? Can you run a social media campaign like a champion? Then I want to talk to you!

GracoRoberts headquartered in Arlington, TX is proud to be the single largest and most technically focused specialty chemicals distributor to serve the global aerospace market.

Position Summary:

The Marketing Manager (Suppliers/Channel Partners) develops and executes marketing strategies that align with the organization’s goals. The manager will implement research, develop and execute Channel Partner marketing programs across a variety of media channels, offer sales support to ensure alignment between sales, marketing efforts and corporate branding, manage a budget and timeline, and achieve metrics in support of companywide goals. This position will also be responsible for social media platforms and websites across all of our brands.

Responsibilities:

• Develop, execute, and measure Channel Partner integrated marketing programs for key suppliers across the GracoRoberts family of brands which add value to our supplier relationships, elevate the profile of our suppliers, generate leads and drive sales.
• Manage supplier marketing campaigns in all digital, social, and website communications.
• Operate within our database and CRM (Hubspot) to build and segment effective marketing and sales campaigns.
• Web content management (supplier) and activation of company’s social media platforms including, but not limited to LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Work with the web development team to build supplier brand pages on gracoroberts.com, silmid.com, skygeek.com and pccomposites.com.
• Travel as required to key channel partners to learn business, product lines, attend training schools, and report on progress against goals.

Required Skills:

• Bachelor’s degree in marketing, business, communications or related field required.
• Experienced in digital media, social media, and data analytics.
• Strong working knowledge of Google Analytics, Hubspot, and all social content platforms.
• Highly developed collaboration skills at all levels and with all employees across the company.
• Ability to travel, as required.

Work Authorization/Security Clearance Requirements:

To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.

Equal Opportunity Employer:

GracoRoberts is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits and training. GracoRoberts makes hiring decisions based solely on qualifications, merit, and business needs at the time.

GracoRoberts

GOJA has been powering ecommerce for almost 15 years by creating brands and products that become Amazon Best Sellers. Our team of Amazon-focused professionals is the best in the business. We’re global with offices on three continents and headquartered in Miami, Florida. Our approach is simple yet powerful: we create, acquire, and grow e-commerce brands on Amazon, enabling them to flourish with our expertise and cutting-edge infrastructure.

Position Overview

Are you a digital marketing and traffic funnel expert that loves to collaborate, experiment, and learn? We’re seeking a Digital Marketing Manager to join our marketing team in Miami, Florida. You’ll be a driving force behind our brands’ growth, from both on and off Amazon channels. If you’re ready to take charge, strategize, execute, and elevate, this is your stage to shine.

Responsibilities:

• Collaborate with your team to craft winning on and off Amazon growth strategies that supercharge our brands within budget.
• Utilize data-driven insights to identify growth opportunities and continuously improve campaign ROI.
• Work closely with the creative team to develop eye-catching visuals and assets for marketing campaigns.
• Innovate fearlessly, testing new ideas to achieve our business goals and expand our reach.
• Set and conquer ambitious monthly, quarterly, and annual targets across budgets, revenue, and bottom-line growth.
• Drive performance marketing channels – Affiliate and influencers, SEO, SEM, Social ads, outbound (email), and others.
• Become the go-to guru for off-Amazon traffic strategy, digital marketing, and e-commerce channels.
• Collaborate with the marketing team to create compelling content and drive brand awareness and engagement across platforms.
• Conduct thorough market research and competitor analysis to stay at the forefront of industry trends.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide regular reports to stakeholders.
• Implement A/B testing and other strategies to optimize conversion rates and drive incremental sales.
• Stay updated on the latest ecommerce and digital marketing trends and best practices.

Qualifications:

• 5-7 years of hands-on experience in ecommerce-focused digital marketing, preferably in a similar role with Amazon and D2C brands.
• English communication and writing skills (Must).
• Proven track record of developing successful digital marketing strategies and executing high-impact campaigns that drive sales and revenue growth.
• Experience with affiliate and influencer campaigns, especially Tik Tok.
• Proficiency in managing D2C website marketing efforts, including SEO, SEM, email marketing, and social media.
• Analytical mindset with the ability to use data to make informed decisions and optimize campaigns.
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Your domain knowledge of marketing channels, analytics, and marketing tech is top level.
• Your magic touch combines strategic thinking with hands-on execution.
• Experience in Amazon Advertising and other Amazon-specific marketing tools is appreciated.

