Digital Campaign Manager/Analyst
Love food? Passionate about digital marketing? IN Food Marketing & Design is seeking a Digital Campaign Manager/Analyst to strategize, plan, manage and analyze digital media platforms across Google Ads and programmatic media. This includes collaboration and analysis of paid social (Meta, LinkedIn and YouTube) and digital publisher media for our growing list of top B2B and B2C food brands.Â
The ideal candidate has a 4-year degree and has 3-4 years of experience of digital media planning experience, preferably in an agency setting. Must be Google Ads certified, and have experience managing campaigns, ideally for B2B. Must have a strong knowledge of Google Analytics.Â
Specific responsibilities include:
·       Digital campaign strategy and managementÂ
·       Collaborate with internal team and clients to determine goals, KPIs and campaign objectives
·       Recommend appropriate digital marketing mix for campaigns across Google and programmatic, collaborating with social team and media manager for digital campaign coverage
·       Brainstorm campaign tactics and A/B testing opportunities for upcoming campaigns
·       Bring deep knowledge of and mastery of global search engine marketing, display, video and social media with A/B testing and geo-based experimentation.
·       Conduct keyword research, ad copy testing, and landing page optimization to maximize campaign performance
·       Recommend campaign targeting and keyword recommendationsÂ
·       Set up and provide daily management of all Google Ads and programmatic campaigns, and execute paid search bidding, targeting and campaign optimization
·       Collaborate with internal team on paid social and digital publisher media campaigns
·       Strategize areas for optimization and recommend /implement changes
·       Stay abreast of new technologies and how they can apply to campaigns
·       Stay up-to-date with industry trends, search engine algorithm updates, and best practices to ensure our strategies remain cutting-edge and effective.
·       Actively monitor daily and monthly budgetsÂ
Campaign analysis:
·       Analyze cross-platform digital performance and web traffic, compiling monthly and quarterly reports to adjust and optimize tactics and campaigns (Google Ads, programmatic, digital publisher media and paid social)
·       Present reporting and analysis on virtual video calls with clients
·       Experience with quantitative analysis and delivering actionable insights
·       Work with team to implement key learnings into future campaigns
Preferred candidate will:Â
·       Have strong understanding of client category landscape and competitive factors
·       Be self-starter who engages in pro-active communication with clients
·       Promptly alert clients of important updates, issues, questions and obstacle
IN Food Marketing & Design is a full-service advertising agency that specializes in the food industry. We received the 2023 Best Places to Work Award by the Mpls/St. Paul Business Journal. We are diligent problem solvers who love what we do, and it shows through our curiosity and contagious passion. We believe business is about more than profits, it’s about genuine care and connection to our community and the people we serve. That’s why we give back 5% of our profits to help alleviate hunger locally. If this sounds like you, we would love to hear from you. Email your application to info@infoodmktg.co
IN Food Marketing & Design
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