Brand Manager

ABOUT:

For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to ‘create fun’ for kids of all ages by building impactful brands through innovation, creativity, and imagination.

Our portfolio consists of internal brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™, and more, as well as licensed properties from premier partners like Cat®, TEENAGE MUTANT NINJA TURTLES and other global entertainment companies.

JOB DESCRIPTION:

Funrise is seeking a Brand Manager to join the Marketing team. This position will lead the creation, implementation and execution of brand strategies designed to drive sales, consumer engagement, market share growth, revenue growth, and profitability management. The ideal candidate is an experienced brand marketing strategist with excellent presentation skills and executive presence.

RESPONSIBILITIES:

• Drive portfolio growth, brand experiences, and marketing strategies
• Develop and execute projects for existing brands and new platforms
• Lead internal support centers and agency partners for brand management
• Build strong cross-functional relationships
• Focus on productivity, efficiency, and solution-oriented approach
• Lead and execute seasonal brand planning process
• Craft compelling presentations for internal and external stakeholders
• Own International Marketing inquiries and on-brand execution
• Drive 360-marketing strategies to boost consumer demand
• Support upfront planning and budgeting with Director oversight
• Maintain awareness of brand financials and implications for marketing investment
• Act as a problem solver for cross-functional partners
• Showcase executive presence and strategic leadership ability
• Other duties as assigned per business needs

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of brand management within the toy industry required
• Campaigns experience across TV, digital, social, PR, and retail
• New product innovations and launch experience
• Brand lifecycle experience and retail industry knowledge
• Mass market experience, especially in Kids/Family marketing, Toy, or quick-turn fashion
• Diversified experience with proven success in big and small companies, start-ups, and entrepreneurial ventures
• Strong analytical skills and ability to resolve complex problems
• Ability to work independently in a fast-paced environment
• Excellent presentation skills and executive presence
• Ability to synthesize data into compelling stories
• Proven ability to represent a brand internally and externally

Location: Sherman Oaks

Hybrid, Full-time, Exempt

Compensation: $80k-$160k

Funrise is an equal opportunity employer and affirmatively seeks diversity in its workforce. Funrise recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

Funrise