You can work anywhere. At GOJA you can help define the future of ecommerce and Amazon digital marketing.

GOJA

(This role is hybrid in Alpharetta, GA. 3 days home / 2 days in office)

Our client is on a mission to shape the future of data-driven possibilities. In a world where data fuels decisions, opportunities, and innovation, we understand the pivotal role of trusted data. As a thriving Microsoft top-tier partner, they are dedicated to data management solutions that empower businesses and drive growth.

About the Role

As the Marketing Operations Manager, you’ll be a key player in our journey of growth and transformation. Reporting to the Chief Marketing Officer, you will harness the power of technology, data, analytics, and streamlined processes to elevate our company to the next level. Your impact will resonate throughout the customer journey, enhancing throughput, pipeline generation, customer acquisition, and overall customer experiences.

What You’ll Do

• Champion our customer-centric approach by orchestrating content and campaign touchpoints, lead qualification, technology enhancements, and cross-functional collaboration with Sales, Marketing, and Customer Success teams.
• Craft and execute an “always-on perpetual growth engine” and demand process, delivering personalized omni-channel customer experiences across the entire customer journey.
• Take ownership of day-to-day marketing operations, strategizing marketing reporting and analytics, optimizing processes, and harnessing data and technologies to supercharge our marketing strategy.
• Manage the technical and operational aspects of marketing campaigns and initiatives, overseeing Marketo, Salesforce, and other tools in our tech stack.
• Be a trailblazer in leveraging Marketing Operations to scale and drive business growth.

Your Performance Objectives – What You Will Achieve

Within 3 months, you will:

• Master our current marketing and sales tech stack, understanding our GTM strategy and lead management processes.
• Dive into the vision and strategy of the “perpetual growth engine” and identify areas for quick wins and long-term improvements.
• Collaborate with marketing and cross-departmental stakeholders to identify process gaps, automation opportunities, and reporting needs across marketing.
• Analyze our current demand funnel and establish performance benchmarks across key KPIs.
• Evaluate our prospect and customer database, ensuring data quality, governance, and effective utilization across teams.

Within your first 6 months, you will:

• Initiate a data architecture strategy for marketing data and customer data, facilitating the customer data value chain.
• Ensure data completeness, consistency, accuracy, and integration across marketing applications.
• Lay the foundation for the “perpetual growth engine,” using Marketo as an orchestration engine for personalized customer touchpoints.
• Be fully immersed in Marketo’s daily operations, including lead and lifecycle scoring models.
• Develop end-to-end visibility through Salesforce and/or Power BI into key marketing KPIs and processes.

Within your first 12 months, you will:

• Bring the “perpetual growth engine” to fruition, reshaping our marketing and go-to-market tech stack.
• Elevate how we manage prospect, content, channel, engagement, and customer data through a robust data architecture strategy.
• Transform our marketing technology into an end-to-end process-enabling system.
• Identify and streamline areas for process improvement within the marketing lead-to-revenue flow.
• Implement an outcome-oriented go-to-market KPI system enabled by the “perpetual growth engine.”
• Create comprehensive marketing performance dashboards and reports, offering insights into the entire customer journey.
• Foster strong relationships with your marketing peers and cross-departmental stakeholders, earning their trust as a strategic partner.

Requirements – What We’re Looking For

• You are a Technologist: Passionate about technology, with expertise in Marketo and Salesforce. Familiarity with our tech stack, including ZoomInfo, Gong, Salesloft, Chilipiper, Power BI, GA4, WordPress, Metadata.io, Goldcast, and ImageRelay, is a plus.
• You are a Reporting, Data, and Analytics Alchemist: Skilled in turning data into valuable insights using Salesforce, GA4, Marketo, and BI platforms. Your analytical mindset provides stakeholders with the performance visibility they need.
• You are a Problem Solver: Eager to tackle complex challenges and improve processes in a dynamic marketing environment.
• You are a Process Picasso: Proficient at enhancing efficiency, accuracy, and overall marketing effectiveness by refining processes.
• You are a Driver, Not A Passenger: Goal-oriented, proactive, and ready to bring fresh ideas to the table.

