Digital Marketing Manager

GOJA has been powering ecommerce for almost 15 years by creating brands and products that become Amazon Best Sellers. Our team of Amazon-focused professionals is the best in the business. We’re global with offices on three continents and headquartered in Miami, Florida. Our approach is simple yet powerful: we create, acquire, and grow e-commerce brands on Amazon, enabling them to flourish with our expertise and cutting-edge infrastructure.

Position Overview

Are you a digital marketing and traffic funnel expert that loves to collaborate, experiment, and learn? We’re seeking a Digital Marketing Manager to join our marketing team in Miami, Florida. You’ll be a driving force behind our brands’ growth, from both on and off Amazon channels. If you’re ready to take charge, strategize, execute, and elevate, this is your stage to shine.

Responsibilities:

• Collaborate with your team to craft winning on and off Amazon growth strategies that supercharge our brands within budget.
• Utilize data-driven insights to identify growth opportunities and continuously improve campaign ROI.
• Work closely with the creative team to develop eye-catching visuals and assets for marketing campaigns.
• Innovate fearlessly, testing new ideas to achieve our business goals and expand our reach.
• Set and conquer ambitious monthly, quarterly, and annual targets across budgets, revenue, and bottom-line growth.
• Drive performance marketing channels – Affiliate and influencers, SEO, SEM, Social ads, outbound (email), and others.
• Become the go-to guru for off-Amazon traffic strategy, digital marketing, and e-commerce channels.
• Collaborate with the marketing team to create compelling content and drive brand awareness and engagement across platforms.
• Conduct thorough market research and competitor analysis to stay at the forefront of industry trends.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide regular reports to stakeholders.
• Implement A/B testing and other strategies to optimize conversion rates and drive incremental sales.
• Stay updated on the latest ecommerce and digital marketing trends and best practices.

Qualifications:

• 5-7 years of hands-on experience in ecommerce-focused digital marketing, preferably in a similar role with Amazon and D2C brands.
• English communication and writing skills (Must).
• Proven track record of developing successful digital marketing strategies and executing high-impact campaigns that drive sales and revenue growth.
• Experience with affiliate and influencer campaigns, especially Tik Tok.
• Proficiency in managing D2C website marketing efforts, including SEO, SEM, email marketing, and social media.
• Analytical mindset with the ability to use data to make informed decisions and optimize campaigns.
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Your domain knowledge of marketing channels, analytics, and marketing tech is top level.
• Your magic touch combines strategic thinking with hands-on execution.
• Experience in Amazon Advertising and other Amazon-specific marketing tools is appreciated.

You can work anywhere. At GOJA you can help define the future of ecommerce and Amazon digital marketing.

GOJA