As our Director of Digital Strategy, working out of our central New York City location, you will be responsible for engaging directly with our clients defining their digital marketing strategy. You’ll demonstrate the ability to quickly understand business needs, uncover illuminating insights and apply deep knowledge of digital media to analyse, evaluate and determine which channels in which mix will deliver the optimum results to bring brand positioning, demand and ABM campaigns to life.
This is a role for a proven B2B winner. A highly strategic growth driver, with strong personal values and a deeply ingrained passion for digital media and marketing. A relentless learner committed to continually developing the attitude, skills and competencies required of a truly elite B2B marketer and business-savvy leader.
- Work with client stakeholders to understand their marketing and growth strategy, priorities and opportunities, which you can then translate into a results driven marketing plan
- Work with account teams to lead client planning, briefing and onboarding sessions to ensure effective capture of requirements and the ability to translate into directional strategies
- Develop Go-To-Market frameworks that define the high-level campaign requirements, audiences, segments, budget breakdowns, channel recommendations and digital experience integration
- Develop Go-To-Market campaigns and programs with a focus on brand activation, demand generation and ABM across all funnel stages
- Develop Go-To-Market blueprints that detail the overall campaign experience including channel/media selection, ad formats, message and content integration, campaign timeline, web integration and inbound/outbound journeys
- Work with clients to define their demand waterfall funnel that will be leveraged for demand generation strategies and to ensure alignment between marketing and sales
- Work with clients to maximise their maturity and utilisation of marketing platforms including data strategy, e-mail campaigns, lead scoring models, website integration, data capture, lead routing, landing pages and nurture strategy
Join us and you’ll be working at the forefront of B2B marketing with some of the industry’s most advanced thinkers and the world’s biggest brands.
Stein IAS
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