Benefits of Joining Our Team

• Growth on Your Terms: We support your individual career plans and growth through our company values and collaborative work environment.
• Enjoy Where You Work: Become part of a vibrant community dedicated to your career progression.
• Save for Retirement: We offer a 401k retirement plan with company match.
• Stay Healthy: Enjoy comprehensive health, dental, and vision insurance plans, wellness days, and a focus on work-life balance.
• Engaged Leadership: Our leadership team prioritizes organizational health and a healthy culture throughout the company.

Our Working Philosophy

• Growth Mindset: We believe in continuous learning and growth. We embrace mistakes as part of our journey.
• Constructive Candor: We value diverse perspectives to find the best solutions.
• Helpful: We thrive on helping our teammates succeed.
• Get Stuff Done: We have the determination to achieve our goals, no matter the obstacles.
• Fun is Where Fun is Made: We cherish the journey and aim to make each other laugh along the way.

Equal Employment Opportunity

We are committed to diversity and inclusion. We welcome qualified applicants from all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Alternative methods of applying for employment are available for individuals with disabilities.

Aquent

PADI, the global leader in Ocean Exploration, is searching for a full-time MARKETING CAMPAIGNS MANAGER at our offices in Orlando Florida. PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary, and outstanding benefits. We are an amazing company searching for amazing people to join our team!

PADI Club is part of the PADI Family of Brands designed to support the diver lifestyle, motivate existing PADI divers to dive more often and attract new ocean ambassadors to the sports of scuba diving and freediving.

Focusing on the PADI diving consumer, PADI Club is a membership and multi-media organization that interfaces with members, internal PADI departments as well as external support vendor organizations.

The Marketing Campaign Manager will play a pivotal role in strategizing, executing, and optimizing marketing campaigns that engage our target audience and enhance brand visibility. Your creative flair, analytical acumen, and passion for the scuba diving industry will be instrumental in crafting impactful campaigns that resonate with divers and enthusiasts worldwide. Reporting directly to the Publisher, the MCM will collaborate with cross-functional teams to ensure seamless campaign execution and contribute to achieving our business objectives.

Hybrid work schedule. Ideally candidate will be in Winter Park FL location or Rancho Santa Margarita CA.

What You Get To Do

While supporting the PADI Pillars of Change: Ocean Conservation, Industry Sustainability, and People & Humanity you will:

• Collaborate with sales to develop comprehensive marketing campaign strategies aligned with overall business goals.
• Assist in developing client presentations and sales collateral, while actively participating in team-based selling efforts.
• Continuously monitor scuba diving industry trends, analyze competitor actions, and stay informed about emerging marketing strategies to sustain a competitive advantage.
• Administer and oversee the processing of sales contracts, as well as the maintenance and management of client accounts within AdPoint and JIRA systems.
• Initiate asset requests, establishing clear deadlines to ensure timely execution. When dealing with substantial programs or client requests, formulate alignment documentation if necessary.
• Engage in collaborative efforts with clients to conceive and develop captivating content, visuals, and marketing materials for campaign initiatives.
• Implement and manage end-to-end marketing campaigns across various channels, including web, social media, email and print.
• Remain accessible to address client inquiries regarding assets specifications and material needs.
• Monitor campaign performance, analyze key metrics, and make data-driven optimizations to improve conversion rates and ROI.

What You Will Need To Be Successful:

• Bachelor’s degree in marketing, communications, or related fields
• 3-5 years of related job experience
• Strong problem-solving skills
• Excellent communication, project management, and organizational skills.
• Passion for scuba diving or a genuine interest in underwater activities is a plus.
• In-depth knowledge of running B2C campaigns
• Ability to manage several marketing campaigns simultaneously.
• A good understanding of current marketing trends

· Strong written and oral communication skills

• Creative mindset with the ability to translate ideas into impactful marketing materials.
• Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics.
• Demonstrate outstanding proficiency in delivering exceptional customer service.
• Ability to communicate effectively with all levels of management and staff
• Ability to remain diplomatic with all interactions, external and internal
• Demonstrated ability to write technical and promotional copy
• Strong organization, project development and management skills
• Self-starter able to work with minimum supervision; problem solver
• PC/Macintosh, email and internet literate
• Dedication to customer service and satisfaction
• Entrepreneurial mindset
• PADI Open Water Diver certification preferred but not required

Founded in 1966, PADI has grown consistently through our 57 years in business, continually raising the bar for the industry we are all so passionate about. We know who we are as a company but never let that hold us back from reinventing ourselves and keeping our mission modern and relevant. One thing that stays consistent is our mission to be “The Way the World Learns to Dive”. PADI has certified over 29 million divers during our history, an achievement no other scuba diving agency can claim. We are committed to our purpose to Seek Adventure—Save The Ocean.

