We’re looking for a seasoned public relations professional who can create narratives that guide a brand story. This person will contribute to existing PR efforts while helping to develop new initiatives aligned with company and personal objectives. The ideal candidate will have experience in a wide range of PR functions, as well as positive relationships with media professionals in our industry and the community. They will have had experience in building a personal brand.
Objectives of this role
- Develop media relations strategy focused on high-level placements in print, broadcast, and online channels to increase personal brand visibility
- Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels
- Ensure that our PR efforts serve immediate and long-term brand goals
- Forecast news cycles and identify areas of trending public interest
- Understand the competitor landscape
- Establish a media relations plan that has actionable strategies for high-level placements
Responsibilities
- Evaluate and establish a public relations strategy and plan
- Engage with marketing and operations departments to ensure that PR campaigns align with strategic goals, growth plans, and new-business opportunities
- Leverage existing media relationships — broadcast, traditional, and online — to land prominent placements
- Pitch new ideas and remain up to date with trends and opportunities
- Write timely press releases and media kits and help establish strategies
Required skills and qualifications
- Experience in public relations at a company or organization
- Exceptional writing and editing skills
- Deep knowledge of traditional, digital, and social media channels
- Excellent communication and organizational skills
Required skills and qualifications
- Bachelor’s degree (or equivalent) in public relations, marketing, or advertising
- Established relationships with media organizations and journalists
- Experience in public relations at a company or organization
- Exceptional writing and editing skills
- Deep knowledge of traditional, digital, and social media channels
- Excellent communication and organizational skills
- 1-2 years of experience in the health and wellness industry
Why Join Us
- Opportunity to work with a mission-driven business dedicated to making a positive impact.Â
- Collaborative and supportive team environment.Â
- Mentorship that supports both personal and professional development.
Please note that this role is fully onsite at our San Diego, California location.
Cymbiotika LLC
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