Marketing Coordinator (Events / Email)

Total Resource Management (TRM) is a leading provider of reliability and maintenance solutions. Using best practices, coaching, and technology – based on IBM Maximo – we help our clients execute a comprehensive maintenance strategy so that the gaps between their people, processes, and technology are eliminated. Giving them better reliability and millions in savings.

Position Overview: As a Marketing Coordinator, who leads company Events and Email Marketing Campaigns, you will be a vital member of our marketing team, responsible for planning, coordinating, and executing our participation in trade shows and conferences. As well as planning, executing, and optimizing our email marketing initiatives to create and implement engaging email campaigns that resonate with our target audience.

Responsibilities:

Event Coordination

• Plan, manage, and execute TRM’s participation in trade shows, conferences, and industry events.
• Support the planning, promotion and execution of all TRM hosted events.
• Coordinate logistics, including booth setup, signage, promotional materials, and equipment.
• Collaborate with internal teams to develop event goals, messaging, and strategies for lead generation.
• Work closely with external vendors and partners to ensure seamless event execution.
• Develop event schedules and timelines, ensuring all activities are executed on time.
• Coordinate event staffing, including training and scheduling booth representatives.
• Promote our participation (sponsoring, exhibiting, presenting, hosting) before, during and after the event via social media and email campaigns
• Engage with event attendees, answer questions, and provide information about our services.
• Seek out opportunities to enhance our event presence through hosting/coordinating supplemental off-site activities, offering demonstrations at our booth, and contests.
• Collect and manage leads generated during events and facilitate their distribution to the sales team via SalesForce.
• Conduct post-event evaluations to assess the success of each event and identify areas for improvement.
• Other event related duties as assigned.

Email Marketing

• Leverage email marketing skills to create targeted campaigns and drive event engagement.
• Utilize Salesforce’s Pardot platform to manage event-related communications and general lead nurturing.
• Create, implement, and manage email campaigns ensuring accurate segmentation, targeting, and scheduling.
• Design visually appealing email templates that maintain brand consistency and effectively communicate key messages.
• Conduct A/B tests to optimize email performance, including open rates, click-through rates, and conversion rates.
•  Monitor and analyze campaign metrics, generating insightful reports to inform future campaign strategies.
• Manage and maintain the email marketing calendar, ensuring timely and accurate delivery of campaigns.
• Stay up-to-date with industry best practices and trends to continuously improve email marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 6 years of experience in event coordination
• Competent IT skills with a working knowledge of SalesForce CRM, Pardot, Canva, and social media tools (LinkedIN, Twitter, Facebook, YouTube).

Event Coordination

• Proficiency in Microsoft Office Suite and other relevant event management software such as EventBrite.
• Proven project management skills, with the ability to handle multiple tasks and meet deadlines.
• Strong attention to detail and a commitment to delivering high-quality event experiences.
• Excellent interpersonal and communication skills to collaborate with internal teams, partners, and attendees.
• Ability to travel and work flexible hours, including weekends, to accommodate event schedules.

Email Marketing

• Creative thinking and problem-solving skills to enhance event engagement and impact.
• Excellent written communication and copywriting skills with a keen attention to detail.
• Data-driven mindset, comfortable with analyzing campaign metrics to drive improvements.

Benefits:

• Health insurance, Short / Long term disability
• Paid vacation and sick days
• Opportunity to participate in company’s bonus program

Send your resume and a cover letter detailing your relevant experience and enthusiasm for the role to [email protected]

Total Resource Management