PADI strives to create a work environment that respects individual contribution while maintaining a strong team approach for successful execution of business objectives. The executive team believes in a work-life balance that enables employees to meet their personal and family needs with flexible hours and a robust benefits plan.

If this job sounds interesting to you and you meet these requirements described above, we’d like to get to know you!

To learn more about our company visit us at www.padi.com

Applicants must possess the permanent right to work in the United States.

PADI/Seek Adventure Save the Ocean

California Applicants please note that PADI collects personal information relating to its candidates for employment to manage the recruitment process. The organization is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. To view PADI’s CCPA Notice please go to https://www.padi.com/ccpa-notice

PADI

Total Resource Management (TRM) is a leading provider of reliability and maintenance solutions. Using best practices, coaching, and technology – based on IBM Maximo – we help our clients execute a comprehensive maintenance strategy so that the gaps between their people, processes, and technology are eliminated. Giving them better reliability and millions in savings.

Position Overview: As a Marketing Coordinator, who leads company Events and Email Marketing Campaigns, you will be a vital member of our marketing team, responsible for planning, coordinating, and executing our participation in trade shows and conferences. As well as planning, executing, and optimizing our email marketing initiatives to create and implement engaging email campaigns that resonate with our target audience.

Responsibilities:

Event Coordination

• Plan, manage, and execute TRM’s participation in trade shows, conferences, and industry events.
• Support the planning, promotion and execution of all TRM hosted events.
• Coordinate logistics, including booth setup, signage, promotional materials, and equipment.
• Collaborate with internal teams to develop event goals, messaging, and strategies for lead generation.
• Work closely with external vendors and partners to ensure seamless event execution.
• Develop event schedules and timelines, ensuring all activities are executed on time.
• Coordinate event staffing, including training and scheduling booth representatives.
• Promote our participation (sponsoring, exhibiting, presenting, hosting) before, during and after the event via social media and email campaigns
• Engage with event attendees, answer questions, and provide information about our services.
• Seek out opportunities to enhance our event presence through hosting/coordinating supplemental off-site activities, offering demonstrations at our booth, and contests.
• Collect and manage leads generated during events and facilitate their distribution to the sales team via SalesForce.
• Conduct post-event evaluations to assess the success of each event and identify areas for improvement.
• Other event related duties as assigned.

Email Marketing

• Leverage email marketing skills to create targeted campaigns and drive event engagement.
• Utilize Salesforce’s Pardot platform to manage event-related communications and general lead nurturing.
• Create, implement, and manage email campaigns ensuring accurate segmentation, targeting, and scheduling.
• Design visually appealing email templates that maintain brand consistency and effectively communicate key messages.
• Conduct A/B tests to optimize email performance, including open rates, click-through rates, and conversion rates.
•  Monitor and analyze campaign metrics, generating insightful reports to inform future campaign strategies.
• Manage and maintain the email marketing calendar, ensuring timely and accurate delivery of campaigns.
• Stay up-to-date with industry best practices and trends to continuously improve email marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 6 years of experience in event coordination
• Competent IT skills with a working knowledge of SalesForce CRM, Pardot, Canva, and social media tools (LinkedIN, Twitter, Facebook, YouTube).

Event Coordination

• Proficiency in Microsoft Office Suite and other relevant event management software such as EventBrite.
• Proven project management skills, with the ability to handle multiple tasks and meet deadlines.
• Strong attention to detail and a commitment to delivering high-quality event experiences.
• Excellent interpersonal and communication skills to collaborate with internal teams, partners, and attendees.
• Ability to travel and work flexible hours, including weekends, to accommodate event schedules.

Email Marketing

• Creative thinking and problem-solving skills to enhance event engagement and impact.
• Excellent written communication and copywriting skills with a keen attention to detail.
• Data-driven mindset, comfortable with analyzing campaign metrics to drive improvements.

