Pinnacle Search Partners

Currently seeking a Creative Director, s/he will lead and review the work of the creative and marketing teams for all web, print, and digital marketing collateral. This person will spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.

The Creative Director will collaborate with the cross-functional teams, including sales, in developing marketing plans, analyzing results, and identifying opportunities. S/he will develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies. Additional objectives include analyzing brand tracking, market trends, consumer needs, and the competitor landscape while meeting budget requirements by forecasting and managing expenses.

Must be located in/around Anaheim, CA and work a minimum of 3 days in-office.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables

• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules with all internal departments.

• Conduct brainstorming sessions with marketing team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner

• Review and approve social media marketing campaigns developed by the team, ensuring that deliverables address marketing goals and challenges effectively

• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for targeted audiences

• Oversee the presentation of final concepts, and obtain approvals for deliverables

QUALIFICATIONS

• Ten years of experience, with seven or more years as a creative director in a rapidly expanding brand, preferably in the consumer goods industry within the e-commerce market.

• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget

• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, print, and brick & mortar

• Proven ability to develop successful concepts

• Proficiency in leading a team of diverse, talented creatives

• Strong creative vision, with an eye on business objectives

Preferred:

• Bachelor’s degree (or equivalent) in marketing or business

• Several years of marketing management experience, with a proven track record in the e-commerce industry

• Experience as a copywriter, graphic designer, or production artist

• Experience in project management, with a focus on creative direction

Pinnacle Search Partners

Our client, a major U.S. manufacturer of fine upholstered seating for the home, office, and hospitality industries, distributes their products throughout the U.S. and internationally and are seeking a Director of Marketing who will oversee the development and implementation of marketing strategies.

The Director of Marketing will manage social media, mass marketing, and communications, coordinate special events, and ensure compliance with corporate branding. The position reports to the CEO.

Director of Marketing Responsibilities

• Oversee developing and implementing the Division’s advertising, public relations, and marketing strategy.
• Manage all mass and social media marketing, including maintaining corporate branding and special events
• coordination.
• Partner with the Director of Sales in managing and continuously developing the company’s sales effort.
• Collaborate with internal and external business partners to design, develop, and ensure compliance with
• marketing collateral, advertising, and public relations campaigns.
• Partner with retail partners researching and implementing new opportunities to promote the company and fine-
• tune and improve existing campaigns.
• Communicate with advertising agencies and the corporate communications team on implementing national
• initiatives and digital trends.
• Monitor and maintain all presentations, ensuring all required materials are ordered.
• Ensure community and retailer signage is compliant with corporate branding.
• Conduct in-depth assessments of the performance of marketing campaigns, events, and digital marketing efforts monthly, quarterly, and annually. Present findings to the leadership team to support business plan development, forecasting, and future implementation.
• Utilize assessment results to decrease marketing spend.

Director of Marketing Skills and Requirements

• Bachelor’s Degree or equivalent work experience in a related field required, with a major in business, marketing, advertising, or communications preferred.
• Furniture Industry, Home Furnishings or Flooring experience preferred.
• Excellent verbal and written communication skills and strong organizational and interpersonal skills.
• Ability to meet deadlines while maintaining a professional attitude, deal effectively with confrontational
• situations, and maintain objectivity with homeowners, fellow associates, and all public relations.
• Intermediate or expert knowledge of Microsoft Office, with experience in Google Analytics and Sprinklr, required
• Ability to prepare written documentation and complete contract negotiations.
• Great balance of creativity/out-of-box thinking
• Must be a good business partner
• Budget experience (1M+)
• Oversee staff of 10 or less

Pinnacle Search Partners