Currently seeking a Creative Director, s/he will lead and review the work of the creative and marketing teams for all web, print, and digital marketing collateral. This person will spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.
The Creative Director will collaborate with the cross-functional teams, including sales, in developing marketing plans, analyzing results, and identifying opportunities. S/he will develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies. Additional objectives include analyzing brand tracking, market trends, consumer needs, and the competitor landscape while meeting budget requirements by forecasting and managing expenses.
Must be located in/around Anaheim, CA and work a minimum of 3 days in-office.
ESSENTIAL DUTIES & RESPONSIBILITIES
• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules with all internal departments.
• Conduct brainstorming sessions with marketing team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• Review and approve social media marketing campaigns developed by the team, ensuring that deliverables address marketing goals and challenges effectively
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for targeted audiences
• Oversee the presentation of final concepts, and obtain approvals for deliverables
QUALIFICATIONS
• Ten years of experience, with seven or more years as a creative director in a rapidly expanding brand, preferably in the consumer goods industry within the e-commerce market.
• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, print, and brick & mortar
• Proven ability to develop successful concepts
• Proficiency in leading a team of diverse, talented creatives
• Strong creative vision, with an eye on business objectives
Preferred:
• Bachelor’s degree (or equivalent) in marketing or business
• Several years of marketing management experience, with a proven track record in the e-commerce industry
• Experience as a copywriter, graphic designer, or production artist
• Experience in project management, with a focus on creative direction
Pinnacle Search Partners
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