Benefits:

• Health insurance, Short / Long term disability
• Paid vacation and sick days
• Opportunity to participate in company’s bonus program

Send your resume and a cover letter detailing your relevant experience and enthusiasm for the role to [email protected]

Total Resource Management

Dynamic, growing, portfolio company of direct to consumer brands, seeking talented and energetic Brand Marketer to lead strategic growth of our brands via content marketing across all channels.

Great opportunity to work on exciting brands with a team and contribute to measurable and rewarding brand advancement. Start up environment with room for growth and professional development.

Current focus brands: Baboon to the Moon. The Reset. Felix Gray. Rockets of Awesome.

This position will be responsible for the following:

• Brand Marketing Calendar – Own the development of concept and campaigns, product launches and brand storytelling.
• Campaign and product launch Briefs – Own the creation and development of briefs needed for all content marketing campaigns, with an eye towards meeting weekly and monthly sales goals.
• Lead weekly marketing calls to ensure team of contributors all have the necessary information and direction to execute weekly output of email/social/paid/site/affiliate initiatives.
• This position will collaborate directly with, and manage the day-to-day execution of a team of: art/graphic designers, content creators (photo, video), copywriters, and performance marketers.
• In coordination with CEO and other senior team members, this position will be responsible for driving overall brand direction and strategy, and identifying areas of opportunity and growth, and organizing plans of action to achieve the identified goals.

Qualifications/Skills:

• Bachelors degree or equivalent work experience
• 4-5 years of Brand Marketing experience
• Experience in Apparel/Fashion preferred; consumer goods required.
• Demonstrated success in brand building.
• Highly organized, capable project management.

This is a dynamic position at a high-growth company. Willingness to roll up your sleeves and get things done, solve problems, implement processes, and embrace change is a must!

This position is located in NYC, with an expectation of ~3 days in office.

Employment Type

Full-time, Full benefits, 401k. 

The Hedgehog Company

A Luxury, high-end brand consumer goods company is looking for an experienced Trade Channel Manager to join their team in Northeast Ohio.

NOTE: This full-time role requires the individual to be within commuting distance of the company Headquarters in Northeast Ohio OR candidates within commuting distance of High Point, NC. This position is NOT A FULLY REMOTE ROLE, it will require several days working on-site in our offices. Partial relocation assistance is available.

The opportunity comes with a total rewards package including a market-competitive salary, an annual performance bonus, and so much more! Our benefits package includes a 401(k) plan with generous company match, comprehensive health insurance, paid time off (PTO), paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts.

Summary: The Trade Channel Manager is responsible for developing and managing strategic sales and marketing initiatives that bring awareness to the brand and generate profitable sales relationships and growth within the trade market, focusing on Interior Designers. Collaborates with regional representatives to discover fresh business opportunities, enhance current trade partnerships, and ultimately boost sales. This position works closely with internal stakeholders when developing strategies for new business and works to ensure alignment.

Primary Tasks and Responsibilities

• Responsible for driving profitable sales growth within trade market for all brands
• Creates strategic sales and marketing initiatives that bring awareness to the brand and generate sales within the trade market, focusing on Interior Designers.
• Responsible for the identification, evaluation, development, execution and support of new trade partner relationships.
• Works with territory representatives to identify new trade accounts while strengthening existing trade partner relationships to drive increased sales.
• Manages incoming leads with goal of generating revenue and margin growth.
• Develop marketing campaigns to drive trade channel business strategy.
• Works with the marketing team in all aspects of campaigns for trade channel including but not limited to: media advertising, digital marketing, social media, literature development, trade shows and program development.
• Works with sales and marketing teams to develop best in class programs (including loyalty programs) to engage the targeted customer. Evaluates program performance to ensure timely and effective delivery of sales and margin goals.
• Collaborates with internal business partners including marketing, sales, product development and ownership to develop strategies to identify and address new business opportunities.
• Collaborates with Showroom Channel sales leaders to ensure trade programs and initiatives support showrooms by directing relevant trade sales to showroom channels.
• Develops cross functional relationships with Sales, Marketing, Finance, Supply Chain, Customer Care and IT to ensure integration and alignment.
• Responsible for the accurate planning and execution of budget for trade channel
• Maintains a comprehensive understanding of the trade channel. Conducts regular market visits to stay current on consumer and category trends, competitors, and shares channel/customer insights with the Company’s sales, Product, Marketing, and other relevant stakeholders.
• Presents business plans, leads quarterly business reviews for trade channel.
• Support related trade marketing events and shows. Coordinates events at shows to drive showroom visits. Works with Visual Merchandiser to maximize new and repeat visits to showroom during trade shows.
• Other duties as assigned.

