Our client, a major U.S. manufacturer of fine upholstered seating for the home, office, and hospitality industries, distributes their products throughout the U.S. and internationally and are seeking a Director of Marketing who will oversee the development and implementation of marketing strategies.
The Director of Marketing will manage social media, mass marketing, and communications, coordinate special events, and ensure compliance with corporate branding. The position reports to the CEO.
Director of Marketing Responsibilities
- Oversee developing and implementing the Division’s advertising, public relations, and marketing strategy.
- Manage all mass and social media marketing, including maintaining corporate branding and special events
- coordination.
- Partner with the Director of Sales in managing and continuously developing the company’s sales effort.
- Collaborate with internal and external business partners to design, develop, and ensure compliance with
- marketing collateral, advertising, and public relations campaigns.
- Partner with retail partners researching and implementing new opportunities to promote the company and fine-
- tune and improve existing campaigns.
- Communicate with advertising agencies and the corporate communications team on implementing national
- initiatives and digital trends.
- Monitor and maintain all presentations, ensuring all required materials are ordered.
- Ensure community and retailer signage is compliant with corporate branding.
- Conduct in-depth assessments of the performance of marketing campaigns, events, and digital marketing efforts monthly, quarterly, and annually. Present findings to the leadership team to support business plan development, forecasting, and future implementation.
- Utilize assessment results to decrease marketing spend.
Director of Marketing Skills and Requirements
- Bachelor’s Degree or equivalent work experience in a related field required, with a major in business, marketing, advertising, or communications preferred.
- Furniture Industry, Home Furnishings or Flooring experience preferred.
- Excellent verbal and written communication skills and strong organizational and interpersonal skills.
- Ability to meet deadlines while maintaining a professional attitude, deal effectively with confrontational
- situations, and maintain objectivity with homeowners, fellow associates, and all public relations.
- Intermediate or expert knowledge of Microsoft Office, with experience in Google Analytics and Sprinklr, required
- Ability to prepare written documentation and complete contract negotiations.
- Great balance of creativity/out-of-box thinking
- Must be a good business partner
- Budget experience (1M+)
- Oversee staff of 10 or less
Pinnacle Search Partners
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