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Who We Are:
Digital Mass is a Salesforce consulting firm focused on Sales Cloud, Service Cloud, Marketing Cloud, Pardot, and MuleSoft. Our lean approach to software delivery allows us to deliver working code quickly. Our success stories are with Fortune 500 companies that turn to us to solve their critical business challenges. These enterprise companies choose us to help them discover the most vital and productive areas to focus on in their Salesforce implementation. Our Salesforce service offerings are enhancements, custom code integrations, implementations, and transitions from Classic to Lightning that produce results to accelerate sales.
We’re building a team of driven individuals who think outside of the sandbox, which includes the Salesforce Developers, Marketing Cloud Developers, Account Executives, and Doers.
Who we’re looking for:
We’re seeking a Digital Marketing Manager to oversee and lead all marketing demands for Digital Mass. In this role, you will be a thought leader who’s responsible for developing and executing comprehensive digital marketing strategies to enhance their online presence, drive brand awareness, and increase customer engagement. We are a technical company with a marketing background and are looking to invest, elevate and protect our brand. You will play a pivotal role in driving brand awareness, lead gen, driving digital marketing efforts, managing campaigns across various channels, working closely with the sales team, and analyzing data to optimize performance.
What you’ll do:
- Develop and implement digital marketing strategies to drive customer acquisition management, retention, and revenue growth
- Manage and optimize paid advertising campaigns across various platforms, including search engines, social media, display advertising, and email marketing
- Create and manage engaging content for our website, blog, social media channels, and email campaigns driving our brand awareness
- Conduct market research and competitor analysis to identify trends and opportunities for growth
- Monitor and analyze key performance metrics to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement
- Responsible for all marketing demand generation initiatives & producing sales materials (one pagers, sell sheets… etc)
- Collaborate with cross-functional teams, including solution management, development and sales, to align digital marketing efforts with overall business objectives
- Stay up-to-date with the latest trends and best practices in digital marketing, including SEO, SEM, social media, and email marketing
- Handle the project management for marketing (internally and externally), overseeing projects related to marketing campaigns
- Responsible for Event Marketing: this includes anything from organizing company outings to customer appreciation dinners, etc
- Responsible for driving agency deliverables, and vendor management
What we want you to have:
- Excellent written and verbal communication skills, with the ability to create compelling content (Writing samples will be requested)
- Proven work experience as a Marketing Manager or similar role
- Solid understanding of digital marketing strategies, channels, and tools
- Demonstrate managing and optimizing paid advertising campaigns (Google Ads, SEO, LinkedIn, etc) and event campaigns
- Proficient in utilizing analytics tools (Google Analytics, Google Ads, SEMrush, etc.) to track campaign performance and generate actionable insights
- Strong analytical and problem-solving skills
- Self-activated leader, self-motivated, detail-oriented, and highly organized
- Ability to work independently and effectively manage time and prioritize tasks
- Skills:
- Creative Briefs
- Multi-Channel Marketing
- Digital Marketing
- Display the ability to persuasively articulate Digital Mass’ partnership impact, value, and offerings
- Strong organizational skills and the ability to manage a vast array of information and create structure
- Ability to interact with leaders and all levels of the organization in a professional and impactful manner
- 5+ years of marketing management experience
What will set you apart:
- Experience working within an IT business consulting environment
- Experience in the Salesforce platform
- Service marketing is a plus, but product Marketing should translate
- Marketing management experience within a start-up and/or small firm environment
Benefits & Perks:
Digital Mass offers competitive compensation, PTO, and other great benefits for our people and their families. This includes medical, dental, vision and 401K with no waiting period. In addition, all employees are eligible for employee reward programs, excellent training programs, continuing education, and performance bonus opportunities to encourage our people to be the best versions of themselves in and out of work. This is primarily an onsite position in our (modern industrial) Minneapolis office. However, we offer some flexibility with working remotely.
Digital Mass