Special Requirements: Ability to travel (domestic) up to 15% of the time.

Level and Type of Education Required: Bachelor’s degree in Marketing, Communications or Business Management required or Associates Degree plus 5+ years’ additional work experience.

Related Work Experience Required: 7 years of professional sales and/or marketing experience with increasing responsibility, preferably in the residential design industry.

Necessary Specialized Training, Knowledge, Skill and Abilities

• Understanding of the Trade/Interior Design market and can “speak the language” of the designer, i.e. interior design styles, techniques, materials, color palettes, key suppliers, etc.
• Outstanding professional writing and content development skills.
• Campaign management experience.
• Marketing communications experience: website, marketing automation, social media, email, etc.
• Understanding and insight of customer and competitor behavior, promotion process, product management and pricing.
• Strong marketing proficiencies, including business and market analysis.
• Strong analytical skills. financial acumen/ ability to manage budgets and understand financial models.
• Excellent communication skills (both verbal and written) and skilled at delivering sales presentations.
• Demonstrated project management skills to deliver on time results.
• Expertise with vital business software: Excel, Qlik, CRM, SharePoint, ERP, etc.
• Possesses teamwork/collaboration, leadership and facilitation skills.
• Experience negotiating, structuring, and implementing partnership agreements.

Work Environment and Physical Requirements

The following descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in an office and perform in a corporate environment. While traveling work environment will vary (i.e. airports, showrooms, hotels, etc.).
• Ability to sit or stand for prolonged periods of time.
• Ability to view computer screen and type on a keyboard.
• Ability to converse over a telephone (hear, speak).

The Company is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

Confidential

Aderant is seeking a Marketing Operations Manager.

Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology.

At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”. We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work – ideas, experience, and passion – to drive our mission forward. Our people are our strength.

Role Description

The Marketing Operations Manager is the backbone of the Aderant Marketing team. This role is critical in helping not only drive but accelerate marketing efficiency by implementing operational automation. Identifying and enabling best practices across the marketing team through the use of our technology stack will be the primary focus of this role. In addition, this individual is responsible for presenting and communicating marketing program data and insights in an actionable way.

Qualifications

• Bachelor’s degree in Business, Marketing, Statistics, or related field.

• 4+ years of hands-on experience with marketing technology; Marketo and Salesforce experience preferred.

• Experience working with analytics tools (Google Analytics, Moz).

• Outstanding analytical and creative problem-solving skills.

• Ability to synthesize data and communicate actionable insights that enable the team.

• Excellent organizational and time management skills.

• Attention to details.

• Be self-directed and able to manage complex projects from end-to-end.

• Ability to work collaboratively in a dynamic, fast paced environment, serving as a cross-departmental marketing resource across multiple time zones.

Responsibilities

• Be the team expert on our marketing tools outside of the website; aid and consult in the set-up of digital marketing programs, including technical structure, testing, training, and monitoring within our marketing automation system for optimization opportunities.

• Own, build and refine the marketing technology stack, including the identification and selection of new tools, set-up and implementation, maintenance and enhancements, training, cross-departmental usage and integrations, and a firm understanding of data security impacts and compliance.

• Ensure successful tool adoption and optimization across the Marketing team.

• Establish and maintain scalable processes that ensure best practices in marketing program creation and lead management.

• Manage Marketing KPI reporting dashboards; continuously optimize and communicate critical performance metrics (ROI, CTR, conversion data, traffic, bounce, etc.) within the Marketing team and to executive leadership.

• Maintain Marketing-related data points within the Marketing tech stack and ensure appropriate information is passed into Salesforce and other internal tools as needed.

• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.

• Maintain the marketing lead database in conjunction with marketing and sales strategies, including list creation and account prioritization.

• Stay up to date on marketing automation best practices and implement new process efficiencies that further enable the team, allow us to actively scale, and continually advance the team’s marketing efforts.

