Email Marketing Manager

EMAIL MARKETING MANAGER

Put your career into high gear with Mavis Discount Tire! We’re looking for a full time Email Marketing Manager to join Team Mavis at our Operations Support Center in White Plains, NY. With over 2,000 retail locations, Mavis is one of the largest tire sales and automotive repair chains in the United States, and we’re growing rapidly.

The Email Marketing Manager will come from a direct-to-consumer environment in which email drove acquisition growth. On a broader scale, this role is responsible for executing the overarching email and SMS strategy and managing the Oracle Responsys platform. Specifically, the role will include managing and optimizing the email program through the use of industry best practices, and creative, and precise use of data and analytics. The candidate will also be responsible for the campaign process end-to-end, including list management and segmentation, HTML coding of assets, regulatory compliance, tracking and deployment of emails, push notifications, and in-app messages.

 

Requirements:

 

The ideal candidate will have extensive experience with campaign management and analysis in Oracle Responsys.

Other responsibilities will include:

* Being responsible for the end-to-end production and deployment of emails, push notifications, and in-app messages. (Including planning, targeting, segmentation, set-up, HTML coding, rendering testing, deployment, and campaign reporting)

* Managing existing trigger programs (welcome, upsells, reactivation) and building additional programs to support customer lifecycle management and new subscription business

* Identifying and targeting consumer segments to optimize KPIs

* Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner

* Overseeing QA and A/B testing for email creative, subject lines, date/time, list segments, etc.

* Creating custom audience to interface with third-party ad platforms,

* Tracking and reporting performance of all email campaigns and KPIs; working closely with the SVP of Marketing to analyze findings, identify trends, and recommend a course of action

* Understanding email consumer behavior and providing recommendations to improve strategy

 

Skills Required:

* Hands-on experience managing email campaigns and delivery through Oracle Responsys (will consider other in-depth enterprise-level ESP experience.)

* Experience working with Data Extensions and list filtering

* Ability to create responsive emails and templates to ensure optimal viewing on mobile and desktop devices

* Solid understanding of web analytics tools (Google Analytics) and email metrics, benchmarks, and KPIs

* Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment

* Ability to work independently or as part of a team in remote locations

* 5 years of experience working on a direct response marketing team is strongly preferred.

* Experience with CDPs a plus

Employee Benefits

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health and dental insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.

Mavis is an Equal Opportunity Employer

Mavis Tire