Other Defined Tasks:

• Own, maintain and manage Marketo; deep understanding of data integrations, how the tool is used, lead/engagement scoring across multiple products, targeting, persona creation, sales automation, and user management/permissions.

• Maintain preferences and subscription strategy and corresponding audience lists.

• The Salesforce marketing expert; manage marketing tool and marketing data integrations with Salesforce, be the point of contact for business systems, work closely with business systems on new projects for marketing.

• Remain informed on GDPR requirements and consult Marketing team members on campaign set-up to ensure compliance with list sends.

• Manage and maintain all marketing-created inboxes.

• Manage and maintain user permissions and access across all social channels.

• Set and enforce operational process, including file and list naming conventions within Marketo.

• Own and implement the Marketing lead capture form strategy.

• Consult campaign managers on program set-up in Marketo and across other tools to include proven best practices.

Aderant

As our Director of Digital Strategy, working out of our central New York City location, you will be responsible for engaging directly with our clients defining their digital marketing strategy. You’ll demonstrate the ability to quickly understand business needs, uncover illuminating insights and apply deep knowledge of digital media to analyse, evaluate and determine which channels in which mix will deliver the optimum results to bring brand positioning, demand and ABM campaigns to life.

This is a role for a proven B2B winner. A highly strategic growth driver, with strong personal values and a deeply ingrained passion for digital media and marketing. A relentless learner committed to continually developing the attitude, skills and competencies required of a truly elite B2B marketer and business-savvy leader.

• Work with client stakeholders to understand their marketing and growth strategy, priorities and opportunities, which you can then translate into a results driven marketing plan
• Work with account teams to lead client planning, briefing and onboarding sessions to ensure effective capture of requirements and the ability to translate into directional strategies
• Develop Go-To-Market frameworks that define the high-level campaign requirements, audiences, segments, budget breakdowns, channel recommendations and digital experience integration
• Develop Go-To-Market campaigns and programs with a focus on brand activation, demand generation and ABM across all funnel stages
• Develop Go-To-Market blueprints that detail the overall campaign experience including channel/media selection, ad formats, message and content integration, campaign timeline, web integration and inbound/outbound journeys
• Work with clients to define their demand waterfall funnel that will be leveraged for demand generation strategies and to ensure alignment between marketing and sales
• Work with clients to maximise their maturity and utilisation of marketing platforms including data strategy, e-mail campaigns, lead scoring models, website integration, data capture, lead routing, landing pages and nurture strategy

Join us and you’ll be working at the forefront of B2B marketing with some of the industry’s most advanced thinkers and the world’s biggest brands.

Stein IAS

This is an amazing opportunity for someone who loves to work across the full media strategy to ROI lifecycle, being in control at every stage!

Stein IAS is the original B2B marketing agency delivering amazing innovation across brand to demand for some of the biggest B2B brands in the world, across the world. This role is central to realising our goal of being recognised as the world’s best, built on the collective power of the best people. As part of our goal, we’re committed to innovating and evolving the application of traditional and digital media across all channels in B2B marketing we’re looking for an inspiring and super-smart Campaign Manager to join our media strategy and activation team, based out of New York.

This role will see you responsible for managing multiple client accounts and campaigns within each account, working with the client to define and agree new project briefs and briefing those into the team then managing the various campaign tasks across the lifecycle of the project from strategic GTM planning to activation while managing deadlines and key deliverables with the client throughout.

You’ll develop media project plans, timelines and flow charts aligned with the media process, defining the initial strategy working closely with the media and content teams to translate that into activation plans aligned with goals and objectives. You’ll coordinate with external vendors/contractors on the delivery of channel specific requirements, work with our internal ad ops and creative trafficking team, liaise with finance to manage financials and and work closely with the account management team in the development of scopes and large media budgets.

If you can show us accelerated growth and progression in your career so far, and you’re ready to take the next step in responsibility and career development, this role is perfect for you.

Join and you’ll be part of a global leader in B2B marketing, working from offices in New York, San Francisco, Manchester, London and Hyderabad and for some of the world’s biggest brands and smartest people.

Key competencies

• Highly organised
• Strong communication skills
• Strong attention to detail
• Client facing
• Very proficient in excel
• Experience managing large budgets

Stein IAS